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http://dx.doi.org/10.9708/jksci.2015.20.2.181

Study of Online activities of NGOs and Donation Application  

Ha, Yan (Dept. of e-business, Kyungin Women's College)
Publication Information
Journal of the Korea Society of Computer and Information / v.20, no.2, 2015 , pp. 181-185 More about this Journal
Abstract
This paper proposes a simple, approachable game via mobile application in order to change the attitudes of the general public towards donation. This game can become one of many representative online activities of NGOs(Non Government Organization). Also, as it is a song game, the public can enjoy it rather than feeling pressure. This study is expected to energize the industry of donation applications and contribute to the settlement of a popular giving culture through NGOs, corporations, and SNS(Social Networking System).
Keywords
donation; song; game; application; NGO;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Jinny Huh, "Advertising strategy of international NGO", Advanced courses for career development, pp.88-94, HanYoung Foreign Language High School, 2012.
2 Jinny Huh, Yan Ha, "A study of NGO Marketing Activities using Online", Proceeding of KSCI, Vol. 21, No. 1, pp.137-138, 2013. 1.
3 Korea Compassion, http://www.compassion.or.kr, 2014.
4 Planshop, http://www.planshop.co.kr,2014.
5 Givestore, http://www.givestore.kr/, 2014.
6 Unicef, http://www.unicef.or.kr, 2014.
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8 Bigwalk, http://www.bigwalk.co.kr. 2014.
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10 WolrdVision, http://www.worldvision.co.kr,2014.
11 TalkSong, http://www.talksong.co.kr ,2014.
12 Yan Ha, Hyosun Ahn, Sunhye Kim, Minhee Ko, Sora Park, Jinny Huh, "Donation Application using Song Game", Proceeding of KSCI, Vol. 21, No. 2, pp.229-230, 2013. 7.