• Title/Summary/Keyword: omni-channel

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Design of the Elliptic Monopole Antenna for Ultra Wide-Band (Ultra Wide-Band용 타원형 모노폴 안테나 설계)

  • 차상진;이현진;임영석
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.41 no.8
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    • pp.125-130
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    • 2004
  • Various antennas have been developed to be used for UWB systems, However, Simultaneously meet omni-directional and low-VSWR requirements, essential for some applications such as UWB channel sounding. In this paper, we propose a novel wide band printed elliptic monopole antenna for UWB(Ultra wide Band). Wideband planar monopole disc antenna have been recently studied. The proposed antenna can cover m frequencies from 3.5GHz to 12GHz. it is determined from 10dB return loss. Antenna radiation pattern is omnidirectional at 3.5GHz - 10GHz. The antenna consists of the printed elliptical monopole disc with microstrip-line feed. Elliptic disc of antenna and ground height operate important to matching. The proposed antenna easy to construct UWB system.

Definition of Minimum Performance Requirements for RFID Tags Embedded Inside a Pair of Shoes (신발에 삽입되는 RFID 태그의 최소 성능 요구사항 정의)

  • Kwon, Jongwon;Song, Taeseung;Cho, Wonseo;Kim, Jaeuk
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.27 no.1
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    • pp.33-41
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    • 2016
  • Radio Frequency Identification(RFID) can provide visibility and efficiency throughout the entire supply chain in fashion apparel and footwear. The technical analysis of RFID performance is necessarily required to create a sealess omni-channel service using customer experience. Especially, several tagged-item performance specifications, for example read range and multi-read rate, strongly depend on the attached material and real-operating environment. This paper suggests minimum performance requirements for RFID tags embedded inside a pair of shoes to negotiate tagged-item performance between retailers and suppliers.

A Study on the User Acceptance of O2O Services : Mediating Effect of Customer Attitude

  • CHUNG, Ji Bok;NAM, Sung Jip
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.3
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    • pp.15-24
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    • 2020
  • Purpose - New technologies allow service providers to integrate all the customer information within and between contact channels so that they can offer individualized services. The availability of new mobile devices enables retailers to interact with customers through countless channels (Rigby, 2011). The objective of this research is to examine customers' attitudes toward O2O (on-line to off-line) services and their intention to use based on the Technology Acceptance Model (TAM). Research design, data, and methodology - Utilizing the TAM model, the mediating effect of the users' attitudes toward O2O services on the relationship among perceived ease of use, perceived usefulness, perceived risks and intention to use are to be investigated. Results - The result shows that the perceived ease of use, perceived usefulness, perceived risks have a significant effect on customers' attitudes toward O2O services. It is also revealed that the attitude toward O2O services has a mediating effect among perceived ease of use, perceived usefulness, perceived risks and intention to use. Conclusions - The boundary between on-line and off-line is eroding and various services based on the O2O platform are growing. The results of this study and managerial implications can be applied to O2O platform operators or enterprises planning to sharp on their competitiveness edge through offering variations of service channels.

Consumer Research in Omnichannel Retailing: A Systematic Analysis

  • Lu LUO;Yi Peng SHENG
    • Journal of Distribution Science
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    • v.21 no.7
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    • pp.91-104
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    • 2023
  • Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

The Impact of Nature of Purchase and Purchase Utility on Purchase Intention According to Retailtainment (리테일테인먼트에 따라 구매특성과 구매효용이 구매의도에 미치는 영향)

  • Oh, Hyun-Seok;Cheon, Hongsik J.
    • Journal of Distribution Science
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    • v.16 no.12
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    • pp.57-68
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    • 2018
  • Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

Small-sized Planar Spiral Monopole Antennas by Using Parasitic Elements (기생소자에 의한 소형 평면 맴돌이형 모노폴 안테나)

  • Lee Hyun-Kyu;Lee Taek-Kyung;Jang Won-Ho;Kang Yeon-Duk
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.16 no.6 s.97
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    • pp.563-570
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    • 2005
  • In this paper, a small-sized planar square-spiral monopole antenna is proposed by using parasitic elements. The Parasitic element is composed of a crossed strip and additional right-angle folded(L-type) stirps. And these parasitic elements are printed on a substrate which is the opposite side of a radiation element . When the parasitic elements are used, the size of the square-spiral monopole antenna is reduced by $32\%$ for the same operating frequency compared to the antenna without parasitic elements. The radiation pattern of the proposed antenna is nearly omni-directional in azimuth. The designed antenna can be used in the application of channel 12 digital mulimedia broadcasting(DMB) handset.

Product-oriented Omni Channel technology using multi-modal information (멀티모달 정보를 이용한 제품정보 중심의 옴니 채널 기술)

  • OH, Weon-Geun;Lee, Seung-Jae;Lee, Keun-Dong;Jung, Da-Un;Son, Hyung-Kwan;Ko, Jong-Kook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2017.06a
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    • pp.14-17
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    • 2017
  • 인터넷의 발달과 스마트 디바이스의 등장은 기존의 쇼핑구조 및 쇼핑방식에 큰 변화를 가지고 왔으며, 소비자의 일상생활에도 주목할 만한 질적 성장과 발전을 이루게 하였다. 특히, 쇼핑구조는 소매점에서 대형 쇼핑몰로 오프라인 구매에서 인터넷과 스마트 디바이스를 통한 온라인 구매로 변화하고 있고, 쇼핑방식도 오프라인 매장에서 인터넷, 모바일 등 복수 채널을 종합해 고객경험 관리를 최대화하기 위한 옴니 채널의 형태로 급격하게 변하고 있다. 그러나 기존의 옴니 채널은, 고객의 상품 구매 경험을 극대화 시키는 데 중점을 두었기 때문에, 고객 입장에서 보면 채널별 제품정보(가격, 환불정책, 배송정보, 공급점포의 위치 등)의 부족 및 일관성이 결여되어 있어 최종 구매결정까지는 시간이 걸리고, 구매한 제품에 대한 만족도가 낮아서 반품 비율이 상당히 높은 것이 현실이다. 마찬가지로, 유통업체 입장에서 보면 제품의 유효기간, 재고 관리 등 유통과정에 있어서의 제품정보의 일관성이 결여되어 있어, 완전하고 정확한 최신 제품정보의 제공을 통한 소비자의 구매 유도에 큰 어려움을 겪고 있다. 본 논문은 멀티미디어(영상 및 음성) 식별기술을 이용하여, 기존(고객중심)의 옴니 채널이 가지고 있는 문제점을 해결하여, 소비자 및 유통업체에게 구매 및 관리에 충분하고 일관성이 있는 "제품정보 중심의 옴니 채널" 유통모델 및 구현에 관한 방법을 설명한다.

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A Study on Purchasing and Wearing Status of Korean Women's Athleisure Wear Products - Focusing on Women in Their 20s to 50s - (국내 여성의 애슬레저 웨어 제품구매추구 및 착용실태 조사 - 20~50대 여성을 중심으로 -)

  • Lee, Jong-Kyu;Lim, Ho-Sun
    • Fashion & Textile Research Journal
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    • v.23 no.3
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    • pp.370-379
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    • 2021
  • This study investigated the wearing status and design preferences regarding athleisure wear, focusing on young women in their 20s and 30s and middle-aged women in their 40s and 50s participating in yoga and fitness activities. A total of 332 valid samples were used for the survey by setting the same number of samples for each age group. The results showed that young women in their 20s and 30s exhibited weight control, and middle-aged women in their 40s and 50s maintained their health in relation to exercise. Athleisure wear brands were found to prefer foreign brands over domestic brands. When purchasing athleisure wear, the foremost considerations were material functionality, fit according to body shape, and reasonable prices. The preferred athleisure wear leggings design showed that both middle-aged women and young women preferred nine-piece leggings. Women in their 20s to 50s were found to purchase and acquire information on athleisure wear online. Hence, the pattern of life is rapidly transitioning from offline to online, and the market structure of athleisure wear is gradually transitioning toward an omni-channel society with a distribution market structure that combines information technology(IT) and mobile technologies. Therefore, It is required to develop athleisure wear of various functional products that meet the trends according to the global market environment and consumer class.

Analysing the Relationships between Tourists' Intention upon Unified Theory of Acceptance and Use of Technology and Purchase Intention on Tourism Omnichannel Service (관광옴니채널 서비스에 대한 관광객 통합기술수용의도와 구매의도에 대한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Lee, Joung-Sil;Kim, Young-Ha;Park, Bong-Gyu
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.157-165
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    • 2019
  • The objective of this study is to identify the relationship between tourists' intention upon UTAUT and purchase intention on tourism omnichannel considering moderating effect of trust and purchase propensity. As the results, 1) there are partially significant and positive relationship between tourists' intention and purchase intention. There are partially significant and positive moderating effect of 2) trust and 3) purchase propensity upon the relationship between tourists' intention and purchase intention on tourism omnichannel. In order to increase the purchase intention of diversified customers, it is necessary to secure the reliability of OmniChannel which integrates the on-off line, for the future, more in-depth study of purchase propensity of tourism omnichannel should be needed.

A Study on Vitalization Plans for the Publishing Culture and Industry with a Book Vending Machine at Convenience Stores (편의점 도서자판기를 활용한 출판문화산업 활성화 방안 연구)

  • Lee, Yusin;Ahn, Kyu-Seo
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.247-260
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    • 2022
  • This paper investigates plans to expand distribution channels for books by installing a book vending machine at convenience stories for the vitalization of the publishing culture and industry. After establishing the meaning of convenience stories and the concept of a book vending machine, the researcher identified a need for the installation and management of a book vending machine at convenience stories. This plan will promote fairness and transparency in book sales through the convenience store system and push forward outsourcing between the publishing industry and the convenience store industry, the expansion of omnichannel service for consumers, and experiential values for clients to increase their customer satisfaction. The composition of the book vending machine will take the smart library form for its management with a universal design applied to a kiosk program. In the study, the researcher schematized this process and conducted a survey with 310 adults to search for practical management plans for a book vending machine. In the future, more research on the diversification of sales and distribution channels for publications such as the installation of a book vending machine at convenience stores will hopefully contribute to the growing amount of reading per capita and promotion of a reading environment for people according to the vitalization of the publishing culture and industry.