• Asia Marketing Journal
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• 제12권4호
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• pp.55-78
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• 2011

외식업계에서는 충성도제고를 위한 장기적 고객 관리 프로그램으로서 사용금액 대비 일정률의 포인트를 적립해주는 고객보상(로열티)프로그램을 시행해왔으며, 단기적인 매출 증대를 목적으로 신용카드사나 이동통신사와의 전략적 제휴를 통해 소비자에게 할인혜택을 제공하는 제휴할인카드를 경쟁적으로 도입하고 있다. 포인트 적립과 제휴카드할인 프로그램은 추구하는 목적은 서로 다르나 소비자에게는 동일한 구매시점에 둘 중에서 하나를 선택해야하는 경합적인 대안이 된다. 일반적으로 소비자는 손실에 대해 더 민감하게 반응하는 위험회피 성향을 보이며, 실용적 동기에 의한 취득 및 거래효용의 관점에서 할인이 강력한 구매 동기가 되므로, 분리된 이익으로서의 포인트 적립 보다 할인 혜택을 제공함으로써 손실의 감소로 인식되는 제휴카드할인이 더 선호될 것으로 예상할 수 있다. 기업의 입장에서도 제휴기업간의 비용분담을 통해 보다 적은 비용으로 큰 소비자 할인혜택을 제공할 수 있다는 비용효율의 장점 및 경쟁 대응 필요성 때문에 제휴카드할인을 도입하게 된다. 그러나 할인판촉은 실제적인 비용이 투입되므로 매출의 증가를 통해 비용 보다 큰 수익이 보장될 때만 의미를 가지는 촉진 수단이다. 외식업의 경우 방문객수가 증가해야 매출의 증대를 이룰 수 있으며 운영효율이 향상된다. 테이블당 고객수 증가는 공간효율을 높여주어 이익개선에 기여가 크다. 따라서 제휴카드할인이 실제적인 기업성과향상을 가져오려면 할인이 객수의 증가 특히 테이블당 객수의 증가에 기여를 해야 한다. 제휴카드할인이 객수증가 및 이익률의 향상에 도움이 되는지의 여부를 알아보기 위하여 패밀리 레스토랑업체의 실제 매출 데이터를 사용하여 검증해 본 결과 포인트 적립제도는 객수 증가와 유의적 관계를 보이지 않은 반면 제휴할인은 객수 증가에 실제적인 영향이 있음이 밝혀졌으며, 할인율이 증가하면 테이블당 고객수도 증가하며 약 25%의 할인이 제공되면 추가로 한 명의 고객이 유인되는 효과가 있었다. 또한 수익성의 측면에서는 1인당 지불금액 즉 객단가는 할인율의 증가에 따라 하락하는 경향을 보였지만 객수의 증가로 인한 추가이익이 추가비용을 상쇄하고 있어서 제휴할인카드의 도입이 비용 대비 효과의 측면에서 적극적으로 고려할 수 있는 촉진 수단임이 입증되었다. 본 연구는 기업의 실측 데이터를 활용하고 있다는 점에서 소비자 태도나 의도의 변화를 기준으로 기업의 의사 결정 정보를 제공하고자한 기존연구보다 현실적인 접근을 하고 있다. 즉, 기업의 실제 데이터로 제휴카드할인 프로그램의 효과를 측정하였고, 포인트 적립 및 차감제도를 직접 비교함으로써 기업에게 향후 마케팅 전략 수립에 관한 현실적인 시사점을 제공하였다는 점에서 연구의 의의를 찾을 수 있을 것이다.

• 한국환경복원기술학회지
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• 제24권1호
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• pp.1-14
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• 2021

The Ministry of Environment of Korea has been releasing Asiatic black bears since 2004 at Jirisan National Park. It exceeded the target number of Asiatic black bears in 2018. As of July 2020, in addition to 67 traceable bears, many Asiatic black bears are dispersed outside Jirisan National Park. Jirisan National Park is a very dense place with more than 3 million visitors every year. In this study, the roads and trails through Jirisan National Park were considered to be the main dispersion factors of Asiatic black bears, and the fragmentation analysis was conducted. As of July 2017, the length of roads and trails in Jirisan National Park was 363.4km. Based on this, Jirisan National Park was fragmented into 163 patches. There is only one place that maintains a single area of more than 50㎢ that is suitable for large mammals to inhabit, and 141 places are less than 5㎢. There are 6 patches of 24 to 200㎢ area suitable for living of large mammals including Asiatic black bears, in Jirisan National Park. Compared to the announcement made by the Korea National Park Service in 2014, activities of Asiatic black bears were rare in areas below 5㎢ area and the frequency of activities was high in more than 20㎢ area. This shows that human activities in protected areas such as national parks can directly affect the activities of wild animals, including Asiatic black bears. Therefore, efforts should be made to improve the habitat of Asiatic black bears by reducing the pressure of visiting for Jirisan National Park. In addition, as a result of analyzing the fragmentation of the park's natural conservation zone 107.7km, 45% of the trail of Jirisan National Park, was opened, which is more fragmentation than other use zones. The park nature conservation zone accounts for about 32% of the total area of Jirisan National Park, but the average patch area is only 2.93㎢ and seven large shelters are located. Therefore the Asiatic black bears are negatively affected. This is the result of inconsistent national park use zone setting and actual park management. In overseas countries, research is active on the negative effects of human activity on ecosystems in protected areas. However, there is a lack of research of that in Korea. Thus, that research is required for protection area management in the future.

• 미술이론과 현장
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• 제2호
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• pp.191-213
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• 2004

The trend of "Blockbuster Exhibitions" over the past decade has led to the unfortunate reality that museums, losing sight of their role as an Academic organization, are becoming increasingly influenced by the corporate world. In my dissertation entitled "The Commercialization of Blockbuster Exhibitions in Museums," I explore the modern tendency toward Blockbuster exhibitions in art museums and the negative impact of those exhibitions on the art world. Museums of the modern day have expanded their territory from the traditional venue of public education to the hybrid cultural space. This mission, evident in the museum's attempt to satisfy audiences with the offering of diverse activities, has changed the concept of the museum, giving priority to the desire for financial gain. From the viewpoint of this new museology, the museum considers Blockbuster exhibitions as the safest method to increase ticket sales. As a program that openly reveals the commercialism of the museum, I explore the Blockbuster show and its strategies as a means of exposing the influence of the corporate world on art. A key component to the Blockbuster exhibition is the "hype" that is created to attract an audience. This devotion to increased publicity distracts from what should be the goal of public education, as the primary focus leans towards the desire for a large number of visitors. Consequently, this unavoidably standardized exhibition is presented to the public in a manner that deprives the audience of a unique experience. With large crowds and increased ticket prices, it is difficult to form a genuine appreciation of the artwork. In addition to the profit gained by increased ticket prices and the commercial sales of "souvenirs" from the museum gift shop, Blockbuster shows are used as a means to attract the attention of corporate sponsors. As explained in my dissertation, the importance that the museum places on corporate sponsorship as a capital resource is evident, however the degree to which the museum allows itself to he influenced by the desire for capital gain poses a threat to its function as an academic organization. Circumstances in American museum history, in particular, have influenced the transition from academic resource to corporation within museology. In keeping with the nation's tendency towards capitalism, art museums in the United States were initially established and developed by individual capitalists who applied principals of corporate operation to museum management. As a result, in modern days, We witness the influence of enterprise on museum programs, while corporate management may be able to guarantee immediate fiscal benefits, however, it is unable insure the future of the museum. In Slim, my dissertation discusses the mechanism of the commercialized "Blockbuster Exhibition" and the impact that it has on the future of the museum as an industry. This research provides an opportunity to reconsider the role of the museum as an academic institution, particularly in regard to the need to decrease the capitalization of exhibitions and refocus their influence on the art world as an educational resource.

• 한국조경학회지
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• 제15권1호
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• pp.17-37
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• 1987

The purpose of this study is to establish more rational and practical planning theory for amusement park. It analyze and consider the fluctuation of people who come and use the Tong-Ch'on amusement park. The results drawn from this reserch work are as follows; 1. The main visitors of the Tong-Ch'on amusement park are students in their twenties and thirties, and people whose incomes are below 300,000 Won a month. The purpose of visit is for a rest rather than for amusement and user prefer summer, while the user is so rare in wintertime. Those phenomena observed are somewhat different from the real purpose of a amusement park which is on purpose to make profits by offering entertainments to the users. So planner should pay attention to the three points. They are varieties, seasonable diversification and fantastic character of facilties, in the amusement park. 2. The access time of the Tong-Ch'on amusement park was 41 minutes, the use frequency was 4 times a year and resident time was 164 minutes. The relationship of the three factors are as follows; log Y(F) =1.7832-0.0277(A.T) R$^2$=0.75 Y(R. F)=31.8885+3.3217(A.T) R$^2$=0.53 Y(R. T)=224.8959-87.8309 1og(F) R$^2$=0.38 F;Use frequency(time/year) A.T;Access Time(minute) R.T;Resident Time(minute) 3. In the choice of space, there were much differences according to tole user's age, job, degree of education, companion type and purpose of use. 4. There are considerable correlation between use fluctuation and some factors. The factors are season(summer, winter) as a time, temperature, cloud amount, duration of sunshine, weather(rainy-day) as a climate and a day of the week(weekday, holiday) as a social system. The important variables are temperature, cloud amount, duration of sunshine and a day of the week(weekday, holiday) to estimate the user of amusementpark. 5. 1 can reduce the following two types of regression models. 1) log$\sub$e/ Y1 = 6.9114 + 0.l135 TEM + 0.00002 SUN -0.4068W1 + 0.4316 W3 (R$^2$= 0.94) 2) log$\sub$e/ Y2 = 7.2069 + 0.l177 TEM - 0.0990 CLO + 0.4880 W3 (R$^2$=0.95) Y; Number of User TEM; Temperature CLO; Amount of cloud SUN; Duration of Sunshine W1; Weekday W3; Holiday Those model is in order to estimate the user for management of Tong-Ch'on amusement park and use on the computation of facility sloe for reconstruction. Besides the amusement park, city park and outdoor recreation area could estimate of user through this method. But, I am not sure about the regression models because I did not apply the regression models to the other amusement park, city Park or outdoor recreation area. Therefore, I think that this problem needs to be studied on in the future.

• 한국치위생학회지
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• 제7권4호
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• pp.405-418
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• 2007

The purpose of this study was to examine the interest level of mothers in oral health. The subjects in this study were 184 mothers whose children attended daycare centers in the city of K. A survey was conducted from March 15 through April 30, 2007, and SPSS WIN 11.5 program was employed to analyze their answer sheets. The findings of the study were as follows: 1. A group of mothers whose children brushed their teeth three times a day on the average made up 55.7 percent of those who were at the age of 35 and under. Among the mothers having three or more children, those mothers accounted for 59.1 percent. The daily mean toothbrushing frequency of children was higher among the better-educated mothers. 2. Concerning dietary and oral guidance, the mothers whose academic background was better curbed their children's excessive sugar intake more often, and the gap between them and the others was statistically significant(pE.05). As to the importance of oral health by the number of child and academic credential, those who had two children(36.0%) taught them the importance of oral health frequently(pE.01), and the better-educated mothers taught about it often(pE.05). The gap between the groups and the others was significant. 3. As for experience of visiting dental institutions, the working mothers visited dental institutions more often than the stay-at-home mothers, and the gap between them was statistically significant(pE.05). Regarding purpose of the visit, the largest group aimed to get treatment(64.6%), followed by having a dental checkup(14.6%) and receiving preventive treatment(13.5%). As to any inconveniences in using dental institutions, those who were working and who were in the upper income bracket found it more inconvenient to do that because of a long distance or time constraints. The gap between them and the others was significant. 4. In regard to concern for dental care, the mothers who were better educated(pE.001) and whose family income was 3 million won or more had their teeth scaled more often, and the gap between them and the others was statistically significant(pE.01). The rate of the regular visitors of dental institutions stood at 32.7 percent of the junior-college graduates, 31.0 percent of the mothers receiving college or higher education and 10.1 percent of the high-school graduates(pE.01). And those who earned larger income paid a visit to dental institutions more often and on a regular basis. The gap between them and the others was statistically significant(pE.05).

• 식물분류학회지
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• 제44권4호
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• pp.281-287
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• 2014

본 연구는 등대풀(Euphorbia helioscopia)의 생장 특성, 수분매개자 및 이들의 방문빈도를 알아보기 위해 통영지역에 서식하는 등대풀의 자연집단을 대상으로 수분실험을 수행하였다. 등대풀은 3월 초에 싹이 올라와 3월 중순부터 개화하여, 4월 중순까지 수분이 이루어졌으며, 4월초에서 5월초에 열매를 맺고, 5월말에서 6월초 사이에 지상부가 소멸하는 특징을 보여주는 대표적인 초봄 성장형 종이었다. 3월 중순 꽃이 피기 시작하면서 수분 매개자들의 방문이 증가하였으며, 조사기간 동안 파리목, 딱정벌레목, 벌목, 노린재목에 속하는 11 종의 곤충이 방문하고 있어 기존의 대극속 종들의 연구결과와도 잘 일치하고 있다. 특히, 이들 중 파리목에 속하는 종들이 가장 높은 방문 빈도를 보여주고 있어 등대풀에 있어 가장 효율적인 수분매개자로 생각된다. 기존 연구에서 대극속 식물 종 당 방문하는 곤충은 상당히 다양한 것으로 보고되고 있으나 본 연구결과 등대풀의 경우 11 종에 불과해 상당한 차이를 보여주고 있으며 이와 같은 차이가 지역 곤충상의 특성과 연관이 있는지 혹은 초봄형 식물의 일반적 특징인지 더 연구해 볼 필요가 있다. 등대풀의 주요 수분매개자인 파리목의 경우 오전 중에 가장 높은 방문 빈도를 보이다가 시간이 지남에 따라 점점 그 빈도가 감소하는 경향이 있어 기존의 경우와 유사한 결과로 파리목은 그 행동 특성상 이른 아침에 수분 활동을 주로 수행하며 외부온도의 변화와 방문빈도는 상관이 없는 것으로 생각된다. 그러나, 등대풀의 경우에는 배상화서의 수가 증가하는 3월 중순에서 4월 중순까지 방문하는 곤충의 수도 전반적으로 증가하다가 그 이후부터 점점 감소하는 경향을 보여주고 있어 화서의 수 증가와 방문자 수 사이에 상관관계가 있다는 기존 연구를 지지하고 있다.

• 한국실내디자인학회논문집
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• 제22권6호
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• pp.11-19
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• 2013

The number of visitors to historic sites and museums in Korea has been on a rapid decrease and in order to search for creative ways to work on the problem, the study proposed a theme park-typed museum with cultural heritage applied and reviewed spatial strategies for such theme park-typed museums. Applied methods of research of this study are as follows. First, in order to understand definitions and current situations of cultural heritage use and theme park-typed museums, the study went thoroughly over all sorts of literature and reports as well as findings of advance researches on how to make a use of cultural heritage. Based on the results of the investigations, the study determined characteristics of the theme park-typed museums with cultural heritage applied which the study was proposing and the characteristics were categorized by type. Considering those characteristics and types gained in the study, the study looked for cultural heritage-based theme parks and museums in the world which were good enough to be used as research subjects in the study from the aspects of profitability and level of awareness. The study examined those theme parks and museums in the world and in the end, it found out ways to adopt the findings to the situations in Korea and discussed expecting effects as well. As to the characteristics of the theme park-typed museums with cultural heritage applied, the study divided those characteristics into mutual cooperation, location, communicability, authenticity, maintainability, education, durability, narrativity, undailiness, interactivity and leisure. The types were categorized into ride, environment direction, cartoon character and souvenir by attraction pattern. When cultural heritage is used actively, it would improve competitiveness of historic cultural sites and museums in return, making people realize the iterative structure of excavation, conservation, maintenance and use of cultural heritage. That would create many kinds of added values, re-discovering culture of the country. At the same time, it would also create a new value of culture as well. Now, it is important for us to do harder with researches on how to evolve museums and exhibition spaces. Considering that, the study is believed to make a contribution to revival of historic sites and museums in Korea but also establishment of scientific strategies.

• 한국조경학회지
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• 제30권1호
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• pp.29-43
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• 2002

The purpose of this paper is to examine atmospherical factors affecting user's satisfaction in natural park to answer the research question: what are the effects of atmosphere on user's satisfaction in natural parks(NP). After reviewing the literature, mechanism of NP, and use elements in NP, We constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 508 visitors at 6 of the 73 NP in Korea in 2001, based on stratified sampling method. We have analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and the multiple linear regression method. We found that 1) the five atmospheric variables, j.e., number of users(NOU), crowding, damage to park resources(DPR), and maintenance of park resources and facilities(MPRF), encounter level(EL) affecting user's satisfaction, have tuned out to be statistically significant at a five percent level. The direction of the relationship between user's satisfaction and MPRF, NOU, EL is the same as that of the dependent variable and the opposite of crowding, and BPR, 2) in bivariate analysis, the positive relationships between user's satisfaction and park resources, MPRF are fairly high and statistically significant. The higher the value of DPR, and crowing, the lower the degree of user's satisfaction, 3) in multivariate analysis, such variables as NOU, crowding, DPR, EL, and MPRF affecting user's satisfaction have been statistically significant at five percent level, and 4) the relative contribution of MPRF, park resources, park facilities, NOU, crowding, DPR, and size of activity space on user's satisfaction have been determined to have respectively 6.00, 4.78, 2.53, 1.83, 1.64, 1.59 and 2.03 times more important than that of EL. Among the atmospheric variables, MPRF is the most important at 1.26 times higher than that of park resources. The research results suggest that the development of devices for the increase in user's satisfaction and user management program based on the knowledge we have found, be recommended in the planning and development process of natural park. The approach adopted by this research is valid and useful for evaluation criteria of NP. It is recommended that more empirical studies by activity types, activity spaces, and seasons on atmospheric elements affecting user's satisfaction be performed in the future.

• 한국환경보건학회지
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• 제39권3호
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• pp.211-222
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• 2013

Objectives: A great number of people visit forests for their bountiful healing factors. We investigated the quantity of terpene and analyzed the correlations with meteorological and environmental factors at Mt. Mudeung in order to support public health. Methods: The terpene amounts were investigated along 11 main trails using stainless steel tube packed by Tenax TA (150 mg) and Carbopack B (130 mg) during March to November 2012. Terpene amounts of 20 species (${\alpha}$-pinene, camphene, etc.), and meteorological and environmental factors were investigated in the field. Results: Terpene of 16 species was released from the forest and total terpene amounts were 2,080 pptv at the site of Chamaecyparis obtusa, the highest among 11 sites, nearby the first reservoir on Mt. Mudeung. Terpene concentrations in the forest were nine to 23 times higher than found in urban areas. Total terpene amounts had positive correlations with temperature, humidity, carbon dioxide and oxygen (p<0.01) with $R^2$ of 0.345, 0.369, 0.591, 0.145, respectively, from April to July. Wind speed and solar radiation in the forest had a negative correlation with terpene amounts and showed statistical insignificance with p-values of 0.118 and 0.233, respectively. Conclusions: This study suggests that the amounts of terpene around Mt. Mudeung are indeed higher, so visitors may enjoy a therapeutic walk in the forest with a healing effect. These results showed the forest was very effective for improving human health.

• 한국조경학회지
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• 제46권5호
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• pp.93-107
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• 2018

관광의 패러다임이 변화하고 지질을 보호하고 보존해야하는 유산으로 인식하기 시작하면서 지오투어리즘과 지질공원의 개념이 등장하였다. 유네스코와 각 국가에서 지정하는 지질공원이 세계적으로 늘고 있다. 본 논문은 제주 지질공원이 지질 교육의 장으로서 기능하기 위한 발전 방향을 제시하는 것을 목적으로 한다. 지질공원의 교육, 안내의 매체와 시설현황을 검토하고, 지질 교육에 필요한 조건이 무엇인지 살펴보았다. 연구 방법은 자료 조사, 현장 답사, 설문 조사, 인터뷰로 이를 통해 지질공원 전반의 교육 및 안내 체계, 물리적 공간 구성과 운영 및 관리 방식의 현황을 검토하였다. 연구 과정은 다음과 같다. 먼저, 자료 조사 자료를 중심으로 유네스코 평가 기준에 맞춰 제주 지질공원의 교육과 안내의 현황을 분석하였다. 둘째, 지질 탐방로, 공간 구성과 배치, 안내와 교육 시설, 안내판의 체계와 디자인의 4가지 항목을 중심으로 지질명소 내에서 이루어지는 교육과 안내 시설과 매체 현황을 분석하고 평가하였다. 셋째, 설문 조사를 통해 지질공원 방문객의 인식과 만족도를 파악하였다. 넷째, 관계자 인터뷰를 통해 제주 지질공원의 잠재력과 한계를 정리하였다. 분석 결과를 종합적으로 고찰하여, 효과적인 지질 교육을 위해서는 지질공원의 탐방 환경, 안내 매체, 운영 관리 제도적 차원에서 보완이 필요하다고 제언하였다. 이를 바탕으로 지질공원 개선 방향을 제시하였고, 평가 기준에 따른 관리 및 유지, 탐방환경의 질적 개선, 안내 매체와 시설의 내용 보완, 운영 및 관리 조직과 체계의 4가지 차원에서 발전이 요구된다.