• Korean Journal of Health Education and Promotion
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• v.17 no.2
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• pp.1-15
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• 2000

The purpose of this study is to analyse factors related to sex behavior and intention to premarital purity on the basis of theory of reasoned action. A structured Questionnaire was developed on the basis of Triandis model. Survey was conducted to 1662 unmarried person in high school students, college students, and workers. The results are as follows. For the factor of sexual behavior, male, older age had higher experience to sexual relationship, but for the factor of premarital purity, female and workers than student had higher consciousness of purity. Positive attitude to premarital purity, expectation toward preservation of purity, parental and social normative influence and facilitating factor such as experiences of sex education showed significant relationship to intention of premarital purity. Also multiple logistic regression showed that health behaviors such as smoking and drinking, sex and job were statistically significant factor for sex behavior. The result of this study suggest that educational program sex as well as good health behavior should developed and theory-based models in conducting health education research.

• Journal of Korean Academy of Nursing
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• v.36 no.4
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• pp.596-603
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• 2006

Purpose. This study examined Korean clinical nurses' intentions to care for SARS patients and identify determinants of the intentions. Theory of planned behavior was the framework to explain the intentions of Korean nurses for SARS patients care. Methods. A convenient sample of six hundreds and seventy nine clinical nurses from four university-affiliated hospitals located in Seoul and in Kyung-gi province was used. Self-administered (83-items) questionnaire was used to collect data. Intentions, attitude, subjective norm, perceive behavioral control, behavioral beliefs, normative beliefs, and control beliefs were the study variables. All items were measured using 7point Likert scale (-3 to +3). Data were analyzed using descriptive statistics, Pearson correlation method, and stepwise multiple regression methods. Results. Intentions and attitudes toward SARS patient care among Korean clinical nurses were moderate, but their subjective norm and perceive behavioral control of SARS patients care were negative. Stepwise multiple regression analysis indicated that attitude toward SARS patient care, perceived behavioral control, subjective norm were the determinants of the intentions for SARS patients care as theory proposed. Among the behavioral beliefs, 'SARS-patient caring would be a new experience', 'during SARS-patient caring, I should be apart from my family', 'after completing SARS-patient caring, I would be proud of myself being able to cope with a stressful event' and 'with my SARS-patient caring, patients could recover from SARS' were the significant determinants. Among the normative beliefs, colleague approval, spouse approval, and physician approval were significant determinants of the intentions. Among the control beliefs, 'SARS-patient caring would be a challenge' 'SARS-patient caring is a professional responsibility', 'tension during the care of SARS patients' and 'support from team members' were the significant determinants of the intentions. Conclusions. Korean clinical nurses in this study were not willing to care for SARS patients and showed negative attitude toward the care. They believed their friends and family were not approved their care for SARS patients. Nurses were in conflicts between professional responsibilities to care for SARS patients and personal safety. This study was the first to understand stress and burden of Korean clinical nurses who are in front line to care for newly developed communicable disease such as SARS. Under the circumstance where several fatal communicable diseases are predictable, conflicts between professional responsibility and their personal risks should be taken into considerations by nurses themselves and by nursing administrators in order to improve quality of care.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.8
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• pp.892-903
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• 2003

Korean Internet shopping malls, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers especially in purchasing fashion goods. Utilizing Ajzen and Fishbein(1980)'s Behavioral Intention Model, which postulates that behavioral intention is determined by attitude and subjective norm, this study identified behavioral intentions toward purchasing foreign fashion goods through Korean Internet shopping malls and the differences of behavioral intentions according to consumers’purchasing experiences on the Internet shopping malls. The data were gathered by surveying female university students living in the Seoul metropolitan area, Korea, and 222 questionnaires were used in the statistical analysis. Mean, standard deviation, factor analysis, t-test, cross tabulation, and $\chi$$^2$ analysis were used. The results indicated that purchasers had more favorable attitudes and subjective norms and higher behavioral intentions than non-purchasers. With respect to attitude, there were significant differences in behavioral beliefs and evaluation of outcomes for the variety and scarcity value factor. With respect to subjective norm, there were no significant differences in normative beliefs and motivation to comply toward friends, people who had purchasing experiences, fashion magazines. and celebrities between the two groups.

• Research in Community and Public Health Nursing
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• v.9 no.1
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• pp.117-127
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• 1998

The Theory of Planned Behavior has been shown to yield great explanatory power in health behavior as well as social behavior. This study was conducted to test the Theory of Planned Behavior in the prediction and intention of smoking cessation behavior in university student smokers. We conveniently sampled 204 university student smokers and investigated using questionaries, analyzing the data with the Pearson product-moment correlation, and multiple regression. The results are as follows : 1. There are significant correlations in direct and indirect measures of attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control. 2. Behavior belief is significant in predicting attitudes toward smoking cessation behavior. Normative belief is significant in predicting the subjective norm. Control belief is significant in predicting perceived behavioral control. 3. Attitude toward smoking cessation behavior, subjective norm are significant in predicting intention of smoking cessation behavior. In conclusion, this study demonstrated strong support for the Theory of the Planned Behavior and its use to predict smoking cessation behavior in university students smokers. But, as perceived behavioral control is not significant in predicting smoking cessation behavior, indepth research is needed to evaluate the usefullness of the Theory of Planned Behavior and Reasoned Action Theory.

• Journal of Preventive Medicine and Public Health
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• v.32 no.2
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• pp.183-190
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• 1999

Objectives: The purpose of this study is to analyse factors related to the health promotion behavior or the basis of theory of reasoned action(TRA). Methods: 509 residents in the city of Kyunggi-do were selected through multistage random sampling. A structured questionnaire was developed or the basis of Triandis model and collected by interviewing. Results: Expectation toward act and social normative influence and age showed significant relationship to health promotion behavior, Also, facilitating factors, affective attitude, education level are indirectly related to health promotion behavior. Conclusions: The result suggest that TRA is useful in understanding the mechanism of health promotion behavior.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.69-86
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• 2013

The recent findings proposed and found that people from Eastern cultures could experience strong cognitive dissonance only when certain conditions, such as other-related choices, normative attitudes, were fulfilled. Even though such interesting findings are intuitively convincing on the basis of common understanding of individualist and collectivist cultures, the psychological mechanisms underlying the cultural variations of cognitive dissonance remain untested. The present study examined the role of attitude importance in cognitive dissonance by using the free-choice paradigm. After completing a pretest of individualism-collectivism scales, 60 college students ranked their preference to 10 items of either beverage or traffic regulations twice. Between the two ranking tasks, they were asked to engage in behavioral selection among their 5^th and 6^th preferred items. They also rated the personal importance of the preference. The results showed that attitude importance was positively correlated with attitude change and it could play a major role in experiencing cognitive dissonance beyond cultural orientation and situational factors. The current findings were discussed in universality of cognitive dissonance across cultures.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.281-288
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• 2020

This study delves into acceptance on neural network machine translation (NMT) such as Google Translate and Papago that uses technical acceptance model. In conclusion, it turned out that perceived usefulness impacts translators' attitude towards NMT. In other words, if translators determine that NMT is related to their work and the quality of the deliverables is guaranteed, they were more positive towards it. Unlike the existing normative approach that translators feel threatened by NMT, empirical results tell us translators perceive NMT as a business tool and such perception was largely influenced by advices of their colleagues and friends and expectations for use.

• The Journal of Fisheries Business Administration
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• v.13 no.1
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• pp.1-46
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• 1982

Setting a Problem : Developing industrialization and urbanization has been accompanying the outflow of farming-and fisheries village's population, and brings upon lowering of number of fishermen and their productive efficiency as a result. The point of issue of such an outflow of fishermen which is a cause of the shortage of fisheries man-power should be considered through the analysis of the present state of fishery, and then 'How should the normative fisheries man-power policy be performed?' has to be thought after the investigation upon self-existable fishermen's successor-cultivation(SFSC) project which has been driven forward by government. Method of Study : In order to seek concretely a rational way to achieve SFSC undertaking successfully, the teleological method is adopted fundamentally. But the analysis on the fisheries present state centering on fisheries population and the fishery-orientedness of fishermen who are selected randomly in five islands of Jeonranamdo-Province and Kyeongsangnamdo-Province has been tried with the object of groping for a successful and purposive way of successor-cultivation. And the controversial point is brought out through the analysis of the first year's result which SFSC project has been undertaken in 1981. The above-mentioned affair is especially studied on the basic attitude which 'fishery' is a 'profession'.

• The Journal of Industrial Distribution & Business
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• v.7 no.4
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• pp.11-16
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• 2016

Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.

• The Journal of Korean Academic Society of Nursing Education
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• v.28 no.4
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• pp.421-432
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• 2022

Purpose: As coronavirus disease 2019 (COVID-19) and other emerging infectious diseases continue to threaten health security, a strategy is required to increase nursing students' care intention for patients with such diseases. This study aimed to identify factors influencing Korean nursing students' care intentions in regard to patients with emerging infectious diseases. Methods: The care intention, COVID-19 knowledge level, ethical sensitivity, beliefs, attitudes toward the care intention, subjective norms, and perceived behavioral control were investigated using the theory of planned behavior. An online survey was completed from December 2020 to January 2021 by 227 nursing students who had complete a clinical practicum. Descriptive statistics, correlation, and hierarchical regression analyses were conducted on the data. Results: The care intention was higher in men than in women nursing students and in junior than in senior students. Behavioral and normative beliefs, attitude toward the behavior, and perceived behavioral control significantly predicted care intention. Ethical sensitivity increased the predictability of nursing students' care intentions for emerging infectious disease patients. Conclusion: The theory of planned behavior predicted nursing students' care intentions for emerging infectious diseases. Therefore, an experience-based response program on emerging infectious diseases is required for nursing students.