• 한국의상디자인학회지
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• 제10권1호
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• pp.135-144
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• 2008

The reason that we are familiar with fashion from the 1950s is because of the work such as New Look done by a french fashion designer, Christian Dior who had taken on an almost mythical significance by his name. Moreover, in the sense of popularity, the appearance of Marilyn Monroe and Audrey Hepburn, two typical Hollywood actresses who each has directly-opposed image, is the symbol of youthful America of the 1950s and represents the remarkable start of the American fashion. Still, these days designers and mass medias recall the fashion from the 50s remaking and parodying it to suit public's taste. Being due to the World War II, Europe suffered not only the loss of its national tradition and reputation but also got a fatal blow politically and economically. On the other hand, the United States of America occupied a primary position in the world and outstandingly became the most powerful country. The American fashion of the 1950s represents youth and newness and rejects outdated and outmoded style. In this period, appears the indication which announces previously the youth culture. Poodle skirt is the fashion item that acquired popularity among young american women and girls in the late 1950s. In effect, it is the fashion as American as apple pie. A costly A-line skirt had been transformed into a cheap felt skirt. Instead of a real poodle dog which was carried by French women like an accessory, they embroidered a poodle dog on the lower edge of their skirt. As deriding the snobbish gait, they swayed themselves frantically to the rhythm of Rock n' Roll which swept those days. This was an attitude of young Americans against the existing trend of Europe. Poodle skirt showed the free spirit and intention of young people unbound to custom and established vogue. In addition, in the aspect of comprising the American spirit of independent, pioneer, and subjective American people, it goes beyond the bounds of common concept of fad. Poodle skirt is an unique symbol of the 1950s' American fashion which prognosticates the advent of the United States and the success in modern fashion world which was changing after 1950s.

• 한국HCI학회논문지
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• 제1권1호
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• pp.63-71
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• 2006

지난 몇 년 동안 인간과 컴퓨터의 상호 작용(Human Computer Interaction: HCI)에서 사용성(Usability)은 중요한 연구 주제가 되어 왔다. 하지만, 최근 컴퓨터 게임과 같은 유희적인 시스템이 발전하면서, 사용자들의 경험은 유용성과 사용성이 아닌 재미(Fun)와 같은 유희적인 요소들에 초점을 맞추게 되었다. 하지만, 인간과 컴퓨터의 상호작용을 통해서 사용자가 얻는 재미와 재미있는 경험에 대한 연구는 매우 부족한 실정이다. 따라서 본 연구는 컴퓨터 와 같은 디지털 기기를 사용함으로서 사용자가 얻는 재미와 재미있는 경험에 대하여 개념적으로 고찰하고자 하였다. 기존 문헌 조사를 본 연구는 "재미란, 유희 충동에 의해서 놀이 활동을 함으로써 얻을 수 있는 긍정적인 심리 에너지이다" 라는 정의를 내릴 수 있었다. 또한, 본 연구는 "활동 자체를 질서 없이 자유롭게 즐기며, 흥겨움을 느끼는" 재미있는 경험의 내용을 기반으로, 재미있는 경험을 제공하기 위해서 유희적인 시스템이 갖추어야 할 세 가지 요소로서 "상징, 생생함, 새로움"을 제시하였다.

• 복식문화연구
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• 제15권3호
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• 디자인학연구
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• 제14권
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• pp.77-84
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• 1996

새로움과 독특함을 추구하는 현대인의 의식구조와 예술의 본질을 바탕으로 예술과 디자인, 그리고 영상의 영역에 있어서도 다양한 매체가 끊임없이 등장하고 있다 . 레이저 또한 전자공학과 물리학의 발달에 힘입어 그 응용기술과 적용분야가 광범위해 지고 있는 가운데 엔터테인먼트 및 각종 이벤트 산업과 전시영상 등, 예술과 디자인의 영역에서 신비하고 환상적인 감동을 가져다주는 시각매체로 확고한 위치를 차지하게 되었다. 본 연구는 첨단과학의 산물로서, 그 독특한 물리적 특성으로 인한 환상적 시각효과창출로 새로운 시각전달매체로 등장하고 있는 레이저에 대한 영상제작측면에서의 연구로서, 레이저영상을 기획하고 제작함에 있어서 레이저의 물리적 특성과 테크놀로지 및 하드웨어상의 구성을 검토하고 레이저가 이미지를 완성시키는 그래픽 적 특성들을 고찰하여 레이저영상 기획 자와 연출가 및 아티스트들의 보다 활발한 레이저영상제작을 도모하고 궁극적으로는 질적으로 보다 완성도 높은 작품을 제작할 수도 있도록 한다.

• 한국병원경영학회지
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• 제15권4호
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• pp.143-164
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• 2010

Although word-of-mouth (WOM) has been regarded as one of the very important topics in consumer research, its effects on other aspects of consumer behavior have been scarcely investigated in the context of health-care service industry. The WOM literature also suggests that it is essential for medical care service organizations in fierce competition to adopt WOM communication as a competitive weapon so as to be able to stay ahead of competition. The goal of this research was set to empirically study various relationships between antecedent variables, WOM acceptance, and purchase of medical care services. Specifically, drawing on the WOM literature, eight antecedents to WOM acceptance were selected first. Based on the relevant literature, seven sets of hypotheses on the relationships among antecedents to WOM, WOM acceptance, purchase intention and purchase of medical services were developed. Data were collected via an on-line survey. A total of 571 out of 600 responses turned out to be usable. The major findings of this study can be summarized as follows: First, 6 out of 8 antecedent variables to WOM acceptance were found to be positively affect WOM acceptance. However, the effects of (1) "newness of technology" pertaining to medical care service characteristics and (2) "involvement in health", one of receiver characteristics, were found to be insignificant. Second, most moderating effects on the relationship between purchase and purchase intention of medical care services were found to be insignificant with one exception. That is, elapse of time was found to be a marginally significant moderator on the relationship between purchase and purchase intention of medical care services. Third, it was found that the higher the WOM acceptance, the higher the purchase intention of medical care services. Finally, the effect of WOM acceptance was found to be particularly strong when WOM contents were perceived as useful and positive. Overall, it seems essential for hospitals to actively adopt WOM communication as a competitive marketing tool if they plan to improve their business performance. In this respect, the current study may serve to improve the business performance of hospitals by way of providing theoretical and empirical evidence on the effects of WOM communication variables on WOM acceptance and medical care service purchase.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.283-293
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• 2018

본 연구는 글로벌 소비자가 신제품 광고를 접할 때 광고와 관련된 여러 차원의 심리적 거리로 인한 상이한 해석수준에 따라 광고 태도나 제품 태도가 달라질 수 있음을 살펴보고자 하였다. 구체적으로 중국 소비자를 대상으로 하여 광고 모델의 국적(한/중)이라는 사회적 거리감, 하위해석수준의 구체적인 메시지나 상위해석수준의 추상적인 광고 메시지 유형, 점진적 신제품 혹은 혁신적 신제품과 같이 제품이 지닌 새로움의 정도에 따른 심리적 거리감에 따라 소비자의 태도가 어떻게 달라지는지 살펴보았다. 또 중국 소비자의 한국에 대한 문화적 거리감에 따라 이러한 효과가 조절되는지 확인하였다. 분석 결과, 예를 들어 한국 모델이 등장한 신제품 광고의 경우 추상적 메시지(vs 구체적 메시지)에서 광고태도 및 제품태도가 더 높게 나타났고, 중국 모델이 등장한 신제품 광고의 경우 구체적 메시지(vs 추상적 메시지)에서 태도가 더 높게 형성되었다. 추가적으로 살펴본 문화적 거리감은 이러한 효과를 조절함을 파악하였다.

• 한국실내디자인학회논문집
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• 제17권3호
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• pp.43-50
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• 2008

Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.

• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.372-384
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• 2019

본 연구는 이론적 견해와 현실의 불일치 속에서 점차 확대되어 가는 유아교육기관의 방과 후 특별활동에 대한 의미를 탐색해보고자 하였다. 이를 위해 방과 후 특별활동 프로그램이 시행되고 있는 세 곳의 유아교육기관의 수업현장을 관찰하였으며 강사와의 면담을 실시하여 그 의미를 탐색해 보았다. 연구 결과, 유아교육기관에서의 방과 후 특별활동은 유아들에게 '새로움과 즐거움의 공존', '학습으로서의 의미', '다양한 교수 매체 경험'과 정규수업과 다른 현실 속에서 '피할 수 없는 한계'로 분석해 볼 수 있었다. 이러한 연구 결과를 토대로 앞으로의 질 높은 방과 후 특별활동 교육이 이루어지기 위한 개선 방안으로 정규교육과정과 방과 후 특별활동 과정이 상호보완적 협의와 통합적 접근이 이루어져야하며 나아가 바람직한 방과 후 특별활동 과정을 위하여 수업환경 개선 및 강사의 지속적인 연수와 교육이 요구되어진다.

• 한국콘텐츠학회논문지
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• 제18권12호
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• pp.660-675
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• 2018

본 논문은 최근 급성장하고 있는 온라인 영상 서비스의 인지된 특성이 이용자의 긍정적인 몰입 경험과 만족도에 어떠한 영향을 미치는 지 알아보고자한다. 연구를 위해 평소 유튜브를 이용하는 20-30대 응답자 289명을 대상으로 설문을 실시하였고, 이후 위계적 회귀분석을 사용해 변인 간 관계를 분석하였다. 그 결과 유튜브의 상호작용 특성과 추천 서비스의 새로움, 콘텐츠의 다양성, 콘텐츠의 오락성이 모두 개인의 몰입 경험 하위차원에 영향을 미치고 있음이 확인되었다. 한편 추천 서비스의 정확성은 개인의 몰입 경험에는 유의한 영향이 없었으나, 만족 수준에는 긍정적 영향을 주었다. 마지막으로 몰입은 이용자의 만족에 직접 적인 영향을 주고, 유튜브의 특성과 만족을 일부 매개한다는 사실도 확인했다. 이 같은 연구결과는 온라인 영상 플랫폼 서비스에 대한 이용자의 인식과 경험을 이해하는 데 도움이 되며, 이용자의 만족을 위해 실무 적으로 고려해야 할 사안들을 제시했다는 데 의의가 있다.

• 한국의류학회지
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• 제46권5호
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.