• Title/Summary/Keyword: new trend theory

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Review of the Research & Development of "New Retailing" (중국 "신소매(新零售)"에 관한 연구개발 동향 분석)

  • Wu, Li-Yan;Han, Jung-Soo;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.15-24
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    • 2019
  • The development of "New Retailing" is still in its infancy. Theoretical research has just begun, showing the characteristics of practice leading theoretical research, that is, there is more practical exploration but relatively insufficient theoretical research. At present, the theoretical research and practice development of "New Retailing" is gradually clear. The future development trend is large-scale, no boundaries, and wisdom. The academic community should further study in depth with theory and practice, focusing on the deep integration of online and offline, the new logistics under "New Retailing", and the research direction of "New Retailing" driving supply chain transformation and reconstruction so as to better guide the development of "New Retailing". The purpose of the research is to sort out the research status and theoretical situation of "new retailing", so as to provide references for further research on "new retail" and guidance for practical development.

A Study on the Relation of the Theory of Language and Architectural Discourses Appeared after 1960 (1960년대 이후 등장한 건축적 담론들과 언어이론과의 상관관계에 관한 연구 -포스트 모더니즘, 해체주의 건축, '주름잡힌(folding)' 건축을 중심으로-)

  • Jung, In-Ha
    • Journal of architectural history
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    • v.8 no.2 s.19
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    • pp.87-108
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    • 1999
  • Since 1960, the change of architectural trend was dominated by two factors ; the one, the introduction of theory of language (including semantic, syntactic, pragmatic, linguistic, semiotic, structuralism, post-structurism) in design concept, the other, the adaption of high technology in building construction. In particular, the theory of language played an important role in the emergence of new tendency, which could be the alternative of modern architecture. Post-modernism and Typology in the 1960-70s, Deconstructivism in the 1980s and 'Folding' architecture in the 1990s, have continually borrowed a theoretical base from the thee of language. Placing the focus on the relation of contemporary architecture and theory of language with the interdisciplinary view, this study comes to the conclusion that the diverse architectural tendencies since 1960 depend on the 'champ d'enonce', which Michel Foucault, French philosopher, defined in his . The writings of many architects, like Robert Venturi, Micheal Graves, Aldo Rossi, Peter Eisenman, Rem Koolhaas, Bernard Tschumi, Gerg Lynn demonstrate our conclusion. This is an important finding which make possible consistent understanding about contemporary architecture.

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Modern(摩登) Female Images in Shanghai by 1930s : Mainly Regarding to Visualized Printed Arts (1930년대 상해의 모던[摩登] 여성 이미지 - 시각화된 복제미술을 중심으로)

  • Moon, Jung-Hee
    • The Journal of Art Theory & Practice
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    • no.4
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    • pp.105-121
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    • 2006
  • The term 'modern', in broader sense, refers to the concepts like modernity, modernization, modernism and the like, which came from Westernization impling the recognition of indigenous culture as being inferior to Western culture by comparison along with the expanded influences of the Empire of Japan. These concepts, however, rather than evolving from Western standards, came into being as a form of civilization led by Japan which had already tasted the fruits of modernization by 1920s. Since 1920s, the policy of, so-called, reconstructing Asian countries by Japan came to create eastern way of modernism, as a new East Asian trend mainly revealed in China which was against colonization after Japan's invasion and conquest of Manchuria. Therefore, Eastern' modern' unlike Western one could be understood in the widespread terminology, 'Modern(摩登)' in Shanghai, reflecting consciousness like 'Fashion' or 'Trend' in female images on a variety of visual media. By 1930s it was the most notable that 'modern' was accepted as something similar with 'Fashion', or 'Trend' in sociocultural contexts. These atmosphere had led commercial arts to enable to communicate with the public in a great deal of supports and success in Shanghai which was widely regarded as the citadel for the inflow of Western culture, among which transformations in female images were remarkable as a representative form of culture. It is also remarkable that 'historical modernity' transforming from the feudal age to modern society was considered a synchronic modernity, and nationalism was regarded as a sort of being modern, while involved in the newly-changed female images as a fashion mode. Changes in fashion including hair style in Shanghai by 1930s, as a way of expressions showing what was modern through commercial artistic productions, were easily noticed in visual media as an outlet of modern women's inner desire revealing their pursuit for new mode of life in metropolitan cities. As a characteristic of the time creating a new code of visual female images, it is notable that there existed another form of 'modern' satisfying socio-cultural needs of the general public seeking for being 'modern'.

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An Effect of Brand Awareness and Involvement upon Choice of Product Quality (브랜드 인지도와 관여도가 제품 품질 선택에 미치는 영향에 관한 연구)

  • 한경희;조재립
    • Journal of Korean Society for Quality Management
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    • v.32 no.1
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    • pp.102-112
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    • 2004
  • Keep in step in trend that interest for brand is rising and enterprise should tries to customer to Inform own brand. The mayor is diversified and work this which make correct product or brand on customer need is work which our enterprise does now. And should judge the availability whether customer is satisfied to product according to the brand. Because this can be the most important matter which is kept customer and create profit that is enterprise's ultimate object. In this study, customer measured brand enforcing to blue jeans clothing company how is recognizing and distinguishes brand forefinger to low rank group with high position group. And, measured satisfaction by each group. Measured new concept that is when enforce customer satisfaction, expectation which is existent theory, result, Involvement with inconsistency theory making grafting and confirmed that involvement is factor influencing in customer satisfaction measurement.

A Study on the Method of Expressing Regional Identity of interior space in the City Hall (시청사 실내공간의 지역성 표현방법에 관한 연구)

  • 김훈영;오인욱
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2001.05a
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    • pp.153-156
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    • 2001
  • After 1950's, criticizing uniformity of modem architecture, a number of architectural theories and works which represet the identity of each region have appeared. However it is not a systematic theory but an attitude which approaching to design rather than new architectural trend or theory. Therefore, the thesis studied the general concept about regionalism and analyzed of the City Hall showing the regional identity. Finally this study intend to explain the detailed method of expressing regional identity created by architects by investigating the formal characteristics of regionalism and relationship with various context.

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Trend of Semantic Communication (시맨틱 통신 연구 동향)

  • D.S., Kwon;J.H., Na
    • Electronics and Telecommunications Trends
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    • v.37 no.6
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    • pp.74-83
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    • 2022
  • Shannon and Weaver's semantic communication has been actively studied in recent years as a new communication method to provide intelligent mobile services without requiring more capacity, infrastructure, and energy, even with limited radio resources. Considered a breakthrough beyond the Shannon paradigm, semantic communication aims at successfully transmitting semantic information conveyed by a source rather than accurately receiving each symbol or bit, regardless of meaning. Thus, semantic communication can lead to knowledgeable systems that significantly reduce data traffic because the transmitter only transmits the necessary information related to a specific task. This study describes essential differences between existing and semantic communication, research trends related to semantic communication principles and theory, performance metrics of semantic communication, semantic communication system framework, and future research and development issues.

Dynamic Optimal Pricing for New Products in a Duopoly (복점시장에서 신상품의 동태적 최적가격설정에 관한 연구)

  • Jun, Duk-Bin;Choi, Li-Koon
    • Journal of Korean Institute of Industrial Engineers
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    • v.23 no.3
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    • pp.545-557
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    • 1997
  • This paper deals with dynamic optimal pricing for new products by a firm which maximizes the discounted profit stream of it's own in a duopoly. The problem is constructed as differential games and dynamic optimization theory. Cost is assumed to decline as time goes on. A modified customer's choice model is formulated as a diffusion model and we solve a dynamic optimization problem by adopting the diffusion model. Since this paper focus on deriving real prices not showing a time trend, we formulate recursive form equations of costate variables(shadow price) and a simultaneous equation of price. Hence we derive a dynamic optimal pricing model for using in real market. In particular, we construct a dynamic optimal pricing model in the case that there are benefits from not only new subscribers but also previous subscribers. We analyze instant camera market in U.S.A(1976-1985) by utilizing the above model.

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Using the MCDM of the Innovative Product Value Chain to Promote New Product Design

  • Liao, Shih-Chung
    • Asian Journal of Business Environment
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    • v.4 no.3
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    • pp.27-37
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    • 2014
  • Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

The Globalization Shown at Fashion Collections in the Second Half of 1990′s Focused on Paris . London . Milan . New York . Tokyo - Seoul (1990년대 후반의 패션 컬렉션에 나타난 세계화 현상 -파리 .런던 .밀라노 .뉴욕 .도쿄 .서울의 컬렉션을 중심으로 -)

  • 김서연;박길순
    • The Research Journal of the Costume Culture
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    • v.9 no.6
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    • pp.881-892
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    • 2001
  • Applying the globalization theory to the fashion phenomena which regarded the phenomena of the contemporary culture as globalization, this study had an object of looking into the globalization tendency of the fashion phenomena shown Paris, London, Milno, New York, Tokyo, and Seoul collections from 1995 to 1999. The results of this study were as follows; 1. It was the blend of romanticism that was the most common trend shown at the six world collections. 2. The works appeared at the six world collections showed the regional peculiarity under the historical background or the sociocultural influence each city had. 3. Another character appeared at the six city collections was the appearance of multi-ethnic style mixed various regional motive at a work. After all, the world fashion phenomena in the second half of 1990's could be condensed into globalization appeared homogenization, regionalization and hybridization at the same time.

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The Research of the development of oriental cosmetics (한방화장품의 개발현황)

  • Park, Chang-Eun;Lim, Hee-Sun;Lee, Eun-Mi
    • Korean Journal of Korean Medical Institute of Dermatology and Aesthetics
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    • v.1 no.1
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    • pp.198-228
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    • 2005
  • Oriental cosmetics make the skin radiant by supplement and circulate qihyul(氣血). Oriental cosmetics aim at the radiant skin based on inner health. It accords the new trend of 21th century, well-being and naturalism. Recently a lot of new oriental cosmetics have been developed and enjoyed great popularity. The research of oriental cosmetics elucidated the active compounds having whitening effect and wrinkle cure effect. And the anti-acne and anti-atopy cosmetics have been researched. The development of oriental cosmetics should be based on oriental medical theory.

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