• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.255-260
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• 2022

It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

• 한국의류산업학회지
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• 제3권2호
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• pp.148-155
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• 2001

The purpose of this study was to segment the clothing customers of new traditional market according to shopping orientation and to clarify the different clothing behaviors among segmented groups. This study may be useful for new traditional marketer to make proper marketing strategies. The subjects for the final analysis were 400 customers who visited Namdaemoon and Dongdaemoon new traditional markets. The statistics used for analysis were factor analysis, cluster analysis, Cronbach-${\alpha}$, one-way ANOVA, LSD multiple range test and chi-square by the SPSS program. The results of this study were as follows: 1. The customers of new traditional market were segmented to 5 groups (Diffidence Group, Confidence/Information Group, Active Group, Shop/Brand Loyalty Group and Planned Purchasing Group); 2. The five segmented groups were significantly different in clothing evaluation standards, shop evaluation standards, satisfaction and demographic variables such as sex, age, education and monthly spending money.

• 대한건축학회논문집:계획계
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• 제34권10호
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• pp.55-61
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• 2018

Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.

• 웰빙융합연구
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• 제5권4호
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• pp.39-50
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• 2022

Purpose: Odor generated in traditional markets causes discomfort, hindering the pleasant life of residents, and complaints of odors are steadily increasing every year. Odor is defined as a smell that stimulates a person's sense of smell by stimulating hydrogen sulfide, mercaptans, amines, and other irritating gaseous substances. Research design, data and methodology: It is not easy to grasp and manage the current status of the odor analysis of living odors such as traditional markets. Seongnam City has an advanced new town of Bundang and Pangyo, while old cities such as Sujeong-gu are relatively underdeveloped. Results: As a result, the gap between the old city center and the new city center widens, so it is urgent to develop a balanced development. Based on this, the market of Seongnam-si is divided into the old city center and the new city center, and the odor complaint in the traditional market is analyzed to find a solution. A survey was conducted to understand the current status of odor management in the Seongnam-si market and the odor felt by users. Moran Market, Seongnam Jungang Market, and Kumho Market and Dolphin Market, located in the new city center, were selected as targets. The items of the survey consisted of the frequency and cause of the odor, the current status of market management, matters that need improvement, and efforts to resolve the odor. Conclusions: Therefore, this study aims to help citizens feel better about odor environment in places where odor standards are exceeded or complaints occur frequently, and to help local governments and market merchants establish more efficient and useful development plans.

• 유통과학연구
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• 제10권1호
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• pp.11-22
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• 2012

The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

• Asia Marketing Journal
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• 제15권2호
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.5134-5142
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• 2010

본 연구는 도시 재래시장의 기능과, 시장이 점유하는 공간을 도시의 다른 활동과 공유할 수 있는 가능성을 고찰하고 이를 위하여 필요한 계획요소와 공간계획방법을 바탕으로 성남시 모란 민속5일장 계획안을 제시하고자 하는 연구이다. 이를 위하여 기존의 재래시장이 갖고 있는 문제점과 그 개선방안을 살펴보고, 이를 건축 프로그램과 공간구성요소로 정리하며, 본 연구의 대상인 성남 모란시장의 특성인 5일마다 열리는 정기시장으로서의 시장의 기능과 시장이 열리지 않는 기간 동안의 공간 활용을 동시에 만족시킬 수 있는 계획요소를 구체화하여, 도시 공공공간으로서의 모란 민속5일장 계획안을 제시한다.

• 산경연구논집
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• 제10권10호
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• pp.45-51
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• 2019

Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps. Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application. Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment. Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

• 한국프랜차이즈경영연구
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• 제1권1호
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• pp.19-42
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• 2010

유통시장 전면 개방 이후 외국유통업체 및 국내 대기업의 유통산업 진입, 정보화 사회에 따른 인터넷 통신판매 급증, 소득수준의 향상으로 인한 고급화 및 규격화 추구, 젊은 층을 중심으로 편리성을 중시하는 소비패턴 변화 등의 이유로 재래시장은 소비자에게 점점 더 외면 받고 있는 실정이다. 따라서 본 연구에서는 새로운 유통환경변화 속에서 재래시장의 침체 원인 및 문제점을 파악하고, 해외 재래시장 및 국내 재래시장의 활성화 사례 분석을 통해 국내 재래시장의 활성화 방안을 모색해보고자 한다. 사례분석 결과 활성화에 성공한 시장의 경우 초기에 활성화에 강한 의지를 갖고 있던 리더십 있는 소수의 상인에 의해 시작된 사례가 많다는 것이다. 특히 하드웨어적인 측면의 시장 활성화보다는 경영의 효율화나 마케팅력 강화와 같은 소프트웨어 측면의 활성화대책이 상대적으로 효과가 높다는 것이다. 또한 신용거래의 정착에 필수적인 신용카드 이용확대를 위한 노력이 중요한데, 신용카드가맹점의 확대를 위해서는 신용카드 장점과 기대효과에 대한 상인들의 인식제고가 필요하다. 이러한 연구결과는 재래시장에 많은 소비자들이 스스로 방문하여 쇼핑의 즐거움과 편의성, 그리고 시간적, 금전적, 심리적 가치를 창출할 수 있는 장소가 될 수 있도록 시장 생태계를 조성하는 방안을 제시하는데 의의가 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.378-381
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• 2007

Traditional intermediaries refer to service providers such as travel agents, real estate brokers, job agencies and insurance agents which matching services for buyers and suppliers in a traditional market. The introduction of Electronic commerce resulted in the automation of many tasks provided by intermediaries and seemed to eliminate the role of many traditional intermediaries, which is called disintermediation. However, depending on their market power, traditional intermediaries either will be disintermediated or fill new roles by providing added value and assistance, which is called reintermediation. According to the research of Alina M. Chircu et al. there are three conditions for reintermediation for traditional intermediaries. Three conditions are weak appropriability of EC innovations, ownership of co-specialized assets for both market intermediation and EC innovations and economies of scale. Besides these three reintermediation conditions, we hypothesize that leveraging BPO can be a suitable strategy for traditional intermediaries to be transformed into reintermediaries. Business Process Outsourcing (BPO) is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. This paper will investigate the relationship between above reintermediation conditions including BPO and reintermediation.