• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.358-363
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• 2013

Due to recent changes in increased life expectancy, economic power and social development, the new senior generation (focusing on people in their fifties) represents a new market power with strong competitiveness. The new senior generation is the generation after the baby boomers, with characteristics that include a high-level of education, increased income, a high-level of consumption, increased assets, self-fulfillment desires and individuality. Demands in the senior fashion industry are expected to gradually increase and the underwear industry that targets the new senior generation is expected to grow rapidly. These demands will require product development for the new senior generation based on emotional and socio-cultural characteristics. The current new senior underwear market is under the process of R&D with a focus on body shape changes; however, there are limited studies on emotional and socio-cultural approaches. This study formulates a basic design plan for different age groups based on an analysis of the situation of bra wear (current inconveniences, demand and needs) by women in their fifties and over. Subsequently, a functional active bra top that considers activity and comfort was proposed for women in their fifties, an all-in-one foundation bra top that shapes the body was proposed for women in their sixties, and comfort bra tops that are comfortable and easy to put on and take off were proposed for women in their seventies and over.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.157-167
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• 2015

This study was initiated to understand design and detail characteristics of coats that targeted new senior women by analyzing shape, color, fabric and detail. For the new senior, youthful appearance has more appeal than products that represent elder's style. Among, the coat can be effectively utilized as a trendy fashion item that targets seniors since it is more useful to hide figures than pants, blouses or jackets. The objectives of this research were to: First, examine design characteristics of new senior women's coat. Second, understand design characteristics of new senior women's coat. Third, analyze the relationship between the design of collars and details according to type of new senior women's coat. Photographs collected were categorized according to type of coat. Three types of coat (balmacaan, redingote and trench) were chosen to analyze with the highest frequency. The results of analyzing shape, length, color and fabric of the products made in domestic and foreign brands were similar; however, the collar and way of fastening showed significant results that required specific analysis since the design elements were related to maincoat characteristics in protecting against the cold. The depth of the V-zone can change without change of collar width and design changes in V-zone that influence the coat image that lead to changes in sleeve type and length (or fastening and closing position) method.

• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.62-73
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• 2015

The aim of this research is to propose the final shirt design modified for new senior women that fulfills their emotional and physical needs. The modifications were based on the results of in-depth interviews and literature search, and the study was conducted in order to understand the desires and preferences of senior women, as consumption of outdoor-wear by the group continues to increase. To develop the design of outdoor-wear that satisfies the physical and emotional qualities and preference of the new senior women, six different designs with lines, combined materials, as well as materials that were layered, pleated and draped were proposed using virtual-dressing simulation software. Then, the modified designs were derived from the six original designs by reflecting the opinions collected in the in-depth interviews with eleven women in their 50s. The responses in the interviewed showed a preference for lines, pleats and layers, as these features made the clothes look trendy, gave it a slender-look, and improved the body shape of the women. As the color is the critical factor for outdoor-wear, there was an overwhelming preference for primary colors by the women, which was in contrast to their color preference in general clothes. A sleeve design modification was proposed to convert the half-sleeves to 3/4-long sleeves in order to account for changes in body temperature at menopause, and to satisfy the aesthetic needs for covering wrinkles. Research of new senior outdoor-wear designs will help segment and differentiate strategies for the increasingly fierce competing outdoor market, as well as l provide directions in the design creation process using the simulation of 3D virtual model.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.661-672
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• 2015

In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that $50^{th}$ desired more individuality-oriented, unique scarf designs than $60^{th}$, and $60^{th}$ desired scarf designs with convenient management considering others' attention compared with $50^{th}$. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.95-108
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• 2019

This study aims to determine the characteristics of new senior women's torso shapes. The data was collected from the 7th Size Korea, which analyzed 412 women between the ages of 55-69. A factor analysis was performed based on 20 indices, including eight based on circumference, eight based on height and length measurements, and four based on torso flattening. The results of the factor analysis suggest five main factors: torso silhouette, longitudinal size of the body, torso flattening rate, abdominal shape, and posterior longitudinal size. The results of the cluster analysis suggest three overall types: Type 1 is the inverted triangular obese shape which is characterized by large breasts, small buttocks, a short height, and a forward-bending posture; Type 2 is the rectangular, slim shape which is characterized by a forward neck and a flat front and back of the torso, and is the most slender among the three types; Type 3 is the large rectangular, overall obese shape, which is characterized by a round shape with large breasts, waist, and buttocks, and a forward-bending posture with a protruding back, and this is the most obese type. According to the results of the cross-tabulation, women aged 55-59 showed no trend in body shape; women aged 60-64 showed an increases in the inverted triangular obese shape and the large rectangular, overall obese shape; women aged 65-69 showed an increase in the large rectangular, overall obese shape and a decrease in the rectangular slim shape. In summary, new senior women showed body shape characteristics of being short, more obese having, a bent over posture. As they grew older, the curves disappeared, and the body becomes rounder. The study found that variation in body shape exists among new senior women in the aged society.

• Journal of Fashion Business
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• v.20 no.3
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• pp.1-16
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• 2016

The purpose of this study is to analyze the differences in color, pattern, and texture of functional materials of outdoor clothing according to new senior women's psychological comfort. The data were collected from 163 female respondents aged 55-64 living in Busan. The results of the study are as follows. First, both the high and low psychological comfort groups preferred soft material the most. The high psychological comfort group particularly preferred soft textures and highly evaluated textured material in general. Second, both groups mostly preferred plain patterns while the high psychological comfort group preferred the dot pattern more. Third, in terms of colors, the high psychological comfort group preferred navy and purple, while the low psychological comfort group preferred brown. As to achromatic colors, both groups preferred black the most with the high psychological comfort group preferred gray and white more than the other group. Fourth, the high psychological comfort group preferred colors and patterns of clothing that made one look the most slimming, while the low psychological comfort group strongly preferred colors and patterns of clothes. Therefore, our results suggest that new senior women have a strong interest in outdoor clothing, not only in terms of textile functions, but also having interest in textile designs. In particular, the new silver women value psychological comfort in colors more than patterns of textile design.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.302-311
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• 2017

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.

• 한국노년학
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• v.39 no.3
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• pp.485-515
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• 2019

The purpose of this study was to explore bullying among senior women at a senior center. Using ethnographic research technique, we examined the process in which members of the senior center engaged in and responded to bullying. Purposive sampling method was used to choose a senior center as the subject of this study. Within the center, 16 senior women participated in the study. In-depth interviews and participatory research methods were used to collect data. We analyzed the transcripts of the interviews based on the ethnographic analysis method presented by Spradley (1979). Themes that emerged from these participatory research and interviews include: members of the senior center creating loners, people being bullied causing damages to the group, taking actions to respond to bullying, and failing to solve the bullying problems. First, the victims of bullying became loners with no one to rely on through other members' verbal attacks, discrimination, isolation, and stopping the victim to use the senior center. Second, the victims were under attack but also caused troubles at the senior center and harmed others at the same time. Third, while engaging in bullying, senior women attempted to deal with bullying problems in many ways. These attempts include: avoiding the conflict, withstanding, attempting to mediating, and so on. Finally, bullying remained to be a recurring phenomenon at the senior center. New victims of bullying continuously appeared and the influence of bullying was felt not only within the senior center but outside as well. Based on the findings of this study, we suggest that practitioners and researchers take into account factors that affect bullying among senior women.

• The Korean Journal of Food And Nutrition
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• v.27 no.3
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• pp.393-399
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• 2014

The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.498-508
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• 2016

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. Based on the results of the survey, we developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. The results are as followed: First, emphasis is placed on the simple and functional design of the experimental wear consisting of jacket and pants. Jacket is different from the color scheme with the armhole princess line in order for the waistline to look slim. Pants are designed to hold the leg muscles tightly in order to help reduce the muscle fatigue on the bicycle ride. Second, cutting lines and coloring materials are used for the wearer to look slim and the safety of the wearer is planned to secure by inserting the reflective material along the cutting lines on the bicycle ride. Third, the pattern of the experimental wear is designed in consideration of the riding motion of the bicycle. Jacket is designed to have back length longer than front length as compared to the bicycle wears available on the market. Sewing lines in the armpit are designed to be eliminated in order to move the arms smoothly on the ride. Pants are designed to minimize the seam line in consideration of the movement of muscles and ligaments and the experimental wear is produced by combining the material with the functions of cool comfort and stretch.