• Proceedings of the Korean Operations and Management Science Society Conference
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• 1989.10a
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• pp.91-107
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• 1989

New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.

• Journal of Technology Innovation
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• v.15 no.1
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• pp.27-63
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• 2007

Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.40-54
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• 2006

Recently, Kim and Mauborgne [40] has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy (BONPDS), and attempts to examine how much this BONPDS has impact on new product peformance, compared to existing new Product development strategy Perspectives (i.e., competitive strategy-based new product development strategy and resource-based new product development strategy) in an empirical way. The research result shows that the BONPDS has greater impact on new product performance than existing new product development strategies. In addition, it is revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the BONPDS and new product performance. The BONPDS is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

• Journal of the Korea Furniture Society
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• v.24 no.4
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• pp.318-328
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• 2013

This study aimed to examine the theoretical consideration and concept of hybrid that could be applicable to wood product design, to analyze design trend according to the morphological transformation by means of combination of hybrid material and function, to understand the correlation between type of wood product and materials and to apply it to the domestic and overseas hybrid concept of wood product design study. A study of assembling output by empirical experiment to embed natural resources into acrylic resin in order to develop wood products was carried out. And an wood product was suggested that satisfied lighting and hanger function through a new wood product design development combined with hanger function and lighting function. Through such process, a new design paradigm was suggested to cope with the periodic trend and to induce mass production of designed product. Thus, this study set a new guideline for activating wood product design and attempted to meet the social demand of encouraging new value creation.

• Archives of design research
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• v.14 no.3
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• pp.69-76
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• 2001

In the new product development process, concept testing which screens ideas with the highest probability of market success is very effective in predicting the success of a new product. However, designers do not have accurate guidelines in new product development because the structure of cause and effect of consumers' preference - the most important part of concept testing - has not been provided as quantitative data. Therefore, the aim of this study is to present guidelines for new product concept development through applying means-end chain theory and product form theory which explains what kinds of benefits cause consumers to purchase a product and what kinds of design attributes meet the benefits. In this study, after reviewing means-end chain theory and product form theory, and developing a research model, guidelines for a concept product development (TV are provided through an empirical study.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.21-35
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• 2006

This paper examines critical successful elements related to the management of new product development process. For this, we have selected a VK-X100, slim bar type cellular phone, produced by VK mobile co., which was thought as a successful product development case and then analysed the case from a concept driven strategic product development's point of view. We have performed in-depth interviews with project managers, engineers and designers to get information on the product development process and analysed huge amount of data obtained from web-sites, global market indicators, and related firms' materials to find a changing trend of market conditions. The findings suggest that the successful new Product development and management is shaped by a number of different factors, such as the business environments, firm's technological level, firm's deep market insight capabilities, nature of the product development activities, and so on. Finally, we suggested the limitation of our research and further research subjects that would be required to support our findings.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.3
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• pp.110-117
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• 2012

A product family design has received much attention over the last several decades, since a product family-based development shortens lead-times and reduces cost, as well as increases efficiency and effectiveness of the product realization process. It is challenging work, however, to define the product family design in the heterogeneous product development environments, due to myriads of products related information described in different ways across products in any companies. In this paper, we provided a way of defining product family design framework using formal concept analysis and ontology language. Based on this, the specific product family can be derived by ontological reasoning, and the new product concept can be also expanded in the framework. The proposed framework is formalized using OWL (Web Ontology Language) and implemented in $Prot{\acute{e}}g{\acute{e}}$. Actual product family design algorithm is carried out using FaCT++ engine, a plug-in to $Prot{\acute{e}}g{\acute{e}}$, and the benefits of the proposed method are also demonstrated through a case study.

• Journal of the Korea Furniture Society
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• v.14 no.2
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• pp.41-51
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• 2003

With rapidly changing modem information technology, the structure of our lifestyle has underwent much changes in our society. One of these changes is an immense distribution of computer desks, which became necessities of life in various organizations, companies and public offices as well as at home. Therefore, many companies are faced with the necessity of bringing about a new product with esthetic needs and new functions and come to have opportunities to make profits from top-quality products based on competitive design development. The academic design support program in collaboration with industry can provide design-related industry with a design assistance for a new product development, in addition, it can give to the professional faculty of the college the chances to contribute to advancement of design industry of the nation. To accomplish the need and purpose of this research, the design development of unified computer desks was carried out with the introduction of life-long Universal design concept named ‘Design For All.’ The theoretical background of this study researched all the literature on the terms definition of a computer desk, the concept and definition of Universal design and design support program in collaboration with industry and performed data analyses for a product development through an analysis of domestic products and a benchmarking of foreign products. On the basis of these theoretical background and analysis results, this research brought out a new product through designing processes and the information of this production could be utilized via the feedback of a new product. That is, this research was done for a practical use.

• International Journal of Quality Innovation
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• v.10 no.1
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• pp.89-105
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• 2009

This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

• Knowledge Management Research
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• v.20 no.1
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• pp.175-194
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• 2019

In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.