• Asia pacific journal of information systems
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• 제34권1호
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• pp.191-208
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• 2024

This paper proposes the presence and importance of cultural differences to address user engagement in worldwide social media platforms. Based on Hofstede's cultural dimensions, this paper addresses their new meanings in the context of user engagement in social media. Our propositions address two research questions: (1) how do cultural dimensions, displayed on social media platforms, differ across national cultures?; (2) what different preferences the social media platforms have in terms of which cultural dimensions promote or suppress user engagement? User engagement in social media platforms is explained by the cultural differences in terms of the four cultural dimensions: individualism vs. collectivism, uncertainty avoidance, power distance, and masculinity vs. femininity. Implications are also discussed for research and practice.

• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.16-32
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• 2019

Media manipulation of breaking news through article selection, ranking and tweaking of social media data and comment streams is a growing concern for society. We argue that the combination of human and machine curation on media portals marks a new period for news media and journalism. Although intermediary platforms routinely claim that they are merely the neutral technological platform which facilitates news and information flows, rejecting any criticisms that they are operating as de facto media organisations; instead, we argue for an alternative, more active interpretation of their roles. In this article we provide a contemporary account of the South Korean ('Korean') online news media ecology as an exemplar of how contemporary media technologies, and in particular portals and algorithmic recommender systems, perform a powerful role in shaping the kind of news and information that citizens access. By highlighting the key stakeholders and their positions within the production, publication and distribution of news media, we argue that the overall impact of the major portal platforms of Naver and Kakao is far more consequential than simply providing an entertaining media diet for consumers. These portals are central in designing how and which news is sourced, produced and then accessed by Korean citizens. From a regulatory perspective the provision of news on the portals can be a somewhat ambiguous and moving target, subject to soft and harder regulatory measures. While we investigate a specific case study of the South Korean experience, we also trace out connections with the larger global media ecology. We have relied on policy documents, stakeholder interviews and portal user 'walk throughs' to understand the changing role of news and its surfacing on a distinctive breed of media platforms.

• 한국인터넷방송통신학회논문지
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• 제13권5호
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• pp.189-194
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• 2013

소셜러닝은 미래 지식정보사회의 새로운 학습모델로 기존의 학습과 달리 개인의 능동성과 타인과의 협력학습을 중시한다. 협력학습을 위한 소셜러닝 플랫폼 구축에 기존 소셜미디어 서비스를 활용하는 것이 유용하다. 본 논문에서는 기존 소셜미디어 서비스 및 소셜플랫폼을 조사분석하여 소셜미디어 서비스를 활용한 효과적인 소셜러닝 플랫폼을 제시하고자 한다. 또한 새로운 소셜러닝 플랫폼의 구조 및 설계화면을 통해 소셜러닝 플랫폼의 동작 방법과 다른 소셜 플랫폼에 비해 차이점과 우수성을 제시하고자 한다.

• 유통과학연구
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• 제22권6호
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• pp.115-122
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• 2024

Purpose: The main aim of this study is to analyze and suggest new online music distribution models targeted to facilitate the development of the Korean Wave (Hallyu) music market in all locations of the world. This study is conducted through a close analysis of the prevailing distribution models, the unique challenges of the K-pop market, and the trends in new technologies. Research design, data and methodology: To address the issue of how the online music distribution market could be domesticated for the Korean music industry, a systematic review of the previous studies was conducted. The use of the PRISMA approach was followed so that an accurate and transparent method for choosing the studies is ensured. Results: According to the investigation of literature analysis, the online distribution strategy may consist of four key plannings as follows, 1. Leveraging Social Media and User-Generated Content Platforms, 2. Embracing Immersive and Interactive Experiences, 3. Fostering Direct-to-Fan Connections and Monetization, 4. Harnessing Artificial Intelligence and Big Data Analytics. Conclusions: Finally, collaboration and strategic partnerships will be vital. The Korean music companies should seek to cooperate with the technology companies, social media platforms, and the global music streaming services so that they can grow their market, acquire new technologies, and to better their online distribution strategies.

• International Journal of Contents
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• 제7권4호
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• pp.64-69
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• 2011

Recently, as smart devices are distributed more and more, the need for education of developing contents based on smart media increases. In order to develop contents based on smart media, it is necessary to learn new programming language as well as to understand the structure of platforms as device-manufacturers and communication companies have different platforms. Generally, the problem in education of programming is that it can provide learning to understand the language stage by stage, but it is difficult to suggest a clear result such as completion of learner's project from macroscopic and integrated approach. Especially, there is a difficult of learning several programming languages due to the characteristics of platforms in developing smart contents. Accordingly, in the education of programming for developing smart contents, it is not appropriate to use the traditional teaching method of programming which conducts projects from an integrated point of view after learning the grammatical elements of the language. This paper aims to suggest the top-down teaching method as an effective teaching method for developing contents based on smart media, and to analyze the effect after developing and applying the suggested teaching model.

• 국제초고층학회논문집
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• 제8권2호
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• pp.125-136
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• 2019

This paper offers new ways to learn about popular places in the city. Using locational data from Social Media platforms platforms, including Twitter, Facebook, and Instagram, along with participatory field visits and combining insights from architecture and urban design literature, this study reveals popular socio-spatial clusters in the City of Chicago. Locational data of photographs were visualized by using Geographic Information Systems and helped in producing heat maps that showed the spatial distribution of posted photographs. Geo-intensity of photographs illustrated areas that are most popularly visited in the city. The study's results indicate that the city's skyscrapers along open spaces are major elements of image formation. Findings also elucidate that Social Media plays an important role in promoting places; and thereby, sustaining a greater interest and stream of visitors. Consequently, planners should tap into public's digital engagement in city places to improve tourism and economy.

• 한국언론정보학보
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• 제70권
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• pp.165-188
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• 2015

오늘날 변화된 미디어 지형에서 미디어를 이용하는 활동이 자본의 가치증식 과정에서 어떤 역할을 하는지에 대한 논의는 미디어 정치경제학과 비판언론학에 새로운 연구 영역과 노동가치론의 시각을 제시해줄 수 있다. 이 논문에서는 미디어 이용 활동을 포스트 포드주의 축적 체제의 새로운 노동 범주로 파악하거나 자본이 스스로 생산하지 못하는 지대라는 관점을 넘어설 새로운 매개 개념을 제안했다. 이를 위해 수용자상품론을 또 다른 상품의 생산을 위한 자본재로 파악하는 입장을 토대로 미디어 이용 활동을 이 자본재를 생산하기 위한 노동의 대상임을 주장했다. 또한 이러한 자본재 생산의 노동이 이루어지는 시공간으로 미디어 플랫폼이 그 중심에 있음을 논했다. 이러한 재개념화를 통해 미디어 정치경제학의 연구 영역은 플랫폼을 통한 가치의 창출이라는 범위로 확장될 수 있을 것이다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제6권8호
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• pp.481-490
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• 2016

오늘날 SNS와 같은 커뮤니티 도구의 발달은 사용자들이 서로의 정보를 쉽게 공유하고, 다양한 의견을 공급자에게 빠르게 전달할 수 있게 되었다. 이를 통해 공급자들은 빠르고 다양하게 변화하는 사용자 요구를 만족시키기 위해 co-creation 전략을 통한 새로운 가치 창출을 시도하고 있다. 현재 사용자 참여형 아이디어 플랫폼은 사용자의 참여를 확보하고, 공급자와 사용자가 상호작용할 수 있는 개방형 혁신 공간으로써 등장하고 있다. 하지만 기존의 아이디어 플랫폼들은 특정한 장·단점을 내포하고 있지만, 하나의 완벽한 통합된 개발 프로세스로서 일반화되어 있지 않은 실정이다. 따라서 유형별 플랫폼들의 다양한 장점들을 반영하여 효과적으로 통합된 프로세스의 개발이 요구된다. 본 연구는 사용자 참여형 아이디어 플랫폼 개발 프로세스의 개발 방향 제안을 위한 기초적 연구로써 아이디어 플랫폼의 유형별 특성을 분석하는 것을 목표로 한다. 이를 통해 향후 사용자 참여형 아이디어 플랫폼 개발 프로세스의 방향성 연구를 위한 지침을 제공할 수 있을 것으로 기대된다.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.152-161
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• 2023

Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.123-135
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• 2012

콘텐츠의 디지털화와 네트워크의 광대역화로 인한 다매체 다채널 환경은 광고시장에도 많은 변화를 초래하고 있다. 콘텐츠 유통 윈도우로서의 플랫폼은 증가하고 있지만 이를 장악하는 미디어는 제작능력과 자본능력을 보유한 소수의 매체라는 점에서 증가하는 플랫폼을 통한 추가 광고의 수익은 대부분 이들 거대 독점 미디어에 쏠려 있는 것이 현실이다. 여기에 미디어렙 법안이 국회 본회의를 통과하면서 일부 미디어에 편중된 광고시장의 쏠림현상이 가속화될 전망이다. 이와 같은 현실에서 다양한 장르와 실험적인 도전으로 새로운 콘텐츠 제작과 유통의 성장이 예견되고 있는 유료방송시장이 직접적인 영향권에 놓일 전망이다. 따라서 본 연구는 유료방송광고시장의 확대를 위한 방법론과 대안을 제시하고자 한다. 연구의 결과, 간접광고와 가상광고, 광고금지 품목에 대한 개선방안이 제시되었고, 기업과 정부 차원에서 광고시장 확대를 위한 방법론이 제시되었다.