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http://dx.doi.org/10.21022/IJHRB.2019.8.2.125

Social Media and Popular Places: The Case of Chicago  

Al-Kodmany, Kheir (Department of Urban Planning and Policy, University of Illinois at Chicago)
Publication Information
International Journal of High-Rise Buildings / v.8, no.2, 2019 , pp. 125-136 More about this Journal
Abstract
This paper offers new ways to learn about popular places in the city. Using locational data from Social Media platforms platforms, including Twitter, Facebook, and Instagram, along with participatory field visits and combining insights from architecture and urban design literature, this study reveals popular socio-spatial clusters in the City of Chicago. Locational data of photographs were visualized by using Geographic Information Systems and helped in producing heat maps that showed the spatial distribution of posted photographs. Geo-intensity of photographs illustrated areas that are most popularly visited in the city. The study's results indicate that the city's skyscrapers along open spaces are major elements of image formation. Findings also elucidate that Social Media plays an important role in promoting places; and thereby, sustaining a greater interest and stream of visitors. Consequently, planners should tap into public's digital engagement in city places to improve tourism and economy.
Keywords
Social media; Iconic socio-spatial clusters; Popular places; Skyscrapers;
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