• 제목/요약/키워드: new business evaluation

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BSC관점에서 AHP기법을 이용한 신기술 평가 및 선정에 관한 연구 - 광산업 신기술보육사업을 중심으로 - (Evaluation and Selection Framework for a Venture Firm with New Technology in Optical Electronics Industry)

  • 한하민;고일상;최수정;장정주
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권1호
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    • pp.97-115
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    • 2009
  • This study proposes a framework for an evaluation and selection of a venture firm with promising new technology in optical electronics industry to nurture that firm. The framework is intended to help practitioners to evaluate accurately and objectively new technologies. In addition, this study tests the usability and effectiveness of this framework with an actual certain case. More specifically, this study, first proposes that the framework for new technology evaluation is composed of financial perspective, market perspective, internal business perspective, and R&D and growing perspective. They are on the four perspectives of BSC(Balanced Score Card). Each perspective contains specific items. In addition, this study uses AHP(Analytic Hierarchy Process) to assess the comparative importance among the four perspectives and their specific items. Secondly, based on the results of AHP, the usability and effectiveness of the framework suggested in this study have been tested with a real case evaluating and selecting a promising venture firm. The results of the study have the following implications: this study has developed the framework for new technology evaluation which assists practitioners. Our framework offers the four perspectives and their specific items with their respective comparative importance. Furthermore, this study has verified that the proposed framework can be applicable in real situation with more accurate results.

국내 건설기업의 해외건설능력 평가체계 개발 (Development of Evaluation System for Overseas Business Capability of Construction Firms)

  • 장우식;양해범;한승헌
    • 대한토목학회논문집
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    • 제34권3호
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    • pp.977-987
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    • 2014
  • 해외건설 시장은 건설기업들의 적극적인 참여와 정부의 지원 아래 괄목할만한 성장을 해왔으며, 해외진출 50여년 만에 6000억 불 수주를 돌파하였다. 이러한 양적인 성장에도 불구하고 해외건설기업에 대한 명확한 평가기준의 부재로 인해 정부 및 유관기관에서는 지원 대상 및 주요 사업자 선정이 어려웠으며, 해외 발주자들의 건설기업 평가자료 요구에도 적극적으로 대응하기 어려웠다. 더욱이 건설기업들 조차도 자사의 해외공사 수행능력에 대한 판단이 미흡하여 합리적인 해외진출 의사결정이 부족하였다. 이에 본 연구는 해외건설능력 평가에 대한 필요성을 확인하였으며, 현행 평가체계 및 관련 연구를 분석하여 새로운 평가체계의 개발방향을 제시하였다. 해외건설에 필요한 기업의 능력을 총 15회의 인터뷰를 통해 해외 발주자 대기업 중견기업의 관점 별로 분석하고, 설문 및 자문을 통해 평가 항목의 적절성, 계량화 가능성, 자료 획득 가능성의 세 가지 기준을 충족하는 31개 주요 평가지표를 도출하였다. 이후 국내 건설기업 24개 업체에 대한 검증을 실시하여 적용 가능성을 검토 받았다. 본 연구에서 제시된 평가체계는 기존 평가 제도의 단점을 보완하여 해외건설능력 평가 기준의 명확화를 통한 적격 업체 선정에 도움이 될 뿐만 아니라, 결과적으로 기업 자신들의 내부역량을 향상시킴으로써 해외건설 산업의 전반적인 발전을 가져다 줄 것이라 기대된다.

한국 수산물 가공식품기업의 이미지가 제품 평가 및 구매의도에 미치는 영향 (Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention)

  • 소원현;김하균
    • 수산경영론집
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    • 제44권1호
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    • pp.1-14
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    • 2013
  • The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

Collaborative Recommendations Using Adjusted Product Hierarchy : Methodology and Evaluation

  • Kim Jae Kyeong;Park Su Kyung;Cho Yoon Ho;Choi Il Young
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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    • pp.320-325
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    • 2002
  • Today many companies offer millions of products to customers. They are faced with a problem to choose particular products . In response to this problem a new marking strategy, recommendation has emerged. Among recommendation technologies collaborative filtering is most preferred. But the performance degrades with the number of customers and products. Namely, collaborative filtering has two major limitations, sparsity and scalability. To overcome these problems we introduced a new recommendation methodology using adjusted product hierarchy, grain. This methodology focuses on dimensionality reduction to improve recommendation quality and uses a marketer's specific knowledge or experience. In addition, it uses a new measure in the neighborhood formation step which is the most important one in recommendation process.

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ERP 기반 건설통합관리시스템의 개발 및 업무생산성 평가 (Development and Evaluation of Business Productivity of Construction Integrated Management System based on ERP System)

  • 백명종
    • 한국전자거래학회지
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    • 제6권3호
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    • pp.163-180
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    • 2001
  • New information technology contributes to raising of business productivity in many construction companies. The application of construction integrated management system is expected to save the time of decision-making in business management and shorten the closing account schedule. Construction Integrated Management System based on ERP(Enterprise Resource Planning) system allows to control core business procedure by monitoring technique on real-time. In this paper, we achieves 10% raise up business productivity in site business area, and 30% raise up business productivity in head of nce business area by means of DW-CIMS (Daewoo Construction Integrated Management System)

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Fuzzy-AHP 기반 중소기업 R&D 평가 시스템 (Small Business Research and Development Assessment System based on Fuzzy-AHP)

  • 박성호;오재택;이상용
    • 디지털융복합연구
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    • 제18권9호
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    • pp.323-329
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    • 2020
  • 현재 중소기업의 기술혁신을 촉진하기 위해 일정 비율 이상을 중소기업에 의무적으로 지원하도록 제도화하고 있다. 이에 따라 매년 3조원 이상의 정부 예산이 투입되는 중소기업 R&D 사업의 성공 가능성 여부를 판단하기 위하여 전문가의 기술적인 평가를 통해 해당 기술의 기술적 난이도에 대한 상용화 및 성공 가능성을 면밀히 검토하게 된다. 이를 검토하기 위한 방법으로 AHP(Analytic Hierarchy Process) 기법은 평가 항목에 대한 평가 기준을 객관적으로 판단할 수 없었으며, 해당 평가 기준이 모호성 및 불확실성이 내포되어 있어 중소기업 R&D 사업의 전문성 및 공정성을 확보할 수 없었다. 본 연구에서는 중소기업 R&D 사업의 성공 가능성을 판단할 수 있도록 평가 항목에 대한 가중치를 객관적으로 제시할 수 있는 Fuzzy-AHP 기반 중소기업 R&D 평가 시스템을 제안하였다. 삼각 퍼지 수를 이용하여 해당평가 기준을 구간 값으로 적용하여 객관화하였으며, 중소기업 기술개발 지원사업 관리지침에 따른 가중치를 배정하여 실제 평가에 반영될 수 있도록 이를 적용하였다. 본 연구를 통해 새로운 사업에 대한 전문가를 위촉하였을 때 위의 평가항목의 배점 가중치를 재반영할 수 있으며, 이를 이용하여 중소기업 R&D 사업의 전문성 및 공정성을 확보할 수 있을 것이다.

Feasibility Evaluation of High-Tech New Product Development Projects Using Support Vector Machines

  • 신택수;노전표
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2005년도 공동추계학술대회
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    • pp.241-250
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    • 2005
  • New product development (NPD) is defined as the transformation of a market opportunity and a set of assumptions about product technology into a product available for sale. Managers charged with project selection decisions in the NPD process, such as go/no-go choices and specific resource allocation decisions, are faced with a complicated problem. Therefore, the ability to develop new successful products has identifies as a major determinant in sustaining a firm's competitive advantage. The purpose of this study is to develop a new evaluation model for NPD project selection in the high -tech industry using support vector machines (SYM). The evaluation model is developed through two phases. In the first phase, binary (go/no-go) classification prediction model, i.e. SVM for high-tech NPD project selection is developed. In the second phase. using the predicted output value of SVM, feasibility grade is calculated for the final NPD project decision making. In this study, the feasibility grades are also divided as three level grades. We assume that the frequency of NPD project cases is symmetrically determined according to the feasibility grades and misclassification errors are partially minimized by the multiple grades. However, the horizon of grade level can be changed by firms' NPD strategy. Our proposed feasibility grade method is more reasonable in NPD decision problems by considering particularly risk factor of NPD in viewpoints of future NPD success probability. In our empirical study using Korean NPD cases, the SVM significantly outperformed ANN and logistic regression as benchmark models in hit ratio. And the feasibility grades generated from the predicted output value of SVM showed that they can offer a useful guideline for NPD project selection.

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외식사업 신규창업을 위한 사업계획서 작성방법 사례와 투자경제성 분석에 관한 연구 (Case Studies on Preparing a Business Plan for the Foundation of Food Service Business and Analysis of Investing Economy.)

  • 홍기운
    • 한국조리학회지
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    • 제3권
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    • pp.385-421
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    • 1997
  • This study was performed as placing stress on business plan preparation and investing economy analysis centered to cases upon presenting the premises of study for new foundation of food service business. The summarized results are as follows: 1. In the aspect of carrying out process of practical project, establishing the promotion strategy, the facility project program, the menu program, the facility and furniture program, organization & manning schedule, the business operation schedule, review of all laws & provisions and the allout promotion schedule in order were deployed. 2. Analysis of investing economy for review of profitability 1) In case of investment, excluding 600million for the real setate lease among the total investment of 1billion, it was required by 161, 235, 000 for interior project, 161, 110, 000 for facility & equipment, 19, 235, 000 for fittings, 27, 600, 000 for menu plate & uniform, 27, 600, 000 for furniture, 13, 800, 000 for sign article. 2) In case of loss & profit presumed the annual turnover is to be 1, 115, 856, 000 the contigent profit(before tax) is to be 148, 966, 000 which is 13.3% in comparson to the sales amount and the net profit(after tax) for this term s to be 104, 276, 000 which is 9.3% against the sales and the profitable ratio to the equity investment( 500 million) is 20.9% and it satisfies 20% of the premises of study. 3) In case of the payback period will be approximately two(2) years which indicated within three(3) years that is standard of new project evaluation term of ordinary enterprise. 4) In case of internal rate of return it will be 21.5% which is favorable profitability as taking into account of 15% that is standard of new project evaluation by ordinary enterprise based on general downtown money interest. That the investing value of Happy Day profitability is hinted as it is sufficient enough as the case under this study based upon such results and considered that securing supremacy is competitive power in case of commitment will be possible.

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국내 외식업체의 기업 환경 영향 요인 및 신상품 개발 성과 분석에 관한 연구 (A Study on the Relationship between Organizational Environment and the Outcome of New Product Development in Domestic Restaurant Business)

  • 김윤태
    • 한국조리학회지
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    • 제11권4호
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    • pp.134-149
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    • 2005
  • First, generally the more business employ the financial and non financial outcome analysis for evaluation process, the higher the success rate of new product development becomes in the domestic restaurant market. Second, the study shows that the financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Third, it is indicated that although detailed plans have a large impact on the outcome of new product development, communication between departments within a company is not a considerably important factor for deciding success of the new product. Fourth, 'market environment' has significant influence on deciding adoption level of financial and non financial outcome analysis, organizational resources and culture.

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A Study on Redefining the Concept and Standard Range for Small Enterprise

  • Nam, Yoon-Hyung;Kim, Young-Ki;Kim, Seung-Hee
    • 유통과학연구
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    • 제14권12호
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    • pp.5-21
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    • 2016
  • Purpose - This study aims to clarify the meanings of small enterprise and modify criteria for explaining its range. Prioritizing the number of full time workers first and the sales next are proper as a new concept and range. Research design, data, and methodology - In research, 'small company' is a basic concept because the range of its standard is categorized as a 'small company' in the policy system of small & medium business. This study focuses on the solutions with ① evaluation on sales, ② standard for excluded ones ③ regulation for excluded business types in 'Act on Protection and Support for Small Enterprise'. Results - Clarifying the range of standard with maintaining the title is advisable. The scope should resist the current criteria or adopt a new standard which contains not only full time workers but also the sales. The new one may raise the policies' effectiveness because it can sort the 1% people of small enterprises. Conclusions - However, there should be a preventive system for sorting out the non-eligible ones not conformed to the CAP for small company. Therefore, it is desirable to prepare the system with 'unsuitable ones list' or regulate large income·inappropriate business types in 'Act on protection and support for small enterprise'.