• Journal of Information Technology Services
• /
• v.14 no.1
• /
• pp.263-276
• /
• 2015

As a social being, people can cooperate and control one another through the power of reputation, which is a critical opinion of someone given by others. Nevertheless, there have been obstacles in clarifying the identity of traditional types of reputation, for they are mostly words of mouth passed among members of a society. However, due to dramatic technological advancement and widespread use of the Internet and social media, now we can clearly see and analyze written reputations, which used to be passed only from mouth to mouth. Against this background, this study examines whether a negativity bias-a notion that an event of a more negative nature has a greater effect on one's psychological state than a positive event-applies to spread of reputation online, and examines related factors and effects. To this end, reputation-related online comments left by social media users during the election period of Korea's 6th provincial election on 4 June 2014 were analyzed. For the analysis, a Bass diffusion model was used, which is based on the innovation diffusion theory. The analysis results confirmed that, at online forum, negative reputations spread more quickly and more widely than positive ones, had a greater impact, and mass media such as online news outlets had a significant influence on spread of reputation online.

• Journal of the Korean Home Economics Association
• /
• v.43 no.9 s.211
• /
• pp.41-57
• /
• 2005

The purpose of this study was to examine the change of couple relationship factors predicting marital satisfaction and divorce intention over time tv comparing the couples' first year with their present year of marriage. The couple relationship factors consisted of affection, ambivalence, affectional expression, the expression of negativity. The study subjects 355 married women having preschool children aged 7 years old and elementary school students in the 6th grade. Data were analyzed by SPSSWIN with the method of MANOVA. The results of this study showed that couples in happy groups without divorce intention became less affectionate and demonstrated less affectional expression, and more ambivalence and expression of negativity over time. However, the amount of change was not as large as that of the unhappy groups. The findings of this research indicated that the decline of affection and affectional expression and the increase of ambivalence and expression of negativity were probably, as normative, a natural consequence of the transition from the first year of marriage to a more mature relationship. Therefore, the change over time was not important. However, the amount and aspects of change were the main points which researchers and practitioners should pal attention to in the future.

• Korean Journal of Clinical Laboratory Science
• /
• v.39 no.3
• /
• pp.256-263
• /
• 2007

P300 is widely used as a neurophysiological indicator of cognitive processing, which is known as reflecting controlled processing. MMN (mismatch negativity), early response prior to P300, is known as reflecting an early stage of information processing and having involuntary attention and automatic awakening or sensory memory. This study for normal people shows that electric potential of P300 and MMN are in close correlation (r=-0.673, p<0.05). That is, it is observed that the higher negative value electric potential of MMN measured at cerebral forehead-center has, the higher value electric potential of P300 measured at cerebral center-vertex has. This fact implies that working memory for temporary storage and operation of stimuli, and involuntary attention which constitute automatic information processing, an early stage of information processing, play a crucial role in efficient information processing. On the other hand, considering that MMN of cerebral forehead-center and P300 of cerebral center-vertex are in close correlation, it is necessary to pursue further study of cerebral parts which generate P300 and MMN in information processing.

• Asia Marketing Journal
• /
• v.12 no.4
• /
• pp.113-136
• /
• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Asia Marketing Journal
• /
• v.11 no.4
• /
• pp.49-67
• /
• 2010

Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

• Annual Conference of KIPS
• /
• 2014.04a
• /
• pp.745-748
• /
• 2014

SentiWordNet is an important lexical resource supporting sentiment analysis in opinion mining applications. In this paper, we propose a novel approach to construct a Vietnamese SentiWordNet (VSWN). SentiWordNet is typically generated from WordNet in which each synset has numerical scores to indicate its opinion polarities. Many previous studies obtained these scores by applying a machine learning method to WordNet. However, Vietnamese WordNet is not available unfortunately by the time of this paper. Therefore, we propose a method to construct VSWN from a Vietnamese dictionary, not from WordNet. We show the effectiveness of the proposed method by generating a VSWN with 39,561 synsets automatically. The method is experimentally tested with 266 synsets with aspect of positivity and negativity. It attains a competitive result compared with English SentiWordNet that is 0.066 and 0.052 differences for positivity and negativity sets respectively.

• Journal of the East Asian Society of Dietary Life
• /
• v.23 no.6
• /
• pp.862-870
• /
• 2013

This study examines the effect of communication type of food service employees on the self-efficiency and organizational commitment. To accomplish the purpose of the study, a survey was conducted to employees of food service companies located in Seoul, from August 5, 2013 to August 25, 2013 as a method of empirical study. The results of this study was analyzed using the SPSS WIN 12.0 and statistical reliability analysis, factor analysis, frequency analysis, correlation analysis and multiple regression analysis were conducted for hypothesis verification. The analysis results of this study are as follows. First, the R-square of regression result for 'communication type will have a positive effect on self-efficiency' was .220. Also, it was found that factors of consideration (Beta=.286, t=5.622), instruction (Beta=.303, t=5.970) and business (Beta=.214, t=4.217) had positive effects on self-efficiency. Values for factors of consideration and instruction were higher than business. Second, the R-square of regression result for 'communication type will have a positive effect on organizational commitment' was .429. Also, it was found that factors of consideration (Beta=.453, t=10.428), instruction (Beta=.380, t=8.749) and business (Beta=.282, t=6.477) had positive effects on organizational commitment. Values for factors of instruction and business were high but value of consideration factor turned out the highest. Third, the R-square of regression result for 'self-efficiency will have a positive effect on organizational commitment' was .334. Also, it was found that out of the factors of positivity (Beta=.369, t=8.423), confidence (Beta=.415, t=8.833) and negativity (Beta=-.072, t=-1.536), positivity and confidence had positive effects on organization commitment, and only positivity and confidence showed high values in organization commitment. Upon analyzing the effect of factors of self-efficiency (positivity, confidence, negativity) on organizational commitment, it was found that positivity and confidence showed high relevance but the negativity factor did not have any correlation.

• Anxiety and mood
• /
• v.17 no.2
• /
• pp.84-91
• /
• 2021

Objective : Mismatch negativity (MMN) is known to reflect several abnormalities of cognitive functioning. This study is aimed to investigate the differences in MMN among major depressive disorder (MDD) patients with or without suicidal ideation. Methods : Sixty-seven patients with MDD were recruited into this study. MMN was measured by a 64-channel electroencephalography (EEG) using oddball paradigm over the front-central area. Clinical characteristics were assessed using the Beck Anxiety Inventory (BAI), the Beck Depression Inventory-II (BDI-II), and the Beck Scale for Suicide ideation (SSI-BECK). Patients were divided into two groups, no suicidal ideation (N=12) and suicidal ideation (N=55), depending on the presence of suicide ideation in SSI-BECK questionnaires. Results : The MMN latencies were significantly longer in the MDD patients with suicidal ideation than in the MDD patents without suicidal ideation (p<0.05). The MMN amplitudes were not significantly different between the two groups. Conclusion : Suicidal ideation may be associated with longer MMN latencies, and it suggests that MMN may play a potential role in assessing the suicidal risk among MDD patients.

• Korean Institute of Interior Design Journal
• /
• v.22 no.1
• /
• pp.85-96
• /
• 2013

This study relates to meta-phenomena in architectural design. Among others, this study aims to interpret and demonstrate the cognitive thoughts and methodological systems in 'autonomy and instrumentality' presented in works of art by positivist architects focusing on diagrams after the second modernity in addition to earlier formal experiments by John Hejduk, Peter Eisenman, Bernard Tschumi, and Daniel Libeskind. In order to achieve these aims, this study approached the mimetic concepts developed by Walter Benjamin and Theodor Adorno. Especially, meta-phenomena in the methods of architectural design were connected to productivity in Adorno's mimetic concepts. Also, in terms of formation and creation of works of art, the mimetic backgrounds of Adorno's theories on aesthetics were identified from features of concepts on the part of formal experiments. The results were systemized methodologically based on meta-phenomena appearing in pure arts and overall architectural design. These were presented as a framework to interpret 'autonomy and instrumentality' that exist in the working of negativity and mimesis. In this way, logics and intuition in architectural design as well as methodological systemization of convergent creativity were proved valid. In conclusion, Adorno's mimetic concepts systemized based on negativity and critical awareness may lead to new concepts. It has been proved that it is valid for security of meta-phenomena of architectural design as a production of autonomous spaces for differences and creation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.7
• /
• pp.995-1006
• /
• 2004

This study examines the effects of clothing style and the order effect on impression formation. The instrument of this study consisted of response scales and stimuli. Fifty-one items of 7-point semantic differential scales, 9 items of demographic traits, and 4 items of subjective evaluation scales were developed. Stimuli were color pictures of a model wearing each of two clothing styles(mannish style, feminine style). The sample include 56 male and female subjects in their twenties and thirties. The experimental design was within-subject design and the half of the sample responded to the mannish style first and the other half responded to the feminine style first. Responses to the semantic differential scales were factor analyzed, and seven factors were identified: intellectuality, sensibility, activity, modesty, competence, display, keenness. There were significant differences between mannish style and feminine style in impression of wearer＇s age, job, and physical attractiveness as well as wearer＇s intellectuality and sensibility. It was revealed that the first impression and second impression of wearer＇s intellectuality, sensibility, modesty, competence, display were differed by the function of the order of stimuli shown to the subjects. Both primacy effect and recency effect of order effect were confirmed, and especially negativity effect was influenced prominently on impression formation.