• Journal of Korea Society of Industrial Information Systems
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• v.19 no.4
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• pp.73-85
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• 2014

The service quality customers perceived has positive relationships with trust, image, and satisfaction toward airline companies. Providing personal and non-personal services could be factors that build up not only overall impressions but positive and negative emotions and could be connected to customer behavioral intention. Thus, this research divided service encounter quality into personal and non-personal encounter quality and investigated effects of two types of service encounter quality on airline image, perceived value and customer loyalty. The result shows that personal service encounter quality has a positive effect on airline image and a negative effect on perceived value. Non-personal service encounter quality has an influence on airline image and a negative influence on perceived value. Personal service encounter quality does not have a significant effect on customer loyalty but non-personal service encounter quality has an effect on customer loyalty. Airline image does not affect perceived vlaue significantly however, do affect customer loyalty. Finally, perceived value does not have a significant effect on customer loyalty.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.97-113
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• 1999

The purpose of this is to analyze the perception of sex image by feministic fashion based on the theory of feminism, which has been developed since the 1960’s. Feministic fashion is divided 8 style and analyzed. For this study, surveying photo of feministic fashion and making out questionnaires. The data was collected from 391 university student(184 male, 207 female) living in Taegu and Kyoungpok and is analyzed by factor analysis, t-test. The result are as follows: 1. The Tendency of perceiving Feministic Fashion’s Sexual Image Male had more positive view on the sexual image of see-through and Body-conscious styles than female. And male showed more negative view on the sexual image of lingerie, punk, madonna or disorganized style. There was no significant difference between male and female in their opinion on the sex appeal of fashion that exposed some physical part. Concerning the sexual image of unisex mode, both male and female had an idea that it had nothing to do with sex appeal. Regarding the preference for sex-expressive fashion, they favored see-through and Body-conscious styles most. 2. In relation to clothing behavior toward sex-expressive fashion, both male and female generally revealed a negative view on fashion that exposed physical part and provoked an impression of keen sex appeal. 3. Sexual perception degree about the body, in physical exposure, that physical part from which they felt sex appeal most was the breast. What they most wanted to emphasize was the breast, too. As a physical part that caused their rejection symptom and made them feel hatred both and female pointed out the hips.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.917-928
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• 2021

This study is an empirical investigation of the effectiveness of guerrilla-marketing techniques in creating a positive brand image among generation Y (millennial) consumers. Five guerrilla techniques practiced by companies-such as viral marketing (EWOM), stealth marketing, ambush, graffiti, and clickbait ads-were studied, and hypotheses were proposed. This study adopted a quantitative approach and a questionnaire using the non-probability sampling technique was developed to collect data and self-administered to 248 millennial respondents on various university campuses. The data collected were analyzed through structured modeling on AMOS. The findings of this research revealed that guerrilla marketing affects symbolic and experiential brand image. Further, the results revealed that stealth marketing, graffiti, and click bait advertising were found to be influential on both symbolic and experiential brand images. As an exception, the hypotheses for ambush marketing were found to have no significant influence on the brand image (symbolic and experiential). Moreover, ambush technique in campaigns may have a negative impact on the brand image. Conversely, the study found that clickbait ads had a significantly negative influence on experiential brand image. Consequently, the results of this study strengthen past findings and concluded that guerrilla marketing techniques are beneficial communication tools in the limited marketing budgets.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.33-42
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• 2012

Today, many fashion companies use brand extension and it is especially important to conduct brand extension that coincides with consumer self-image, and maintains brand loyalty in order to succeed. The purpose of this study is to investigate the effect of congruency of parent brand image with self-image, brand loyalty, and brand involvement on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect information from 170 female college students, and collected data were subjected to descriptive analysis, factor analysis, and regression analysis. Results showed that the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension, with a positive mediating effect of brand loyalty, and a negative mediating effect of brand involvement. Also, the congruency of parent brand image with self-image and brand loyalty of the parent brand had a positive effect on the attitude towards the extended product, whereas brand involvement had a negative mediating effect on the attitude towards the extended product in fashion brand extension. The results of this study provide some useful suggestions to marketers in fashion industry: marketers should consider some psychological aspects of consumers such as congruency of parent brand image with self-image, brand loyalty, and brand involvement when conducting brand extension.

• ETRI Journal
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• v.46 no.2
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• pp.290-306
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• 2024

To treat the novel COronaVIrus Disease (COVID), comparatively fewer medicines have been approved. Due to the global pandemic status of COVID, several medicines are being developed to treat patients. The modern COVID medicines development process has various challenges, including predicting and detecting hazardous COVID medicine responses. Moreover, correctly predicting harmful COVID medicine reactions is essential for health safety. Significant developments in computational models in medicine development can make it possible to identify adverse COVID medicine reactions. Since the beginning of the COVID pandemic, there has been significant demand for developing COVID medicines. Therefore, this paper presents the transferlearning methodology and a multilabel convolutional neural network for COVID (MLCNN-COV) medicines development model to identify negative responses of COVID medicines. For analysis, a framework is proposed with five multilabel transfer-learning models, namely, MobileNetv2, ResNet50, VGG19, DenseNet201, and Inceptionv3, and an MLCNN-COV model is designed with an image augmentation (IA) technique and validated through experiments on the image of three-dimensional chemical conformer of 17 number of COVID medicines. The RGB color channel is utilized to represent the feature of the image, and image features are extracted by employing the Convolution2D and MaxPooling2D layer. The findings of the current MLCNN-COV are promising, and it can identify individual adverse reactions of medicines, with the accuracy ranging from 88.24% to 100%, which outperformed the transfer-learning model's performance. It shows that three-dimensional conformers adequately identify negative COVID medicine responses.

• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.5
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• pp.136-146
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• 2015

The active control of a vehicle based on vehicle recognition is one of key technologies for the intelligent vehicle, and the part-based image representation is necessary to recognize vehicles with only partial shapes of vehicles especially in urban scene where occlusions frequently occur. In this paper, we implemented a part-based image representation scheme using non-negative tensor factorization(NTF) and realized a robust vehicle recognition system using the NTF feature. The result shows that the proposed method gives more intuitive part-based representation and more robust recognition in urban scene.

• Journal of the Optical Society of Korea
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• v.17 no.3
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• pp.262-268
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• 2013

We study the focusing properties of a two-dimensional square-lattice photonic crystal (PC) comprising silica and germanium partitioned cylinders in air background. The finite difference time domain (FDTD) method with periodic boundary condition is utilized to calculate the dispersion band diagram and the FDTD method incorporating the perfectly matched layer boundary condition is employed to simulate the image formation. In contrast to the common square PCs in which the negative refraction effect occurs in the first photonic band without negative phase propagation, in our suggested model system, the frequency with negative refraction exists in the second band and in near-infrared region. In this case, the wave propagates with a negative phase velocity and the evanescent waves can be supported. We also discuss the dependency of the image resolution and its location on surface termination, source location, and slab thickness. According to the simulation results, spatial resolution of the proposed PC lens is below the radiation wavelength.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.203-211
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• 2014

The purpose of this study is to test the influence of CSR publicity(positive vs. negative) on the corporate image and customer loyalty. Especially this study is focused on the moderating effect of media credibility and the mediating effect of corporate image between CSR publicity and customer loyalty. The results of this study are as follows. 1) The influence of CSR publicity on the corporate image appears more in the negative information than the positive one. 2) The moderating effect appears in media credibility. Namely, in the case of positive CSR information, the influence of CSR publicity on the corporate image appears high only in high credibility of media, but it does not in low media credibility. Whereas, in the negative information, there is no differences of negative influence on the corporate image nevertheless of media credibility. 3) The higher the corporate image is, the higher the customer loyalty is. The results of this study implicate that credibility of CSR publicity is very important factor on the corporate image and customer loyalty and media credibility is another one in credibility of CSR publicity.

• Journal of the Korean association of regional geographers
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• v.10 no.1
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• pp.96-109
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• 2004

Applying the construct of country image this study examined city image for Daegu in Korea. Study 1 measured the city image for Daegu and Seoul, identified the city image dimensions, and compared the images of the two cities. Study 2 confirmed the city image dimensions and examined the Daegu image by residency and demographic characteristics of respondents in Daegu and Seoul regions. The study extracted 4 dimensions of city image including economy, people, conservatism, and development capability. High conservatism and low economic prosper represented the image of Daegu while the opposite did of Seoul. Regardless of residency, single and Young respondents with high income and education had negative images for Daegu, and residents in Daegu rather than in Seoul had more negative images.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.126-134
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• 2013

The object of this study is to investigate how to effect on the response characteristic if the image were used in the internet survey about the social issues. Especially in case of the social issues with pros and cons opinions, the effects of the image on the response characteristics were investigated. In this study, the response attitude of the 4 different groups to 3 social issues was measured at March, 2013. The 4 different groups are following: group with only text information, group with positive image, group with negative image, and group with both image. It is shown in the outcome of analysis on survey that the group with negative images tend to respond negatively and the group with positive images tend to respond positively. It means the priming effect. As a conclusion of this study, if the image were used in the social investigation, the image should be selected discreetly and the effect of image should be reflected in the analysis in consideration of the priming effect of the image.