• Journal of the Korean Home Economics Association
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• v.37 no.2
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• pp.13-26
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• 1999

The purpose of this research is to find out consumer attitudes toward and needs for housing information sources and contents so as to facilitate the development and utilizing the information. The stratified sampling method was used to select 1,300 households in six large cities plus Seoul area during September 10th to 30th, 1997. The resets showed that Newspaper was the main source of housing information and about an half of respondents experienced housing consultation were somewhat dissatisfied with their consultants, mostly realtors. The younger and the more highly educated with higher income residents of apartments in Seoul area had the higher needs for housing information. Experience itself used housing information source had position influence on housing needs. The various housing information may increase the chance to use the information of those had never used it as well as to meet the needs for housing information of those had used.

• Journal of the Korean Home Economics Association
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• v.38 no.2
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• pp.139-153
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• 2000

The purpose of this study is to prove asymmetric Consumer Information on Electronic Commerce. For this purpose, 93 internet shopping-malls was analyzed into three contents of consumer information. Major findings are as follows : First, the overall level of consumer information contents through purchase process was very low. The reason is that most electronic consumers were dissatisfied with consumer information provided by internet shoppingmall. Second, consumer information of purchase-stage was insufficient for electronic consumer. Especially most shoppingmalls did not provide Use-information and comparing information. This implies electronic consumer can't meet their consumer information needs, so they cannot make rational decision. Third, consumers were faced with asymmetric Consumer Information problem on electronic commerce. So consumer education for electronic commerce is needed.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.115-127
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• 2009

The purpose of this study is, first, to identify consumption behavior regarding well-being foods of the present and the future; and second, to discover well-being food-related information consumers require and information sources they use most frequently during the purchase of well-being foods in order to enhance reasonable decision-making and satisfaction during the selection of well-being foods. This study conducted research on university students using questionnaires from March 10 to March 20, 2007, and a total of 323 copies are employed for the final analysis. The key findings include the following. 1. University students answered that they would commit to active well-being food-buying consumer behavior more in the future than the present. 2. They requested information about quality and price from the information concerning well-being foods the most. Also, consumers most wanted to obtain well-being-related information on the Internet. 3. Regarding the needs for well-being food-related information, the more highly they thought of well-being foods, the more they acquired existing well-being-related information. Furthermore, the more they would be active in well-being food consumption behavior in the future, the higher their needs for information were.

• Smart Media Journal
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• v.9 no.4
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• pp.73-80
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• 2020

With the advent of the Internet era, consumer lifestyles have been changed tremendously, and mobile payment has carried out an increasingly extensive coverage of the people's life trajectory. Taking the design of the mobile payment interface as an example, we use a conjoint analysis method to survey college students in Guangxi, where questionnaires are collected from 270 people in different groups according to gender. The method separates the attributes that affect consumer choice of mobile payment interface design and the utility value of the attribute level to analyze consumer needs and preferences, and then obtains consumers' potential evaluation criteria for mobile payment interface design. The results of the study show that the attributes that influence consumers' choice of mobile payment interface design are, in order of preference: page layout, identification convenience, verification, module distribution, entertainment, and information encryption. Consumer groups of different genders show differences in their preferences in the mobile payment interface design and Consumer needs reflect consumer psychology. Several findings are obtained on the consumers' preferences on the mobile payment interface design, which may be used to improve future design processes.

• The Korean Journal of Community Living Science
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• v.17 no.3
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• pp.175-182
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• 2006

Today, consumers need more information of well-being related food with an increase of interests in health. Thus it is important to understand and provide well-being food related information to consumers. This study was performed to investigate consumer needs for well-being food related information. The needs scores (5-point Likert scale) to well-being food related information were high over all. The highest score was observed in 'disease care and diet therapy' (4.05 point). 'Functionality of well-being food' and 'safety and hazard of food' were followed having high scores (individually 4.00, 3.99 point). Female subjects had higher information needs than male subjects for well-being food related information such as 'balance of diet', 'nutrients' and 'recipe of well-being food'. The needs for well-being food related information increased by age, although subjects who were over 50 had a decrease in information needs. There was a significant positive correlation between the majority of well-being food related information and educational level. Information needs were not significantly different by income. Conclusively, well-being food related information should be provided to consumers according to the individual needs and ultimately consumers will improve their efficiency and satisfaction in using well-being food related information.

• Journal of the Korean Home Economics Association
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• v.45 no.8
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• pp.25-38
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• 2007

The purpose of this study was to determine the level of reasonable consumer habits of adolescents based on their consumer socialization, consumer education, and purchasing skills, and to determine their brand orientation based on facts that adolescent years is the determining period for consumer socialization, that their role as consumers take up relative importance, and that consumer habits during this period is extremely important. The directions of consumer education for forming a reasonable consumer culture for adolescents based on the results of the study are presented as follows. First, by conducting a training program for consumer counselor that supports courses such as consumer aid that are held for adolescent consumers, adolescents must be led towards logical purchase habits and to practice reasonable purchase habits. Second, since consumer attitude that is learned and formed since youth is important, discussion sessions as well as consumer education programs that can foster proper consumer knowledge, attitude, and function needs to be developed by schools and the government. Third, This can form improper consumption values such as over consumptions, conspicuous consumption, and impulsive purchase that may appear in their adult years; therefore, a consumer education program must be continued in the homes, schools, and by the government so that adolescents can learn manage reasonable consumer values and consumer habits.

• Human Ecology Research
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• v.51 no.6
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• pp.623-635
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• 2013

This study examined the extent of information needs regarding convenience store private brand (PB) foods and variables affecting information needs for convenience store PB foods. This study will be able to provide useful information based on determining the information content and information sources needed by undergraduate consumers for convenience store PB foods. Data analyses were conducted by frequency, mean (SD), reliability tests, and multiple regression with SPSS version 19.0. The major results of this study are as follows: First, undergraduate consumers' purchase intention toward convenience store PB foods is comparatively high, and they say they will buy the products if the PB foods' quality-related areas like taste, nutrition, or safety are favorable. Second, the general level of information needs for convenience store PB foods is comparatively high, and among general information needs, 'information needs for convenience store PB food quality' are the greatest, while in the area of comparative information needs, 'comparative information on PB food and NB food quality' is needed the most. In addition, undergraduate consumers most often want to obtain convenience store PB food information from convenience stores themselves. Third, as purchase intention and information acceptance of convenience store PB foods increase, information needs also increase. However, as quality perception of convenience store PB foods is more positive, information needs reduce.

• Journal of the Korean Home Economics Association
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• v.32 no.2
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• pp.17-32
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• 1994

The main purpose of this study is to assess the housewives' perception to the salespersons' delivery of information at a department store and to assess how much they wan to get information through them. In this regard 410 consumers of housewives living in Seoul are randomly selected from April 7 to 28 in 1992. The major results are as follows: Firstly consumers generally seem to think much of salespersons' ability and to need salespersons' close explanation and advice. In this regard salespersons are respected as the consumer information sources whereas the degrees of reliability and satisfaction are relatively low. And, thus, salespersons does not influence much on consumers' decision to purchase. Secondly, consumers require information from salespersons. Therefore salespersons should provide informations to consumers so that salespersons will be available informants to consumers. Thirdly recognition on the presense salespersons is the major variable which influenced on consumers' requirement for information. The more positive recognition raises consumers' requirement for information and hence needs more available salespersons as informants to consumers. Consequently salespersons are expected to be professionals to meet the consumers' demand.

• Science of Emotion and Sensibility
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• v.10 no.2
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• pp.177-186
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• 2007

The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

• Korea Journal of Hospital Management
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• v.25 no.1
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• pp.1-12
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• 2020

Purposes: The aim of this study is to evaluate whether the contents of hospital reservation and reception applications(apps) are qualitatively useful in meeting the needs of medical consumers and improving hospital accessibility and convenience. Methodology: (1) identify consumer needs through social data web mining, (2) describe the status of key contents of mobile apps to improve accessibility and convenience of care, and (3) verify the quality of apps through validated tools Finding: The contents of 'mobile reservation function' and 'waiting time information provision' that can contribute to reduction of delay time of care and efficiency of desk work were supported, but the level of utilization was insufficient. The quality level of the app, including the level of consumers' needs, has shown a wide gap between the apps. Implications: The recent development of mobile apps for hospital accessibility and consumer needs has shown a wide gap in the quality of apps, including information and aesthetic. Therefore, it is necessary to develop apps based on user interface(UI), user experience(UX) based designs that can promote the usefulness and convenience of apps while monitoring needs of consumers continuously.