• Journal of Fashion Business
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• v.15 no.1
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• pp.92-102
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• 2011

The purpose of this research is to study the types of name spectrum and their characteristics of domestic men's wear brands focusing on formal and casual wear and also examine the differences based on the type of brands' product and brand style. Total 184 of men's wear brands, which were consisted of 66 formal wear brands and 84 casual wear brands, were selected from '2009 Korea Fashion Yearbook'. For data analysis, quantitatively evaluated the frequency and qualitatively evaluated the image of brand product and the meaning of brand name. The result as follows; 1. The domestic fashion brands for men's wear appeared to have four types of name spectrum. The descriptive name was the most frequently showed, and followed by arbitrary, suggestive, and coined name. For formal wear brands, four types of name spectrum were appeared in the order of descriptive, suggestive, coined, and arbitrary name. In casual wear brands, three types of name spectrum were appeared in the order of descriptive, arbitrary, and suggestive name. 2. The characteristics of men's brand name according to their name spectrum was as follows.; In the descriptive brand names, person's name was used the most and some ascribed the characteristics, feature or geographic location of the product. The suggestive brand names contained images and symbols of the product and also implied the relevant benefit information in a particular product context. In the arbitrary brand name, they imply the various meanings according to the product and are made up of either coined or natural. For the coined name, some bear the ideology or symbolized the characteristics of product itself. 3. The descriptive name spectrum showed the most in domestic menswear brands, regardless of the brand type. Except this, there were differences in the type and the frequency of name spectrum depending on the brand type.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.402-412
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• 2012

The purpose of this study was to analyze the types of Brand name spectrum for hospitals, and to analyze the differences of types depending on the characteristics of hospitals. Study data was collected from the yearbook of Korean Hospital Association in 2008. The hospital's name was divided into meaningful words and then the spectrum type of hospital name was decided based on the meaning of words. Hospital variables were used to investigate the difference of the types of brand name spectrum among hospitals. The study results showed that arbitrary name was the most frequently used in hospitals, then followed by the suggestive name, descriptive name, and then coined name. In arbitrary name, district name and person's name were most frequently used as the hospital name. Although most hospitals had one type of naming spectrum, some hospitals had types more than two. When hospital managers are developing hospital name, they will need to consider not only how it can provide the unique images to customers, but also how they protect their brand in legal aspects.

• Journal of Fashion Business
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• v.9 no.5
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• pp.65-76
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• 2005

The purpose of this research is to investigate the types of name spectrum and their characteristics of domestic fashion brand names focusing on women' wear and bisex wear, and also studied the differences based on the sex of brand target. 224 of women's wear brands and 99 of bisex wear brands were selected from ‘2002 Korea Fashion Yearbook’ under the criterion that their brand names were made in Korea and they should engage in business in 2002. The data analysis quatitatively evaluate the frequency and qualitatively evalute the image of brand product and the meaning of brand name. The result as follows; 1.The domestic fashion brands for women's and bisex wear appeared to have to three types of name spectrum ; the descriptive name was the most frequently used one, then followed by the arbitrary, and the suggestive name. There were only one coined brand name and no generic brand name. 2. The characteristics of descriptive brand name was that, in most cases, it used the name of designer. For the suggestive brand name, it implied the features or the image of its products. For the arbitrary brand name, some bear the ideology or the foundation belief of company itself. 3. For women's wear, the discriptive name appeared most, and followed by arbitrary, and the suggestive name. For bisex wear, the suggestive brand name appeared most, and followed by arbitrary name, and the discriptive name. 4. For descriptive brand name, the names of designer were used most in women's wear brands. Otherwise, the brand names that directly described the image or the characteristics of products were used most in bisex wear brands. For suggestive brand name, soft and feminine images were prevailed in women's wear brand names but comfotable and casual images were dominent in bisexsual brand names. For arbitrary brand name, as the various types of languages were combined and the various meanings and words were mixed, and imply the various meanings in both cases, it was hard to classify the characteristics into some categories.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.189-190
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• 2011

이 연구는 브랜드 네임 스펙트럼 이론을 이용하여 병원 명칭의 특성을 분석하였다. 연구대상은 수도권 지역에 위치하는 모든 병원을 대상으로 하였고, 명칭은 의미있는 단위로 분류한 후 스펙트럼 이론에 따라 분류하였다. 분석결과 임의적 명칭의 빈도가 가장 높았고, 다음으로는 암시적, 서술적, 그리고 조어적 명칭의 순이었다. 단일 스펙트럼 구성된 명칭이 가장 많았으며, 스펙트럼이 2개와 3개로 구분된 명칭의 순이었다.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.49-59
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• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.762-766
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• 1998

Mechanical valve is one of the most widely used implantable artificial organs, Since its failure (mechanical failures and thrombosis to name two representative example) means the death of patient, its reliability is very important and early noninvasive detection is essential requirement . This paper will explain the method to detect the thrombosis formation by spectral analysis and neural network. In order quantitatively to distinguish peak of a normal valve from that of a thrombotic valve, a 3 layer backpropagation neural network, which contains 7,000 input nodes, 20 hidden layer and 1output , was employed. The trained neural network can distinguish normal and thrombotic valve with a probability that is higher than 90% . In conclusion, the acoustical spectrum analysis coupled with a neural network algorithm lent itself to the noninvasive monitoring of implanted mechanical valves. This method will be applied to be applied to the performance evaluation of other implantable rtificial organs.

• Korean Journal of Pharmacognosy
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• v.14 no.3
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• pp.83-91
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• 1983

The purpose of this study is concerned with identification of floral type of commercially available honeys and pollen loads. Ikuse's technique was applied to identify the pollen species of honey and pollen loads. Among six kinds of commercially available honeys in Taegu, Korea i.e. Robinia Honey, Brassica Honey, Castanea Honey, Rhododendron Honey, Lespedeza Honey and Multipant Honey, all honeys contained pollens, which were coincident with their trade names given by the apirists, except Lespedeza Honey. The trade name of imported honeys were not given by the plant, from which pollen material and nectar were collected. Among four kinds of these products, pollen was not identified in Clover Honey. A spectrum of honey products added by pollen loads was, of course, wider than simple honey products. The pollen load showed spectrum of pollens including not only those which are specialized for wind pollination, eq. Pinus species and Gramineae, but also contained for insect pollination, eq. rose and leguminous plants.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.135-147
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• 2016

The purpose of this research is to study the semantic characteristics of outdoor brand names by analyzing 94 brand names in domestic market, so as to propose ways to develop strategic brand names. The results are as follows. When it comes to outdoor brand products, the emphasis is placed on their functional features. Thus, the majority of outdoor brands surveyed in this Study were using strategic descriptive brand names which clearly denote the properties and effects of the relevant products to leave lasting impressions on consumers'minds. In other words, the outdoor brands surveyed herein were using brands which inform consumers of the specific business and product categories, express the concept of the brands, and provide them with information on the features and benefits of the products such as high quality, high-class, and luxurious lifestyle. In conclusion, the components of outdoor brand names are crucial elements which symbolize the concepts, functions or features of the relevant brands. In order to develop brand names consisting of components which build brand powers and enhance brand images, it is imparetive to develop more unique and characteristic brand names.

• The Bulletin of The Korean Astronomical Society
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• v.44 no.2
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• pp.77.2-77.2
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• 2019

Measurements of supermassive black hole (SMBH) masses are crucial in studying the co-evolution of SMBHs and their host galaxies. Although reverberation mapping is the most accurate method known to date, this requires spectroscopic monitoring over long periods. Thus, the current sample barely reaches three digits. The virial method, on the other hand, uses emission-line and continuum properties from a single spectrum to estimate the SMBH mass; hence the name single-epoch method. The Sloan Digital Sky Survey (SDSS) has observed spectra of almost all quasi-stellar objects (QSOs) discovered so far. Building on previous studies, using the single-epoch method, we estimate the SMBH masses of more than 500,000 QSOs from the SDSS DR14 Quasar Catalog. This increases the mass-estimated SMBH sample almost by a factor of two, and especially more for the low-mass regime, which was the main target of SDSS-IV (eBOSS).

• The Journal of the Korean Society for Microbiology
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• v.35 no.3
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• pp.225-237
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• 2000

Vibrio vulnificus, a halophilic vibrio is an estuarine gram-negative bacteria that is associated with severe and frequently fatal wound infections and life-threatening septicemia. Bacteriocins are defined as antibacterial substance produced by various species of bacteria which are usually active against closely related organisms. Bacteriocins have found widespread application in epidemiological studies as specific markers of bacteria. It was proposed by Ha et al. (1990. J. Korean. Soc. Microbiol. 25: 586.) to give the bacteriocins produced by V. vulnificus the name "vulnificins". In the present study, a total of 72 strains of V. vulnificus isolated from patients and oysters were subjected to screen potential producers and indicators of vulnificin, applying ultraviolet induction method. Sensitivity of several strains of Serratia marcesans, Pseudomonas aeruginosa, Shigella flexneri, Salmonella typhi and Yersinia enterocolitica to vulnificins were also examined out. All the tested strains of V. vulnificus produced vulnificins active against indicator strains with various different inhibitory patterns. The spectrum of vulnificin activity and sensitive spectrum of indicator strains were considerably broad. Interestingly, almost all strains of S. marcescens, P. aeruginosa, Salmonella sp., Shigella sp. and Y. enterocolitica tested were sensitive to 1-7 vulnificin(s). Taken together, the present study demonstrated that all of the isolates of V. vulnificus produced vulnificins and that 8 good vulnificin producers and 10 good indicators were detected. These strains can be employed efficiently for establishing vulnificin typing scheme of V. vulnificus and for the detection of bacteriocinogeny and sensitivity in V. vulnificus. Biological role of vulnificin remains to be further elucidated.