• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• 한국엔터테인먼트산업학회논문지
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• 제14권6호
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• pp.91-107
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• 2020

본 연구는 유튜브 커버음악 채널의 성공 요인에 대하여 정량적 연구를 하고자 하는 데 목적을 가지고 있다. 그 과정에서 기존의 정성적 연구 결과를 바탕으로 커버음악 채널의 특성을 측정하는 측정도구를 구성하고 검정하는 것이 두 번째 목적이다. 이를 위해 최근 사례연구에서 제시한 커버음악 채널의 성공 요인을 후기기술수용모형과 융합하였다. 커버음악 채널의 콘텐츠, 영상, 크리에이터, 상호작용성, 홍보라는 5가지 특성을 중심으로 척도화하여 신뢰성과 타당성 검증을 거치면서 정량화 가능성을 탐색하고 이 결과물과 후기기술수용모형에서 제시하는 중요 변인들과의 인과관계를 검증하였다. 본 연구 결과 첫째, 콘텐츠 특성은 이용자들의 정서적 즐거움에 영향을 주지 않는 것으로 밝혀졌다. 또한, 기존 사례에서 제시된 채널 특성 요인 5가지 중에서 크리에이터 특성이 정서적 즐거움에 가장 큰 영향을 미치는 요인으로 확인되었다. 둘째, 요인분석 과정에서 유튜브 커버음악 채널 특성 중 콘텐츠 특성과 영상 특성이 한 요인으로 적재되어 통합되었다. 셋째, 만족과 지속사용의도 또한 한 요인으로 통합되었다. 이러한 연구 결과를 바탕으로 커버음악 채널 운영자들은 크리에이터의 매력을 돋보이게 하는 영상콘텐츠 제작이 필요하다. 아울러 이용자들과의 상호작용과 홍보에 노력해야 한다는 것을 제시한다.

• 한국의류산업학회지
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• 제7권2호
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• pp.153-161
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• 2005

The purpose of this study is to analyze the aesthetic characteristics of goth image which have had influence on literature, film, music and art, in modern fashion. The method of this study is to analyze the documentary about gothic and goth, and the fashion magazines since 2000. The results of this study are as follows: First, sensuality shows the excessive exposure of body and inner wear, and emphasizes a resistance of sexual consciousness and a image of independent, active, powerful woman. Second, androgyny shows the goth women wearing a men's cloth and encourages a person to have a perfect being and satisfaction. Third, horror shows the symbol of death and suggests a substance of desire hidden in our mind. Fourth, historicity shows victorian fashion which have a romance of gothic and baroque, not a cult but a modern image. In conclusion, goth image in modern fashion does not show a substance negative and horrorful, but a substance positive as a perfection, satisfaction, a sense of freedom, obliteration of a feeling of uneasiness and powerful woman's image.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.106-113
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• 2006

With the rapid development of digital technology, the satellite DMB service is able to provide chance to watch on TV, movie and listen on the Radio to their subscriber with moving. From the mid 2005, Korean people can get the satellite DMB service which includes In many kinds of new telecommunication services such as watching on tv, movie, and listening the music on service charge. The objective of this study is to grasp the factors which affecting the use satellite DMB service on the consumers who pay service charge, and to make an analysis on the structure relationship between such factors with consumer satisfaction and consumer royalty.

• 가족자원경영과 정책
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• 제10권1호
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• pp.53-66
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• 2006

This study was designed to get basic informations for the purpose of making healthy leisure environment of college students, and which will improve the satisfaction of their school life. Five hundreds of college students in Daegu and Gyeongbuk area were questioned by, our questionnaire during April, 2005. The data of 405 students (165 men, 240 women) Were analyzed by SPSS WIN 12.0 program. The data of 210 were from Daegu and 195 were from Gyeongbuk area, The results are as follows, First, $80\%$ of those questioned spend their leisure time doing some activities and the satisfaction degree was medium... They get the informations about leisure mainly through internet and the purpose of their leisure activities, were, to get rid of stress. Second; It was shown that their main leisure activities were doing internet, meeting friends, and listening music on weekdays, meeting friends, watching movie and doing internet on weekend. The major activities of the students during vocation were meeting friends, doing internet, and watching TV. Third, the students are concern about their leisure life, and they think that leisure life make improve the quality of life. The last, there is a correlation between quite activities such as watching TV, and dynamic activities such as a mountain-climbing leisure life satisfaction on weekdays. On weekend, however, there is a correlation between dynamic activities such as sports and the leisure life satisfaction. Moreover, on summer (winter) break personal activities such as religious activities and the leisure satisfaction.

• 한국콘텐츠학회논문지
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• 제11권3호
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• pp.167-178
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• 2011

본 연구는 3D 입체 영화의 만족에 영향을 미치는 요인들에 대한 탐색적 연구이다. 본 연구 방법은 기존 선행연구를 바탕으로 3D 입체 영화에 영향을 미치는 요인들로 인물, 스토리, 대사, 음악, 3D 기술적 요인을 도출하고 이러한 요인들이 3D 입체 영화의 만족에 어떠한 영향을 미치는 지에 대하여 분석해보고자 하였다. 또한 영화에 대한 관여도에 따라 3D 입체 영화의 만족에 어떠한 요인이 영향을 미치는지에 대하여 연구해 보고자 하였다. 이에 본 연구의 결과는 크게 다음과 같이 요약된다. 첫째, 3D 입체 영화의 만족에 높은 영향을 주는 영화의 속성은 스토리와 3D 기술적 요인으로 나타났다. 둘째, 영화의 관여도에 따라 3D 입체 영화의 만족에 영향을 주는 요인을 분석해 본 결과 저관여 집단에게서 3D 입체 기술적 요인이 높은 상관관계를 나타냈다. 반면 고관여 집단에서는 3D 입체 기술적 요인과 스토리가 영화의 만족도에 높은 영향을 나타냈다. 이러한 연구결과는 향후 3D 입체 영화에 대한 연구에 있어 변수의 선정에 유용한 시사점을 제공해 줄 것으로 기대된다.

• 패션비즈니스
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• 제12권1호
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• pp.45-62
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• 2008

The purpose of this study is to identify how the components of a fashion show can influence the perception of the spectators, and what the spectators most like in a fashion show. Through the analysis on the literature reviews and in-depth interviews with professional's organizing fashion shows we established a list of the main components, which allowed us to set up a questionnaire. The results regarding the viewing satisfaction of the spectators at a fashion show were investigated and came out as follows: First, the components of fashion show are generally viewed to be four factors: the program, the directing, the model, and the sets. These four factors are influencing the perception of the spectators and are very important to the success of a fashion show and the enjoyment of a fashion show by spectators. Second, it is shown to us that the most influential factor for the perception is 'the directing'(stage scenery, background music, lighting, effects etc.), and the next is 'the sets'(convenience seat, display, service facilities etc.). So, in order to raise the level of satisfaction for the spectators, it is advisable to concentrate on these two main factors. Finally, we would suggest that the organizer of a fashion show shall carefully analyze how spectators understand and perceive the components of a fashion show. This study provides information about how the components of a fashion show can influence the spectator's perception and presents suggestions on how to improve a fashion show by reorienting it towards the satisfaction of the spectator. In addition, there needs to be a strategy by customer satisfaction experience to reinforce a customer-oriented fashion show and heighten a viewing satisfaction for spectators.

• 성인간호학회지
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• 제20권4호
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• pp.588-599
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• 2008

Purpose: This study was intended for the enhancement of the elderly's quality of life helping them overcome their physiological changes about aging and reinforcing their vitality. Methods: An nonequivalent control group post-test design was used for the study. The methods to perform the abdominal respiration exercise and to blow the pan-flute were demonstrated to 31 experimental subjects and 36 control subjects. The eight-week 30 minute daily home respiration exercise recipes were prescribed to the subjects. Mobile spirometers were used to measure FVC, $FEV_1$, $FFV_1$ / FVC, $SaO_2$, breathing discomfort. Daily life satisfaction scores were recorded. Music therapy accompanied the eight-week respiration program. A post-test was performed in the same manner as the pre-test. The gathered data were analysed by SPSS/WIN program. Results: 1) The pulmonary function and daily life satisfaction were significantly improved in the experimental group. 2) Both the experimental and control groups did not show significant differences in $SaO_2$. 3) The breathing discomfort was significantly reduced in the experimental group. Conclusion: The respiration exercise program for the elderly through the pan-flute improves the respiration activity of the elderly and enhances their daily life satisfaction scores. Therefore, this program produces effects in enhancing the quality of life for the elderly.

• 산경연구논집
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• 제9권2호
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• pp.73-80
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• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• 종양간호연구
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• 제11권1호
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• pp.83-92
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• 2011

Purpose: This study was to analyze the characteristics and effect size of intervention studies in reference to cancer pain. Methods: In order to conduct a meta-analysis, a total of 208 studies were retrieved from search engine. And 29 studies published from 2000 to 2010 were selected upon their satisfaction with the inclusion criteria. The data was analyzed by the RevMan 5.0 program of Cochrane library. Results: 1) Intervention studies included 7 studies on reflexology (24.1%), 5 for pain management education (17.2%), 3 studies for each music therapy, spiritual care and hand massage (10.3%, respectively), and 2 studies for each hospice and horticultural therapy (6.7%, respectively). 2) The effect size of the intervention studies were high in hand massage (d=-0.98), reflexology (d=-0.74), spiritual care (d=-0.72), pain management education (d=-0.66), music therapy (d=-0.41), and horticultural therapy (d=-0.32). Conclusion: This study suggest that non-drug therapy can reduce the levels of cancer pain intensity, even though the numbers of intervention studies and randomized controlled trials are very rare.