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http://dx.doi.org/10.5392/JKCA.2011.11.3.167

An Empirical Study Approach to Investigating Impact of 3D Stereoscopic Film's Customer Satisfaction  

Yu, Eun-Ah (중앙대학교 광고홍보학과)
Hwang, In-Ho (중앙대학교 광고홍보학과)
Lee, Yu-Seon (중앙대학교 광고홍보학과)
Joo, Hui-Yeop (중앙대학교 광고홍보학과)
Publication Information
The Journal of the Korea Contents Association / v.11, no.3, 2011 , pp. 167-178 More about this Journal
Abstract
This study is an empirical study approach to investigating impact of 3D stereoscopic film's customer satisfaction. Using conventional methods, there were identified 3D stereo films's factors that character, story, dialogue, music, and 3D technical factors. And There were trying to analyze the impactive gaps of 3D stereoscopic film's customer satisfaction between high participation and low participation of customers about 3D film's. The results of this study can be summarized broadly as follows. First, the story and 3D technical factors was high-impact of customer's satisfaction at watching the 3D films. Second, 3D technical factors were highly correlated with customer satisfaction at the low participation group. And 3D technical factors and story were highly correlated with customer satisfaction at the high participation group. The conclusion is expected to provide useful suggestions about the selection of variables at the future 3D film study.
Keywords
Stereoscopic 3D Film; 3D Film Factor; Satisfaction; Participation;
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Times Cited By KSCI : 2  (Citation Analysis)
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