• Title/Summary/Keyword: multidimensional scaling

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Designing Hierarchical User Interface Model for Browsing the Knowledge Structure of a Single Document Using MDS (MDS를 이용한 개별문서의 계층적 지식구조 브라우징 인터페이스 설계)

  • Han, Seung-Hee;Lee, Jae-Yun
    • Journal of Information Management
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    • v.35 no.3
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    • pp.125-138
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    • 2004
  • The purpose of this study is to propose a hierarchical user interfaces for browsing the knowledge structure of a single document. To generate the hierarchical knowledge structure, hierarchical term clustering and cluster representative term selection were performed with a single thesis in information science field, and the result was applied to design the interfaces which browse a single document hierarchically using multidimensional scaling. The interfaces can be applied to develop the user-friendly information retrieval system.

A Study on Brand Image Positioning for Ladies' Ready-to wear According to Fashion Involvement - As Object of working women (유행관여에 따른 여성기성복 상표이미지 포지셔닝 연구 -20대 직장여성을 중심으로-)

  • Park Hye Won;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.393-403
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    • 1992
  • This Study intended to provide positioning strategies of brand Image for ladies' ready to wear by analysing the perceptual dimensions of working women. The subjects were devided into two groups according to the fashion involvement, and in each group, a positioning map was composed by use of multidimensional scaling. 251 subjects of this study were gathered into stratified sample groups from working women in Seoul, being subdivided according to their each occupation and age. The data were analysed by frequency, percentage, average, $x^{2}-test$, 1-test, Factor Analysis, cronbach's $\alpha$. Also, KYST, PROFIT, PREFMAP for multidimensional scaling were used. The results were as follows. 1. Two groups were identified according to degree of fashion involvement: high-involvement group, and low-involvement group. 2. From the analysis of the similarity of brand image, high involvement group percieved greater difference in brand image than low involvement group. 3. From the analysis of the evaluation of brand attributes, the evaluations in self expression, fashionability, design, sales promotion activity, sociality, quality, fit showed differences bet-ween high involvement group and low involvement group. 4. From the analysis of the preference of brand image, the distribution of preference and ideal point were different between high involvement group and low involvement group.

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Assessment of Educational Conditions for 28 National Universities in South Korea

  • Jeong, Dong-Bin
    • Asian Journal of Business Environment
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    • v.7 no.1
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    • pp.25-29
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    • 2017
  • Purpose - In this paper, we categorize and segment the 28 national universities in South Korea and measure the degree of dissimilarity (or similarity) between pairs of ones by using dissimilarity distance matrix and cluster analysis, respectively, based on the seven quantitative evaluation of educational conditions (percentage of small-scale courses, percentage of lecture by the faculty, collection of books per student, material purchase per student, percentage of building capacity, percentage of real estate capacity and rate of accommodation) in 2015. In addition, multidimensional scaling (MDS) techniques can obtain visual representation for exploring patterns of proximities among 28 national universities based on seven attributes of educational conditions. Research design, data, and methodology - This work is carried out by the 2015 Announcement of University Information, which is provided by Ministry of Education in South Korea and utilized by multivariate analyses with CLUSTER, PROXIMITIES and ALSCAL modules in IBM SPSS 23.0. Results - We make certain that 28 national universities can be categorized into five clusters which have similar traits by applying two-stage cluster analysis. MDS is utilized to perform positioning of grouped places of cluster and 28 national universities joining every cluster. Conclusions - Both types and traits of each national university can be relatively assessed and practically utilized for each university competitiveness based on underlying results.

A Study on sensibility of Web page (웹 페이지의 감성에 관한 연구)

  • 선지현;조경자;한광희
    • Science of Emotion and Sensibility
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    • v.6 no.4
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    • pp.33-40
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    • 2003
  • This research was conducted to propose a sensibility model for web site design. At first, we collected 100 sensibility words related to web site design through analysis of journal and questionnaires and analysis of dictionary. 16 web sites were rated according to the degree of sensibility corresponding to each words, on the basis of the Semantic Differential(SD) method. The results of assessment were analyzed by means of the factor analysis and Multidimensional Scaling(MDS) method. From this relational analysis of sensibility words, the 18 representative words were abstracted as a result of the research included unique, unusual, rich, soft, cold, warm, vivid, simple, neat, dynamic, urban, light, somber, bright, dark, fresh, masculine, and hard. Also three sensibility dimensions bright-dark, soft-hard, simple-rich were found.

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Clustering Kansei Factors for the Roughness of Plastic Surface Based on Frequency Distribution (플라스틱 표면 조도의 변화에 따른 빈도분포에 대한 감성공학적 군집분석)

  • Jun, Chang Lim
    • Applied Chemistry for Engineering
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    • v.18 no.4
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    • pp.366-370
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    • 2007
  • New product development requires information on customers' emotions such as vision, auditory, olfactory, gustatory, or tactile perceptions. In this study, tactile sense which has not been well studied compared to other senses, was measured and statistically analysed for different surface roughnesses of plastic samples. The emotional responses of 37 pairs of positive and negative adjectives describing tactile senses were collected and analysed through the questionnaire to find the correlation between adjectives and surface roughness. Frequency of the first preference for each adjective on four different roughness is obtained, and used for the statistical studies such as factor analysis, multidimensional scaling, or clustering.

The Relationships between Benthic Macroinvertebrate and Environmental Factors in Iancheon and Bukcheon Streams, Korea

  • Bae, Mi-Jung;Park, Seon-Min;Kim, Ja-Kyung;Hong, Jeong-Gi;Ryu, Shi Hyun
    • Korean Journal of Ecology and Environment
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    • v.53 no.1
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    • pp.22-30
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    • 2020
  • In this study, we investigated the relationships between benthic macroinvertebrate assemblages and various environmental factors in Iancheon (NIA) and Bukcheon (NBC) streams, Korea. We collected benthic macroinvertebrates and 33 environmental factors in April 2017 at 9 sites (5 sites in NIA and 4 sites in NBC). We identified 93 species(5 phyla, 9 classes, 16 orders, and 53 families) and 69 species(5 phyla, 9 classes, 17 orders, and 47 families) in NIA and NBC streams, respectively. Considering benthic macroinvertebrate index (BMI), NIA (88.2) and NBC (80.2) streams were in "very good" status. Upstream areas showed the highest scores, 95.5 (NIA1) and 94.2 (NBC1), whereas BMI score was the lowest in downstream areas of both streams, especially in NBC4 (51.0 "bad" status). Cluster analysis and non-metric multidimensional scaling analysis represented the differences of benthic macroinvertebrate assemblages according to spatial and anthropogenic gradients. Our findings provide reference data and highlight the need for the continued monitoring to maintain the good status and manage macroinvertebrate diversity in these two streams, in Sangju-si, Korea.

A Study on Positioning of Imported Make-up Cosmetics Brand Image Attribute - Focus on Fashion Involvement - (수입색조화장품(輸入色調化粧品) 상표(商標)이미지 속성(屬性)에 따른 포지셔닝에 관(觀)한 연구(硏究) - 유행관여(流行關與)를 중심(中心)으로 -)

  • Kim, Ye-Hee;Kuh, Ja-Myung
    • Journal of Fashion Business
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    • v.7 no.4
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    • pp.43-56
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    • 2003
  • The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.

A Study on the Image Positioning Strategy according to the Games of Marine Sports (해양스포츠 종목에 따른 이미지 포지셔닝 전략에 관한 연구)

  • PARK, Tae-Seung
    • Journal of Fisheries and Marine Sciences Education
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    • v.29 no.2
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    • pp.526-536
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    • 2017
  • This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

Evaluation of Benthic Macroinvertebrate Diversity in a Stream of Abandoned Mine Land Based on Environmental DNA (eDNA) Approach

  • Bae, Mi-Jung;Ham, Seong-Nam;Lee, Young-Kyung;Kim, Eui-Jin
    • Korean Journal of Ecology and Environment
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    • v.54 no.3
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    • pp.221-228
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    • 2021
  • Recently, environmental DNA (eDNA)-based metabarcoding approaches have been proposed to evaluate the status of freshwater ecosystems owing to various advantages, including fast and easy sampling and minimal habitat disruption from sampling. Therefore, as a case study, we applied eDNA metabarcoding techniques to evaluate the effects of an abandoned mine land located near a headwater stream of Nakdonggang River, South Korea, by examining benthic macroinvertebrate diversity and compared the results with those obtained using the traditional Surber-net sampling method. The number of genera was higher in Surber-net sampling (29) than in the eDNA analysis (20). The genus richness tended to decrease from headwater to downstream in eDNA analysis, whereas richness tended to decrease at sites with acid-sulfated sediment areas using Surber-net sampling. Through cluster analysis and non-metric multidimensional scaling, the sampling sites were differentiated into two parts: acid-sulfated and other sites using Surber-net sampling, whereas they were grouped into the two lowest downstream and other sites using eDNA sampling. To evaluate freshwater ecosystems using eDNA analysis in practical applications, it is necessary to constantly upgrade the methodologies and compare the data with field survey methods.

Exploring Environmental Factors Affecting Strawberry Yield Using Pattern Recognition Techniques

  • Cho, Wanhyun;Park, Yuha;Na, Myung Hwan;Choi, Don-Woo
    • Journal of Internet Computing and Services
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    • v.20 no.1
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    • pp.39-46
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    • 2019
  • This paper investigates the importance of various environmental factors that have a strong influence on strawberry yields grown in greenhouse using the pattern recognition methods. The environmental factors influencing the production of strawberries were six factors such as average inside temperature, average inside humidity, average $CO_2$ level, average soil temperature, cumulative solar radiation, and average illumination. The results of analyzing the observed data using Dynamic Time Warping (DTW) showed that the most significant factor influencing the strawberry production was average soil temperature, average inside humidity, and cumulative solar radiation. Second, the results of analyzing the observed data using Multidimensional Scaling (MDS) showed that the most influential factors on the strawberry yields, such as average $CO_2$ level, average inside humidity, and average illumination were differently given for each farms. However, these results are based on the distance in 3D space and can be deduced from the fact that there is not a large difference between these distances. Therefore, in order to increase the harvest of strawberries cultivated in the farms, it is necessary to manage the environmental factors such as thoroughly controlling the humidity and maintaining the concentration of $CO_2$ constantly by ventilation of the greenhouse.