• 한국의류학회지
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• 제14권2호
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• 아태비즈니스연구
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• 제5권1호
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• pp.23-31
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• 2014

Entrepreneurship is considered as an important driver of economic growth, new firm creation, business rejuvenation& job creation. Over a period of time research within entrepreneurship literature has shifted from entrepreneur and his personality to his behavioral disposition. This has led to emergence of entrepreneurial orientation (EO) construct, which focuses on the process of entrepreneurship at firm level and it has emerged as the most widely researched area within entrepreneurship field. Though research in this field has been rigorous and exhaustive, still there have been concerns that researchers might have prematurely agreed on the composition, dimensionality, and nature of EO Construct. There has been considerable debate about whether EO Construct comprises three or five dimensions, about co-variance or independence of these dimensions and nature of construct whether formative or reflective. This article builds an argument about the multidimensional nature of EO construct comprising five dimensions, which vary independently and the fact that EO is better explained through formative construct rather than reflective one.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2018년도 추계학술대회
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• pp.639-640
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• 2018

현재 실내 측위 분야에서 전파 지문을 이용하여 위치를 확인하는 기술이 광범위하게 사용하고 있다. 이때 성공적인 위치 확인을 위해서는 학습과 테스트에 필요한 데이터의 구성 및 다차원 데이터 구성이 필요하다. 즉 무선 AP, BLE iBeacon, Mobile 단말 등의 다양한 주변 전파 지문의 변화로 발생할 수 있는 환경 변화에 대응할 수 있는 위치 데이터 수집 및 데이터 관리 기술이 요구된다. 따라서 본 논문에서는 측위에 필요한 전파 지문의 환경 변화에 덜 민감한 다차원 데이터를 구성하고 관리하는 기법을 제안한다.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.601-629
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• 2022

Social networking sites (SNSs) have become an essential part of people's lives. It is thus crucial to understand how individuals use these platforms. Previous literature has divided usage into numerous activities and then grouped them into dimensions to avoid excessive granularity. However, these categories have not been derived from a uniform theoretical background; consequently, these dimensions are dispersed, overlapping, and disconnected from each other. This study argues that "SNS usage" is a complex phenomenon consisting of multiple activities that can be grouped into dimensions under the umbrella of communication theories and these dimensions are related to each other in a particular multi-dimensional architecture. "SNS usage" is conceptualized as a third-order construct formed by "producing," "consuming," and "communicating." "Producing," in turn, is proposed as a second-order construct manifested by "commenting," "general information sharing," and "self-disclosure." The proposed model was assessed with data collected from 414 USA adult users and PLS-SEM technique. The results show empirical support for the theorized model. SNS providers now have this architecture that clarifies the role of each dimension of use, which will allow them to design effective strategies to encourage the use of these networks.

• 한국식생활문화학회지
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• 제31권1호
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• pp.96-104
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• 2016

Recently, food industries are increasingly interested in launching ethnic foods in the global market, but communicating sensory information to target consumers has been complicated due to the ambiguity and complexity of Korean sensory descriptors. This study was conducted to elicit various multidimensional sensory descriptors and their definitions using focus group interviews (FGI). Two consumer groups, consisting of 10 panelists in their 20s and 10 panelists in their 30-40s respectively, participated in the FGI. A total of 14 commonly used multidimensional sensory descriptors, including gamchilmat (감칠맛), gaeun (개운), goso (고소), gusu (구수), kkal-kkeum (깔끔), neu-kki (느끼), dambaek (담백), birin (비린), siwon (시원), sikeum (시큼), ssapssarae (쌉싸래), eolkeun (얼큰), jjapjoreum (짭조름), and kalkal (칼칼), were elicited. Their definitions showed that these descriptors not only were constructed using several sensory elements but also contained hedonic connotations. Descriptors such as gaeun, siwon, and kkal-kkeum were more closely associated with overall sensory impressions, including aftersensations and post-ingestive effects rather than sensory concepts. As individuals tend to weigh different elements to construct the concept for each multidimensional descriptor, further studies are required to identify elements consisting of these descriptors to develop better test methods and gain a clearer understanding of the sensory profiles of Korean foods.

• 근관절건강학회지
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• 제5권2호
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• pp.206-221
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• 1998

The purpose of this study was to validate translated Multidimensional Assessment of Fatigue(MAF) scale. The scale is a 16-item scale that measures four dimensions of fatigue : severity, distress, impact, timing. Fourteen items are numerical rating scales and 2 items have multiple choice responses. Data were collected from the 137 patients with rheumatoid arthritis after content validation. Criterion validity was tested by correlation coefficient with Piper Fatigue Scale, which resulted in 0.7573(p<.0000). Construct validity was tested by item analysis and factor analysis. Corrected item-total correlation coefficients were 0.63-0.88. And factor analysis showed 2 factors : fatigue degree factor and fatigue impact factor. These two factors explained 73.5% of total variance. Reliability of internal consistency was 0.96 in Cronbach's alpha. Further validation study is necessary in each factor in other settings with other subjects.

• Bulletin of the Korean Chemical Society
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• 제17권2호
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• pp.192-198
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• 1996

We present a theoretical formulation of diffusion process on solid surface based on multidimensional transition state theory (TST). Surface diffusion of single adatom results from hopping processes on corrugated potential surface and is affected by surface vibrations of surface atoms. The rate of rare events such as hopping between lattice sites can be calculated by transition state theory. In order to include the interactions of the adatom with surface vibrations, it is assumed that the coordinates of adatom are coupled to the bath of harmonic oscillators whose frequencies are those of surface phonon modes. When nearest neighbor surface atoms are considered, we can construct Hamiltonians which contain terms for interactions of adatom with surface vibrations for the well minimum and the saddle point configurations, respectively. The escape rate constants, thus the surface diffusion parameters, are obtained by normal mode analysis of the force constant matrix based on the Hamiltonian. The analysis is applied to the diffusion coefficients of W, Ir, Pt and Ta atoms on the bcc(110) plane of W in the zero-coverage limit. The results of the calculations are encouraging considering the limitations of the model considered in the study.

• 한국멀티미디어학회논문지
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• 제14권2호
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• pp.269-281
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• 2011

XML 데이터베이스에서 타입상속 개념의 질의처리를 지원하기 위한 다차원 타입상속 색인구조(Multidimensional Type Inheritance Index: MD-TIX)에 대하여, 본 논문에서는 질의 패턴에 따라 색인성능을 향상시키기 위한 색인구조의 조율 알고리즘을 제안한다. MD-TIX는 중첩 엘리먼트와 타입상속 계층이 포함된 복합 형태의 XML 질의처리를 지원하기 위하여 다차원 색인구조를 이용한다. MD-TIX의 조율 알고리즘에서는 먼저 사용자 질의 형태에 대한 질의 정보로서 색인구조를 구성할 색인 페이지 영역들의 모양을 결정하고, 이러한 모양의 페이지 영역들을 갖도록 하는 구간반분 전략을 적용함으로써 최적의 MD-TIX 색인구조를 구성한다. 성능평가의 결과에 의하면, 주어진 질의 패턴에 따라 제안한 조율 알고리즘을 적용함으로서 최적의 MD-TIX를 구성할 수 있었으며, 경로 길이가 2인 경우에 주어지는 중첩 술어에 대한 삼차원 질의 영역의 경우, 모양이 편향된 정도에 따라 질의처리의 성능이 매우 크게 향상됨을 알 수 있었다.

• 한국정보과학회논문지:데이타베이스
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• 제34권1호
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• pp.84-97
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• 2007

선택도 추정 기법은 질의 최적화를 위해 현재 상용 데이터 베이스에서 많이 사용되고 있고 히스토그램은 가장 많이 사용되는 선택도 추정 기법중의 하나이다. 최근에 시공간 데이터 베이스 관련 연구들에서 이러한 선택도 추정 기법이 기존의 시간 공간 데이타베이스 선택도 추정 기법을 확장하여 활발하게 연구되었다. 하지만 기존의 시공간 데이타베이스 선택도 추정 연구는 주로 이동 객체와 같은 시계열 데이타만 고려하였다. 또한 기존의 연구는 과거시점부터 현재 시점까지 시간적 범위 질의에 대한 선택도 추정은 불가능하였다. 따라서 본 논문에서는 시공간 데이타베이스에서 과거 시점에서 현재시점까지 시퀀스 데이타의 시간적 범위 질의를 위한 히스토그램을 구축하고 이를 이용한 효과적인 선택도 추정 기법을 제안한다. 제안한 히스토그램을 이용하면 과거부터 현재까지 시퀀스 데이타의 선택도 추정이 가능하고, 범위시간 선택도 추정 기법이 가능하며 효과적인 히스토그램 유지 기법의 적용이 가능하다.

• 대한가정학회지
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• 제38권10호
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• pp.85-95
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• 2000

The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.