• Asia Marketing Journal
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• v.14 no.4
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• pp.35-56
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• 2013

The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

• Korean journal of food and cookery science
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• v.32 no.1
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• pp.76-83
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• 2016

The purpose of this study was to analyze meal management behaviors for Korea dietary acculturation among multicultural families in Korea. The study compared differences in meal management behaviors among 90 multicultural families. Results of the study were as follows: cultural adaptation to Korea got higher with increasing age; marriage immigrants with longer marriage duration and with children showed higher cultural adaptation to Korea. Regarding food value of marriage immigrant women, 'eating favorite food' was the highest in the 20s, while 'satisfaction with Korean dietary lifestyle' was high in Chinese and in those with longer residency. Most of them replied 'myself' for the meal manager of their multicultural family. When surveyed on major difficulties in Korean meal management, existence of children showed significant difference for 'cooking', and period of residency and existence of children made significant difference for 'taste'. In conclusion, meal management behavior of multicultural families was influenced by socioeconomic factors. Further research is needed for more quantitative analysis and understanding of the effect of dietary patterns on nutritional status and quality of life in multicultural families.

• Journal of Nutrition and Health
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• v.44 no.4
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• pp.312-325
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• 2011

The purpose of this study was to investigate dietary behaviors and nutritional knowledge among immigrant women in multicultural families. In addition, this study reveals a necessity for nutrition education, which is apparent to both immigrant women living in multicultural families as well as nutrition education experts. The survey was conducted with 30 immigrant women within multicultural families in Seoul. The dietary behaviors of the women were significantly different by their period of residence. The longer they had resided in Korea, the higher their dietary behavior score. However, there was no significant difference in nutrition knowledge by their period of residence. This study also conducted in-depth personal interviews with 8 immigrant women who lived in Seoul, and with 4 nutrition education experts. These interviews were performed to provide profound insights regarding the content and means of nutrition education for immigrant women. Nutrition education for immigrant women living in multicultural families should proceed at a basic level in terms of language and content, using bilingual (Korean and their native language) education materials. Education topics and content need to be developed differently according to the level of Korean comprehension and period of residence in Korea. Also, this multicultural approach should be adapted when planning nutrition education since immigrant women have various acculturation levels, and the content and means of education should be adjusted to these acculturation levels. Management after nutrition education is necessary for immigrant women who do not have sufficient understanding of the Korean language. Practical educational methods such as real cooking practices and food purchasing simulations must be developed. Finally, the results suggest that the government needs to establish a systematic plan for nutrition education among immigrant women living in multicultural families. Policy support such as training nutrition educators on multicultural individuals residing in Korea is necessary for active and effective nutritional education.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.81-99
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• 2010

This study was motivated by the fact that the educational curriculum needs revising as the contemporary society undergoes dramatic changes; this change demonstrates that Korea society now turns into a multicultural community. In this vein, this study aims to examine how the national Home economics curriculum (revised in 2007) incorporated the essence of multicultural education program and that of international understanding program into the coursebook, and to suggest which part of the coursebook needs revising to enhance its validity. To attain this goal, this research was conducted to analyze how two programs are implemented in secondary school, and to propose how those programs should be developed to address the immediate needs of the current society. To illustrate, this study examines a variety of theories and methodology on how multicultural education program should be implemented along with the current situation of Korea society. In addition, quantitative research was conducted to acquire empirical data from 6 coursebooks the frequencies of statements and visual aids that are considered to be directly reflect the essence of two programs. The results demonstrate that two programs are relegated into a lesser position compared to other programs; furthermore, they lack materials to deepen students' understanding about multicultural society and international relations. Therefore, the considerable revision needs to be conducted to embrace the essence of multicultural society and international understanding programs, and sensitize students to the immediate needs of the current society.

• Journal of dental hygiene science
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• v.20 no.2
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• pp.89-96
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• 2020

Background: Multicultural families are constantly on the rise as marriage migrants and foreign workers increase. Multicultural families appear to record poor health levels compared to native families. As health is a social issue, children of surviving generations of multicultural families are also a growing interest. This study was conducted to confirm the effect of multicultural families and parents' educational level on the scaling experience of children. Methods: For this study, the 2016~2018 Korea Youth Risk Behavior Web-based Survey data were used. In order to make the two groups of adolescents belonging to multicultural and native families similar, a total of 5,362 people were included in the survey, consisting of 2,681 individuals each from multicultural and native families using the propensity score matching method. Logistic analysis was performed to identify factors influencing the scaling experience of adolescent children. Results: The results confirm that, even after controlling for factors such as parents' educational level, household income, and children's oral health behavior, parents' nationality appeared to have a statistically significant effect on their children's scaling experience. In addition, it was confirmed that the experience of oral health education had a significant effect. Conclusion: Cultural heterogeneity and the lack of adequate language ability of immigrants affects health behavior and medical accessibility. Therefore, children from multicultural families are more likely to be exposed to unhealthy environments compared to the children of native Korean families. Based on an understanding of the socioeconomic multicultural background of individuals, education and public policy should be prepared to improve the awareness for the need for preventive oral health and provide unhindered accessibility to dental services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1367-1374
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• 2014

This study is intended to increase the understanding of multicultural children's parent-child which I used as a control. To do this a survey was conducted of students with basic communication ability in the $5^{th}$ and $6^{th}$ grades who are enrolled in elementary school in Gyeonggi Province. In the study, the multicultural children's group, when compared to other groups, had a father-child relationship quality that was found to be lower. A study will be made analyzing the father of multicultural families' children, including the father's role in multicultural education. Through the fact that the quality of parent-child relationship significantly affects multicultural family children's school adjustment. If multicultural family parents have access to a variety of training programs in education, then multicultural children school adjustment will be further enhanced.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.4
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• pp.574-590
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• 2012

The purpose of this study is to analyze the 'Pleasant Life' textbook in the elementary school focused on the perspective of ethnocentrism and cultural relativism. The first- and second-grade textbook 'Pleasant Life' of the revised 2007 national curriculum was made to serve build up sound body and mind through activities and play together with different products and life culture which is associated with multicultural education. But in the global world that is changing to the multicultural area, the textbook 'Pleasant Life' has a tendency to not to be satisfied this current needs. The analysis criterion is made up six elements: understanding culture, self-identify, human equality, conquest of prejudice and collaboration. The results of analysis on contents related to the multicultural education in the elementary 'Pleasant Life' textbook for the 1st and 2nd grade are follows. The first, in the plenty of images and pictures, there are not diverse races in the textbook. Yellow race naturally command an overwhelming majority in the textbook images and pictures. Second, the 'Pleasant Life' has a few multicultural contents and if teacher would not have will for teaching multicultural contents, he can't teach multicultural education. Third, 'Pleasant Life' textbook has overmuch ethnocentrism contents which is expressed traditional play and folk songs. These contents lead to exclusiveness for other culture to students. In conclusion, it is needed to grow concerns for multicultural education and the national curriculum should offer precise guidelines on the direction and standards of multicultural education.

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.37-51
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• 2010

The purpose of this study was to analyze the local government of multicultural family policy. For this study, researchers first compared Canada, Australia and Japan and, second, analyzed the foreign policy plan data in Korea. The findings were as follows: First, Gyunggi province had many plans for foreign laborers and Gangwon, Kyungbuk and Jeonnam provinces had many plans for multicultural family wives. Second, many local governments had few economic independence programs for multicultural family wives, except Gangwon and Kyungbuk provinces. Third, many local governments had no school or study programs for children of multicultural families, except Gangwon, Kyungbuk and Chungnam provinces. Fourth, Canada and Australia had many sources of public information and many educational opportunities for people to gain understanding but local Korean governments had few of these programs. Finally, Canada and Australia had many international programs for immigrants to maintenance their culture but local Korean governments have none of these programs.

• Journal of the Korean association of regional geographers
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• v.15 no.4
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• pp.464-477
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• 2009

This research analyzed reality of multicultural education of Korea and suggested policy implication through a questionnaire survey of teachers, students, and parents in elementary schools, Daegu City. Multicultural policies in Korea mainly helped a member of multicultural family who immigrated into Korea to learn Korean language and culture. Thus, the common people have a few chances to have multicultural education; however they mainly experienced multiculture indirectly through mass media. Therefore they had low level of understanding and satisfaction and their consciousness was narrow. Most of people completely come out in sympathy with that multicultural education should be taught at school. To overcome the current issues of multicultural education, its goals, contents and tasks should be clearly established. Multicultural education is taught from elementary school in holistic approach; however, methods of learning and teaching are different according to a curriculum.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.1
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• pp.103-124
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• 2011

The 21st century society is becoming globalized rapidly due to mass immigration and South Korea has become a multicultural nation since 2007 with over one million foreigners living here. Due to these social environmental changes, there was a need to provide multicultural programs and services in public libraries. In order to develop multicultural library services, we need to look into what librarians and users of public libraries know of the existing services. We assumed that comparing the two groups, librarians and users, and establishing a fit model would be the most effective way to provide information. According to the survey, there were differences in understanding between the two groups. By providing services that help fill in the gap, public libraries could be closer to multicultural families, and help them become integrated into Korean society. We have presented a multicultural service model based on the results of the survey.