• The Research Journal of the Costume Culture
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• v.30 no.5
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• pp.656-674
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• 2022

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.222-237
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• 2012

Air-containing fashion, which can offer diverse functions through the inflow and outflow of air, is highly relevant in today's mobile society, where people are experiencing a wider range of environments. This study attempts to suggest the possibility of air-containing multi-functional fashion that could continuously be utilized by developing a design for an air-containing jacket using modular systems. In this research, the modular systems in architecture and furniture design were referenced through a review of the literature for the purpose of establishing modular systems in fashion. Functions relevant to the mobility of today's society are derived from the results of advanced research and applied to the design of modules of the jacket. The modules are integrated through the modular systems. The folding and unfolding structure in architecture and furniture is applied as a folding system in fashion, the vertical accumulation structure as a layering system, and the horizontal integration structure as a combining system, and in addition, the containing system has emerged in fashion. Each module is designed to fulfill certain functions, such as cushioning, heat insulation, and portability. The folding system is utilized in designing the cushion module to support the neck and back of a wearer by making its hood and hem fold in the back. The application of a layering system was suggested by making the vest, combined with the neck cushion and back cushion via the combining system, layered with its insulation module. By applying the combining system, the hood that includes the neck cushion, the skirt that includes the back cushion, the body that includes the insulation module, and the sleeves can be connected and separated by a zipper. The applicability of this concept was proven by applying a developed design to an actual item.

• Journal of Fashion Business
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• v.27 no.2
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• pp.140-152
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• 2023

In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.45-50
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• 2019

This research analyzed that what factors affect to the change of social positioning of 'multi-cultural family(MCF)' centered on 'multi-cultural family in Jecheon City using Social Construction. The purpose of this research analyze the social positioning of MCF in Jecheon City, policy design depending on that social positioning and the effect of social perception. Therefore, this research carried out qualitative analysis method that analyzed news articles, legislations and interviews from 1990 to 2013 based on social construction theory. For the purpose, first, the time scope could be divided into four periods such as 'the quickening period in 1990s', 'quantitative growth period from 2000 to 2005', 'qualitative growth period from 2006 to 2011', 'the period of antagonism after 2012' of MCF.

• Korean Institute of Interior Design Journal
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• no.16
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• pp.49-58
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• 1998

This paper proposes a way to design a multi-purpose hall which can serve as a culture and art space for college students and which can also accommodate college students' behaviour characteristics. The major claims made in this paper are as follows. First the hall should be located where it is easily accessible from major and minor campus facilities. Second friendliness between inside and outside of the hall should be established by providing a Gray Zone such as floor or a yard. Third lobby should have a enough space for the entrance and exit of the hall and for rest and refreshments. Fourth in addition to a fixed stage height-adjustable stage and booth should be provided in order to use the hall space for different use. Fifth in the color aspect high value and low chroma should be used to create tender and friendly atmospher and in the shape aspect a durable natural and functional design should be considered in order to create a modern atmosphere.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.488-498
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• 2010

This study was intended to develop a multi-purpose, multi-functional design for safety vest to enhance the safety and user's availability. With a limited scope to LED-applied safety vest, this study contemplates on the problems of safety vest on the market and directions for design development with a view to develop its prototype. This is a significant study because it has been conducted concerning a prototype, a cut above the study method of constructing a basic theory. For study method, theoretic considerations on LED and safety vest are followed by case study for LED-applied safety vest currently on the market to draw out problems. Then, solutions for problems with LED safety vest will be found, while planning for a design direction in consideration of safety, functionality and beauty. Scope of study was limited to cases of LED safety vests currently on sale online and offline, excluding cases of common-form luminosity such as HB luminous vest without LED. Accordingly, results of study will help develop the prototype for LED safety vest with an increase of the wearer's safety, and be used as a basic data for developing high-value-added fashion prodcts to meet his aesthetic sense and functionality. This study has limitations. Restricted scope for LED-applied safety vest should be extended to an outdoor wear in follow-up research for the foundation of higher value added.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.819-824
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• 2020

In this paper, we propose a new multiplexer using quantum dot cellular automata (QCA), a next-generation digital circuit design technology. A multiplexer among digital circuits is a circuit that selects one of the input signals and transfers the selected input to one line. Since it is used in many circuits such as D-flip-flops, resistors, and RAM cells, research has been conducted in various ways to date. However, the previously proposed planar structure multiplexer does not consider connectivity, and therefore, when designing a large circuit, it uses an area inefficiently. There was also a multiplexer proposed as a multi-layer structure, but it does not improve the area due to not considering the interaction between cells. Therefore, in this paper, we propose a new multiplexer that improves 38% area reduction, 17% cost reduction, and connectivity using a cell-to-cell interaction and multi-layer structure.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.115-118
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• 2005

Korea has experienced many changes since modern hospitals started to be built. Among these changes, interest in 'Promotion of Curing environment', which is the most fundamental one of the hospital functions, has increased more and more. The lobby makes the first impression of a medical building and that is an important function. Recently, the lobby became highly valued not only as a waiting area or a pathway only but as a cultural area. The lobby is considered simply as a complex and busy area because it plays an important role in the building' communications and access systems and has various uses and functions. Based on the concept of curing environment, the lobby can be planned as a facility combining culture and medical functions by applying multi therapy.

• Journal of the Korean Institute of Educational Facilities
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• v.19 no.1
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• pp.3-12
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• 2012

The opportunity provided for design method and strategy of community space for secondary school through the experience of public library and gallery, is the purpose of this paper. Community space is an important issue in school architecture as it seeks to revive the public area in educational building and to renew the open space as a multi-entertainment space. The latest works of school, however, which are evaluated as well reflected the reality of educational patterns, are still deficient in that communicational elements in school are underdeveloped and inadequate. The cases of this paper, which are grown up as entertainment library and multi-purpose cultural space such as Seattle Public Library, Sendai Mediatech, Tate Modem Gallery, and Kunsthaus, are suitable to offer the method of the creation of community space for school. This paper reviews an assessment of its success in community space for school architecture with multi-entertainment-purpose library and cultural space connected open space and concludes with the establishment of design method for future school; extraction of the factors contributing to development of community space in school and proposal of design method; implementation of school renewal with library and gallery plus open space for the creation of identity considering both of study and play.