• Title/Summary/Keyword: multi-attribute model

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Examining Success Factors of Online P2P Lending Service Using Kano Model and Fuzzy-AHP (Kano 모형과 Fuzzy-AHP를 이용한 온라인 P2P 금융 서비스 성공요인 도출)

  • An, Kyung Min;Lee, Young-Chan
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.109-132
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    • 2018
  • Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

Real-time Classification of Internet Application Traffic using a Hierarchical Multi-class SVM

  • Yu, Jae-Hak;Lee, Han-Sung;Im, Young-Hee;Kim, Myung-Sup;Park, Dai-Hee
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.5
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    • pp.859-876
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    • 2010
  • In this paper, we propose a hierarchical application traffic classification system as an alternative means to overcome the limitations of the port number and payload based methodologies, which are traditionally considered traffic classification methods. The proposed system is a new classification model that hierarchically combines a binary classifier SVM and Support Vector Data Descriptions (SVDDs). The proposed system selects an optimal attribute subset from the bi-directional traffic flows generated by our traffic analysis system (KU-MON) that enables real-time collection and analysis of campus traffic. The system is composed of three layers: The first layer is a binary classifier SVM that performs rapid classification between P2P and non-P2P traffic. The second layer classifies P2P traffic into file-sharing, messenger and TV, based on three SVDDs. The third layer performs specialized classification of all individual application traffic types. Since the proposed system enables both coarse- and fine-grained classification, it can guarantee efficient resource management, such as a stable network environment, seamless bandwidth guarantee and appropriate QoS. Moreover, even when a new application emerges, it can be easily adapted for incremental updating and scaling. Only additional training for the new part of the application traffic is needed instead of retraining the entire system. The performance of the proposed system is validated via experiments which confirm that its recall and precision measures are satisfactory.

Privacy Protection Scheme of Healthcare Patients using Hierarchical Multiple Property (계층적 다중 속성을 이용한 헬스케어 환자의 프라이버시 보호 기법)

  • Shin, Seung-Soo
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.275-281
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    • 2015
  • The recent health care is growing rapidly want to receive offers users a variety of medical services, can be exploited easily exposed to a third party information on the role of the patient's hospital staff (doctors, nurses, pharmacists, etc.) depending on the patient clearly may have to be classified. In this paper, in order to ensure safe use by third parties in the health care environment, classify the attributes of patient information and patient privacy protection technique using hierarchical multi-property rights proposed to classify information according to the role of patient hospital officials The. Hospital patients and to prevent the proposed method is represented by a mathematical model, the information (the data consumer, time, sensor, an object, duty, and the delegation circumstances, and so on) the privacy attribute of a patient from being exploited illegally patient information from a third party the prevention of the leakage of the privacy information of the patient in synchronization with the attribute information between the parties.

Influencer Attribute Analysis based Recommendation System (인플루언서 속성 분석 기반 추천 시스템)

  • Park, JeongReun;Park, Jiwon;Kim, Minwoo;Oh, Hayoung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.11
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    • pp.1321-1329
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    • 2019
  • With the development of social information networks, the marketing methods are also changing in various ways. Unlike successful marketing methods based on existing celebrities and financial support, Influencer-based marketing is a big trend and very famous. In this paper, we first extract influencer features from more than 54 YouTube channels using the multi-dimensional qualitative analysis based on the meta information and comment data analysis of YouTube, model representative themes to maximize a personalized video satisfaction. Plus, the purpose of this study is to provide supplementary means for the successful promotion and marketing by creating and distributing videos of new items by referring to the existing Influencer features. For that we assume all comments of various videos for each channel as each document, TF-IDF (Term Frequency and Inverse Document Frequency) and LDA (Latent Dirichlet Allocation) algorithms are applied to maximize performance of the proposed scheme. Based on the performance evaluation, we proved the proposed scheme is better than other schemes.

Quality Driven Approach for Product Line Architecture Customization in Patient Navigation Program Software Product Line

  • Ashari, Afifah M.;Abd Halim, Shahliza;Jawawi, Dayang N.A.;Suvelayutnan, Ushananthiny;Isa, Mohd Adham
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.7
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    • pp.2455-2475
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    • 2021
  • Patient Navigation Program (PNP) is considered as an important implementation of health care systems that can assist in patient's treatment. Due to the feasibility of PNP implementation, a systematic reuse is needed for a wide adoption of PNP computerized system. SPL is one of the promising systematic reuse approaches for creating a reusable architecture to enabled reuse in several similar applications of PNP systems which has its own variations with other applications. However, stakeholder decision making which result from the imprecise, uncertain, and subjective nature of architecture selection based on quality attributes (QA) further hinders the development of the product line architecture. Therefore, this study aims to propose a quality-driven approach using Multi-Criteria Decision Analysis (MCDA) techniques for Software Product Line Architecture (SPLA) to have an objective selection based on the QA of stakeholders in the domain of PNP. There are two steps proposed to this approach. First, a clear representation of quality is proposed by extending feature model (FM) with QA feature to determine the QA in the early phase of architecture selection. Second, MCDA techniques were applied for architecture selection based on objective preference for certain QA in the domain of PNP. The result of the proposed approach is the implementation of the PNP system with SPLA that had been selected using MCDA techniques. Evaluation for the approach is done by checking the approach's applicability in a case study and stakeholder validation. Evaluation on ease of use and usefulness of the approach with selected stakeholders have shown positive responses. The evaluation results proved that the proposed approach assisted in the implementation of PNP systems.

Web-based Three-step Project Management Model and Its Software Development

  • Hwang Heung-Suk;Cho Gyu-Sung
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.05a
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    • pp.373-378
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    • 2006
  • Recently the technical advances and complexities have generated much of the difficulties in managing the project resources, for both scheduling and costing to accomplish the project in the most efficient manner. The project manager is frequently required to render judgments concerning the schedule and resource adjustments. This research develops an analytical model for a schedule-cost and risk analysis based on visual PERT/CPM. We used a three-step approach: 1) in the first step, a deterministic PERT/CPM model for the critical path and estimating the project time schedule and related resource planning and we developed a heuristic model for crash and stretch out analysis based upon a time-cost trade-off associated with the crash and stretch out of the project. 2) In second step, we developed web-based risk evaluation model for project analysis. Major technologies used for this step are AHP (analytic hierarchy process, fuzzy-AHP, multi-attribute analysis, stochastic network simulation, and web based decision support system. Also we have developed computer programs and have shown the results of sample runs for an R&D project risk analysis. 3) We developed an optimization model for project resource allocation. We used AHP weighted values and optimization methods. Computer implementation for this model is provided based on GUI-Type objective-oriented programming for the users and provided displays of all the inputs and outputs in the form of GUI-Type. The results of this research will provide the project managers with efficient management tools.

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Comparative Analysis of Subsurface Estimation Ability and Applicability Based on Various Geostatistical Model (다양한 지구통계기법의 지하매질 예측능 및 적용성 비교연구)

  • Ahn, Jeongwoo;Jeong, Jina;Park, Eungyu
    • Journal of Soil and Groundwater Environment
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    • v.19 no.4
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    • pp.31-44
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    • 2014
  • In the present study, a few of recently developed geostatistical models are comparatively studied. The models are two-point statistics based sequential indicator simulation (SISIM) and generalized coupled Markov chain (GCMC), multi-point statistics single normal equation simulation (SNESIM), and object based model of FLUVSIM (fluvial simulation) that predicts structures of target object from the provided geometric information. Out of the models, SNESIM and FLUVSIM require additional information other than conditioning data such as training map and geometry, respectively, which generally claim demanding additional resources. For the comparative studies, three-dimensional fluvial reservoir model is developed considering the genetic information and the samples, as input data for the models, are acquired by mimicking realistic sampling (i.e. random sampling). For SNESIM and FLUVSIM, additional training map and the geometry data are synthesized based on the same information used for the objective model. For the comparisons of the predictabilities of the models, two different measures are employed. In the first measure, the ensemble probability maps of the models are developed from multiple realizations, which are compared in depth to the objective model. In the second measure, the developed realizations are converted to hydrogeologic properties and the groundwater flow simulation results are compared to that of the objective model. From the comparisons, it is found that the predictability of GCMC outperforms the other models in terms of the first measure. On the other hand, in terms of the second measure, the both predictabilities of GCMC and SNESIM are outstanding out of the considered models. The excellences of GCMC model in the comparisons may attribute to the incorporations of directional non-stationarity and the non-linear prediction structure. From the results, it is concluded that the various geostatistical models need to be comprehensively considered and comparatively analyzed for appropriate characterizations.

Authentication for Single/Multiple Domain using Attribute Certificates (유비쿼터스 컴퓨팅 환경에서 속성 인증서를 이용한 단일/멀티 도메인 인증)

  • Lee Deok-Gyu;Park Hee-Un;Lee In-Yeong
    • Journal of KIISE:Information Networking
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    • v.32 no.3
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    • pp.291-300
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    • 2005
  • The Ubiquitous computer environment is thing which invisible computer that is not shown linked mutually through network so that user may use computer always is been pervasive. Intend computing environment that can use easily as user wants and it is the smart environment that user provides context awareness that is wanting computing environment. This Ubiquitous computing contains much specially weak side in security. Masquerade attack of that crawl that is quoted to user or server among device that is around user by that discrete various computing devices exist everywhere among them become possible. Hereupon, in this paper, proposed method that have following characteristic. Present authentication model through transfer or device. Suggest two method that realize authentication through device in case of moved to method(MD: Multi Domain) and user ownself space(SD: Single Domain) that realize authentication through device in case of moved user's direct path who device differs.

Characterizing the Logistics Service Qualities of Container Port using the Kano Model - A Case of Gwangyang Port - (Kano모형을 이용한 컨테이너부두의 물류서비스 품질특성 분석 - 광양항을 대상으로 -)

  • Bae, Jongwook;Park, Byungin
    • Journal of Korea Port Economic Association
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    • v.29 no.1
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    • pp.1-22
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    • 2013
  • Logistics service is one of the most frequently addressed competitive edges exercised by container terminals that face fierce competition. Many of researches have tried to assess the logistics service quality and attempted to propose the strategic ways to manage it. However, it has been known that quality is a multi-dimensional construct and not all quality attributes are viewed as equally important to customers. Each quality attribute has different implications for customer satisfaction. Timko (1993) has developed customer satisfaction (CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a service quality may influence customer satisfaction. This study attempted to identify the satisfying/dissatisfying quality factors using Kano model and CS coefficient. In so doing, several satisfying and dissatisfying quality attributes in logistics service quality were identified.

An efficient Decision-Making using the extended Fuzzy AHP Method(EFAM) (확장된 Fuzzy AHP를 이용한 효율적인 의사결정)

  • Ryu, Kyung-Hyun;Pi, Su-Young
    • Journal of the Korean Institute of Intelligent Systems
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    • v.19 no.6
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    • pp.828-833
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    • 2009
  • WWW which is an applicable massive set of document on the Web is a thesaurus of various information for users. However, Search engines spend a lot of time to retrieve necessary information and to filter out unnecessary information for user. In this paper, we propose the EFAM(the Extended Fuzzy AHP Method) model to manage the Web resource efficiently, and to make a decision in the problem of specific domain definitely. The EFAM model is concerned with the emotion analysis based on the domain corpus information, and it composed with systematic common concept grids by the knowledge of multiple experts. Therefore, The proposed the EFAM model can extract the documents by considering on the emotion criteria in the semantic context that is extracted concept from the corpus of specific domain and confirms that our model provides more efficient decision-making through an experiment than the conventional methods such as AHP and Fuzzy AHP which describe as a hierarchical structure elements about decision-making based on the alternatives, evaluation criteria, subjective attribute weight and fuzzy relation between concept and object.