The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.
The purpose of this study was to investigate the magnitude of mandibular rotational torque movements in subjects with TMJ sounds, and to analyse correlation between quantitative characteristics of TMJ sounds and mandibular rotational torque movement. Twenty dental college students with TMJ clicking and twenty students without any TMD signs and symptoms were examined by mean of SonoPak and Rotate program of BioPAK system(Bioresearch Inc. MilWaukee, wisconsin, USA) in this study. Mandibular rotational torque movements were recorded and analysed during maximum mouth opening, protrusion, and lateral excursion in frontal and horizontal planes. The obtained results were as follows: 1. On maximum mouth opening, mandibular rotational angle and distance of clicking group were significantly greater than those of control group in frontal plane. (P<0.05). 2. During maximum mouth opening closing, maximum mandibular rotational angle and distance of clicking group were significantly greater than those of control group in frontal plane. (P<0.01). 3. On protrusion, mandibular rotational angle and distance of clickin group were significantly greater than those of control group in horizontal plane. (P<0.05). 4. On lateral excursion, there was no significant difference in mandibular rotational angle and distance between clicking group and control group in frontal and horizontal planes. 5. There were significant correlations between peak amplitude of TMJ sounds and maximum mandibular rotational distance during maximum mouth opening (r=-.481) and mandibular rotational distance on maximum mouth opening (r=-.455) in horizontal plane. 6. There were significant correlations between Above 300/(0-300)Hz ratio of TMJ sounds and mandibular rotational angle (r=-.499) and distance (r=-.457) on maximum mouth opening in frontal plane.
Journal of Information Technology Applications and Management
/
v.21
no.4
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pp.157-171
/
2014
As electronic word of mouth plays an important role in purchase behavior among consumers, the number of studies on the impact of electronic word of mouth is rapidly increasing. Nevertheless, it is difficult to discover comparative studies on the mass media which had a great impact on consumer's purchase behavior before the impact of electronic word of mouth becomes greater versus the social media where electronic words of mouth are created and distributed. It is considered that it seems to be necessary to find an appropriate mutual supplement point between the media designed for a successful marketing by comparing and analyzing the existing mass media versus the social media, major media for electronic word of mouth. Therefore, this study aims to compare and analyze the impact of comments on movie revenue in the representative forms of mass media such as online news and social media blogs. In particular, this study also considers an appropriate media for promoting movies by period by comparing and analyzing the two media before and after film release. For analysis, this study collects the information on the number of comments on online news and blogs in 70 Korean movies released in 2011 and 2012 from five weeks before film release to eight weeks after film release on a daily basis via Naver. This study also collects the information on the movie revenue using the statistical data of movie industry from Korean Film Commission. As a result of empirical data analysis, it is found that the two media showed no difference in movie revenue before film release, but after film release, the impact of blogs was more significant than that of online news.
This study is focused on fish fauna and distributional features along with physical gradients and stream orders in the Tamjin River basin, Korea. Fish sampling and investigation were conducted for 2 years from 2009 to 2010. Total number of fish species collected were 47 species of 16 family. The group of cyprinidae was mostly abundant. Both fish abundance and biotic index were declined with increasing altitude and longitudinal distance from the river mouth. Two species of Zacco temminckii and Pungtungia herzi were prevalent in most of sampling sites and showed no altitudinal and longitudinal differences. Most other species, however, were spatially restricted to specific regional altitudes. Several species including Zacco platypus, Squalidus gracilis majimae and P. herzi were broadly distributed from river mouth to 50 km. Eight species including Z. temminckii and Rhynchocypris oxycephalus only appeared in over 10 km from the river mouth. Both Odontobutis platycephala and Pseudobagrus koreanus were classified as "upstream dewelling species" observed only in over 30 km from the river mouth. High proportion of tolerant and omnivorous species were more dominated in the downstream zone of the dam, whereas intolerant and insectivorous species were abundant in the upstream zone of the dam. The variable of stream order showed positive relationship between number of fish species and total individuals collected. Sensitive species including insectivore had a declining tendency with increasing stream order, while tolerant specie including omnivore species had relatively increased with stream order. Overall, our study suggested that fish distribution considerably depends on altitudinal gradient and longitudinal distance from the river mouth as well as physical habitat.
The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.
This study was aimed to provide the fundamental and various measurement data of the head and face for male children. Two hundred forty one male children, aged nine to twelve years, participated for this study. The 31 regions on the head and face of the subjects were directly measured by the expert experimenters. Through factor analysis, the six factors were extracted upon factor scores and those factors comprised $67.47\%$ for the total variances. The first factor was described the general height elements for the mouth and the environs of the mouth. The second factor was described the general height around the nose, forehead and eyes. The third factor was described the height of the ear environs. The forth factor contained the length around the sinciput to the occiput, the head thick and the head circumstance. The fifth factor was described the general width of the outer head and the corner of the eyes. The last factor contained the depth of the mouth and nose. Four clusters as their head and face shape were categorized using six factor scores by cluster analysis. Type 1 was characterized by the shortest head and face width, surface length and girth, and the shorter length of head, but the highest position of chin, philtrum, upper lip. Type 2 was characterized by the shortest head and face length and thickness, and the lowest position of the forehead, eye, nose, mouth, ear environs, but that had wider width of head and face. Type 3 was characterized by the longest and the widest head and face type, and the highest position of the mouth. Type 4 was characterized by longer length of head and face, and the widest head girth and largest head thickness, and the highest position of the forehead, eye, nose environs. And this type had the widest width of nose and mouth, and the longest head surface length.
Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.
Journal of Dental Rehabilitation and Applied Science
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v.23
no.3
/
pp.205-218
/
2007
Statement of problem, and purpose: This study was performed to make good foundations for better development of mouth guards by surveying, analyzing and finding the understanding or opinions of athletes on mouth guards. Material and Methods: 617 sports players comprised the data base of the Survey, 230 contact sports, 387 non-contact sports. We surveyed and analyzed by asking following questions for athletes. 1. The sort of sports in which the player is majoring. 2. How long the players career is. 3. Whether the player has received prize or not. 4. The condition of stomatognathic system. 5. His or her eating habits. Results and conclusion: 1. Inconveniences should be minimized in wearing mouth guards. 2. The differential designs are thought to be needed for different sort of sports and for frequently affected regions 3. The changes in acknowledgment of athletes in mouth guards is necessary, that is mouth guard is very important & essential to prevent or minimize the traumatic damages. 4. Keeping in intimate and close contact with related athletic associations and putting athletes under the obligation to wear it for themselves, should be required.
Journal of Dental Rehabilitation and Applied Science
/
v.23
no.2
/
pp.105-117
/
2007
Statement of problem,and purpose: This study was performed to make good foundations for better development of mouth guards by surveying, analyzing and finding the understanding or opinions of athletes on mouth guards. Material and Methods: 617 sports players comprised the data base of the Survey, 230 contact sports, 387 non-contact sports. We surveyed and analyzed by asking following questions for athletes. 1. The sort of sports in which the player is majoring. 2. How long the players career is. 3. Whether the player has received prize or not. 4. The condition of stomatognathic system. 5. His or her eating habits. Results and conclusion: 1. Inconveniences should be minimized in wearing mouth guards. 2. The differential designs are thought to be needed for different sort of sports and for frequently affected regions 3. The changes in acknowledgment of athletes in mouth guards is necessary, that is mouth guard is very important & essential to prevent or minimize the traumatic damages. 4. Keeping in intimate and close contact with related athletic associations and putting athletes under the obligation to wear it for themselves, should be required.
Kim, So-Yeun;Kim, Joo-Hyeun;Jung, Kyoung-Hwa;Jeon, Hye-Mi;Kang, Eun-Sook;Yun, Mi-Jung
Journal of Dental Rehabilitation and Applied Science
/
v.33
no.3
/
pp.223-229
/
2017
Closed mouth impression technique by using bite tray is preferred for single tooth impression taking. However, for implant impression taking, open mouth impression technique by using single arch tray is generally used whether it is for single implant or multiple implant. Closed mouth impression technique by using bite tray can save time and materials. It also decreases the chance of error occurrence when a model is mounted on an articulator. In this case report, we tried to show a satisfying result of fabricating single implant fixed prosthodontics after bite tray impression taking by using two different copings for closed mouth impression.
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