• 한국의류학회지
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• 제36권10호
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• 한국콘텐츠학회논문지
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• 제17권8호
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• pp.422-434
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• 2017

타인의 선호에 대한 정보가 개인의 태도 형성에 미치는 영향은, 소비자의 독특함에 대한 욕구와 제품 특징에 따라 달라질 수 있다. 독특함에 대한 욕구가 강한 사람의 경우, 경험적 특징에 대한 타인의 선호에 대한 정보를 접하면 정체성의 독특함과 관련된 측면이 환기되면서, 타인에게 동조하는 것이 독특함 관련 자존감을 위협한다는 우려 때문에 타인의 선호와 매우 다르게 태도를 형성한다. 탐색적 특징은 독특함 관련 측면을 환기시키지 않기 때문에, 이들은 타인의 선호와 관계없이 태도를 형성한다. 반면, 독특함에 대한 욕구가 낮은 소비자는 타인의 선호에 대한 정보가 정체성의 독특함 관련 측면을 환기시키지 않기 때문에, 제품 특징에 관계없이 타인의 선호에 동조하는 경향을 보였다. 본 연구는 경험적, 탐색적 특징을 구분하는 기준으로서 개인의 정체성을 표시하는지의 여부를 제안하였고, 독특함 욕구가 강한 소비자를 대상으로는 대중적이지 않은 제품 특징을 개발하는 것이 효과적일 수 있다는 실무적 시사점을 제공한다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제6권5호
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• pp.135-142
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• 2016

본 연구는 초등학생 기초학습부진아동의 내·외적동기, 학업적 실패내성(감정, 행동, 과제선호도), 우울(우울정서, 행동장애, 흥미상실, 자기비하, 생리적 증상), 학업효능감과의 관계를 알아보고, 내·외적동기에 영향을 주는 변인을 밝히는 목적이 있다. G광역시 10개 초등학교 기초학습부진아동 3학년과 학년 56명을 대상으로 하였다. 기초학습부진아동의 학년별 차이를 알아보기 위해 t검정을 하였고, 내·외적동기 예언변인을 알아보기 위해 회귀분석을 하였다. 첫째, 초등학생 기초학습부진아동의 외적동기에서 3학년과 5학년 간에 차이가 나타났다. 즉 기초학습부진아동은 부모의 강요나 처벌을 피하기 위해서 행동을 한다고 볼 수 있다. 둘째, 학습부진 아동의 외적동기에 영향을 주는 변인으로는 우울정서, 흥미상실, 생리적 증상으로 나타났다. 그러나 내적동기에 영향을 주는 변인은 나타나지 않았다. 따라서 초등학생 기초학습부진 3학년 학생들은 5학년 학생들보다 외적동기에 의해 공부를 하는 것으로 나타났고, 외적동기에 영향을 주는 우울 변인들을 감소시키는 프로그램 도입이 필요하겠다.

• 문화기술의 융합
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• 제7권1호
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• pp.272-283
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• 2021

연구의 목적은 농촌관광 내재적동기와 음식선호의 관련성을 살펴봄으로써 농촌관광 음식상품의 방향을 제안하는 것이다. 분석을 통해 농촌관광 내재적동기는 '여가지향', '가족지향', '관계지향', '건강지향', 음식선호는 '요리건강성', '재료기능성', '지역자원성', '소비체험성' 요인이 추출되었다. 상관관계 분석결과 '여가·건강지향'은 요리건강성, '건강·관계지향'은 재료기능성, '여가·가족·관계지향'은 지역자원성, 관계지향은 소비체험성과 유의미한 관계가 있는 것으로 조사되었다. 그러므로 휴식과 힐링, 건강을 원하는 관광객에게는 건강한 요리를 제공하고, 가족 등과 여가 시간을 희망하는 관광객은 향토요리나 특산물요리를 제공하며, 사람과의 관계를 원하는 관광객은 기능성식품이나 한방약초 요리가 권장된다. 관광객 요구에 맞는 농촌관광 음식상품은 관광객의 만족도를 높임으로써 재방문을 유도하여 농촌관광의 확대를 통해 농촌 지역 경제 활성화를 가져올 것이다.

• 복식
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• 제45권
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• pp.71-84
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• 1999

This study was to identify the dimensions of consumer's purchasing motives and purchasing delay reasons toward casual hanbok. Other objective was to examine relationship between these variables and future purchasing intention. Th 22 purchasing motive questions and 19 purchasing delay reasons were selected through the result of self-questionnaire analysis. 302 purchaser and 297 consumers who delay for particular reasons in Pusan responsed to the second questionnaire of purchasing motives and purchasing delay reasons toward casual Hanbok. The results as follows: 1. For factor analysis 22 purchasing motive questions were subjected to the principle component analysis with orthogonal rotation after extraction of 6 major factors. Six dimensions are consciousness of nation goodness of design conformity with fashion charming apperance relaxation fo body and mind nation goodness of design conformity with fashion charming appearance relaxation of body and mind and pursuit of individuality. These factors explained 62.0% of total variables. 2. Consumer's purchasing motives such as consciousness of nation goodness of design charming appearance and relaxation of body and mind has predicting power to the re-purchasing intention of casual hanbok 3. For factor analysis 19 delay reason question were subjected to the principle component analysis with orthogonal rotation after extraction of 5 major factors. Five dimensions are non-fitness for occasion and body shape unsatisfaction with design unsatisfaction with price need of information search for better product and preference for traditional hangok. These factors explained 60.4% of total variables. 4. Delay reasons of unsatisfaction with design and price were positively related to the future purchasing intention. This delay reason is caused by forces external to the consumer and the consumer has engaged in information search. This result explained this type of consumer has the strong future purchasing intention.

• 산경연구논집
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• 제12권1호
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• pp.15-30
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• 2021

Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.215-220
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• 2009

MMORPG는 퀘스트를 통해 진행되며 그것을 통해 레벨과 밸런스가 구현된다. 또한 퀘스트는 이야기 전달의 역할보다는 아이템과 경험치와 같은 아바타와 관련된 보상을 통한 동기부여 역할이 강하다. 이러한 상황은 결국 MMORPG를 캐릭터 성장을 위해 퀘스트의 보상을 공부해야 하는 어려운 게임으로 만들어 유저 층의 고착화를 초래하고 있다. 이러한 유저 고착화 해소방안으로 퀘스트 플레이의 동기부여 구조를 밝히고 플레이어에 대한 다원주의(多元主義, pluralism)적인 이해를 통해 다양한 유저의 플레이 동기를 증강 시킬 수 있는 퀘스트의 가능성을 살펴보았다. 플레이어의 다원주의적인 이해 방법은 다양한 유저 층의 선호도를 만족시켜줄 퀘스트를 디자인하고 평가할 수 있는 툴로써 가치가 있을 것이다.

• 복식
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• 제53권4호
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• pp.49-69
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• 2003

The purpose of the study is to develop the competitive swimming suit design with Korean traditional images. which excels in dimension of functionality, aesthetics, and symbolism. To accomplish this study, first. a theoretical examination about Korean image was added, on the basis of the practical research about professional swimmers' preferences as well as the theoretical research about the history of swimming suits and the qualifications of competitive swimming suits in the prior study. Next, practical designing was performed to achieve the creative designs according to Lamb & Kallal's design process. and the superiority of the newly designed swimming suits was evaluated by using Grant's alpha-beta model. The results of this study can be summarized as follows : First. in the problem apprehension stage. the need for swimming suit designs with Korean traditional images for professional swimmers was acknowledged, and three major criteria. which are functionality, aesthetics. and symbolism has been verified. Second. in the preliminary brainstorming stage, considerable amounts of data for the design concept considering the criteria above have been gathered. The athletic one-piece for women and the brief for men in style and nylon/lycra in fabric were used in the aspect of functionality. And the S Korean traditional colors in color and Tae-guk motive and others in pattern were selected to apply Korean traditional images in the aspects of aesthetics and symbolism. Finally, the 13 series of creative designs with 4 themes( l17pieces in total) have been suggested. Third, in the design improvement stage. after the preference to each design was surveyed, reformation of the designs was arranged on the basis of the results. Fourth, in the prototyping stage. the 17 actual prototypes, including 13 pieces for women and 4 pieces for men were produced. Fifth. in the evaluation stage. the evaluation procedure using Grant's alpha-beta model was performed. As a result, the newly designed swimming suits were rated above other existing ones in all three aspects of functionality, aesthetics, and symbolism.

• 한국조리학회지
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• 제20권4호
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• pp.193-209
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• 2014

본 연구는 로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 미치는 영향을 알아보는데 목적을 갖고, 완주로컬푸드 직매장 구매 경험이 있는 소비자 350명을 대상으로 2014년 5월 21일부터 30일까지 설문조사 하였다. 분석결과 첫째, 로컬푸드의 소비자 인식이 구매행동에 미치는 영향을 분석한 결과 재구매의도는 인지적 관점, 지역적 관점, 위생적 관점, 공익적 관점이 정(+)의 영향을 미치며(p<0.05), 추천의도는 인지적 관점, 위생적 관점이 정(+)의 영향을 미치고(p<0.01), 선호도는 인지적 관점, 생태적 관점, 지역적 관점, 위생적 관점, 공익적 관점이 정(+)의 영향을 미쳤다(p<0.05). 둘째, 로컬푸드의 쇼핑동기가 구매행동에 미치는 영향을 분석한 결과 재구매의도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미치며(p<0.001), 쾌락적 동기는 재구매의도에 부(-)의 영향을 미치고(p<0.001), 추천의도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미쳤다(p<0.01). 또한 쾌락적 동기는 추천의도에 부(-)의 영향을 미치며(p<0.001), 선호도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미쳤다(p<0.001). 즉, 로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 긍 부정적인 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제16권2호
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.