• 한국콘텐츠학회논문지
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• 제21권2호
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• pp.507-519
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• 2021

본 연구는 숏폼(short-form) 동영상 소셜미디어 플랫폼인 틱톡의 이용 동기를 파악하고 틱톡 광고에 대한 소비자의 인식 및 태도를 고찰함으로써 틱톡 광고 효과에 주요한 광고 요인을 탐색하고자 한다. 20-30대 틱톡 이용자를 대상으로 심층 인터뷰를 진행한 결과, 주요 틱톡 이용 동기로는 정보성과 오락성이 도출되었으며 틱톡 특성으로 짧은 동영상, 다양한 콘텐츠 내용, 형식의 참신성이 언급되었다. 또한, 유용성, 오락성, 광고 회피를 위한 조작용이성, 친근감, 상호작용이 주요 틱톡 광고 특성으로 제시되었다. 마지막으로, 틱톡 광고 참여행위는 대체적으로 '좋아요' 클릭, 댓글쓰기, 공유, 구매 링크/광고주 홈페이지 클릭, 광고 제작 참여 등으로 나타났다. 이와 같은 연구 결과는 소셜미디어 광고의 이론적 확장에 기여하고 효율적인 틱톡 광고 전략 수립을 위한 지침을 제공할 것이다.

• 한국멀티미디어학회논문지
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• 제25권4호
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• pp.640-648
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• 2022

Menopausal women have to care for their health. Menopause is a symptom that needs to be managed in the long term, which requires safe and economical treatment even after long term use. This study proposes digital-based exercise therapy. This study also suggests resistance exercise and walking exercise methods according to the proof of previous studies. It provides motivational contents for those who cannot perform regularly. As motivational methods, self-efficacy and narrative-based history methods are accepted. Self-efficacy is improved through voice agents feedback during exercise. Feedback is a type of messages such as encouragement and motivation. The narrative-based history consists of characters of visualization that improves through values, which leveraged by the exercise.

• 대한수학교육학회지:학교수학
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• 제4권2호
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• pp.261-282
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• 2002

This study intended to search for the way of NIE use as follows: 1) Setting up theoretical base about the way of NIE use to math loaming in primary school. 2) Analyzing the course mathematising through NIE use in math learning in practice. 3) Searching for the way of NIE use to aim at mathematising. As the result, this presented NIE model for mathematising according to the character of each step of the mathematising course. This paper says two things : The first, the way for using learning materials as reonstructing articles of newspapers to teach math learning 1) is searched for each information, scrapped to materialize. 2)is to extract the contents of NIE teaming available to the field and the unit of math curriculum. 3) searches for and applies the model for math NIE teaming. 4) makes up learning materials for each level using articles and presents the matters of deepening and supplement suitable for students. The second, the way for teaching math NIE with a view to helping students' mathematising during the course of teachers' math teaming. 1) reconstructs materials chosen by students' reality. 2) should offer students' communication and abundant context materials which mathematical model is possible. 3)needs to guide students to have motivation teaming so that they can mathematise their real matters by rediscovery 4) progresses mathematical activity using newspapers so that they can apply to new reality by applying informed Idea.

• 대한수학교육학회지:학교수학
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• 제4권3호
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• pp.331-346
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• 2002

This study has two purposes. One is to know that it is Possible to use portfolio in the elementary math class. The other is to make a useful method for using portfolio. We got the following conclusion through the study. Portfolio gave students an opportunity that they could review their mathematical thinking. But it couldn't work very well for the low-level students. They didn't pay attention to the class. So, careful prepa-ration and training were necessary for the portfolio material. And the portfolio material must be prepared by appropriate contents. Teacher had to do math class by considering students ability. The math class could be much better for motivation, teaching-learning activity impro-vement and communication tool by using portfolio material. There are several imple-mentation processes in preparation, execution and utilization of the class. 1) Preparation: Teacher must decide if it is appropriate for portfolio by analyzing the course and textbook and set a final goal. And then teacher has to select an appropriate item and make a schedule for the class. The portfolio material must contain valuable things from which students learn mathematics and use in their life. The student level, utilization purpose and contents are considered when one prepares portfolio material. 2) Execution: Students are supposed to understand about the portfolio very well. It is important for them to get the opportunity for reviewing through math class diary, their opinion, friends opinion and teachers opinion. 3) Utilization: Parents review ameliorates the communication among teacher, student and parents about learning activity.

• 영어어문교육
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• 제12권1호
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• pp.239-256
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• 2006

With the rapid development in computer hardware and software in recent years, the contents and methods of teaching English have been altered greatly. The use of multimedia and the Internet as a means of language teaching is increasing as information technology accelerates. Using multimedia and the Internet in language teaching allows teachers to have more time to devote to interacting with their students. Above all, it arouses in students the motivation for learning and enables each student to study with the speed commensurate to his/her own ability. Both teachers and students can choose their own style that is most efficient for their classes. When students are efficiently stimulated through visual and auditory materials, they can be more easily motivated to utilize and develop creative techniques by using multimedia and the Internet. Thus, in the information age, it would be desirable to innovate the existing concepts of lineal education and allow more student-centered lessons to more readily expose students to contents and experiences according to their own demands.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2005년도 추계 종합학술대회 논문집
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• pp.518-522
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• 2005

교수자와 학습자의 시간적, 공간적 거리를 전제로 하는 웹기반의 열린 수업에서는 면대면 상황과는 달리 교수자가 학습자의 학습진행 및 동기 등을 통제할 수 없다. 이러한 문제점을 해결하기 위해 본 논문에서는 웹기반 교육용게임을 통하여 학습자의 학습도와 숙지도를 제고하는 학습자모델을 제안한다.

• 한국콘텐츠학회논문지
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• 제17권8호
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• pp.301-311
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• 2017

본 연구는 동기 활성화의 개인 성향이 마약 이용을 예측하는 변인으로 작용하는지와 개별 감성과 상호작용하여 마약퇴치 광고의 반응에 영향을 미치는지 조사하였다. 동기 활성화는 식량과 같이 생존에 필요한 요소들을 성취하기 위한 동기(접근 동기), 혹은 천적과 같이 위협적인 요소들을 회피하려는 동기(회피 동기)가 발현되는 정도를 의미한다. 개별 감성은 기쁨, 슬픔, 공포를 유도하는 광고 방식의 차이를 의미한다. 실험을 자가 보고와 생리적 반응을 이용하여 진행하였으며, 총 80명이 참여하였다. 연구 결과, 접근 동기의 활성화는 마약 이용을 예측하고, 방어 동기의 활성화는 예측하지 않는 것으로 나타났다. 마약퇴치 광고의 시청에서 접근 동기의 활성화는 자가 보고 반응에서는 차이를 나타내지 않았지만 생리적 반응에서 차이를 발현시켰고, 방어 동기의 활성화 성향은 자가 보고, 생리적 반응 전부에서 차별적 반응을 구현하는 것으로 나타났다. 전체적으로 접근 동기의 활성화가 높은 개인들을 마약퇴치 광고의 표적으로 삼을 수 있으며 이를 위해서는 긍정적 감성을 유도하는 방식이 중요하다는 단서를 제공하고 있다.

• 영어어문교육
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• 제13권4호
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• pp.271-292
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• 2007

The purpose of this study is to investigate what English teachers think about what and how to teach culture, as a way of helping students build relevant background knowledge and enhance their motivation in learning English. A total of 300 teachers completed a self-report questionnaire in four areas: (i) their understanding and liking of English-spoken countries, (ii) their use of materials and tools for teaching culture, (iii) their consciousness of teaching culture, and (iv) their needs for culture learning in the teacher-training program. The results show that (i) they think American culture is dominant in EFL but they are much interested in British culture; (ii) they rely on internet most for their cultural experience while they think students get much of the cultural information from textbooks; (iii) they are very much conscious of the importance of teaching culture for improving students' English proficiency; (iv) they want to learn in the teacher training program more about cultural practice, which can be subsumed under the so called 'small c'. The findings suggest that (i) textbooks need to include contents to promote students' cultural awareness and foster intercultural competence, (ii) teachers should use authentic materials with appropriate adaptation, and (iii) a teacher training program should cover a wide range of contents and skills for teaching culture.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.30-46
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• 2020

최근 모바일 등 다양한 디지털 매체를 기반으로 하는 1인 미디어 인터넷 방송의 영향력이 갈수록 증대되고 있다. 이에 본 연구는 1인 미디어 인터넷 방송의 이용 동기와 사회적 시청이 방송에 노출된 브랜드 태도, 브랜드 관여 및 구매의도에 미치는 영향에 대해 살펴보았다. 설문조사를 통해 총 247명의 대학생을 표본으로 선정하였으며, 연구가설 검증을 위해 다중회귀분석을 실시하였다. 연구 결과 1인 미디어 인터넷 방송 이용 동기인 차별성, 사회적 교류, 상호작용추구, 정보추구 및 새로운 재미추구가 브랜드 태도에 정적인 영향을 주었다. 또 새로운 재미추구를 제외하고 동일한 시청 동기가 브랜드 관여에 정적인 영향을 주는 것으로 나타났다. 구매의 도의 경우 상호작용추구와 정보추구 동기만이 정적인 영향을 미쳤다. 한편 사회적 시청 요인 분석 결과 브랜드 태도와 구매의도에 의사사회적 상호작용, 사회적 실재감 및 주관적 규범 3가지 요인 모두가 정적 영향을 주는 것으로 나타났으며, 브랜드 관여는 의사사회적 상호작용과 사회적 실재감에 의해서만 영향을 받는 것으로 확인되었다. 본 연구는 1인 미디어 인터넷 방송을 활용한 브랜드 노출 효과 및 소비자 반응에 관한 이론적, 실무적 함의와 시사점을 제공해 줄 것이다.

• 대한지역사회영양학회지
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• 제9권6호
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• pp.725-733
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• 2004

It was well received that well grounded behavioral theories were important in the development of effective nutrition education programs, but there are only a few programs available for Korean women. The objective of this study was to develop nutrition education programs for childbearing-aged women in Korea. Based on the findings of the needs assessment for the program and theoretical backgrounds, we developed behaviorally oriented tailored nutrition education program including motivation (MT), modifying (MD) and maintenance (MA) stages. The key concepts of the stages were motivation promotion for MT, increasing behavioral capabilities for MD, and strengthening self-management and building favorable environmental condition for MA. The education program was intended to be need in individual nutrition counseling, but it could be well used for group education by developing materials using the relevant contents. The primary users of the program were nutrition educators, however it could be also used by clients as needed. The introductory chapter provided dietary assessment tools and nutrition education tips. MT chapter included subjects such as nutritional status screening, costs of inappropriate nutrition and weight management, benefits of eating right, and activities for motivation promotion. MD stage chapter dealt with topics of healthy weight, knowledges and skills for better eating habits and physical activity status, and activities related to setting tailored behavioral objectives. MA stage focused on facilitating self management skills and building helping relationships. Each stage underlined activities using various educational tools in order to promote active participation of the client (s). For better use of this program, it was recommended to conduct program validation study.