• Proceedings of the Costume Culture Conference
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• 2000.09a
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• pp.3-12
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• 2000

Recently Korean firms are increasingly interested in internet business while the number of internet users reaches more than 10 million in Korea. As e-commerce develop rapidly, customer-oriented marketing for online business becomes very important. The issues of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for internet business than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of internet business, differences between online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.193-200
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• 2000

Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• Proceedings of the Korea Concrete Institute Conference
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• 1999.04a
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• pp.343-348
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• 1999

The purpose of this study is to evaluated the effects of added expanded polystyrene on the basic properties of UP mortar. Polyester resin mortars are prepared with expanded polystyrene ratio in styrene monomer (EPS/PS), and the ratio of total polystyrene resin to UP resin (PS/UP). And it is tested for viscosity of UP resin added PS resin, slump-flow test, working life, flexural and compressive strengths, and curing shrinkage test. From the test result, Viscosity of resin for polymer mortar increases with increasing PS content. Curing shrinkage of UP mortar is considerably smaller than that of plain UP mortar, nevertheless, reduction in the strengths is not recognized according to adding PS resin. In this study, we can obtain the optimum mix proportions of polymer mortar using PS resin.

• Journal of the Korea Concrete Institute
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• v.12 no.3
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• pp.67-75
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• 2000

It was well recognized that the damages associated mainly with the aging of civil infrastructures were one of very serious problems for assurance of safety and reliability. Recently carbon fiber sheet(CFS) has been widely used for reinforcement and rehabilitation of damaged concrete beam. However, the fundamental mechanism of load transfer and its load-resistant for carbon fiber sheet reinforced concrete are not fully understood. In this study, three point bending test has been carried out to understand the damage progress and the micro-failure mechanism of CFS reinforced mortars. For this purpose, four different types of specimens are used, that is, mortar, steel bar reinforced mortar, CFS reinforced mortar, and steel bar and CFS reinforced morter. Acoustic Emission(AE) technique was used to evaluate the characteristics of damage progress and the failure mechanism of specimens. in addition, two-dimensional AE source location was also performed to monitor crack initiation and propagation processes for these specimens.

• Proceedings of the Korea Concrete Institute Conference
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• 2006.05b
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• pp.325-328
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• 2006

Recently, repair mortars have been mainly used for repairing old concrete structures. In this study, a new repair mortar including shotcrete admixture, slag, silica fume, sulphate and calcium carbonate, was developed for repairing shotcrete layer and the fresh properties and mechanical characteristics of the repair mortar was measured, Test results showed that the shortcrete admixture and other additives reduce the final setting time from about 7 hours to within 20 minutes and increase very early strength and stiffness (within 5 hours after cast).

• Proceedings of the Korea Concrete Institute Conference
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• 2009.05a
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• pp.323-324
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• 2009

In this study aluminium sulfate, Ca(OH)$_2$, K-R Slag and Na$_2$SO$_4$ were used as active admixtures. The physical properties of active admixtures cement mortar were investigated by flow test and compressive strength. It was found that the resulting active admixtures exhibited the higher compressive strength than OPC mortar up. From the test results, cement mortars added active admixture have a good fundamental property.

• Proceedings of the Korea Concrete Institute Conference
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• 2009.05a
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• pp.499-500
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• 2009

This study was performed to evaluate bonding strength of the composites section made of existing concrete and repair mortar in domestic. The pull-out tester was used to test bonding strength for the composites section made of each materials. The results of the test was used to evaluate the korean industrial standard of polymer modified cement mortars for maintenance in concrete structures.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.11a
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• pp.313-317
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• 2003

The study is the results of accelerated tests and the specimens, mortars, are submerged in a 5% sulfuric acid solution. The deterioration of specimens is followed up by investigating the change in weight and compressive strength of the specimens and techniques such as XRD and XRF are used to examine the chemical changes. Sulfuric acid is a very aggressive acid that reacts with the free lime [$Ca(OH)_2$] in the concrete forming gypsum($CaSO_{4}.2H_{2}O$). This reaction is associated with an increase in volume of the concrete, and the corroded surface becomes soft and white. The results showed that the OPC mortar caused an decrease in weight above 18% and strength loss about 57%. On the other hand, AASC(alkali-activated slag composites) did not cause any decrease in weight and in the case of strength caused an decrease below 10%. In addition, this mechanical results was verified to XRD and XRF.

• Journal of the Korean Ceramic Society
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• v.33 no.5
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• pp.519-523
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• 1996

Calcium hydroxide produced by cement hydration decreases the durability and the compressive strength of cement mortars. Pozzolanic property of meta kaolin and silica fume allows to avoid this drawback. Calcium hydroxide consumption according to pozzolanic raction is evaluated by Fourier differential thermal analysis. Particulary the properties of high performance and high strength of cement mortar containing above 10% meta kaolin and silica fume were resulted in the pozzolanic activity.

• Proceedings of the Korea Concrete Institute Conference
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• 2010.05a
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• pp.335-336
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• 2010

This paper presents experimentally investigated the effects of pozzolan made from various by-Product materials on mechanical properties of mortar. Fly ash(FA), slag (BFS), and palm oil fuel ash (POFA) were partially used to replace Portland cement. The results suggest that mortars containing FA, BFS, and POFA can be used as pozzolanic materials in making concrete with 28day compressive strength. After curing, the mortar containing 10-30% FA or POFA, and 30% BFS exhibited compressive strengths that of the original Portland cement (OPC). The use of FA, POFA, and BFS to partially replace Portland cement has evaluation method of the Assessed Pozzolan-activity index.(API)