• Asia pacific journal of information systems
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• 제29권4호
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• pp.644-672
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• 2019

Negative consequences incurred from employees' non-work-related computing (NWRC) have been one of the security-related issues in information intensive organizations. While most studies have focused on the factors that motivate employees to engage in NWRC, this study examines the mediating effect of moral beliefs on the relationship between sanctions and NWRC using a moral beliefs-based model. The research model posits that the formal (i.e., punishment severity and detection certainty) and informal sanctions (subjective norms and descriptive norms) enhance employees' moral beliefs against NWRC intention. From a cross-sectional scenario-based survey involving 176 employees working at banks in Mongolia, our results indicate that moral beliefs fully mediate the relationship between detection certainty/subjective norms and NWRC intention and act as a partial mediator in the relationship between descriptive norms and NWRC. The findings from this study present empirical evidence that both informal and formal sanctions could be an effective deterrent for NWRC intention through employees' moral beliefs.

• 인지과학
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• 제29권2호
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• pp.137-160
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• 2018

본 논문은 도덕 판단에서 나타나는 도덕-인습 구분에 관한 최근의 논쟁들을 개관하고 그 함의를 검토하고자 한다. 전통적인 도덕 판단에 대한 연구들은 규범 위반에 대한 판단에서 타인의 규범 위반 행위에 대한 평가와 함께 위반한 규범의 도덕-인습 차원에서의 분류를 함께 고려해왔다. Kohlberg와 Piaget의 인지 발달 이론을 발전시킨 Turiel(1983)은 도덕 원칙이 인습과 명확하게 구별된다고 보고 도덕-인습 구분의 기준을 제시하였다. 도덕은 보살핌과 정의의 영역에 특수하며, 보편성/객관성을 지닌다는 것이다. 이러한 관점은 전통적인 도덕 심리학에서 일반적으로 받아들여져 왔으나 최근 들어 지속적인 도전을 받아왔다. 본 논문에서는 도덕-인습 구분 기준에 대한 비판을 도덕 감정 이론(moral sentimentalism)과 도덕 지역주의(moral parochialism), 도덕 다원주의(moral pluralism)로 구분하여 살펴본다. 도덕 감정 이론은 도덕 판단에서 정서의 역할을 강조하며 도덕과 인습이 정서-비정서 차원의 연속선상에 혼재할 수 있다고 제안한다. 도덕 지역주의는 인류학과 비교문화 심리학의 연구 결과들을 바탕으로, 규범 위반 행위가 집단의 유지와 집단 내 개인의 존속에 의미가 있는 경우에만 규범 위반에 대한 부정적 평가와 처벌 의사가 강하게 형성될 수 있기 때문에 도덕 위반에 대한 판단도 인습에 대한 판단만큼이나 상대적일 수 있다고 주장한다. 도덕 다원주의에서는 문화와 개인차에 따라서 다양한 종류의 도덕적 직관이 존재할 수 있다는 점에서 보살핌과 정의의 차원만 도덕에 해당한다는 가정에 의문을 제기한다. 이러한 새로운 관점들은 기존의 합리주의적 도덕 발달 이론에서 가정하였던 도덕-인습의 구분이 사람들이 실제로 규범 위반을 판단하는 양상을 적절하게 반영하지 않을 수도 있음을 시사하며 체계적인 후속 연구의 필요성을 제안한다.

• 한국유통학회지:유통연구
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• 제1권1호
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• pp.197-222
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• 1996

The objective of this study is to investigate the determinants of trust between the producer and the distributor, focusing on relational norms (mutuality, flexibility, and solidarity) and environmental munificence, in agricultural marketing channels. More specifically, followings are investigated in cucumber marketing channels ; (a) the effects of environmental munificence on relational norms, and (b) tile effects of relational norms on trust. The major findings of this study are as follows ; (1) The cucumber producers' perceived output sector munificience positively affected the mutuality and solidarity of the relational norms. (2) The mutuality and solidarity of the relational norms positively affected the trust. Therefore, the efficient marketing transaction system, mutual efforts for a fair regard between producers and middlemen, and the development of sound moral and trading custom are required in the Korean agricultural market. And also the active roles of government to develop the infrastructure of agricultural marketing and the proper roles of agricultural cooperatives to keep transaction activity fair should be clarified and proactively conducted.

• 수산해양교육연구
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• 제23권2호
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• pp.253-266
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• 2011

The purpose of this study is to analyze the contents of moral textbooks in Chinese elementary school with a multicultural perspective. This can be seen as a plan to prevent conflicts due to migrants in our society. Therefore, the importance of multicultural education in moral education were discussed. And then the contents of Chinese primary moral textbooks(grade 1) was critically analyzed according to content areas. As China was composed of 56 ethnics, the culture of domestic ethnic minority should be understood primarily. As a research result, the educational contents were primarily composed of children's daily lives and social norms which citizens should be abided by. The contents of textbooks do not reflect the feature of china as a typical multi-ethnic society. This can be seen that the Chinese moral education in primary school focuses on social integration. Therefore, we emphasize that the educational contents should be reconstructed with a multicultural perspective. And we hope our research can contribute to recognize and respect the differences between various nations and form a mutually beneficial relationship.

• 대순사상논총
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• 제23권
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• pp.1-36
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• 2014

The purpose of this study is to research the religious-ethical meaning of the scripture (Jeongyung, 典經) of Daesoonjinrihoe, one of religious orders in Korea. It is 'the reorganizing in the order of heaven and earth' (ROHE, 天地公事)that the believers of Daesoonjinrihoe regard as the essence and basis of their religious belief in Jeongyung, and so I focus on it in this paper. And I have applied the method of religious ethics that recognize the relation religion and morality for understanding religious-ethical meaning of moral principles and norms. In the process of this study I have selected a lot of moral principles, norms and activities in ROHE, and sorted them with their social context of ROHE. In this research I have found some characteristics of ethical norms in the ROHE according to three divisions of ethical category such as personal, social and natural ethics. The understanding of mind is an important point of personal ethic in the ROHE. The mind is understood as the subject and object of personal ethical attitude and volition. So one could have ethical attitude by oneself with mind as subject, and reflect and correct on his ethical faults with the mind as ethical object. The distinctiveness of social ethic in the ROHE is special concerns to the weak at that time such as sick person, illegitimate children, shamans, farmhands and etc. This is a logical consequence of the ethical altruism of the ethic of mutual beneficence(相生) and the dignity of human(人尊) in ROHE. And the ethics of mutual beneficence is applied to natural ethic of ROHE. Since natural world including all sort of plants and animals is intimately related to the human worlds, so it is a desirable attitude for to accommodate to the changes of nature. Even if these characteristics of ethics in ROHE are justified by the religious beliefs, the norms from them are available in our religious pluralistic societies, since they have common ethical values of other religious ethics. It is my concluding remark that religious orders or denominations have to offer a lot of moral norms suitable to religious pluralistic situation. Because it is needed for our society to conquer various sort and kind conflicts among religions, and to act harmoniously together for public peace.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.233-243
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• 2016

영화 <사도>는 사도세자의 비극적 가정사에 공감하는 관객의 감수성, 사회적 기표에 대한 관찰의 기회를 제공한다. 관객은 사도세자의 비극을 보며 아버지와 아들의 상이한 정서적 감정, 전통의 이상과 가치의 상징인 아버지의 주체와 이를 파괴하려는 저항적 주체간의 상반된 의식이 마음속에서 충돌할 때 본래적 '나'로 회귀할 것인지 아니면 자동적 사회적 행동으로서 이를 봉합할 수 있는 무의식적 위선 혹은 의식화된 감정을 따를 것인지 고민한다. 관객은 전통적 사회의 상징인 아버지의 권위와 위엄을 지향하면서도 사도세자의 비극을 보며 '나'의 존재론적 철학적 가치를 중시하는 양가적 태도, 도덕적 가치관을 내 보인다. 본 연구는 아버지의 기표와 그에 대한 '나'의 저항 그리고 '나'의 광기를 살펴보는 가운데 도덕의 가치와 기준에 관한 관객의 사유를 살펴보고, 또한 과거의 도덕은 항상 도전에 직면할 수밖에 없고, 현재 역시 미래에 의해 전복될지도 모르는 도덕의 가치에 안위하고 있기에 관객이 최상의 것이기를 원하고 믿었던 도덕, 질서, 법의 체계는 언제나 미완성이고 변화무쌍한 것임을 말하고자 한다.

• International Journal of Costume and Fashion
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• 제17권1호
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• pp.41-57
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• 2017

The purpose of this research was to develop a typology of fair-trade apparel consumers and present a clear overview of the influence of product knowledge on consumer behaviors. A two-step cluster analysis was used to classify respondents into sub-groups based on their level of self-perceived knowledge and purchase experience. In addition, ANOVA was used to test the predictive validity of the cluster solution. Income was the only demographic variable that significantly differed across groups. The more familiar and more experienced group had higher income than the other groups. Psychographic data showed that attitudes and moral norms varied across groups. The more familiar and more experienced group had more positive attitudes and higher level of moral norms than the less familiar and less experienced group. In terms of behavioristic data, groups differed significantly in purchase intentions and willingness to pay more for fair-trade apparel. That is, the more familiar and more experienced group was willing to pay more and had higher purchase intentions than the less familiar and less experienced group. Overall, the level of product knowledge and purchase experience were considerably low. This study thus confirmed the need to increase consumers' familiarity related to fair-trade apparel products.

• 기독교교육논총
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• 제64권
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• pp.145-171
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• 2020

오래 전부터 기독교 신앙공동체는 교회의 윤리적 규범과 행동양식을 성찰 대상으로 삼은 채 어떤 형태의 도덕 판단이 적절하고, 올바른 기독교적 행동양식이 무엇인지 규명하려고 노력해왔다. 기독교교육 역시 피아제와 콜벅의 심리적 합리주의에서 근거를 찾으려고 했으나 이성 중심의 구조발달주의는 해답을 제시하지 못했다. 실제로 도덕 판단 과정에서 정서를 배제한 채 인지 또는 이성을 과도하게 강조하는 한편, 무엇보다 자율성을 중시했던 구조발달주의는 기대했던 것과 달리 도덕적 상대주의를 초래하고 말았다. 뿐만 아니라 인간의 도덕 추론과 행위 사이의 간극을 적절하게 해명하지 못했을 뿐더러 도덕성을 사회문화적 맥락에서 과도하게 해석하려고 했다는 비판을 받았다. 이런 구조발달주의의 한계는 도덕 판단 능력이 뇌에 물리적으로 배선되어 있고, 피질과 번연계 간의 네트워크를 상당 부분 의지하고 있다고 주장하는 신경윤리, 특히 도덕 심리 이론에 의해 최근에 재해석되고 있다. 이 논문은 새롭게 등장한 신경윤리의 연구주제 가운데 일부를 검토하고 나서 도덕성을 신경과학적으로 설명하는 주요 이론을 중심으로 기독교교육학이 향후 고려해야 할 시사점을 거론하는 것을 목적으로 삼고 있다.

• 아태비즈니스연구
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• 제14권4호
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.366-382
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• 2023

Among the many novels penned by Thomas Hardy, the novel "Tess of the d'Urbervilles" came into print in 1891.In this novel, Hardy portrays Tess who was born and raised in a rural middle-class family but ends up working as a laborer, trapped in a society where she is subjugated by the men's wealth, leading a life marked by loneliness and isolation. The novel presents the status of women, moral struggles, and the challenging fate that they must overcome. It highlights the powerlessness of women living in a structurally unreasonable social environment, forced to depend on the ever-changing twists of destiny. This story delves into the complexities of love between the genders, moral conflicts, and the societal criticism that must be confronted. By utilizing the life of the young woman Tess, it underscores the struggle for existence and elucidates the roles, expectations, and constraints imposed on gender during the Victorian era. This research paper aims to compare the roles of women in the Victorian era in Britain and woman in contemporary Korean society. The Victorian era featured rigid gender norms, confining women to prescribed roles. In contrast, modern Korean society blends tradition and modernity, empowering women to play vital roles and reshape societal norms. Our research explores the interplay of tradition and change, providing a comprehensive understanding of women's evolving roles in both historical and contemporary contexts. We will present our discussions regarding the enduring roles that women have faced in both periods. Furthermore, we aim to highlight the distinctive roles women are called upon to play while dealing with the swift transformations in contemporary Korean society, recognizing them as essential agents in the agents in advancing Korean society.