• The Journal of Industrial Distribution & Business
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• v.13 no.8
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• pp.29-50
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• 2022

Purpose - This study aims to investigate factors affecting Chatbot service acceptance attitude. For wide use of Chatbot service, firms need to find barriers or obstacles for customers, if any, not to use Chatbot service. Research design, data, and methodology - We apply value-based accept model to investigate the quality of Chatbot, to verify the meaning of service value of Chatbot and to find the relationship among variables. To test hypotheses, we conducted survey. We collected 300 questionnaires. SPSS version 2.0 is used. Regression analysis, moderating effect test is conducted. Results - 4 Qualities of Chatbot, Ease of use, Usefulness, Enjoyment, Interaction are affecting acceptance attitude, and 5 service values, only interaction does not affect emotion. Trust, Specialty, Necessity, Social, Emotion moderating Chatbot service to accepting attitude. Regarding moderating effects by personal characteristics and personal tendency, innovation resistance, innovativeness, and social effects are turned to have influence while regulatory focus, construal level does not have moderating force. Also, the auxiliary service like Chatbot service affects customers' evaluation on the main service quality. Conclusions - Service firms adopt Chatbot service for various purposes. The results imply that customers are generally recognize the merits of Chatbot, but there are some barriers such as innovation resistance characteristic especially uncomfortable.

• Korean Journal of Childcare and Education
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• v.18 no.5
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• pp.1-17
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• 2022

Objective: The purpose of this study is to examine the effect of childcare teachers' active motivation for choosing a profession on the quality of their interaction with infants and toddlers, and to investigate the moderating effect of their emotional dysregulation. Methods: The subjects of this study were childcare teachers working with infants and toddlers. A mobile survey was conducted and a total of 282 sets of results have been collected. Moderating effects have been explored with the use of PROCESS Macro (version 3.5) Model 1. Results: The main findings showed that childcare teachers' emotional dysregulation played a moderating role in the effect of childcare teachers' active motivation on the quality of interaction with infants and toddlers. Conclusion/Implications: The results of this study imply that the ability of childcare teachers working with infants and toddlers to regulate their emotions can simultaneously play a role as a protective factor as well as a risk factor for the quality of interaction. Also, it was revealed that is necessary to give pre-service teachers an opportunity to deliberate on their motivations for a childcare teacher position.

• Asia-Pacific Journal of Business
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• v.12 no.4
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• pp.63-86
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• 2021

Purpose - The purpose of this study is to explore the impact of the application of accounting conservatism on the investment efficiency of listed companies in China under the background of the current rising environmental uncertainty. Design/methodology/approach - This study collected 14,934 observations of A-share listed companies in Shanghai and Shenzhen from 2013 to 2020, and analyzed the data by means of moderating effect test and multiple regression analysis. Findings - The results show that environmental uncertainty deteriorates the company's investment efficiency. The higher the level of environmental uncertainty, the more prone to over-investment and under-investment. Accounting conservatism plays moderating role between environmental uncertainty and investment efficiency. Among them, the moderating effect of conditional conservatism is to alleviate under-investment of the company under high financing constraints and the over-investment, while it intensifies the under-investment under low financing constraints. The moderating effect of unconditional conservatism is to alleviate the under-investment. Research implications or Originality - This study finds out the internal mechanism of accounting conservatism affecting investment efficiency, which not only helps to understand about the value of accounting conservatism standards, but also helps to improve the investment efficiency of listed companies.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.413-422
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• 2011

The purpose of this study is to examine sidedness effects of a Ad message and moderating roles of consumers' psychological characteristics such as self-construal. This study also examine moderating roles of product type in these direct effects. To test these research hypotheses, this study conducted experimental designs. Two hundred thirty-eight undergraduate students were assigned to one of the four experimental groups. Message type and product type were manipulated as between-subject factors. The data demonstrate that message types have a significant effect on both attitude toward Ad and acceptance intention. In addition, consumers' self-construal plays a significant moderating role between the message types and the dependent variables. Furthermore, product types also shows a moderating effect on the accpetance intention, yet not on the attitude toward Ad. The results of this study suggest various implications by indicating Ad message as an important factor which can enhance customers' positive responses but has been passed over by the previous research. We also indicated the limitations of this study, and suggested the future research directions.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.278-286
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• 2013

The main purpose of this study is to examine the effect of patient-centered communication of doctor(facilitating factor, inhibition factor) on patient participation(behavioral participation, emotional participation, informational participation). Concretely, it is confirmed where there are effects of patient-centered communication of doctor to patient participation and whether there are moderating effects of trust between patient-centered communication of doctor and patient participation. In domestic general hospital, 301 samples were for this analysis collected and tested by factor analysis and moderating regression analysis. As a result of this study is as followings. First, it is confirmed that communication facilitating factor have influences on patient participation positively and communication inhibition factor have no influences on patient participation. Second, there are moderating effects of trust between facilitating factor and emotional participation, between facilitating factor and informational participation. Especially, in higher level group of trust, it is confirmed that facilitating factor more influence on emotional participation and informational participation. On the basis of these study results, I suggested theoretical and practical implication for the patient-centered communication and successful medical service.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.365-373
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• 2017

This research aims to verify the moderating effect of sports activity satisfaction in the relationship between adolescents' communication skills and positive self-concept within peer group. To achieve this purpose, this study extracted 250 samples from five boys high schools in Gyeonggi-do, and used survey of 232 students for actual analysis excluding the surveys with unfaithful answer or double entry. Questionnaire was used as a tool for collecting data and conducted frequency analysis, correlation analysis and moderator regression analysis to analyze the collected data. This study drew the following results. It was identified that sub-factors of sports activity satisfaction as social, physical, environmental and educational satisfaction have the moderating effect in the relationship between adolescents' communication skills and social self-concept with peer group. In other words, communication skills within adolescents' peer group play an important role in improving positive self-concept, but when sports activity satisfaction put as a moderating variable, adolescents' positive self-concept would be more improved.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.80-89
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• 2018

This study examined the effects of ambivalence over emotional expressiveness (AEE) on psychological maladjustment and subjective well-being. Furthermore, we examined the moderating effect of collectivism on the relationships between AEE, psychological maladjustment and subjective well-being. Many Korean psychologists have suggested a moderating effect of collectivism on the relationship between ambivalence over emotional expressiveness and psychological adjustment, but there are few studies that have examined these relationships. Consequently, it is necessary to investigate these effects. Data concerning AEE, individualism, collectivism, psychological maladjustment (BSI), and subjective well-being were collected from 138 adults in South Korea. To test the moderation effects, multiple regression analyses was conducted. Results found AEE increased psychological maladjustment and decreased subjective well-being. However, the moderating effect of collectivism was not found in the relationship between AEE and psychological maladjustment, as well as AEE and subjective well-being. The difference of emotion suppression and AEE regarding cultural orientation and clinical implication of these findings were discussed.

• Journal of Agricultural Extension & Community Development
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• v.30 no.2
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• pp.69-82
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• 2023

This study aims to examine the moderating effects of work hours between job stress and quality of life of young farmers. A survey was conducted on 618 young farmers for one month from July 1, 2022. The main analysis results are as follows. First, quality of life and job stress, quality of life and work hours had a negative correlation, and job stress and work hours had a positive correlation. Second, work hours were found to have a moderating effect on the relationship between job stress and quality of life. Third, as a result of identifying the area of significance of work hours, it was found that work hours played a role in moderating the relationship between quality of life and job stress when work hours were longer than 1.327 hours. Fourth, as a result of visualizing the moderating effect by dividing work hours into three groups: high, medium, and low, it was found that even if the level of job stress was the same, the farmers with long work hours perceived their quality of life to be worse than those with shorter work hours. It can be said that in order for young farmers to settle down and live stably in agriculture and rural areas as professionals, it is very important to actively develop and support policies to improve the working environment in the agricultural sector that can secure time to enjoy culture and leisure and relieve job stress.

• Korean Journal of Culture and Social Issue
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• v.21 no.4
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• pp.697-718
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• 2015

The purpose of this study was to examine the moderating effect of couple communication(speaking and listening) in relationships between sexual intimacy and marital satisfaction of married middle-aged men and women. The results of this study are as follows. First, marital satisfaction, sexual intimacy, and speaking of couple communication were found to have significant positive correlation. Speaking and listening of couple communication appeared to have significant positive correlation with marital satisfaction. Secondly, sexual intimacy significantly predicted the marital satisfaction. Third, speaking and listening of couple communication significantly predicted the marital satisfaction. Fourth, speaking of couple communication in relationships between sexual intimacy and marital satisfaction did not show a moderating effect. Listening of couple communication in relationships between sexual intimacy and marital satisfaction showed a moderating effect. Through this results, we discussed the need for intervention on the potential use of sexual intimacy and listening of couple communication proved as a moderating variable in counseling and couple counseling program for married middle-aged men and women

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.455-466
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• 2014

This study examines the effectiveness of CSR through the expectancy disconfirmation theory. The change of CSR belief after a corporate social irresponsibility (CSIR) crisis was investigated in terms of activity timing (proactive activities before CSIR crisis/reactive activities after CSIR crisis). Study 1 explores the influence of CSR belief perceptions formed through usual CSR activities on CSR belief decline after a CSIR crisis and the moderating effect of CSR activity types. Higher CSR belief perceptions are formed through usual CSR activities that result in a large CSR belief decline. The moderating effect of CSR activity types on CSR belief decline is found. Volunteer activity has the strongest depending effect on CSIR crisis. Study 2 explores the influence of CSR belief perceptions formed through CSIR crisis on a CSR belief incline after CSR activities and the moderating effect of CSR activity types. The lower CSR belief perception after CSIR crisis results in a high CSR belief incline after CSR activities. The moderating effect of CSR activity types on CSR belief incline is found. Cause-related marketing has the strongest overcoming effect on a CSIR crisis.