• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.676-684
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• 2021

This study examined how much Korean male middle school students used YouTube to determine if the social support from parents, teachers, and friends might moderate the relationships between YouTube overuse and internalizing and externalizing problems. Three hundred and twenty male middle school students completed questionnaires asking about their YouTube use, levels of YouTube addiction, internalizing and externalizing behaviors, and the degree of social support from parents, teachers, and friends. The results indicated that the YouTube addiction was positively related to the levels of internalizing and externalizing problems. Parental support moderated the relationships between YouTube addiction and internalizing problems. On the other hand, the moderating effects of teachers' or friends' supports were not significant. In contrast, teachers' support was the most crucial moderating factor regarding externalizing problems, while parental and friends' supports were only related to delinquency but not to aggression. These results suggest that the role of parental or teacher supports should be unique depending on the types of problem behaviors. Furthermore, the 'protective effects' of social support were not found in the highly addicted group, suggesting that the early prevention of YouTube overuse is a crucial intervention.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.231-245
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• 2022

Most humans live at work and continue their lives through work. This study aims to understand the influence of job crafting on job satisfaction and knowledge sharing behavior, innovation behavior, and smart work environment variables in the rapidly changing labor market. In addition, a study was conducted on the effect of job crafting on job satisfaction by dividing it into male and female groups. The study was conducted on 453 office workers who responded to the survey, and SPSS 26.0 and Amos 26.0 were used. Frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, descriptive statistics, correlation, structural model analysis and Multi-group analysis were performed. Multiple mediating effects were analyzed and Process macro model 7 was used as the smart work environment effect. As a result of the analysis, first, job crafting had a significant effect on job satisfaction, and second, job crafting had a significant effect on knowledge sharing behavior and innovation behavior. Third, knowledge sharing behavior had a significant effect on job satisfaction, but innovation behavior did not affect job satisfaction. Fourth, for the parameters of knowledge sharing behavior and innovation behavior, knowledge sharing behavior had a partial mediating effect, but innovation behavior did not affect it. Fifth, it was found that the moderating effect of the smart work environment had no effect, and sixth, the results of a study on the effect of job crafting on job satisfaction divided into men and women had a greater effect than men.

• Asia Marketing Journal
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• v.15 no.3
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• pp.97-115
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• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• Asia Marketing Journal
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• v.13 no.3
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• pp.135-161
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• 2011

Social commerce is a more recent phenomenon and growing in number and size with the diffusion of social networking services. But it has not been studied as extensively. The purpose of this study is to investigate consumers' social commerce usage intention empirically. Using the theory of reasoned action suggested by Fishbein and Ajzen(1975), this study tests that perceived value created by social commerce affects social commerce usage intention. In this study, authors e identify to the conception of perceived value as a multidimensional construct, economic, psychology, and time value. This study is to analyze the effects of the value perceived by the consumer on attitude toward social commerce and the effects of the attitude and subjective norm on social commerce usage intention. Additionally, we examine the moderating role of coupon redemption effort in the relationship between attitude toward social commerce and usage intention. In order to evaluative the validity of the model, 258 questionnaires were collected from college students who frequently use SNS and accept new trend and technology using internet survey. All the instrument items used in this study were adapted from previous research and the data were analyzed using SPSS 18 and AMOS 7. This study proposed several hypotheses and conducted an experiment to test these hypotheses. Based on the data analysis results, it was found that economic and psychology value has significant effects on attitude toward the social commerce but time value had not the effect on attitude toward the social commerce. And the present study has also shown that both attitude toward the social commerce and subjective norm significantly influenced usage intention. This finding suggests that the theory of reasoned action effectively explains the social commerce usage intention. The result regarding the moderating effect of the coupon redemption effort has shown that the attitude toward social commerce and usage intention is moderated by consumer perception about coupon redemption.

• Korean Journal of Culture and Social Issue
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• v.29 no.4
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• pp.569-593
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• 2023

The purpose of this study was to investigate the mediating effects of rejection sensitivity in pathological narcissism and dating violence, and to verify whether there is a gender difference in each variable, further examining the gender difference in the mediating pathways. The participants of this study were 381 men and women in 20s living across the country, and online self-report surveys was conducted regarding their experiences of pathological narcissism, rejection sensitivity, and four types of dating violence. As a result of verifying gender differences, it was found that women had a higher vulnerability to narcissism, rejection sensitivity and committed more psychological violence, sexual violence, and controlling behavior than men. As a result of the mediation analysis, it was found that rejection sensitivity partial mediated the effect of pathological narcissism on psychological violence and control behavior, but it showed a complete mediation effect on sexual violence. And there was no mediating effect of rejection sensitivity between pathological narcissism and physical violence. As a result of measuring the moderating effect of gender in this mediating pathways, the moderated mediating effect of gender was verified in the effect of naricissistic grandiosity and narcissistic vulnerability on control behavior through rejection sensitivity. These results show that pathological narcissism promotes psychological and sexual violence in both men and women, and rejection sensitivity acts as a mediator in this process. In addition, the effect of pathological narcissism on the control behaviors through rejection sensitivity was significantly higher in women than in men, indicating that there are gender differences in the mediated pathways. Finally, the implications and limitations of this study and suggestions for follow-up studies were discussed.

• Asia Marketing Journal
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• v.14 no.1
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• pp.131-157
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• 2012

Despite the voluminous research on switching barriers, the notion that they can generate negative responses has not been investigated. Further, a critical question is what determines the strength of such negative responses. To address this question, the classic theory of psychological reactance is briefly reviewed, and the idea of switching barrier is advanced. This study attempts to suggest a model on the negative effects of switching- frustrated situation, based on the studies on psychological reactance. According to psychological reactance theory(Brehm 1966), whenever a freedom is threatened or removed, individuals are motivated, at least temporarily, to restore their freedom. For example, if individuals think they are free to engage in behaviors .v, y, or z, then threatening their freedom to engage in x would cause psychological reactance. This reactance could be reduced by an increase in the perceived attractiveness of engaging in, the threatened behavior(Kivetz 2005). This investigation seeks to extend existing switching barrier research in three important ways. First, while the past research has emphasized only positive role of switching barrier, this study address negative role of it by applying psychological reactance theory. Second, to find negative results of switching barrier, I suggest negative psychological response including regret to the past choice, resentment to the present provider, and strong desire to the alternative provider. Third, I suggest the perceived severity of the switching barriers, the attractiveness of the alternative as switching-frustrated situation which can lead to negative results. And, in addition to these relationships, I added moderated effects of perceived justice for better explanation. So this study includes the following hypotheses. H1-1 ~ H1-3: The attractiveness of the alternative has a positive effect regret to the past choice (h1-1), resentment to the present provider (h1-2), and strong desire to the alternative provider (h1-3). H2-1 ~ H2-3 : The perceived severity of the switching barrier has a positive effect regret to the past choice (h2-1), resentment to the present provider (h2-2), and strong desire to the alternative provider (h2-3). H3-1 ~ H3-3 : The positive relationships between the attractiveness of the alternative and consumer' negative responses will be stronger at low level of perceived justice than at high level of perceived justice. H4-1 ~ H4-3 : The positive relationships between the perceived severity of the switching barrier and consumer' negative responses will be stronger at low level of perceived justice than at high level of perceived justice. Survey research is employed to test hypotheses involving perceived severity of the switching barrier(Hess 2008), attractiveness of the alternative(Anderson and Narus 1990; Ohanian 1990),regret(Glovich and Medvec 1995), resentment, strong desire(Alcohol Urge Questionaire: Bohn et al. 1995), perceived justice(Bies and Moag 1986; Clemmer 1993; Lind and Tyler 1998). Previous researches, such as reactance theory, emotion and service failure, have been referenced to measure constructs. All items were measured on a 7-point Likert scale ranging from "strongly disagree" to "strongly agree". We collected data involving various service field, and used 249 respondents to analyze these data using the moderated regression. The results of our analysis suggest, as expected, that the perceived severity of the switching barrier had positive effects on regret to the past choice(b = .197, p< .01), resentment to the present provider(b = .214, p< .01), and strong desire to the alternative provider(b = .254, p< .001). And the attractiveness of the alternative had positive effects on regret to the past choice(b = .353, p<.001), resentment to the present provider(b = .174, p< .01), and strong desire to the alternative provider(b = .265, p< .001). However, our findings indicate perceived justice partly moderates relationship between switching-frustrated situation and psychological negative response. The study has brought to light a number of insights between switching barriers and consumer' negative responses that have been subject to little prior research. In particular, this study adds to the existing understanding of the psychological responses to switching barriers in switching- frustrated situation. This research therefore has significance to marketers for strategic marketing programs, particularly in terms of customer retention and switching barrier strategies. Since consumers could exhibit negative responses to switching barrier, companies would be able to lose their customer when they thoughtlessly use switching barrier for remaining customer. Although the study has these contributions, there are several limitations including unsupported hypotheses and research method. So, we need to make up for these limitations in the future researches.

• Korean Journal of Social Welfare
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• v.64 no.3
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• pp.5-27
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• 2012

The purpose of this study is to examine the moderating effect of social capital in regards to the influence that family income and job status have on the level of satisfaction with family relationships among married immigrant women. We conducted the second analysis of "2009 National Survey of Multicultural Family State" and used moderated regression analyses. Controlled variables included age, education level, offspring status, and Korean proficiency, while independent factors included family income and job status. Moderating variables of social capital included trust, participation, and network. The results showed that all the demographic variables, as well as family income and job status, had significant influences on married immigrant women's satisfaction with family relationships. In particular, when factors of social capital interacted with family income and job status, the study showed that it had a different influence on the satisfaction with family relationships. Moreover, the moderating effects have been shown to be more certified through its comparison of the increasing and decreasing trends of social capital. This research has been shown to be significant, based upon the findings on moderating effects of social capital in respect to married immigrant women's level of satisfaction with family relations. Practical implications of our results in the context of social welfare were discussed.

• Management & Information Systems Review
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• v.30 no.1
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• pp.39-69
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• 2011

This study is conducted to clarify when a person faces an ethical dilemma in business situation, what affects on individual ethical decision-making(from ethical judgments to behavioral intention, nonethical behaviors) in the organizational context. especially, the present study examined the direct and indirect effects of love of money, individuals' perceptions of work climate, perceptions of organizational justice on their ethical judgments and behavioral intentions regarding an ethical dilemma. The subjects of the research were Pusan National University business school enrolled students(n=160). The research was substantiated through statistical analysis of credibility and validity, correlation, variance, and moderated regression analysis. The results indicated that, although perceived ethical climate dimensions did not have a direct effect on behavioral intentions, but had a direct effect on nonethical behaviors. Climates perceived as egoistic were significant moderating effects. and love of money had a direct effect on behavioral intention. Perceptions of organizational justice had a direct effect on behavioral intentions. Especially, interactional justice had a strong influence on ethical behavioral intentions than distributive justice and procedural justice. In depth discussion implications, limitations, and future research directions were supplied.

• Korean Journal of Animal Reproduction
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• v.16 no.1
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• pp.21-38
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• 1992

The present study was carried out to investigate morphologic changes in the corpus luteum of the pregnant rat by electron microscope after administration of prostaglandin F2$\alpha$(PGF2$\alpha$). Pregnant rates were treated with PGF2$\alpha$(1,500$\mu\textrm{g}$/rat) and their corpura lutea were observed morphologically. The results obtained in this study were summarized as follows ; 1. The weight of the ovaries and corpura lutea were decreased slightly at 8~24 hours after PGF2$\alpha$ administratin but no significant differences were observed. 2. The number of corpora lutea and luteal cells decreased slightly at 12~48 hours and 18~24 hours after PGF2$\alpha$ tretment but there were no signifciant differences between control and treatment. 3. The weight of uterus and the unmber of embryo decreased slightly at 96 hours and at 18~96 hours after PGF2$\alpha$ administration but no significant differences were obtained. 4. In the electron microscopic observatons, lipid droplets which are electron dense and appear in the cytoplasm moderately increased in number after PGF2$\alpha$ treatment. The lipid droplets were surrounded by mitochodria and appeared in the autophagic vacuoles. 5. Moderated and high electron dense mitochondria which are round or elongated in shape showed pleomorphism from 3 hours after PGF2$\alpha$ treatment. Destruction of tubular of vesicular cristae was observed at 6 hours after the treatment. Dense body and myelin figures in matrix of mitochondria were also appeared. 6. Well-developed smooth endoplasmic reticulum(sER) showed tubular or vesicular cisternae. A number of whorl membranes containing ribosomes, mitochondria and lipid droplets were observed at 1.5 hour after treatment. sER was abundant in luteal cells at 12 hours were treatment. 7. Well-developed Golgi pparatus appeared obviously 6 hours and more prominently at 12 hours. Those Golgi vesicles were remarkably dilated. 8. Generally, a few rough endoplasmic reticulum (rER) were appeared after treatment and cisternae showed slight dilatation. No differences among the treatments were observed. However, slight dilation of cisternae was observed at 1.5 hours after treatment. 9. Ribosomes composed of free and polyribosomes were abundant before treatment but polyribosomes were appeared at 12 to 24 hours after treatment. 10. Intercellular space were slightly extended at 3 hours and markedly extended at 12 hours. Numerous microvillous protrusions were observed at these times. Membranous multivesicular structures and autophagic vacuoles were also appeared in the intercellular space. 11. At 3 hours after the treatment, autophagic vacuoles appeared in the cytoplasm of the cell. They increased in number with time and were observed to transfer to the intercellular space. Lysosomal dense body appeared in the cytoplasm and the inclusion body was also observed in nucleus at 12 to 24 hours after treatment.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.141-155
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• 2012

This study investigates social commerce purchasing to identify motivation and satisfaction after purchasing DDS(Daily Deal Service) and verify the moderating effects on DDS for useful information about social commerce of the foodservice industry. A survey was carried out from February 10 until March 3 in 2011, and a factor analysis and a reliability test was conducted to a total of 263 copies from the survey using SPSS 12.0. The proposed research hypotheses were verified through a multiple regression analysis and a moderated regression analysis. The results are as follows. First, among the social commerce factors, information quality and service quality had a positive(+) effect on buying motives while information quality and food quality had a positive(+) effect on post-purchase satisfaction. Second, as for DDS(Daily Deal Service) of a foodservice company, information quality, food quality and service quality were shown to play a moderating role for buying motives. Finally, as for DDS (Daily Deal Service), information quality, food quality and service quality were verified to play a moderating role for post-purchase satisfaction.