• Asia-Pacific Journal of Business
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• v.8 no.1
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• pp.15-32
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• 2017

This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people's intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.1
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• pp.183-190
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• 2012

Mobile web applications are different from desktop web applications because of their small screen size and small user input devices. Therefore user interface designers have spent their effort and time to re-design the user interface of mobile web applications to meet these differences. In this paper, we introduce five user interface patterns for mobile web applications to reduce their effort and time. Two of them are for utilizing small screen size efficiently, and they are space overloading pattern and data filtering pattern. These patterns enable designers to reduce screen usage. The other three patterns - data suggestion pattern, input reuse pattern, and incremental data input pattern - are for helping users' data input on mobile devices. These three patterns enable users to reduce direct data input. Our work will help user interface designers develop mobile web interface to utilize screen space efficiently and get data with less errors and less efforts from users.

• Journal of the Ergonomics Society of Korea
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• v.24 no.1
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• pp.47-53
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• 2005

The purpose of this study was to evaluate performance and subjective satisfaction of mobile phone's interface elements considering the elderly users. First, mobile phone's interface elements were outlined recent foreign and domestic studies. Then, final three mobile phone's interface elements were determined by expert rating, AHP analysis, and questionnaire analysis. Objective and subjective measures were then used to determine the effects of several specific design parameters and aging differences on performance of mobile phones. In this experiment, 38 subjects and 4 independent variables were used to measure task completion time and user's subjective satisfaction. The statistical analyses indicated significant aging differences between older people and younger people in terms of keypad type and bell sound level in performance. Significant aging differences were also found for user subjective satisfaction. It is suggested that some major results from this study be used to develop mobile phone design guidelines that are more usable and accessible for most users, particularly for older users.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.2
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• pp.205-230
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• 2013

Academic libraries are trying to develop fully mobile web sites and mobile applications so that users can access to their services even using mobile devices. As the mobilization trends of library services increase in quantity, we need to more focus on what mobile services users want, ultimately for the growth with quality. This study seeks to explore users' needs and uses of mobile library services and then suggests solutions for improving the mobile services in academic libraries. This study conducted on and off-line surveys with 608 students from two universities, which have provided active mobile services with both a mobile web site and an application. The questionnaire was designed to elicit information on respondents' frequency of mobile library visit, the purpose of visit, the reason to use/not use, how to access to the services, the preferred types of the services, satisfaction and dissatisfaction factors, and urgently needed improvements. Based on the findings, this study discussed strategies to improve the quality of mobile services and to increase in users' visit.

• Journal of information and communication convergence engineering
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• v.5 no.3
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• pp.265-268
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• 2007

In previous papers [1] and [2], we proposed two improved methods protecting mobile users from active attacks[3,4] of network providers in mobile communication environment. But they were the case that mobile users were located in only home domain. In [5], we proposed protocol extending the method of [1] in case of roaming from the home domain to the remote domain. The purpose of this paper is to propose new mobile terminated protocol extending the method of [2] and analyze its security.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.171-182
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• 2012

The many companies and developers develop new mobile applications for serving to users. But, most of it is disappeared in a brief. Because Many applications weren't satisfy the needs of user. In this paper, it analysis to reason short life of mobile application in the smart terminals and mobile applications. Therefore, we develop dynamic user usability analysis system of applications to solve the problem. User usability analysis method is surveyed users and masters at present and then occurs high cost. In this paper, we develop dynamic user usability analysis system for real users. If usage of mobile applications upgrading, benefit of developers increased and serviced target contents to users.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.269-287
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• 2016

In general, service failure occurs inevitably and the customers who experienced the greater dissatisfaction have the higher expectations of service recovery. However, most of the previous studies have focused on the evaluation and risk factors of pre-service quality. Thus, this study is contrary to the numerous previous studies and focus on the effectiveness of mobile application advertisement users' perceived perception on service recovery after service fails. A research model presented in this study is based on the Equity Theory and deeply evaluated the effectiveness of Distributive Justice, Interactional Justice, and Authenticity Relevance on Service Recovery. The survey of this study was conducted among 286 users who have experienced a services recovery of mobile application advertising. As a result, among all the factors of users of mobile application advertising, Distributive Justice, Interactive Justice, and Relevance have a positive impact to Satisfaction. In addition, Distributive Justice, Authenticity and Satisfaction also have a positive impact to Trust. Ultimately, Satisfaction and Trust have a positive impact to Service Recovery. The results of this study are expected as a reference for presenting a new business model for mobile application advertising industry, reducing business risk and enriching the related researches.

• Journal of the Ergonomics Society of Korea
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• v.32 no.4
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• pp.363-370
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• 2013

Objective: This study investigates the influences of vibrations on hedonic satisfaction based on four kinds of perceptions (perceived ease of use, perceived usefulness, perceived enjoyment, cognitive concentration) when mobile gaming. Background: As mobile gaming is becoming more and more popular for smartphone users, they might want to have more hedonic satisfaction instead of focusing on traditional usability criteria such as efficiency, effectiveness, and satisfaction. Method: We conducted a human-factors experiment with 35 male subjects to evaluate hedonic satisfaction in the mobile game configured by 7 vibration types having different levels of intensity and length. Results: The results revealed that the use of vibration significantly increases the perceived ease of use, perceived usefulness, and cognitive concentration. In addition, the intensity of vibration makes differences of perceived usefulness and cognitive concentration. Conclusion: Vibration can be effectively used to improve hedonic satisfaction of smartphone users in mobile gaming when they are not allowed to turn the sound effects on. Application: This study helps game designers effectively provide vibration feedback of mobile games for smartphone users.

• Journal of Distribution Science
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• v.15 no.5
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• pp.53-64
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• 2017

Purpose - This study focuses on use intention of mobile travel Apps by Chinese tourists visiting Korea based on UTAUT model, ISS model and ITM model. And the corresponding market promotion schemes are proposed for operators of mobile travel Apps by the research results. Research design, data, and methodology - After collecting 326 respondents in China with cross-sectional questionnaires, this study begins the empirical research with users of mobile travel Apps, and analyzes data with IBM SPSS 23.0 and IBM AMOS 23.0. Results - The results of this study include the following aspects: firstly, the System quality and Information quality are accepted for hypotheses of Satisfaction and Performance expectancy. Secondly, the Personal Propensity to Trust and Firm Reputation are accepted for Initial Trust hypothesis, and the hypotheses of Firm Reputation and Initial Trust are accepted for Use Intention. Thirdly, the Performance expectancy, Effort expectancy, Social influence are accepted for Use Intention hypothesis. Conclusions - With the increase of tourists visiting Korea, it can be predicted that the needs visiting Korea will be increased persistently for Chinese - this trend brings about the increase of the Chinese travel. First, information quality greatly influences satisfaction and performance expectancy. The research result shows that, the higher the mobile traveling App's information quality is, the higher the satisfaction and performance expectancy will be. Therefore, operators of mobile traveling App should have in-depth investigations towards users, to know the latter's real demand to the information quality and then provide corresponding services. Second, performance expectancy and effort expectancy greatly influence users' intention. Therefore, mobile traveling App operators should improve Apps' convenience and efficiency and, in doing so, find an effective method for market expansion. Third, social influence greatly affects users' intention. The result shows that mobile traveling App operators should pay attention to the influence of mass media and friends' recommendation on users, thereby it is necessary to improve advertisement activities. Fourth, initial trust also influences users' intention. The result shows that initial trust is a key element inducing users to generate use intention. Therefore, mobile traveling Apps operators should make efforts to catch elements that influence users' initial trust.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.250-260
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• 2022

Mobile Banking Applications (MBAPs) is one of the recent fads in mobile trading applications (Apps). MBAPs permit users to execute exchanges of money and many more whenever it might suit them; however, the primary issue for mobile banking Apps is usability. Hardly any investigation analyzes usability issues dependent on user's age, gender, exchanging accomplices, or experience. The purpose of this study is to determine the degree of usability issues, and experience of mobile banking users. The survey employs a quantitative method and performs user experiment on 240 participants with six different tasks on the application's interface. The post experiment survey is done with concerning participants. On the other hand, banking experts and Information Technology (IT) expert's group is also involved after the experiment. Expert's opinions about existing mobile banking Apps and suggestions for improving usability of MBAPs are collected through physical means (like questionnaire and interview) and online means like Google form. After that comparison of the opinions of users and experts about MBAPs is performed. The experimentation measures the tasks usability of various mobile banking apps with respect to its effectiveness, efficiency, trustfulness, learnability, memorability and satisfaction. The usability testing was led at different Universities and the outcomes acquired show that there are privacy and trust issues with their mobile banking apps. There is also a gap between users and experts which should be minimized by applying customized usability models, modes concept like other application software and also by adding complete features of banking in MBAPs. It will benefit mobile banking apps users, developers and usability engineers by providing user-friendly which are up to the mark of user's requirements.