• Asia-Pacific Journal of Business
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• v.3 no.2
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• pp.8-15
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• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• Korea Trade Review
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• v.45 no.2
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• pp.157-176
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• 2020

Mobile payment services are evolving into a variety of integrated platforms that greatly affect the lives of consumers. In addition, the importance of mobile payment services is being used as a means of payment in cross-border e-commerce. Accordingly, although a number of related studies have been conducted, most of the studies are based on the technology acceptance model. This study analyzes consumer acceptance intention of mobile payment services by applying consumption value theory. Four dimensions were derived from the theory of consumption value: functional value, emotional value, social value and situational value. With this, we identified the impact on consumer acceptance of mobile payment services. The analysis was performed using a structural equation model. Researchers collected 300 copies of the questionnaire from Chinese consumers and used it for analysis. Empirical analysis shows that functional value, emotional value, social value and situational value are all increasing consumers' willingness to accept mobile payment services. In addition, only social values were showing differences in their influence on the acceptance of mobile payment services with age. This study contributes to the development of the relevant field in that few studies describe mobile payment services by applying consumption value theory.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.06a
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• pp.765-768
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• 2007

In this paper, the security evaluation method about mobile web services message is suggested in the method for improving the safety an reliability about the mobile web services message. In order that the goal of this paper is accomplished, the security threat and the security vulnerability which can be occurred in the mobile web services message are defined. The evaluation method for performing the security evaluation about the mobile web services message is defined. Also, the requirements for the mobile web services message security evaluation are defined. Finally, the evaluation framework for performing the mobile web services message security evaluation is constituted, and the evaluation scenario example is suggested. By using the mobile web services message security evaluation defined in the paper, before the mobile web services is deployed, the security threats and security vulnerability can be verified. Also, the countermeasure for the security threat and security vulnerability discovered in the verification result can be prepared. Therefore, the sorority and reliability about the mobile web services can be improved.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.83-88
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• 2007

The demand for mobile content has been increased dramatically upon proliferation of usages of mobile devices and the development of various contents. In addition, mobile services to satisfy various desires of these users spread rapidly into our daily lives. So, companies need to grasp what values the users think most important among the mobile content services in order to develop successful goods and services. Therefore, this paper will analyze what decision factors the service quality of mobile content of theses mobile communication services has and how they influence to customer satisfaction, and it will give suggestions for improving content qualities

• Journal of Information Technology Services
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• v.6 no.3
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• pp.179-193
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• 2007

Mobile Internet Service has been accelerated in ubiquitous computing environment. The purpose of this study is to suggest the patterns of mobile internet services based upon the current and future environments. The types of mobile internet service are explicated on the basis of current and future usage. A two-dimensional framework using level of timeliness and service purpose is utilized for classifying mobile internet service. Future trends of mobile internet service are carefully suggested.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.1
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• pp.171-191
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• 2011

The purpose of this study is to introduce the concepts of smartphone and app, to review the theoretical researches and the representative service examples in academic libraries' mobile services based on smartphone apps, and to propose the proper mobile services methods based on smartphone apps in academic libraries of Korea. The ways for mobile app services in academic libraries are like these: 1) Libraries need to prepare the hybrid service system based on the combination of mobile web and app for smartphone. 2) Libraries have the guidelines for choosing apps which are applied to library services. 3) Libraries develop the apps for library marketing and education services and make use of existed apps to their own services. 4) Smartphone application bibliography service(Appography service) needs to be developed and serviced as an academic library service field.

• Journal of Information Management
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• v.33 no.3
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• pp.105-119
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• 2002

Since mobile internet technology emerging from late 1990's provides anytime and anywhere accessibility to information, mobile is adapted in the various field to increase efficiency of work. After looking into the trend of mobile contents services, case studies of information services using mobile were investigated in this paper. Library information services are providing retrieval of library OPAC and verifications of circulation and return date using mobile internet technology. In addition, various notice services using short message service(SMS) of mobile are available. Considering growing mobile users and advancement of related technology, more information services utilizing mobile should be developed in near future.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.225-228
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• 2005

A context-aware services platform supporting mobile agents consists of sensor nodes and a sensor coordinator. Sensor nodes collect environmental information and transmit the collected information to the sensor coordinator through wireless sensor networks. The sensor coordinator passes the information to the context-aware service module, and the mobile agent. The context-aware service module or the mobile agent performs services suitable for a user's situation based on the environmental information and a service actuation message is delivered to an actuation node through the sensor coordinator. In this paper, we present a context-aware services platform structure employed in our project, and describe context-aware services platform interfaces with a context-aware service module and mobile agents.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.71-91
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• 2012

As the smartphone market has expanded and university students in their twenties account for the largest portion of the market, university libraries need to provide mobile library services to keep up with students' growing demand in mobile services. The purpose of this study is to analyze the status and trends of mobile services in Korean university libraries. This study investigated mobile services of 434 university libraries in Korea and 114 ones which are members of ARL during the months of September and November in 2012. As a result, this study found that university libraries in Korea were offering 55 mobile Web and 29 mobile application services with 11.2 and 10.7 contents respectively. In addition, on the basis of the identified current problems, this study suggested further steps for developing and improving mobile services in Korean university libraries.

• Journal of Digital Contents Society
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• v.11 no.1
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• pp.57-64
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• 2010

The paper reviews the relationship between mobile services and u-City services in order to promote u-City service. In the u-Cities, a variety of services are provided based on u-IT technology, which brings the benefits of efficient city management and offers convenience to the city residents. However, most of the available services are designed for the areas of city operation or administrative management, which hinders the growth and propagation of the services. Hence, the paper suggests a concept of mobile life service that is a service that can be ubiquitously accessible by city residents in everyday life. Accordingly, the paper examines and analyzes the usefulness of such services and the intention to use them by conducting a survey among the residents of the metropolitan area. The paper verifies that the mobile life service will contribute to promoting the use of u-City services.