• IE interfaces
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• v.17 no.3
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• pp.314-329
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• 2004

The rapid growth of investments in mobile service to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of mobile service in medical field. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and mobile service usage. The task-technology fit and mobile service usage are the dominant factors that affect mobile service performance. The result points out the importance of the fit between technologies and users' tasks in achieving individual performance impact from mobile service in medical arena.

• Journal of Digital Contents Society
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• v.10 no.1
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• pp.87-96
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• 2009

Digital Broadcast Service is being very popular and the delivery mechanism for digital broadcast content through IP network has progressed constantly, due to the advance of video and audio compression and network technologies. From these trends, in Korea, the commercial IPTV service starts in this year after the law related to IPTV is enacted last year. Since IPTV service, which integrates broadcast and communication services, can give an infrastructure for fusion of communication and interactive multimedia data service, IPTV service is attractive. Recently, by the advent of various wireless connection technologies and the mobile devices of high capability, Mobile IPTV, which has an advantage of not only IPTV but also mobile TV, has gained much interest. In this paper, we review a necessary ingredient for Mobile IPTV in the next generation wired/wireless convergence network environment which consists of heterogeneous wireless access networks. In addition, we propose the scheme for user mobility and service session mobility management using RTSP protocol and introduce the service gateway concept to guarantee the extension of IPTV service platform.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.335-338
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• 2004

In this paper, we present a perspective of the next generation mobile communication services and its characteristics. As a preliminary research work on the next generation mobile communications and services, we exploit the next generation mobile services [1]. We define the next generation mobile services as strata of services consisting of three different service levels, the service areas, the service functionalities, and the service technologies. We derive these service levels by means of the scenario based analysis. Finally, we propose a conceptual network architecture that can support the next generation mobile services by placing network functions and service elements within the network.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.931-936
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• 2007

To understand the relationship between factors influencing customers' intention to switch from current banking services to mobile banking service. We first investigates immediate influence of customers' satisfaction with existing banking service and attractiveness of mobile banking as an alternative service. We further examines the moderating effect of alternative service attractiveness that influences the relationship between existing service satisfaction and switching intention to mobile banking service.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Proceedings of the Safety Management and Science Conference
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• 2009.04a
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• pp.351-364
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• 2009

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3447-3454
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• 2015

There is increasing demand for enterprise smartwork system by a mobile device increases in these days. Therefore, it has been suggested in the technical platform of smartwork system. But,the research of the changeable smartwork system for quick and immediate correspondence of rapidly changing business affairs is insufficient. In this paper, we propose an adaptable mobile service architecture that can be based on the construction of flexible mobile smartwork system. This adaptable mobile service architecture is possible to dynamic service connecting the adaptable service in an existing smartwork system, and the core elements of the adaptable mobile service architecture propose 'Adaptable Service Manager', 'HotSpot', and 'Configurator'. We propose the dyanmic service processs that based on These core elements. Also, we verify the feasibility through case study that develop the project management mobile service that is usable in business of enterprise. Thus, this research provides the adaptable mobile service architecture that can provide the dynamic mobile service beyond the static mobile service of the existing smartwork system for the various change business of enterprise.

• Proceedings of the KSRS Conference
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• 2005.10a
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• pp.567-570
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• 2005

Recently, as mobile paradigms such as telematics or LBS (Location Based Service) have been being more diverse and mobile devices such as PDA (Personal Digital Assistance) or several telematics terminals have been being used more widely, mobile services, for example, mobile geographic information service have been being put more importance by people. In this paper, we propose to adopt S/W and data streaming mechanism as a method to improve performance of mobile geographic information service which is a representative of mobile services based on client-server architecture. The show the effectiveness of proposed methods, we design and implement S/W streaming prototype system and sample mobile geographic information service to be executed on the S/W streaming system.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.198-201
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• 2001

Recently the wireless-internet has been spreading extensively. People are spending a large part of their time gaining access to information using a mobile device. With the rapid growth of on-line Electronic Commerce, the use of mobile devices creates a new paradigm that provides users with location-independent real time service. Although this new paradigm does have some advantages, limited process speed, low bandwidth, the low battery capacity of mobile devices, and a high rate of wireless network errors causes many overhead expenses during service time with the server. In this paper, we suggest an autonomous service delivery system, which provides mobile agent capability to users that cannot maintain a connection. We have developed the system based on java mobile agent technology. Using this system, we can provide more effective service to users when the user is sending requirements for service through a mobile device that has limited resources. Furthermore we can manage the contact server dynamically when new services are added.