• Korean Management Science Review
• /
• v.20 no.2
• /
• pp.61-80
• /
• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

• The Journal of Information Systems
• /
• v.15 no.4
• /
• pp.189-209
• /
• 2006

The progress of mobile internet technologies has changed user access to information. The mobile internet allows to obtain contents and services from wireless networks via mobile devices. The purpose of this study is th find out important factors that influence on the customer purchase intention by mobile internet environment. Base on TAM(Technology Acceptance Model) and the latest literature, a comprehensive set of constructs and hypotheses were compiled with a methodology for testing them. We suggested five factors that effect purchase intention in mobile internet environment: Enjoyment Ease of use, Usefulness, Mobility, Trust To validate the research model, we collected data from cellular phone user using an online survey. The results of this study are as follows. First enjoyment ease of un, usefulness, and mobility had positive effects on trust. Second, Usefulness, ease of use, and trust had positive effects on purchase intention to use mobile internet. Third, enjoyment and mobility did not have positive effects on purchase intention to use mobile internet. Based on these results, we suggest marketing strategies.

• Asia pacific journal of information systems
• /
• v.12 no.3
• /
• pp.89-113
• /
• 2002

As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

• Management & Information Systems Review
• /
• v.17
• /
• pp.25-44
• /
• 2005

Recently, the internet and mobile telecommunication is proliferating rapidly in the whole world. In accordance with this, people have growing desire to use the internet without the limitation of the space; as a result, the mobile internet users are incredibly increased. However, the established study about the mobile internet emphasize the technical aspects. Therefore, this studies finds the significant factors that affect the use of mobile internet service. This study suggests the enterprises getting the service direction which they will use as a strategy in the future. In order to do this, the study examines the factors which can affect the using of the mobile internet service and analyzes the established study about the quality of the information system and the internet service. The result of the survey shows that the factors affecting the use of the mobile internet service are the stability of the system, the convenience of the system, and the response of the service. It also appears that the satisfaction of the mobile internet service affects the attention of the users to using the mobile internet service. The five theories are selected from the ten creative theories, these explain that it is a little unreasonable to design the model which is related to the prior study of the information systems. It will be more deeply scrutinized to analyze the effect of the satisfaction and the utilization of the users through the quality of the information contents.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2016.01a
• /
• pp.147-148
• /
• 2016

The purpose of this paper is to investigate the diffusion process of mobile internet use in Korea and to explore the determinants driving MIU. A survey was conducted to collect data to empirically assess the research model. In total, 543 usable responses were collected using a questionnaire derived from previous research. Both the structural equation model and partial least squares were used to study the model concerning different user groups. Findings, The results indicate that there are significant differences in the users' perceptions of mobile internet usage during its different innovation diffusion stages. Of the determinants, perceived enjoyment is the most important predictor of mobile internet use. In addition to motivating users by making services more enjoyable, the findings suggest that practitioners should take the differences of adopter groups into account. Making the mobile internet easy to use and compatible with users' lifestyles would promote the use of technology as well.

• Korean Management Science Review
• /
• v.20 no.1
• /
• pp.37-49
• /
• 2003

There is an increasing need to use mobile Internet as a research tool as wireless technology has been developing rapidly. However, little research has been conducted to confirm methodological validity of mobile Internet survey. This study examines the possibility of using mobile Internet as a survey tool by comparing survey results of mobile and stationary Internet surveys with the same questionnaire. The results were analyzed from both economic and theoretical perspectives. Both mobile and stationary Internet survey sites were implemented with supports from domestic mobile and stationary Internet portals and telecommunication companies. The results show that there exist several differences between two survey methods. First, many respondents who use mobile Internet gave up at the early stage. However, once people continued to respond, they answered the questions to the end. Second, means and standard deviations of mobile internet respondents were higher than that of stationary Internet. Third, the results of two survey methods were significantly different by comparing construct validity that includes both discriminant validity and convergent validity. Finally, this paper ends with implications and limitations of using mobile Internet as a survey tool.

• Journal of Information Technology Applications and Management
• /
• v.14 no.1
• /
• pp.57-74
• /
• 2007

Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

• Journal of Technology Innovation
• /
• v.14 no.1
• /
• pp.201-225
• /
• 2006

Technology Acceptance Model (TAM) considers perceived ease of use and perceived usefulness as the important determinants of user behavior regarding information technology. As an extension of TAM, this research examines perceived security as an additional determining variable to explain an individual's acceptance and use of mobile banking as well as internet banking. The results show that perceived ease of use does not affect the individual's attitude toward the use of mobile or internet banking, while perceived usefulness does. Furthermore, perceived security affects perceived usefulness in mobile banking, but not in internet banking. In addition, in mobile banking, perceived security is positively related to perceived usefulness, though perceived security is negatively related to attitude. Finally, the average scores of surveyed data for Internet banking are higher and significantly different than those for mobile banking.

• Journal of Korea Multimedia Society
• /
• v.7 no.1
• /
• pp.64-72
• /
• 2004

Mobility changes the computing environment of computer users rapidly with the broad use of the Internet. In order to support mobility in the Internet infrastructure, IETF standardized Mobile IP With the use of Mobile IP, the Internet users can use the Internet freely without any change in the IP address configuration when they move from their home networks to foreign networks. In this paper, we implement a test bed for evaluation the performance of Mobile IP to use it in the campus network. By evaluating the effect of the use of Mobile IP on the network performance, we expect that the possible side effect of its direct use in the campus network will be reduced.

• Journal of Digital Convergence
• /
• v.3 no.2
• /
• pp.59-71
• /
• 2005

Nowadays, it is not unusual to buy and sell goods, service and information through the internet. As a result of rapid development of Information Technology(IT), business through the internet can be done without time Limitations, place restrictions and product limitations. However, internet shopping has been restricted a lot due to the need for physical connections to the internet in order to search for information and order what we want, and this is one of the biggest problems to the busy people of the 21st century. Therefore it is very natural to use mobile phones to do shopping through wireless internet easily and conveniently whilst on the move. The purpose of this research is to find out characteristics of mobile phone users in UK, Japan and Korea and 1) main aims of the mobile phone use, 2) reasons for ease of use of mobile phones, 3) favourite types of a mobile phone, 4) psychological stability of mobile phone users, 5) problems of mobile phone use, 6) purchase goods/services via mobile phone in the future. The research method used is questionnaire survey The research results will suggest how to take actions to promote mobile commerce in the future.