Proceedings of the Korean Society of Computer Information Conference (한국컴퓨터정보학회:학술대회논문집)
- 2016.01a
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- Pages.147-148
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- 2016
The Study on the Mobile internet proliferation in Korea
한국에서의 모바일인터넷활용에 관한 연구
- Kim, Kyung-Woo (Eulji University Dept. of Addiction Rehabilitation with Social Welfare)
- 김경우 (을지대학교 중독재활복지학과)
- Published : 2016.01.12
Abstract
The purpose of this paper is to investigate the diffusion process of mobile internet use in Korea and to explore the determinants driving MIU. A survey was conducted to collect data to empirically assess the research model. In total, 543 usable responses were collected using a questionnaire derived from previous research. Both the structural equation model and partial least squares were used to study the model concerning different user groups. Findings, The results indicate that there are significant differences in the users' perceptions of mobile internet usage during its different innovation diffusion stages. Of the determinants, perceived enjoyment is the most important predictor of mobile internet use. In addition to motivating users by making services more enjoyable, the findings suggest that practitioners should take the differences of adopter groups into account. Making the mobile internet easy to use and compatible with users' lifestyles would promote the use of technology as well.
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