• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.105-126
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• 2015

In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.195-203
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• 2019

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

• Journal of Navigation and Port Research
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• v.34 no.7
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• pp.525-532
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• 2010

Mobile Harbor (MH) is a new transportation platform that can load and unload containers onto and from very large container ships at sea. It could navigate near harbors where several vessels run, or it could navigate through very narrow channels. In the conceptual design phase when the candidate design changes frequently according to the various performance requirements, it is very expensive and time-consuming to carry out model tests using a large model in a large towing tank and a free-running model test in a large maneuvering basin. In this paper, a new Planar Motion Mechanism(PMM) test in a Circulating Water Channel (CWC) was conducted in order to determine the hydrodynamic coefficients of the MH. To do this, PMM devices including three-component load cells and inertia tare device were designed and manufactured, and various tests of the MH such as static drift test, pure sway test, pure yaw test, and drift-and-yaw combined test were carried out. Using those coefficients, course-keeping stability was analyzed. In addition, the PMM tests results carried out for the same KCS (KRISO container ship) were compared with our results in order to confirm the test validity.

• The KIPS Transactions:PartC
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• v.9C no.2
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• pp.283-292
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• 2002

This paper develops a scheme of resource management for guaranteeing QoS of realtime traffic in wireless mobile internet environments Mobile terminal has significant impact on the QoS originating mobility provided to a real-time application. The currently proposed MRSVP is not clear the boundary of resource reservation tregion and also can give rise to signal overhead to maintain sessions. To solve above problem, we propose the new reservation protocol, mobile cluster based H-MRSVP to combine MRSVP with moving cluster concept. In this paper, we analytically design our model for guaranteeing the QoS of realtime traffic and compare the three schemes: guard channel allocation schemes, DCA and our model. The performance measures are the probabilities of new call blocking, handoff dropping, resource utilization and service completion versus the system offered Erlang load. Consequently, Simulation indicate our model is more flexible than DCA in a view pint of channel utilization and gains the advantage over guard channel scheme with respects to the mobility.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.23 no.4
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• pp.1113-1120
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• 1998

This paper introduces a channel model that is a combination of Rice and log-normal statistics, with independent shadowing affectingeach direct and diffuse component, repectively. This model extends the channel model of a combined Rice and Log-normal, proposed by Corazza, to include the independent shadowing. The validity of model is confirmed by comparisons with the data collectedin the literature, the analytical model, and the computer model in terms of probability distribution of the evvelope of each model. The model turns out to be one of many well-known narrowband models in limiting cases, e.g. Rayleigh, Rice, log-normal, Suzuki, Loo, and Corazza. Finally, the examples of bit error probability evaluations for several values of the elevation angle in the channel are provided.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.375-381
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• 2012

If a mobile station requests a channel allocation in its mobile networks, the switching center assigns a channel to a mobile station that belongs to each base station. There are three kinds of channel allocation schemes; a fixed channel allocation, a dynamic channel allocation and a hybrid combination of these two forms. In assigning a good frequency, it is our intention to provide quality service to our customers as well as to use resources efficiently. This paper proposes methods of assigning frequencies that minimize interference between channels and that also minimize the amount of searching time involved. In this paper, we propose an algorithm to per specific equipment, regardless of the number of channels that can be used as a general-purpose system, such as base stations, control stations, central office model is proposed, the existing operators manner similar to the fixed channel allocation based statistics and assigned when the conventional method and the improved method is proposed. Different ways and compared via simulations to verify the effectiveness of the proposed approach.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.321-333
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• 2005

With the limited frequency spectrum and an increasing demand for cellular communication services, the problem of channel assignment becomes increasingly important. However, finding a conflict free channel assignment with the minimum channel span is NP hard. As demand for services has expanded in the cellular segment, sever innovations have been made in order to increase the utilization of bandwidth. The innovations are cellular concept, dynamic channel assignment and hierarchical network design. Hierarchical network design holds the public eye because of increasing demand and quality of service to mobile users. We consider the frequency assignment problem and the base station placement simultaneously. Our model takes the candidate locations emanating from this process and the cost of assigning a frequency, operating and maintaining equipment as an input. In addition, we know the avenue and demand as an assumption. We propose the network about the profit maximization. This study can apply to GSM(Global System for Mobile Communication) which has 70% portion in the world. Hierarchical network design using GA(Genetic Algorithm) is the first three-tier (Macro, Micro, Pico) model, We increase the reality through applying to EMC (Electromagnetic Compatibility Constraints). Computational experiments on 72 problem instances which have 15${\sim}$40 candidate locations demonstrate the computational viability of our procedure. The result of experiments increases the reality and covers more than 90% of the demand.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• Journal of Distribution Science
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• v.15 no.9
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• pp.27-36
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• 2017

Purpose - In this study, the author investigates which shopping motivations affect regulatory focus differently. This study also determines the effect of shopping motivation on regulatory focus when consumers use different shopping channels. Additionally, the author tries to investigate how information quality affects regulatory focus. Similarly, this study also examines the effect of the shopping channel on the relationship between information quality and regulatory focus. Research design, data, and methodology - With 635 surveyed questionnaires, this study was conducted by SPSS and AMOS 22.0 version. SEM was used to verity hypotheses and model. Results - According to this research, hedonic shopping motivation affects promotion focus positively and prevention focus negatively. Furthermore, when consumers use a mobile channel rather than an online one, hedonic shopping motivation affects prevention focus more negatively. However, depending on the shopping channel, there are no significant differences in the case of the relationship between hedonic motivation and promotion focus. The author also examines how information quality affects regulatory focus. In particular, when consumers use a mobile channel rather than an online one, information quality affects promotion and prevention focus more positively. Conclusions - Through this study, the author suggests that shopping motivation and information quality could influence consumers' regulatory focus, shopping attitude, and intention.

• Proceedings of the Korea Society for Simulation Conference
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• 1999.04a
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• pp.6-10
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• 1999

We present a simulation result to the analysis of the effects of cell residence time distributions upon the expected channel occupancy time based on an analytic mobility model. Numerical examples show that exponential distribution provides upper and lower bound to the expected channel occupancy times of new calls and handoff calls. This fact reveals that the assumption of exponential distribution as the cell residence time distribution as the cell residence time distribution may over- or under-estimate cellular mobile systems.