• Journal of Distribution Science
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• v.13 no.5
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.127-133
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• 2021

In this study, an augmented reality-based make-up tool was built to analyze the user's face shape based on face-type reference model data and to provide virtual makeup by providing face-type makeup. To analyze the face shape, first recognize the face from the image captured by the camera, then extract the features of the face contour area and use them as analysis properties. Next, the feature points of the extracted face contour area are normalized to compare with the contour area characteristics of each face reference model data. Face shape is predicted and analyzed using the distance difference between the feature points of the normalized contour area and the feature points of the each face-type reference model data. In augmented reality-based virtual makeup, in the image input from the camera, the face is recognized in real time to extract the features of each area of the face. Through the face-type analysis process, you can check the results of virtual makeup by providing makeup that matches the analyzed face shape. Through the proposed system, We expect cosmetics consumers to check the makeup design that suits them and have a convenient and impact on their decision to purchase cosmetics. It will also help you create an attractive self-image by applying facial makeup to your virtual self.

• Journal of the Ergonomics Society of Korea
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• v.31 no.4
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• pp.585-591
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• 2012

Objective: The aim of this study is to propose the contactless gesture-based interface on smart mobile devices for especially rhythm action games. Background: Most existing approaches about interactions of smart mobile games are tab on the touch screen. However that way is such undesirable for someone or for sometimes, because of the disabled person, or the inconvenience that users need to touch/tab specific devices. Moreover more importantly, new interaction can derive new possibilities from stranded game genre. Method: In this paper, I present a smart mobile game with contactless gesture-based interaction and the interfaces using computer vision technology. Discovering the gestures which are easy to recognize and research of interaction system that fits to game on smart mobile device are conducted as previous studies. A combination between augmented reality technique and contactless gesture interaction is also tried. Results: The rhythm game allows a user to interact with smart mobile devices using hand gestures, without touching or tabbing the screen. Moreover users can feel fun in the game as other games. Conclusion: Evaluation results show that users make low failure numbers, and the game is able to recognize gestures with quite high precision in real time. Therefore the contactless gesture-based interaction has potentials to smart mobile game. Application: The results are applied to the commercial game application.

• Journal of Practical Engineering Education
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• v.7 no.1
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• pp.25-30
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• 2015

Virtual reality is a combination of various studies, such as programming, simulation, and computer graphics. This type of new cultural paradigm requires novel concept of contents development and information exchange. This research uses 3D virtual reality technology in new equipment called I-Bench Mobile which let user to interact with the equipment for completing furniture disposition task. The simulation is manufactured in 3D with application of physics, and the ultimate goal of it is to increase customers' satisfaction by allowing them to enjoy snap shot function for arranging furniture at exact desired place. This research requires not only coding techniques but also educating process in both engineering and art, such as computer science, media art design, and visual communication; therefore, the development of software by facilitating Virtual/Augmented Reality technology in this research is a good example of fusion IT technique education.

• The Journal of Society for e-Business Studies
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• v.17 no.3
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• pp.1-14
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• 2012

As the techniques of electronic and information are advancing, the computing power of a smart phone is becoming more powerful and the storage capacity of a smart phone is becoming larger. As the result, various new useful services are becoming available on smart phones. The context-aware service and mobile augmented reality have recently been the most popular research topics. For those newly developed services, identifying the object in the picture taken by the camera on the phone performs an extremely important role. So, many researches of identifying pictures have been published and most of them are based on the time consuming image recognition techniques. On the contrary, this paper introduces a very fast and effective method of identifying the objects on the photo making use of the sensor data obtained from the smart phone and electronic maps. Our method estimates the line of sight of the camera with the location and orientation information provided by the smart phone. Then it finds any element of the map which intersects the line of sight. By investigating those intersecting elements, our method identifies the objects on the photo.

• Journal of the Korea Computer Graphics Society
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• v.23 no.3
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• pp.77-85
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• 2017

Tangible Space is a new emerging interaction space with mobile AR/VR computing and ubiquitous computing environment with IoT. Tangible Space spans from a physical environment augmented with virtual entities to immersive virtual environments mirroring the physical environment. Interacting with Tangible Space is logged just like interacting with the Web. By webizing Tangible Space, we can gain persistence as a by-product so that human life experience in the physical environment can be logged and shared just like the information being created and shared in the current Web. The result is a powerful future direction of the web from a World Wide Web of Information to World Wide Web of Life experiences.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.977-982
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• 2017

In this paper, we propose an AR system which enables monitoring and managing of the operation process of the construction site. In case of the conventional construction managing system, a worker takes several images of the construction site and sends them directly to the supervisory headquarter, which manages the progress of the construction process and checks weather the construction is achieved according to the architectural design or not. Due to the nature of the offline process, the conventional management system has time and monetary constraints, and there exists a disadvantage that it is impossible to make quick decision-making and real-time communication with the work site. In order to minimize these disadvantages, we proposes an AR real-time construction monitoring/management system. In particular, we aim to developed a system based on mobile device so that it can maximize usability. The efficiency of the proposed system is verified through several experiments and implementation results.

• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.85-90
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• 2022

In this study, to reduce the time and cost disadvantages of the traditional motion graphic production method in order to realize the movement of a virtual camera identical to that of the real camera, motion graphics virtualization using AR Core-based mobile device real-time tracking data A method for creating a camera is proposed. The proposed method is a method that simplifies the tracking operation in the video file stored after shooting, and simultaneously proceeds with shooting on an AR Core-based mobile device to determine whether or not tracking is successful in the shooting stage. As a result of the experiment, there was no difference in the motion graphic result image compared to the conventional method, but the time of 6 minutes and 10 seconds was consumed based on the 300frame image, whereas the proposed method has very high time efficiency because this step can be omitted. At a time when interest in image production using virtual augmented reality and various studies are underway, this study will be utilized in virtual camera creation and match moving.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.3
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• pp.835-854
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• 2012

In this paper, we propose a novel positioning system for indoor navigation which helps a user navigate easily to desired destinations in an unfamiliar indoor environment using his mobile phone. The system requires only the user's mobile phone with its basic equipped sensors such as a camera and a compass. The system tracks user's positions and orientations using a vision-based approach that utilizes $360^{\circ}$ panoramic images captured in the environment. To improve the robustness of the vision-based method, we exploit a digital compass that is widely installed on modern mobile phones. This hybrid solution outperforms existing mobile phone positioning methods by reducing the error of position estimation to around 0.7 meters. In addition, to enable the proposed system working independently on mobile phone without the requirement of additional hardware or external infrastructure, we employ a modified version of a fast and robust feature matching scheme using Histogrammed Intensity Patch. The experiments show that the proposed positioning system achieves good performance while running on a mobile phone with a responding time of around 1 second.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.31-42
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• 2019

As smartphone H/W performance and mobile communication service have been enhanced, large-capacity 3D modeling files are available in smartphones. Common formats of 3D modeling files include STL (STereoLithography), OBJ (Wavefront file format specification), FBX (Filmbox), and glTF (open GL Transmission Format). Each format has different characteristics depending on the configuration and functions, and formats that are supported are varied depending on the applications. Large-size files are commonly used. The 4th generation mobile communication network secures loading of 3D modeling files and transmission of large-size geometric files in order to provide augmented reality services via smartphones. This paper explains the concepts and characteristics of major 3D file formats such as OBJ, FBX, and glTF. In addition, it compares their performance in a wired web with that in the 4th generation mobile communication network. The loading time and packet transmission in each 3D format are also measured by means of different mobile web browsers (Google Chrome and MS Edge). The experiment result shows that glTF demonstrated the most efficient performance while the loading time of OBJ was relatively excessive. Findings of this study can be utilized in selecting specific 3D file formats for rendering time reduction depending on the mobile web environments.