• Title/Summary/Keyword: mobile application

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A Study of Convention Mobile Application Characteristics that Affect User Satisfaction and Loyalty (컨벤션 모바일 어플리케이션 특성에 따른 이용만족도 및 충성도 연구)

  • Cui, Hai-Long;Yoon, Yooshik;Yuan, Yuan
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.363-372
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    • 2015
  • This study was to explore the relationships between convention mobile applications, and convention participants' satisfaction and loyalty. Recently mobile applications by using smart-phone have been utilized to provide relevant information and contents, Similarly, convention industry utilize mobile application to provide convention program, speakers, and other information and contents, However, only few research has been conducted to investigate convention mobile application characteristics and benefits. This study provides the results of convention mobile application characteristics and its impacts on participants' satisfaction and loyalty. Among convention mobile application characteristics, conveniency and information are important factors to enhance convention participants' satisfaction and loyalty. More discussion and implication is provided in the conclusion section.

Categorizing Sub-Categories of Mobile Application Services using Network Analysis: A Case of Healthcare Applications (네트워크 분석을 이용한 애플리케이션 서비스 하위 카테고리 분류: 헬스케어 어플리케이션 중심으로)

  • Ha, Sohee;Geum, Youngjung
    • The Journal of Society for e-Business Studies
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    • v.25 no.3
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    • pp.15-40
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    • 2020
  • Due to the explosive growth of mobile application services, categorizing mobile application services is in need in practice from both customers' and developers' perspectives. Despite the fact, however, there have been limited studies regarding systematic categorization of mobile application services. In response, this study proposed a method for categorizing mobile application services, and suggested a service taxonomy based on the network clustering results. Total of 1,607 mobile healthcare services are collected through the Google Play store. The network analysis is conducted based on the similarity of descriptions in each application service. Modularity detection analysis is conducted to detects communities in the network, and service taxonomy is derived based on each cluster. This study is expected to provide a systematic approach to the service categorization, which is helpful to both customers who want to navigate mobile application service in a systematic manner and developers who desire to analyze the trend of mobile application services.

Design of Quality Evaluation Model for Mobile Application (모바일애플리케이션 품질평가 모델 설계)

  • Suh, Jee-Hoon;Choi, Jae-Hyun;Kim, Jong-Bae;Park, Jea-Won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.10
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    • pp.2451-2461
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    • 2014
  • Mobile application is software executing on smart devices regardless of the time and place. Many individuals and companies have provided a lot of mobile applications services. However, there is not certain standard in terms of application's quality evaluation because study is deficient compared with increase amount of development of mobile application. Moreover, mobile application basically has many special characteristics. For these reasons mobile application is required special standard of quality different from general software. To satisfy these needs, I design and propose mobile application evaluation model. Evaluation model is mapped by characteristics of mobile application based on ISO/IEC 25000's quality characteristics and propose each quality characteristics and metrics. For verification, scenario-based studies were applied to quality model and carried out.

Typology of mobile marketing and fashion application usage motives (모바일 마케팅의 유형화와 패션 어플리케이션 이용 동기)

  • Shin, Hyunju;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.483-497
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    • 2016
  • The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

A Study on the Mobile Application Security Threats and Vulnerability Analysis Cases

  • Kim, Hee Wan
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.180-187
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    • 2020
  • Security threats are increasing with interest due to the mass spread of smart devices, and vulnerabilities in developed applications are being exposed while mobile malicious codes are spreading. The government and companies provide various applications for the public, and for reliability and security of applications, security checks are required during application development. In this paper, among the security threats that can occur in the mobile service environment, we set up the vulnerability analysis items to respond to security threats when developing Android-based applications. Based on the set analysis items, vulnerability analysis was performed by examining three applications of public institutions and private companies currently operating as mobile applications. As a result of application security checks used by three public institutions and companies, authority management and open module stability management were well managed. However, it was confirmed that many security vulnerabilities were found in input value verification, outside transmit data management, and data management. It is believed that it will contribute to improving the safety of mobile applications through the case of vulnerability analysis for Android application security.

Development of Baby Care Mobile Application Using Smart Sensor (스마트 센서를 이용한 Baby Care 모바일 어플리케이션 개발)

  • Chung, Jae-Pil
    • Journal of Advanced Navigation Technology
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    • v.19 no.6
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    • pp.643-647
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    • 2015
  • Nowadays, ubiquitous technology which combines sensors and network technology is emerging and it is called ubiquitous sensor network (USN). In this paper, mobile application for baby care using smart sensor is proposed. The proposed mobile application consists of mobile networks to transfer the information. It detects various information such as falling detecting, crying and fever detecting of infants. It keeps infants from external threats. The developed mobile application will be examined by simulation.

Development of Mobile Application Contents for Self-management of Patients with Osteoarthritis: Using Delphi Method (골관절염 대상자 자기관리를 위한 모바일앱 콘텐츠 개발: 델파이 조사를 활용하여)

  • Park, Ju Young;Son, Jung Tae
    • Journal of muscle and joint health
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    • v.26 no.3
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    • pp.307-318
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    • 2019
  • Purpose: The purpose of this study was to explore the essential contents of mobile application for self-management of patients with osteoarthritis through Delphi survey. Methods: The Delphi survey was conducted with 14 experts to determine the importance of contents in osteoarthritis self-management mobile application. Results: A total of 25 contents were finalized for the osteoarthritis self-management mobile application. The contents consisted of 7 items for daily living management, 8 items for disease information, 3 items for pain management, 6 items for exercise, and 1 item for weight management. Conclusion: Based on the results of this study, self-management mobile application can be developed and used as an interventional tool for patients with osteoarthritis.

Mobile application to evaluate existing university buildings using building information

  • Chung, Min-Hee
    • KIEAE Journal
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    • v.16 no.5
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    • pp.13-20
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    • 2016
  • Purpose: The purpose of this study is to provide information on building's energy consumption and efficiency for general building users through a mobile application. Method: This paper presents a mobile application process and building energy assessment models for general users to understand easily. There are two assessment models, one is based on the energy consumption. The other is based on the architectural planning factors of a building. The assessment models are proposed to understand buildings' energy efficiency and to compare the energy consumption level for general users. The applicability of proposed application has been evaluated by conducting a case study. The case study is targeting university buildings. Result: Energy efficiency potentials were proposed using weighting factor which was calculated by the impact on energy consumption of a building according to parameters. The mobile application used the simple energy assessment model by energy efficiency potentials and was developed for a smartphone By using the mobile application, numerous general users of smartphones can easily and conveniently access information pertaining to buildings, energy consumption, and reductions in energy consumption. The proposed application enables user to find more energy efficient buildings by comparing energy status and energy efficiency potential by given information.

Analysis of Applying the Mobile BIM Application based on Cloud Computing (클라우드 컴퓨팅 기반의 모바일 BIM 애플리케이션 적용성 분석)

  • Jun, Jin-Woo;Lee, Sang-Heon;Eom, Shin-Jo
    • Korean Journal of Computational Design and Engineering
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    • v.17 no.5
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    • pp.342-352
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    • 2012
  • As a futuristic construction model, building information model (BIM) based project management system (PMIS) and mobile BIM simulator apps have been showing visible sign. However, researches on the BIM based 3D simulator using mobile device are hard to find result from limitation of mobile device (slow speed at huge 3D file, display size, and etc.) and undefined standard of business processes. Therefore, this research aims at studying application of mobile BIM apps based on cloud computing. Total 8 BIM cloud apps were selected and analyzed in the 5 application feasibility characteristics (speed, view, inquiry, markup, and usability). This research would be essential phase to construct BIM based mobile project management system using cloud computing in the future.

Evaluation of Functionality and Added Value Factors to the Usage of Mobile Telecommunication Services

  • Kim, An-Sik;Oh, Young-Sam
    • Journal of Distribution Science
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    • v.12 no.9
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    • pp.65-72
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    • 2014
  • Purpose - This study aims to provide a brief understanding of usability and its extended models with TAM as well as identifying additional determinants that had been suggested in previous studies on mobile services. Research design, data, and methodology - Empirical data were collected by conducting a field survey of potential mobile application service users. The call for participation was also made in mobile related application issues, which were widely discussed. Result - The ease of use and usefulness had a significantly positive influence on attitude and intention. It also was revealed that added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness and ease of use of mobile application services. Conclusion - It was indicated that customers who are more inclined to try new products or who have a higher demand for new things tend to think about those functionalities and added value mobile application services from the perspective of usefulness and ease of use and operation.