• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.661-666
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• 2007

MMORPG, massively multi-players in online role-playing game, is the most popular genre in online games. Because large number of players interacts with each other, virtual worlds in MMORPG are alike communities of real worlds. Moreover, players in virtual worlds trade game items with real money. This paper is to find impacts of real-money trading into real worlds, and game operators, by using two-period model between players of the game and the game operator. It was found that real-money trading benefits game operators, and there exists optimal supply of game items to maximize the profit of game operator. Moreover we found that the income disparity in real worlds could be decreased when real-money trading is allowed To support the analytical model, we used an empirical analysis using real-money trading data, and find the relationship among play time of MMORPG, transaction volume of real-money trading, and price of game items. In empirical analysis, it was found that real-money trading benefits game operators. Moreover, it was found that play time and price have positive relationship.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.85-92
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• 2011

Greimas's Carre Semiotique, as Floch showed in his analysis of car, has much effectiveness not only in theoritical aspect but also in practical aspect. This paper used his theory to analysis the value system of MMORPG. Lineage, the game known as representative game of 'nogada', was the starting point. WOW is supposed to have opposition relation with lineage and Ragnarok contradiction relation, and Mabinogi non contradiction relation. As well as games, the concepts that match to 'nogada' of lineage are also supposed. The value system of games is expected to be useful in further systematic analysis of games and also in practical area of design and marketing.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.69-76
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• 2011

As a smallest unit of the game story, quest needs to be analyzed in terms of structure in order to study quest storytelling. This thesis introduces structuralist theory of narrative function of folk-tale by Propp to determine the structure of the quest. Propp proposed immutable elements of the characters as 31 kinds of Folk-tale functions. I analyzed assigning quests in MMORPG. As a result, 13 essential functions of the Quest, and 5 add-ons were drawn and the order among functions was figured out. Most quests in MMORPG followed the order of the essential functions and optional add-ons and showed a repeating pattern. The essential and optional functions and its order can be utilized to arrange appropriate element for quest storytelling and to strengthen and lead the various ways of the quest storytelling.

• Journal of Distribution Science
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• v.17 no.8
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• pp.35-44
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• 2019

Purpose - This study examines the changes in the mobile MMORPG market in recent years and the factors affecting the performance of mobile games through flow experience according to the characteristics of game content. Research design, data, and methodology - This study focuses on the fact that the cause of game use behavior changes is the flow experience which influences the duration of mobile game continuation. The flow experience and the influencing factors are divided into the relationship between first, second-leading factors, and lagged factors. Results - The user's sense of challenge, skillfulness, concentration, and reality influenced the flow experience as a leading factor influencing the performance of MMORPG games. On the other hand, fun and preference were found to be the outcomes of the flow experience. This is because the game content is experienced not through passive enjoyment but by intentionally enjoying the game content. The flow experience has a positive effect on the intention of continuous use as in the previous study. Conclusions - This study found that the flow experience of game users is necessary for continuous use by organizing relationships of flow experience in mobile MMORPG users' gaming behavior.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.69-75
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• 2007

In this paper, we propose a new distributed processing scheme to support MMORPG (Massively Multiplayer Online Role-Playing Games). But existing distributed game servers have some problems such as hotspot, congestion, server failure problems, and so on. To solve such problems, our proposed scheme begins by splitting the large virtual world into smaller regions, each region handled by a different server. We present a scheme that reduces the bandwidth requirements for both game servers and clients. Also our scheme allows seamless interaction among players residing on areas handled by different servers. We show an excellence of the proposed solution through various experiments.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.215-222
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• 2007

As Korean online game market is saturated, Korean online game companies are trying to push into North American market. In order to succeed in foreign markets, understanding of user characteristics in that country is most important. In this study, investigation on user characteristics has been performed using user DB from A online game and B online game. They are currently in service by M company in America. Connection time, payment, and royalty are analyzed as a results. Based on the analysis, several advance strategies into North America are suggested. This results could be very useful for Korean MMORPG company to try to push into North America.

• Journal of Korea Game Society
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• v.10 no.1
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• pp.47-56
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• 2010

This study analyzes MMORPG in user's desire perspective and tried to find specific motivation factors. In research result, character has been separated in user character, another user character, boss monster and support character. And character's factor analysis yielded three factors: visual attraction, psychological propensity and competence. The result of the regression analysis about character's motivation factor show that it is significantly different that motivation level and motivation factors from each character. This finding implies that specific motivation factors can serve to make strategy for motivate user's game playing.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.125-131
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• 2008

When developing MMORPG targeting pre-teenagers, developer has to consider the users' psychology and physiology characteristics. In the product of endless decision making in the game play, pre-teenagers make improvised choice and make intuitional decision. Therefore, based on users understanding, the Alpha version of online game has been shown and examined its usability through FGI. In conclusion, the game interface integrating with story-telling based leads the users more into the game. Also, it is more important to post in game screen layout by importance of the information or frequency in using In addition, it is inspected that when users control the interface mentioned above, the response had to be quick and precise.

• Digital Contents
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• no.3 s.154
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• pp.99-105
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• 2006

MMORPG 대작들의 경쟁이 본격화 됐다. 온라인 게임시장의 빅3라 불리는 썬, 그라나도에스파다, 제라가 오픈베타테스트를 시작했거나 준비하고 있기 때문이다. 이런 경쟁속에서 참신함과 게임본연의 목적에 충실한 온라인게임 하나가 유저들에게 좋은 반응을 얻고 있다. 그 이름은 루니아 전기. 지난 2005년 국내 온라인 게임의 흐름이 MMORPG와 캐주얼 게임을 즐기는 헤비유저와 라이트유저로 구분됐지만, 루니아전기는 미들코어유저를 공략하고 있다. 즉 MMORPG의 중독성과 캐주얼 게임이 가진 대중성과 쉬운 조작성을 동시에 표방했다는 의미다. 그럼 1월24일 오픈베타테스트를 시작한 이후 참신한 매력으로 유저들에게 다가서고 있는 루니아전기에 대해서 살펴보도록하자.

• Digital Contents
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• no.4 s.155
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• pp.90-93
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• 2006

지난해 중반부터 국내 게임 계에서는 한빛 소프트ㆍ넥슨ㆍ웹젠의 신규 MMORPG인 <그리나도 에스파다>,<아하 GE>ㆍ<제라>ㆍ<썬>들에 대해서 기존의 <리니지1ㆍ2>와 를 잇는 신흥대박 MMORPG로서의 가능성을 큰 이슈로서 가늠해 왔다. 많은 게이머들의 관심을 끌었던 이들 업체의 MMORPG가 오픈베타 테스트를 시작한지 두 달여가 흘렀다. 아직 웹젠의 썬이 남아있기는 하지만 시장에서의 평가는 어느 정도 내려진 상태 여기서는 이제 갓 출발선ㄴ을 지난 이들 게임들에 대해 살짝 벗겨보는 시간을 마련했다. 치열한 경쟁을 뚫고 과연 어떤 게임이나 리니지와 맞짱(?)뜨게 될까.