• 제목/요약/키워드: mix design

검색결과 920건 처리시간 0.032초

스포츠웨어 브랜드웹사이트의 마케팅 믹스전략 (A Study on Marketing Mix Strategy in Website of Sportswear Brands)

  • 나수임;이민경
    • 한국의상디자인학회지
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    • 제9권2호
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    • pp.155-166
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    • 2007
  • The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

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한중콘크리트의 최적배합에 관한 연구 (A Study on Optimal Mix Design of Cold-Weather Concrete)

  • 소현창;정병욱;정경화;문성규;손석제
    • 한국콘크리트학회:학술대회논문집
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    • 한국콘크리트학회 1998년도 가을 학술발표논문집(II)
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    • pp.313-318
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    • 1998
  • Generally, the concrete constructed during cold weather has the frozen damage which cause the fatal damage so that heat curing and sheet curing was performed to prevent the early freezing of concrete. However, partial refrigeration caused by thermal gradient has many troubles so that the construction hasn`t been done as possible. This paper presents the development of strenth properties and optimal mix design against frozen damage under the cold weather, 1$0^{\circ}C$ below the zero.

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슬래그시멘트의 콘크리트 배합설계 연구 (A Study of Concrete Mix Proportioning Design for Blast-furnace Slag Cement)

  • 김진춘;공양식;김동석
    • 한국콘크리트학회:학술대회논문집
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    • 한국콘크리트학회 1994년도 봄 학술발표회 논문집
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    • pp.215-220
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    • 1994
  • 본 연구의 목적은 당사 콘크리트 배합설계 프로그램인 쌍용배합설계시스템(Ssangyong Mix Proportioning Design System ; 이하 SMPD라 칭한다)을 기본으로해서 슬래그시멘트에 대한 콘크리트 배합설계(안)을 제안함으로써 콘크리트 현장에서 합리적으로 콘크리트를 제조할 수 있도록 하는데 있다. 연구 내용은 슬래그시멘트와 보통시멘트간의 콘크리트 물성차이를 실험실적으로 규명하기 위해서 슬래그 함유량 및 양생 온도별로 슬래그시멘트의 콘크리트 강도발현특성, 물시멘트비, 단위수량변화 및 응결특성 등을 검토하였으며 그 결과를 이용하여 슬래그시멘트의 콘크리트 배합설계를 시행, 표준배합과 현장배합표를 제시하였다.

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폐주물사를 혼입한 콘크리트의 최적배합설계를 위한 기초적 연구 (Preliminary Study for Optimum Mix Design of Concrete Incorporating Waste Foundry Sand)

  • 박제선;김태경
    • 산업기술연구
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    • 제16권
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    • pp.25-30
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    • 1996
  • The waste foundry sand might be recycled in concrete, resulting in energy saving and environmental protection. An half Factorial Experiments were performed with the variables of W/C ratio, S/A, Sand/Waste foundry sand ratio and Slump as a preliminary study for optimum mix design of concrete. The results show that then W/C ratio is the most important factor to the concrete strength. The substitute of waste foundry sand up to 30% has little influence, saying that it can substitute the fine aggregate without damaging the concrete properties.

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현무암을 혼입한 콘크리트의 최적배합설계를 위한 기초적 연구 (Preliminary Study for Optimum Mix Design of Concrete Incorporating Waste Basalt)

  • 정영화;김태경
    • 산업기술연구
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    • 제16권
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    • pp.39-44
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    • 1996
  • The waste basalt might be recycled in concrete, resulting in energy saving and environmental protection. An half Factorial Experiments were performed with the variables of W/C ratio, S/A, Crushed stone/Basalt ratio and Slump as a preliminary study for optimum mix design of concrete. The results show that the W/C ratio is the most important factor to the concrete strength. The substitute of waste basalt up to 100% has little influence, saying that it can substitute the coarse aggregate without damaging the concrete properties.

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혹독한 환경에서의 무근콘크리트 복합열화 저감을 위한 배합설계 및 품질관리 방안 구축 (Building mix design and quality control measures to reduce the combined deterioration of plain concrete in harsh environments)

  • 김대건;박찬규
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2016년도 추계 학술논문 발표대회
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    • pp.85-86
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    • 2016
  • Recently damages caused by the additional costs and degradation in durability combined deterioration due to plain concrete deterioration has occurred. In particular, in the case of the finish that is not exposed to the outside air in the concrete to respond to the harsh environment (freeze-thawing, calcium laying, etc.), to establish a quality control way for the process and the concrete mix design for it.

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폐주물사를 혼입한 콘크리트의 최적 배합설계를 위한 기초적 연구 (Preliminary Study for Optimum Mix Design of Concrete Incorporation Waste Foundary Sand)

  • 백민경;이주형;김태경;윤경구;박제선
    • 한국콘크리트학회:학술대회논문집
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    • 한국콘크리트학회 1996년도 가을 학술발표회 논문집
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    • pp.58-63
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    • 1996
  • The waste foundry sand might be recycled in concrete, resulting in energy saving and environmental protection. An half Factorial Exprements were performed with the variables of W/C ratio, S/A, Sand/Waste foundry sand ratio and Slump as a preliminary study for optimum mix design of concrete. The results show that the W/C ratio is the most important factor to the concrete strength. The substitute of waste foundry sand up to 30% has little influence, saying that it can substitute the fine aggregate without damaging the concrete properties.

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패킹모델 이용한 초고성능 콘크리트 배합설계 및 성능 평가 (Mix design and Performance Rvaluation of Ultra-high Performance Concrete based on Packing Model)

  • 옌스뤠이;장종민;이한승
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2020년도 봄 학술논문 발표대회
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    • pp.94-95
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    • 2020
  • This paper introduces the mix design and performance evaluation of Ultra-High Performance Concrete (UHPC). The concrete mixture is designed to achieve a densely compacted cementitious matrix via the modified Andreasen & Andersen particle packing model. The compressive strengths of UHPC designed by this method reached 154MPa. The relationship between packing theory and compressive strength of UHPC is discussed in this paper.

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소입경 골재노출콘크리트포장의 최적 배합 및 노출기법에 관한 연구 (A Study on the Optimum Mix and Exposing Method of the Fine-Size Exposed Aggregate PCC Pavements)

  • 김영규;이승우;유태석;김형배
    • 한국도로학회논문집
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    • 제11권2호
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    • pp.1-15
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    • 2009
  • 골재노출콘크리트포장은 콘크리트 타설 직후 포장표면에 응결지연제를 살포하여 표면으로부터 깊이 2$\sim$3mm 정도의 모르타르 경화를 늦추게 한 후 표면의 모르타르 제거를 통해 굵은골재를 포장표면에 노출시키는 공법이다. 골재노출콘크리트포장의 타이어-노면 소음이 일반 콘크리트포장보다 작으면서도 적정한 미끄럼저항을 장기간 유지한다는 장점을 가지고 있다. 특히 굵은골재가 소입경일수록 소음저감효과가 우수한 것으로 알려져 있다. 성공적인 소입경 골재노출콘크리트포장의 건설을 위해서는 굵은골재의 최대입경이 적정하여야 하며, 적정량의 굵은골재를 포장표면에 균일하게 노출하도록 해야 하며 이를 위한 적절한 배합과 노출기법의 도출이 요구된다. 일반적인 콘크리트포장의 배합기준은 강도설계로 이루어지지만 소입경 골재노출콘크리트포장의 경우 강도뿐만 아니라 소음저감효과, 미끄럼저항을 적절히 발현시킬 수 있는 배합설계를 실시하기 위해서는 강도실험 외에도 노면의 미끄럼저항, 소음을 고려할 필요가 있다. 본 연구에서는 소입경 골재노출콘크리트포장에 대하여 적정 강도를 유지하며 포장표면조직의 소음 저감효과 및 적정 미끄럼저항성을 동시에 만족시킬 수 있도록 표면조직을 형성할 수 있는 최적배합에 대해 제시하였다. 또한 콘크리트포장은 온도, 습도 및 대기환경에 의해 모르타르의 경화속도가 달라지므로 콘크리트의 물리적 성질을 정량적으로 고려한 최적 노출기법이 제시되었다.

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사회적 혼합아파트에 대한 거주자 인식 연구 (A Study on the Residents' Recognition of Social-Mix Apartment)

  • 이혜진;이수진;이연숙
    • 한국주거학회논문집
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    • 제23권2호
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    • pp.1-14
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    • 2012
  • In Korea, apartment complexes are built according to the social strata for which they are intended to house, thus the buildings tend to separate society both physically and even visually. Because of the sense of social exclusion this has caused the government has conceived a plan to develop a "social-mix" apartment complex master plan. Perhaps the foremost example of this type of plan is the Seoul Eunpyeong New Town. This study examines how resident's perception of the social mix plan has evolved, and also attempts to better understand the effectiveness of the government's attempt at social integration. The result shows that the perception of social-mix housing has improved after residents moved into the Eunpyeong New Town and that people responded positively to the concept of actually mixing residents socially. From the result, we can see that the visually unexposed environmental elements of rental housing and socials exclusion which was felt in the past has been reduced to a certain extent. However, residents living in solid-lot apartments have a negative reaction to social mixing especially when they are in the same building. Therefore, to achieve better social integration in a socially-mixed apartment complex, we need now to change the perception toward socially mixed housing among the residents living in solid-lot apartment buildings.