• Title/Summary/Keyword: message direction

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A Study on the Development Direction and Cognition of Viral Video

  • Lee, Yong-Whan
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.7
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    • pp.65-73
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    • 2020
  • Viral video advertising is being used in the advertising and film industry for pre-promotion of certain products or pre-release films which has a lot of effect on investment. An analysis of viral video recognition is needed to predict future development directions. In response, the study conducted a survey on viral videos, focusing on college students in their 20s, who are the most exposed to advertisements and movies. Through this, the survey was conducted on recognition of viral videos, memorable viral videos, satisfaction level, message propagation method, positiveness of viral videos, expected future development, and desired viral video type. The survey showed that viral video recognition was 16.7% and the most memorable viral video; the "Let it Go" viral video from the movie "Frozen" was 69.1 %, according to the survey. The satisfaction level was not high at 31.2 %, and 73.5% of people sent messages to others after watching viral videos, which was very high. Negative opinions on viral videos were low at 13.7 %. 64.5% of the surveyors said the future of the viral videos would "develop" and 6.7% said would "not develop."

Real-time Intelligent Exit Path Indicator Using BLE Beacon Enabled Emergency Exit Sign Controller

  • Jung, Joonseok;Kwon, Jongman;Jung, Soonho;Lee, Minwoo;Mariappan, Vinayagam;Cha, Jaesang
    • International journal of advanced smart convergence
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    • v.6 no.1
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    • pp.82-88
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    • 2017
  • Emergency lights and exit signs are an indispensable part of safety precautions for effective evacuation in case of emergency in public buildings. These emergency sign indicates safe escape routes and emergency doors, using an internationally recognizable sign. However visibility of those signs drops drastically in case of emergency situations like fire smoke, etc. and loss of visibility causes serious problems for safety evacuation. This paper propose a novel emergency light and exit sign built-in with Bluetooth Low Energy (BLE) Beacon to assist the emergency self-guiding evacuation using devices for crisis and emergency management to avoid panic condition inside the buildings. In this approach, the emergency light and exit sign with the BLE beacons deployed in the indoor environments and the smart devices detect their indoor positions, direction to move, and next exit sign position from beacon messages and interact with map server in the Internet / Intranet over the available LTE and/or Wi-Fi network connectivity. The map server generate an optimal emergency exit path according to the nearest emergency exit based on a novel graph generation method for less route computation for each smart device. All emergency exit path data interfaces among three system components, the emergency exit signs, map server, and smart devices, have been defined for modular implementation of our emergency evacuation system. The proposed exit sign experimental system has been deployed and evaluated in real-time building environment thoroughly and gives a good evidence that the modular design of the proposed exit sign system and a novel approach to compute emergency exit path route based on the BLE beacon message, map server, and smart devices is competitive and viable.

A Study on the Plasticity and Aesthetic Characteristics in the Philip Treacy's Hat Design (필립트레이시(Philip Treacy) 작품에 나타난 모자의 조형성과 미적 특성에 관한 연구)

  • 김은실;배수정
    • Journal of the Korean Society of Costume
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    • v.53 no.3
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    • pp.107-119
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    • 2003
  • The purpose of this study is to explore ways toward the hat design development by looking into the formative and aesthetic characteristics of the works of Philip Treacy, the designer who raised hats to one of the important fashion accessories. This study concretely investigates the formative characteristics of Treacy's hats in terms of shapes, materials, colours and decorations. According to this study, the shape of his hats shows the natural and specific objects in three dimensions, not in basic shape of hats. He uses combination of a variety of materials, adding unique materials to existing ones, so that they not only create a specific atmosphere but also extend the limitation which used to be thought as materials for hats. In the field of colour, he mainly used black and white until 1999, but since 2000 he has been using vivid and splendid colors. And he uses feathers or nets for decorations of the hats. As the result of the comprehensive analysis of Treacy's works, this study characterizes his works by surrealistic, three-dimensional, rhythmic and future-oriented. Therefore, Philip Treacy's hat design can be defined three dimensional considering the formative beauty, and can be characterized by use of unique materials, vivid & bold colours, moderate decorations, f variety of lines, and asymmetrical structures. These characteristics show surrealistic, three-dimensional and futuristic message which rhythm can be felt. He presents unlimited capability in hat designs as a representative of human being's basic will for creating new ones beyond this real world. It is considered that this study can help broaden the limitation of the hat design which used to repeat simple forms in the Past and help explore ways for developmental direction of hat design in the future.

The Impact of Opinion Leadership on the Attitude Change by the Direction of Word-of-Mouth under the Online Social Networking Service Environment (온라인 소셜 네트워크 서비스 환경에서 오피니언 리더십이 구전의 방향성에 따른 태도 변화에 미치는 영향)

  • Suh, Bomil;Park, Ji Hye
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.111-130
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    • 2013
  • As the number of online social networking service (SNS) users is increasing, various efforts are being deployed to take advantage of SNS from the perspective of business and management. Especially, researches in the field of marketing such as word-of-mouth (WOM) effect have been actively conducted. This paper examined the impact of the SNS messages of users' friends on the users' attitude and the moderating effect of the friends' opinion leadership on the WOM effect. Fifty-one Facebook users responded to the questions on their four friends each. Regression analyses showed that there existed WOM effect under the SNS environment and the opinion leadership of the message creators positively moderated the WOM effect. We discussed the contributions and implications of this study.

A Photomontage Expression and an Effect in Fashion Illustration (패션일러스트레이션에서의 포토몽타주 표현방법과 효과)

  • Kwon Ji-Young;Yoo Young-Sun
    • Journal of the Korean Society of Costume
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    • v.54 no.8
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    • pp.49-58
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    • 2004
  • The purpose of this study is to develop a photomontage expression in order to express a characteristic personality and creativity of artists of effectively in fashion illustration. The results of this study were as follows : 1) Because of a fashion and a human body were the major subjects in fashion illustration, human body transformation and composition between a human body and heterogeneous objects by photomontage appeared with a lot of works. 2) Photomontage appeared with a parody in a truth recurrence differ from a visual art, a parody seemed to be a humor with recurrence image of the original and it appeared with the general public image and it is effective in message delivery. 3) It was a stopped screen. but photomontage was expressed through overlapping and reiteration was characteristic, and it appeared with movement. a direction, a speed and rhythm effectively. 4) One screen of general chapter was only to express limited meaning, but after screen of a lot of chapter, it was able to express that was borrowed and reconstructive with a lot of contents or different contents are more than before. 5) It is changed, and composited images have a multiple point of time, and it extend a space-time limit, visual limit and an expression enabled a multidimensional space-time. Moreover, photomontage neglects unique sincerity and fact of a photo by development and utilization of computer graphic. and it can get a screen effect to spread in the virtual world as abstraction and hyper-reality. Therefore, if various photomontage expression apply to fashion illustration works, it can overcome a limit of a visual expression. and it is able to become an important way for expanding a filed of expression and enhancement of a practical function gradually in fashion illustration

Influence of Black Street Style on the Contemporary Fashion (흑인 스트리트 스타일이 현대 패션에 미친 영향)

  • 이영재;구인숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.3
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    • pp.544-558
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    • 1997
  • Black street style has made unique fashion in popular music such as Jazz, Soul, Rhythm Il Blues. Reggae, and Rap, and it is counterculture and subculture against white. Furthermore, the black street style has played a starring role in the development of white culture as well as black culture, which emerged in direct opposition to the dominant cultures practised by a fraction of fellow countrymen within the black diaspora. The objectives of this study are to examine the social chronology of the black street style and the contemporary fashion, and the influences of the black street style on white culture. The seeds of black's style were sown in the late forties, developing throughout the fifties with the arrival of black immigrants from the west Indies and its examples were zooties, hip cats 8l hipsters, modernists. Rude boy & two-tone was anti·fashion style in sixties and then rastafarians continued in seventies costume is used to convey an essential symbolic class and ethnic message. The latest black's street fashion is hip-hop dress, which is pluralistic and electric, and funk is also erratic. During its ten-year reign as an international style, it has undergone numerous shifts because it is decline of racism B-boy & flygirls toraggamuffins & bhangra style to acid Jazz. These have played a crucial part in influencing the gigh fashion and avant-grade fashion designers' work. Today's street fashion has characteristics of postmodern culture without a racism in global village. Moreover, pop music stars take an effect on the street style continuously. With the opening of a new century, the study of the street style will overcast popular fashion and suggest the direction of fashion design.

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'Time' in French Cultural Education (한국 대학의 FLE 문화 교육과 '시간'의 문화적 특성 - 한국과 프랑스의 음주 시간을 중심으로 -)

  • Jung, Woo-Hyang
    • Cross-Cultural Studies
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    • v.46
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    • pp.465-495
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    • 2017
  • The purpose of this study is to verify whether the concept of time conveys meanings similar to nonverbal communicative elements in foreign language education. This study surveys cultural traits of time from the French cultural education perspective. Anthropologist Edward T. Hall points out that each cultural community has developed a different perception of time and experience, and that time conveys the meaningful message nonverbally similar to the nonverbal elements such as space, gesture, eye movement, and facial expression. I investigated the time experiences of a drinking party in France and in Korea, from a cultural relativistic point of view. The subject of a drinking party was chosen on the ground that a drinking party is highly related to most people's daily lives and it also indicates how they have a relationship with others. I sought a new direction in foreign language cultural education by analyzing how cultural differences between the two communities, especially the relationships between individuals and organisations, ways to separate leisure and labor, and the nonverbal elements, are presented in the two drinking parties.

Questionnaire Survey Analysis for Korean Medical Doctors within a Support Project of Korean Medical Treatment in Infertility (전라남도 난임 여성 한방치료 지원 사업에 참여한 한의사를 대상으로 한 설문 연구)

  • Kim, Soo-Hyeon;Lee, Eun-Kyu;Choi, Yoo-Jin;Park, Kyung-Mi;Jo, Seong-Hui;Yang, Seung-Jeong
    • The Journal of Korean Obstetrics and Gynecology
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    • v.32 no.2
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    • pp.18-28
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    • 2019
  • Objectives: The research is aimed at identifying the necessity of the support project of Korean medical treatment in infertility by analyzing the outcome of those subject and providing data for Korean medical treatment in infertility by analyzing the medical treatment of Korean medical doctors involved in the project. Methods: 98 patients who participated in the support project of Korean medical treatment in infertility in Jeollanamdo and 57 Korean medical doctors who participated as therapists were surveyed. Patients were given four months of treatment at local Korean medical clinics. After the treatment was completed, we analyzed the characteristics of the patients' group. And we sent questionnaires to doctors to answer the message. The content of the questionnaire consisted of infertility treatments, a wish for support project. These data were analyzed by frequency and t-test. Results: Analysis of the answer to the questionnaire obtained data on Korean medical treatment in infertility. The most desired thing for future support program was the introduction of husband and wife care. Conclusions: This survey by Korean medical doctors gave us reference data for Korean medical treatment in infertility and the direction in which therapy business should proceed.

A Study on the Mobilization Simulation Mode of Government Exercise for Emergency (비상대비 정부연습의 동원 시뮬레이션 모형에 관한 연구)

  • Joo, Choong-Geun;Lee, Sung-Lyong
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.476-493
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    • 2021
  • This study is on the simulation conditions of the tentative 'mobilization simulation mode'(MOBSM) and the setting option of major simulation elements. The MOBSM is a training module that practices mobilization of various institutions through a simulation computer similar to actual situations. So far, mobilization exercise(Mob-Ex) is a message simulation method, so it is necessary to convert into a MOBSM because many problems such as fragmentary and practice only by some institutions are raised. Therefore, the theoretical background and previous studies on Mob-Ex and simulation were reviewed to derive the requirements and simulated elements of the MOBSM to meet the purpose of government level exercise and to suggest the critical concepts and the direction of application. The basic requirement is to simulate the main mobilization practices by institution and provide information on the mobilization execution in a nationwide scope. The simulation elements are simulated events and flow charts by mobilization type, simulated range and level by object, simulated contents of material mobilization by institution, key simulated items, DB application, and simulated period, etc. This study will be useful for policy establishment and follow-up research for technology development of MOBSM in the future, and will accelerate the transition to practical mobilization exercise by MOBSM.

A Study on Improving Usability of Webdewey for Learners (학습자를 위한 웹듀이의 사용성 증진 방안 연구)

  • Baek, Ji-won
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.2
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    • pp.75-95
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    • 2022
  • This study was carried out with the aim of analyzing the development and functional changes of Webdewey, which has become a basic tool of classification learning, analyzing it in terms of usability for learners, and suggesting specific ways to improve WebDewey's usability. In order to achieve this research objective, the concepts and principles of UI and usability were first laid out, and Webdewey's structure and key functions were analyzed. Since then, Webdewey's media changes and periodical feature changes have been analyzed. In addition, an opinion survey was conducted on the usability of WebDewey among learners who used WebDewey in the learning process, and proposed ways to improve WebDewey's usability based on the implications and direction of improvement derived from it. In terms of UI, proposals have been made to introduce display methods, visualization devices, the advantages of printed versions, and the development of Korean versions. In terms of the 'Create built number' function, suggestions have been made to improve usability in terms of basic number selection, composite route guidance and error message provision, new reference and route construction, screen and button design, and built-number component guidance.