• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.81-91
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• 2018

A counterfeit product is a product that pretends to be a genuine product by pretending to be false. It can also be called a counterfeit product. This study attempts to investigate how such illegal floods of counterfeit goods affect online shopping consumers. In addition, the accessibility of various product reviews on the internet is increasing, and the product reviews are divided into positive and negative reviews, affecting the information that the customer has already, and the influence of the information acceptance on the purchase intention depending on the product involvement Respectively. Therefore, the focus of this study was to examine whether the information presentation about counterfeit products affects consumers' purchase intention, review direction (positive / negative), and involvement (high / low) control the information about counterfeit products. Therefore, this study has shown that it provides a marketing strategy to increase the intention to purchase products and products in online companies and stores in a situation where information about counterfeits is exposed to online consumers in China market.

• Journal of KIISE:Information Networking
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• v.36 no.2
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• pp.130-136
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• 2009

Delay and Disruption Tolerant Network (DTN) employs message delivery based on a store-and-forward method to conquer no guarantee of continuous end-to-end connectivity. Different from general networks, it is hard for the existing TCP/IP-based routing protocols to correctly work, due to the characteristics such as large latency and unstable link connectivity. Thus, many recent studies focus on routing protocols for DTN. In this paper, we propose a novel routing protocol for DTN with efficient message delivery utilizing mobility information such as direction or destination of mobile nodes. And this protocol is enhanced in terms of delivery ratio, decreases latency and overhead compared to the previously proposed solutions. Simulation results prove its superiority.

• Journal of Advanced Navigation Technology
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• v.20 no.3
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• pp.167-174
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• 2016

Runway and taxiway is base facilities for aircraft take off and landing and runway capacity is one of major factor for airport capacity. Runway occupancy time is affect on the runway capacity. The identification of aircraft using taxiway by analysis of airport ground surveillance data and the measurement of pass time on the points is general method for the confirmation of the runway occupancy time. This study is runway occupancy time analysis of landing airplane using ADS-B message, in this study we surveyed landing aircraft runway occupancy time and analysis of serviced record using taxiway include rapid exit taxiway. The result of analysis is to confirm the different of landing direction and aircraft category on the same runway caused by structure of airport. Also the result of runway occupancy time analyzed data, it is base input data for the air transportation simulation.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.5B
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• pp.721-733
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• 2010

In this paper, we propose a scalable content-based routing scheme for the tactical mobile ad-hoc networks where the nodes usually move together forming a group. Our scheme is classified as a content-based routing scheme based on publish and subscribe model. The nodes compose a cluster according to their position and interest. Our scheme allows multi-level cluster nesting. As a publish/subscribe model does, each node announces its interest to the cluster head who aggregates and announces the interests from cluster members to its neighbor cluster head. Actual data messages are delivered to the end node via cluster header in the reverse direction of the interest announcement. Using Qualnet simulator, we evaluated the performance of our scheme in comparison with two well-known content-based routing schemes. Simulation results show that our scheme maintains higher message delivery ratio as number of nodes increases whereas the two schemes show much lower delivery ratio. In addition, as the group mobility gets faster our scheme incurs less or similar control message overhead compared with the two schemes.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.197-206
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• 2021

This study examined the networked structure and message types of newspapers advertisements in which universities have put in Daegu and Gyeongbuk provinces in Korea. Data were collected from July to September in 2020. As a result, universities preferred newspapers located in Daegu and Pohang areas. Next, universities have emphasized their cooperations with industries, basic competency capacities, and specialization programs in the advertising messages. When analyzing the findings in terms of university level, key words related to mid- to long-term development plans often appeared in the four-year schools. On the other hand, two or three-year universities frequently used an appeal that emphasized tangible performances. The findings showed the way in which the direction of university newspaper advertisements have been set in line with the rapidly changing environment.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.141-153
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• 2023

In the global context, particularly in Christian nations, Christmas is considered a culturally and ethically significant time. In this study, we examine Charles Dickens' novel, "A Christmas Carol," and the celebration of Christmas in Korea. We explore the values of Christmas in Korea derived from the significance and importance of this novel. These values include repentance, empathy, compassion, and the importance of humanity. Korean Christmas is regarded as a time for practicing these values, bearing a message akin to the transformation of characters like Scrooge. Furthermore, "A Christmas Carol" conveys a message of improvement and change over time, emphasizing change and growth in Korean Christmas. People reflect on their past, correct their mistakes, nurture hope for the future, and experience personal growth and transformation. Additionally, the novel raises awareness of social injustice and inequality, offering alternatives. In Korean society, Christmas encourages the willingness to care for and help others, facilitating discussions and understanding of societal issues. For these reasons, "A Christmas Carol" is considered a culturally and ethically significant time in Korean Christmas, and the two are intertwined in various aspects. This study explores the interaction between cultural change and ethical teachings by 'A Christmas Carol' and investigates the impact of this work on Christmas culture and social change. It serves as the basis for emphasizing moral principles and humanity during the Christmas season, and this research provides suggestions for future research directions, aiming to deepen the understanding of Dickens' work and the importance of "A Christmas Carol." Through these efforts, it is expected that valuable insights into the connection between Christmas culture and moral messages will be gained. In this study, we will delve into the enduring appeal and cultural significance of "A Christmas Carol," discussing how this novel has evolved into a beloved holiday tradition and a true symbol of Christmas. We will also examine the adaptation of this novel into various media and its influence on holiday season celebrations. Insights into the impact of this novel on Korean society and its continued significance in modern times will be provided, suggesting a direction for a healthier and more desirable path for Korean society.

• Archives of design research
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• v.18 no.2 s.60
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• pp.111-122
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• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.162-170
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• 2011

Through this thesis, I intended to analyze Hollywood animation through that achieved in box office by directing viewpoint. of Chris Sanders and Dean Deblois not only shows standard narrative structure of adventure, comedy, fantasy, but also express message of story and thorough visual. Analysis of directing classify contents and form. In contents, constitution of narrative and set up of character, irony of plot, characterization and popularity are embossed. In form, lighting and special effect, design and layout, 3D technology and stereoscopic camera technique based on the capital strength are outstanding. The high evaluation for film is possessed of box offic, remained within value and popularity, and delivered metaphysical theme without repulsion. The director's direction make success even if the pre-production manage by huge system approach.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2000.11a
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• pp.43-51
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• 2000

Since 1996, the document exchange method by EDI has been introduced in port and logistics industries to enhance the declaration activities to the Pusan Port Authority and Customs. In spite of these efforts, users such as shipping companies, shipping agents, and freight forwarders have complained the inconvenience of using EDI systems. The major reasons can be summarized as too much transfer time, inconvenient EDI software, and problems on message receiving confirmation. To solve these problems, although we have developed an Internet based EDI system for Port-MIS users, we have failed its implementation practically for the short of Governments readiness, the complexity of systems and separation with in-house systems. So, the writers have changed the direction of research to applying the concept of SCM to logistics system by XML/EDI. In this Paper, the prototype systems to integrate processes of shipping company, Port Authority, Customs and stevedoring company will be suggested. The new method of EDI gives us advantages, which are the accuracy of cargo data and integration of processes among firms and keeping the service of cargo trace.