• 패션비즈니스
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• 제17권5호
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• pp.151-164
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• 2013

This study analyzes the conditions of merchandises from the popular domestic and foreign. In this study, 845 merchandises of 18 popular singers in Korea and 705 merchandises of 20 popular foreign singers are selected. The results of this study are as follows. First, the highest order of merchandise categories among Korean singers are stationeries and toys, followed by fashion accessories, clothes and interior decoration products. For the foreign singers, the highest order of merchandise categories are clothes, followed by fashion accessories, stationeries and toys, and interior decoration products. Second, the most common characteristics of graphic images on the merchandises from Korean singers are characters and expressions of person and body followed by logos, symbols, and gestures of body. Among the foreign singers, the most common characteristics of graphic images are logos, symbols, and gestures of body followed by logos, symbols. Third, by comparing the price ranges between the Korean and foreign merchandises, it is found that foreign singers' merchandises have a more diverse price range than local ones. The highest ordered price ranges among Korean singers are less than 10,000 won, followed by 10,000~20,000 won and 20,000~30,000 won. Among the foreign singers, the highest ordered price ranges are 20,000~30,000 won, followed by 20,000~30,000 won, and 30,000~40,000 won, and less than 10,000 won.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.328-338
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• 2014

최근 들어 우리나라의 음반시장과 광고시장에서 아이돌이 차지하는 비중은 지속적으로 증가하고 있다. 본 연구에서는 아이돌 팬들이 아이돌을 우상화하는 요인들을 살펴보았고, 이러한 요인들이 10대 팬과 20대팬 간 차이가 있는지를 분석하였다. 그리고 아이돌 우상화의 요인들이 아이돌 우상화를 매개로 하여 아이돌이 광고하는 상품의 구매의도에 영향을 미치는지를 분석하였다. 연구결과, 아이돌 팬들은 아이돌 가수들의 목소리가 좋고 공연무대에 매력을 느낄수록 아이돌을 우상화하는 경향이 있었고, 아이돌에 대한 주위의 평가와 아이돌의 노래, 춤, 화술 등 아이돌의 표현방법이 좋을수록 우상화하는 경향이 높았다. 한편 20대 팬들은 10대 팬들에 비해 아이돌의 표현방법이 좋을수록 아이돌을 우상화하는 경향이 더욱 높았다. 또한 팬들은 아이돌을 허구의 연애상대로 상상할 수 있을 때 더 우상화 하는 것으로 나타났고, 아이돌 우상화의 요인들은 아이돌 광고상품 구매의도에 직, 간접적으로 영향을 미치는 것으로 밝혀졌다.

• 대한가정학회지
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• 제39권11호
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• pp.73-88
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• 2001

Apparel has been generally considered to be high involvement merchandise. But, there are many kinds of merchandises with various attributes within the apparel category. Among apparel merchandises, innerwears have been known to be relatively low-involved and convenience products. Lately, many brands with brand name, high quality, and fashionability were launched, and innerwear consumers became more sophisticated and individualized. Therefore, investigating the shopping orientations and behavious of innerwear consumers is needed. Consumers perceived the images and attributes of competing brands to be similar. So, those brands in competition need to establish differentiation strategy. Generally, the innerwear shopping orientation of consumers was passive and low-involved. But, they could be segmented into apathetic group, brand oriented/loyal group, and rational/economic purchaser group. These groups showed significant differences in demographic characteristics, store patronage, and information sources of innerwear. Therefore, there are consumer groups with various shopping orientations and purchasing behaviors in the innerwear market.

• 한국의류산업학회지
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• 제7권3호
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• pp.283-290
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• 2005

The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2005년도 ICCAS
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• pp.1684-1688
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• 2005

In this paper, authentication technologies for X-ray inspection images in container merchandises are introduced and a method of authentication for X-ray inspection images is proposed. Until now, X-ray images of container merchandises have been managed without any authentication of inspection results and environments, it means that there was no any action for protection of illegal copy and counterfeiting of X-ray images from inspection results. Here, authentication identifies that who did inspect container X-ray images and, whether the container X-ray images were counterfeited or not. Our proposed algorithm indicates to put important information about X-ray inspection results on an X-ray image without affecting quality of the original image. Therefore, this paper will be useful in determining an appropriate technology and system specification for authentication of X-ray inspection images. As a result of experiment, we find that the information can be embedded to X-ray image without large degradation of image quality. Our proposed algorithm has high detection ratio by Quality 20 of JPEG attack.

• 한국의류학회지
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• 제3권2호
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• pp.9-14
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• 1979

As the fabric merchandises become more diversified and the pre-condensates of resin are used in increasing amount to enhance the quality of so-called 'easy care' in such fabric goods, form-aldehyde, which is extricated from nonwoven fabrics, has posed problems. The result of the study conformed, firstly that the fusible bonded webs sold in the current market contained a considerable amount of formaldehyde, i.e. the minimum of 552$\mu$g/g and the maximum of 2,123$\mu$g/g. Secondly, formaldehyde fond in many of such fabric goods was unable to be removed completely even after washed for, three times. Thirdly, the degree of permeation of HCHO into other part of the fabric proved to be high and. when kept in a poly bag over 10days. the amount of formaldehyde tended to increase. Such experiment, therefore, demonstrates that the methods of delivery and storage employed in the current distribution structure must be thoroughly re-examined. The conclusion of this study shows that we should be more concerned with the adverse effects of formaldehyde for the health of consumers. let alone the increase of export of such merchandises.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 1부
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• pp.722-727
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• 2008

컴퓨터 기술과 인터넷 산업의 발달로, 우리는 손쉽게 원하는 상품을 구입할 수 있다. 하지만 다양한 쇼핑몰과 엄청난 양의 상품들 중에서 원하는 물건을 적절하게 찾는 작업은 쉽지 않다. 몇몇의 키워드로 상품을 검색할 경우 한정된 상품 카테고리 안의 많은 상품들의 정보를 볼 수 있으나 원하는 상품이 그 안에 있을지는 장담할 수 없다. 따라서 본 논문에서는 색상정보를 이용하여 효율적으로 상품을 검색할 수 있는 인터페이스를 제안한다.

• 한국생활과학회지
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• 제9권1호
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• pp.63-70
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• 2000

The purpose of this study is The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• 한국실내디자인학회논문집
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• 제14호
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• pp.99-106
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• 1998

Today's consumers have the behavior of purchasing that is self-value-centered and distinctly goal-conscious. Because of this trend the new shops that sell well have the characteristics that effectely transfers strong store-image. The starting point of selling is showing. To appeal to the sense of more consumers and to facilitate the act of consumption you should express more surely store and image of merchandise in the limited space of sales room. Especially in the compound living goods store which sell various items of products the role of presenting the whole merchandises attractive and organized is of utmost importance and the interior planning of show rooms and displaying the room according to the actual sales. According to this the goal of this study is to create not only the convenience of purchasing but also distinguished store image through organizing show rooms according to themes as a part of VMD strategy.

• 한국의류학회지
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• 제22권2호
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• pp.233-240
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• 1998

The main objective of this study was to develop a basic information base on Chinese consumers related to clothing purchases. Previous studies on Chinese consumers were extensively reviewed and in-depth interviews were conducted with 12 middle-level managers at Korean apparel companies which market their merchandises in China. Combined results from the reviews on previous studies and interviews indicated that traditional values, communism and industrialization are the major forces which shape contemporary Chinese consumers. Industrialization, in particular, accompanied by influx of western culture and economic development, has resulted in wide-spread phenomenon of conspicuous consumption. Thus, brand and brand images appeared to be the most important considerations for purchasing imported apparels. In addition, diversity of Chinese consumers and geographical differences were emphasized, which indicated need for market segmentation. Other characteristics including body measurements also provided implications for fashion marketing in China.