• 패션비즈니스
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• 제22권3호
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• pp.1-15
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• 2018

The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

• 한국가정과학회지
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• 제4권2호
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• pp.110-122
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• 2001

The purposes of this study was to examine the present situation of merchandise assortment and informations in internet fashion shopping mall. Merchandise assortment dimensions were width and depth. Merchandise assortment factors for apparel were style, size, and color. Merchandise informations were investigated using price and fabric contents. The data were collected from 11 internet fashion site to investigate styles. colors, sizes. price and fabric contents. The data analysed with frequency. crosstab analysis, $\chi$$^{2}$-test. The results were as follow : 1. Upper items(37.5%) as T, knits, shirts, and blouses were offered more style than bottom items(13.5%) as skirts, pants. 2. The 36.4% of styles offered one color. Basic color as black, white, grey, beige, ivory was 38.1%. 3. The 54.4% of merchandises carried same size. 4. Fiber contents was made up of cotton(44.2%). hemp & rayon(22.5%), and synthetic (33.3%). 5. The 75.1% of merchandise was relatively low price of below 50,000 won, the 24.9% of merchandise was rather high price of more than 50.000 won.

• Toxicological Research
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• 제25권3호
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• pp.132-139
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• 2009

The toxicity test of ammonium persulfate was conducted to ensure of its potential toxic effects according to the single-dose acute oral toxicity study (OECD Guideline 423) and 90-day repeated dose sub-chronic oral toxicity study guideline (OECD Guideline 408) for establishing national chemical management system, and matching in the Globally Harmonized Classification System (GHS) category. In acute oral toxicity study, pasty stool, perineal contamination and temporary body weight decrease were observed after dosing 1st and 2nd challenge (300 mg/kg body weight). All test animals were dead within 6 hours after dosing at 3rd challenge (2000 mg/kg body weight). Therefore, the GHS class of test substance is considered class 4. In sub-chronic toxicity study, body weight changes, food consumptions, hematological, biochemical and pathological examination did not show any noticeable and significant differences between the administered (5, 20, 80 mg/kg body weight) and control (vehicle only) group animals. Based on these results, the no observed adverse effect level (NOAEL) is considered above 80 mg/kg body weight.

• 한국유통학회지:유통연구
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• 제10권1호
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• pp.33-57
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• 2005

다원적 회원조직으로 운영되는 다단계판매회사의 주고객은 다단제판매회사로부터 구입한 상품들 다른 회원에게 재판매하는 독립적인 사업주체인 중간상(IBO)인데 이들은 일반 중간상과는 달리 정쟁제품이 없는 자사 매장에서 자사 상품만을 배타적으로 구입해야하고 취급상품의 종류, 가격, 기능 등에 대해서 상세한 정보를 가지고 있다는 특징이 있다. 일종의 도매상 기능을 수행하는 이들을 대상으로 상품을 판매하는 다단계판매회사가 그들 상품의 진열방법 예컨대 진열량, 진열높이, 진열위치, 관련상품진열 등을 달리함에 따라 매출액에 변화를 줄 수 있는지에 대한 연구나 관심은 거의 없었다. 본 연구는 매장규모가 다른 대규모 증간규모 소규모 점포 각각에 대해 진일방법에 차이를 두었을 때 다단계판매회사의 매출액에 어떤 영향을 미치는지 실험을 통해 분석하였다. 그 결과 첫째, 점포규모와 상품진열방식 두 변수의 상호작용에 의한 매출 변화를 살펴 본 결과 매출액에 변화가 없었다. 둘째, 이에 따라 주효과만를 분석한 결과 점포규모는 매출에 영향을 주고 셋째, 상품진일방식 중 진열량, 진열높이, 진열위치는 매출에 영향을 주지 않지만 관련상품진열은 매출에 유의한 영향을 주는 것으로 파악되었다. 넷째, 상품진열만을 독립변수로 하여 추가 분석을 실시한 결과 대규모 매장의 경우 진열량을 제외한 진열위치와 진열높이, 관련상품진열 모두가 매출에 유의한 영향를 주는 것으로 나타났다.

• 한국의류학회지
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• 제33권11호
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• 한국의류학회지
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• 제30권8호
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• 한국조리학회지
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• 제13권1호
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• pp.212-223
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• 2007

The method of study generally includes multi-disciplinary studies, inter-disciplinary studies, cross-disciplinary studies and trans-disciplinary studies by Meeth. In the study of food, however, it can be used intersectionally or step by step. The purpose of this study was to research the types of related studies and define the food merchandise using the multi-disciplinary and inter-disciplinary studies. The food merchandise was defined all things considered menu; it was the academic system about menu design, reengineering and analysis. It constructed social science system and independent research system in holding peculiarity and speciality of it. Then, its own research field was gradually created as the practical and scientific method. Finally, further study about it will be progressed not in the merchandise but in the social science from now on.

• 패션비즈니스
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• 제8권1호
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• pp.49-60
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• 2004

Merchandise should show a visual message that gives consumers' life an additional meaning besides practicality. This should be based on the concept of the merchandise. But in reality, concept is not often properly shown at the store and this is the result more of an inadequate recognition of the merchandise than the store environment. Therefore, this study promotes the recognition of the emotional and cultural point of merchandise, and applies keywords extracted from the practise of marketing to sales strategies for the growth of the fashion business and the VMD expansion.

• 대한가정학회지
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• 제44권5호
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 1부
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• pp.722-727
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• 2008

컴퓨터 기술과 인터넷 산업의 발달로, 우리는 손쉽게 원하는 상품을 구입할 수 있다. 하지만 다양한 쇼핑몰과 엄청난 양의 상품들 중에서 원하는 물건을 적절하게 찾는 작업은 쉽지 않다. 몇몇의 키워드로 상품을 검색할 경우 한정된 상품 카테고리 안의 많은 상품들의 정보를 볼 수 있으나 원하는 상품이 그 안에 있을지는 장담할 수 없다. 따라서 본 논문에서는 색상정보를 이용하여 효율적으로 상품을 검색할 수 있는 인터페이스를 제안한다.