• Title/Summary/Keyword: menu engineering

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The Application of the Lee's Menu Engineering Method for Italian Pizzas (Lee's 메뉴엔지니어링 분석법(LME)의 적용 - 이탈리아 피자류를 중심으로 -)

  • Lee, Sung-Ho
    • The Korean Journal of Food And Nutrition
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    • v.33 no.1
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    • pp.111-115
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    • 2020
  • The purpose of this study is an application of Lee's Menu Engineering (LME) method for menu analysis on the eight kinds of pizza selected from 17 kinds of pizza served by an Italian restaurant near by the Keimyung College University campus. The eliminated nine items were in the third quadrant or below the trend line. The LME method is more efficient than generally used methods such as the Miller, Kasavana & Smith, Uman, Pavesic and Merricks & Jones method. The LME method comprises reference lines and four quadrants created by x, y axes and its average values. The x and y axes comprise the sales ratio (MM%, percentage of the Menu Mix) and the weighted contribution margin (WCM%, percentage of the Weighted Contribution Margin) respectively. The obtained results are such that total sales increased by 1.59% from 58,747,200 won to 59,684,000 won, despite the decrease in sales volume. Total contribution margin also increased from 35,248,320 won to 35,810,400 won. The trend line also shows from y=0.9147x (R2=0.703) to y=0.9944x (R2=0.9893). These results indicate that the LME method is superior in practical applications.

Human performance models using neural network

  • Kwahk, Ji-Young;Han, Sung-H.
    • Journal of the Ergonomics Society of Korea
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    • v.15 no.2
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    • pp.157-163
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    • 1996
  • A single line display menu (SDM) is widely used for the user interface of many electronic consumer products, and the designers need useful guidelines applicable to the SDM. In many studies on menus, major focus has been placed on the optimal menu structure, but only a few standard menu structures, such as $64^{1},8^{2},4^{3}$,and $2^{6}$ are usually tested for optimality. In many cases, however, ill defined or asymmetric structures are suggested as design alternatives. To determine the optimal menu structure, user performance should be obtained in terms of quantitative measures. Hence, a model is needed to provide a predicted value of user performance for a given menu structure. Altough several models have been proposed for ordinary menus, none is available for the SDM yet. To solve this problem a performance model was developed in this study using the neural network approach. This model is capable of providing quantitative measures of human performance for any menu structures without conducting additional experiments, which will save much time and reduce the design cost.

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A Exploratory Study on the Development of Star Menus in the Western Restaurants of the Hotels Focused on the Tourism Hotels in Seoul (호텔 양식당의 스타메뉴 개발에 관한 탐색적 연구 -서울지역 특1급 호텔을 중심으로-)

  • Lee, Eun-Jung;Lee, Jong-Kil
    • Journal of the Korean Society of Food Culture
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    • v.21 no.6
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    • pp.629-637
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    • 2006
  • This exploratory study is to analyze the status of star menus and suggest the development strategy of star menus in the western restaurants of the tourism hotels in Seoul. The data was collected from the chefs who have been working over 15-years in tourism hotels in Seoul by judgement sampling. The questionnaire was composed of Miller and Pavesic's 'Fifty tips for a successful menu' and Khan's 'The evaluation of menu item development', The 30-menu items were selected from the 1st survey on the menu items that were high in both popularity and contribution margin by menu engineering method. The selected menu items were analyzed by 14 lists: simplicity, ready availability of ingredients, quality, flavor, presentation, preparation, service method, nutrition quality, preference, profitability, serving temperature, descriptive copy of menu and publicity. As a result of the study, appetizer category was recorded the highest score by 4.09. Smoked salmon, Tomato and mozzarella cheese, Cream of mushroom, Cream of asparagus, French onion soup, Grilled beef tenderloin, Grilled rib-eye steak, Roasted lamb rack, King prawn, Seafood spaghetti, Chef's salad, Caesar salad, Organic salad, Fruit plate, Italian tiramisu and Yogurt ice cream were recorded high score. The development strategy of star menu is belows : the menu writer must consider the productivity, effectiveness, popularity and profitability, the regular customers want varieties and creativity in the menu and the operators have to include the star menu items in the set menu.

Development of Korean Cybersecurity Goods Menu (Korean Cybersecurity Goods Menu 개발)

  • Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.266-267
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    • 2015
  • The information security (information security knowledge) industry is technology-intensive, high value-added industries. South Korea's response has excellent ICT skills and experience and skills in a variety of cyber attacks, has become a benchmark in the world. However, the small size of the domestic information security company, supporting infrastructure is lacking. Domestic information security industry is the primary condition to activate the export. In order to export it is necessary to develop for the Korean Cybersecurity Goods Menu for products, services and technologies of the domestic information security industry. Buyer Menu as well as foreign and domestic Seller, companies and governments know the details of the assets and product information security industry and is a prerequisite to sell. In this paper, I study the Korean Cybersecurity Goods Menu development.

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Mobile Phone Menu Design Based on Impression Engineering (인상공학에 의한 이동통신기기의 메뉴설계)

  • 김성택;손소영
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.417-420
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    • 2000
  • The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

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Mobile Phone Menu Design Based on Impression Engineering (인상공학에 의한 이동통신기기의 메뉴설계)

  • Kim, Sung-Taek;Sohn, So-Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.26 no.4
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    • pp.431-438
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    • 2000
  • The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster a set of the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

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A Study on the Bake Menu Management with the Menu Engineering (메뉴분석을 통한 베이커리 메뉴관리에 관한 사례연구)

  • Eom Tae Seong;Choe Su Geun
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.14 no.2
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    • pp.95-119
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    • 2003
  • Case Study about the management of bakery menu through a menu analysis: This study checked the sales of bakeries this researcher has operated for 4 weeks before evaluating the menu with Kasavana & Smith Analysis, changing the position of the menu on the theoretical base of space composition and then checking the sales for 4 weeks again and analyzing in the same way. The study compared the two groups by using the menu analysis. The menu used in the analysis included 31 items produced in the stores and 29 items turned out from the headquarters. The results of the menu evaluation through Kasavana & Smith Analysis are as follows: (i) before changing the position of the menu 22 Stars, 20 Puzzles, 15 Plowhorses, 13 Dogs (ii) after changing the position 18 Stars, 24 Puzzles, 12 Plowhorses, 6 Dogs During the study, it was inconvenient that many things not thought about before were discovered. The limitations of the study are as below: a) when the displayed items were sold out, they couldn't be supplied continuously. The items from the headquarters were supplied as many as the ordered volume. As the stores prepared materials only for the day, they only produced bakeries as many as the dairy target. So it is difficult for them to keep extra bakery. b) it is natural that a new item make the sales of the existing items cut down. During the study, there appeared a new item, which influenced on the sales. c) as the store this researcher manages is smaller than the others, it was difficult to change all the position of the menu. With only 18 items changing their positions, there couldn't obtain more accurate data. d) because of the franchise contract, there fixed the prices of supply and sale. Therefore the price of Plowhorse couldn't be changed. However on the base of this study, it can search more specific ways to efficiently manage the bakery business in the future.

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Ergonomic Designs of Car Navigation for Elderly Users (고령자를 고려한 내비게이션의 인간공학적 설계에 관한 연구)

  • Kim, Chang-Kyoon;Choe, Jae-Ho;Im, Young-Jae;Jung, Eui-S.
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.5
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    • pp.771-782
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    • 2010
  • Today, the number of elderly drivers who use navigation is increasing with the growing number of elderly drivers. The purpose of this study is to provide guidelines on the interface of car navigation for elderly users. To extract significant factors which were distinguished between young and elderly users, both young and elderly users executed the driving test by installing two car navigation alternatives. The analysis was conducted through t-test. The results show that significantly different factors were the number and the meaning of the menu items in the initial screen, the location and the meaning of the menu icons in the map screen, the ease of search of the menu and the text size in the menu screen. Improvements for the factors of the initial screen and map screen were made with reference to ergonomic guidelines, and suggested through experiments comparing design alternatives for the menu screen. Design alternatives were made through a combination of investigative variables, and the analysis was conducted through ANOVA. The results show that Alternative 7 (the location of the tab was placed at the bottom, menu representation was done with the text font size of 18pt and the location of menu navigation icons was shown at the upper left) was preferred in terms of user's preference and the execution time. So if the suggested menu for elderly users are added to the existing design, both users will satisfy their desires. The guidelines suggested in this study will help the designer of car navigation take elderly users into consideration.

A Study on Designing of a Menu Structure for the Instrument Cluster IVIS using Taguchi Method (다구찌 방법을 이용한 Instrument Cluster 상의 IVIS 메뉴 설계에 대한 연구)

  • Hong, Seung-P.;Kim, Seong-M.;Park, Sung-Joon;Jung, Eui-S.
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.1
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    • pp.39-46
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    • 2010
  • The growth of function in vehicle needs complex display and control system, the In-Vehicle Information System(IVIS). Although current IVISs are widely implemented in commercial vehicles, a new form of IVIS has been recently studied in order to reduce drivers' workloads. The purpose of this study is to suggest an appropriate menu structure of a new type IVIS, to be implemented on the instrument cluster panel, using Taguchi's parameter design. In the research, firstly, functions were selected that are appropriate to control through the instrument cluster among existing functions of current IVISs by quantitative evaluation of ergonomic principles. Then, menu structure alternatives were extracted by investigating priorities to those functions selected. Finally, menu structure alternatives were evaluated through an experiment and suggest the most appropriate one by applying Taguchi's parameter design. Taguchi method was used not only for planning an experiment but also evaluating alternatives. SN ratios were a key value to evaluate the alternatives and to find the most proper one. Through the research, the most appropriate menu structure for the instrument cluster IVIS was finally suggested among the alternatives and it is expected that the results of this research could provide a guideline to the instrument cluster IVIS.