• 복식
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• 제61권6호
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• pp.60-73
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• 2011

Men's fashion has not much changed due to the pervasive patriarchy Because of the change of gender roll and attitude towards one's appearance and fashion, men began to express themselves with fashion in the late 90's. The purpose of this study is to categorize men's image and their fashion styles from Korean TV dramas to provide informations for predicting men's fashion trend in rapidly changing market. Through the analysis of three dramas with 30% or more of audience rating by all age groups from January to July, 2009, nine distinctive male images were selected and their styles were analyzed; silhouette, details, materials, color, accessories, and hair-style. The results are as follows: In the past holding neat and straight line silhouettes but today shows tight silhouette. In color and detail, the use of brilliant chromatic colors, use of hight saturation colors, big and brilliant pattern, ruffles, frills, beads, knitwear, mix matched new composed materials, and light materials are dominant. While short and simple shape of hair-styles were predominant in the past, now we see more varied hair length. Not only that, variety of perms and colors are showed on TV screens. Hence, the results show that a lot of radical change has happened in the men's fashion, and marketing propositions that reflects this change in men's fashion market are requested along with trendy emotional product development and coordination proposals, and finally calls for more multilateral study and market search of male consumers.

• 한국의류산업학회지
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• 제18권5호
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• pp.577-587
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• 2016

This study aims to identify the design of men's wear that has the characteristics of expressing maximalism in men's wear collection and contribute to the field of men's wear fashion which expects new, original, and experimental fashion styles to be created. When it comes to research contents, this study first identifies the concept and characteristics of expression of maximalism in such fields as literature and art and based on this, makes a case study of men's wear fashion designs shown in men's wear collection and then understands the type of characteristics of expressing maximalism and the characteristics related to its expressive method in men's wear design. The study findings are as follows: First, expansion referred to the extreme avant-garde that changed the concept of fashion design by expanding clothes or accessories or exaggerating silhouettes. Second, fanciness continued to appear as a tool to use the luxurious decorations that applied fancy handicraft techniques and express the world of original design. Third, fusion represented the expression of various charms from one work without making any classifications between the tradition and the present and between the east and the west. Fourth, fantasy indicated the expression of surrealistic images by expressing the unbounded imagination through creative ideas.

• International Journal of Costume and Fashion
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• 제4권2호
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• pp.18-29
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• 2004

The purpose of this study was to analyze the formative beauty of metro sexual expressed on the 21C men's fashion. in 21C, metro sexual is being accepted as an object to lead the world consumption culture, and it is said to be most appropriate to the definition as a model that can determine the most modern men. Moreover, with well being life style, it shows characteristic that expresses chic sense through fashion. The results of the study were as below. 1. In recent men's wear, sensory feminine that looks young and trendy is being presented through clothes, rather than the image of men who are strong. Therefore, by wearing splendid flower print, bold color and gorgeous accessories, men send off their attractions. 2. The recent body king syndrome gave new aesthetic value on men's body. Therefore, men's body is becoming cultural icon of metro sexual as another face that shows social status and cultural taste. 3. The men's image of metro sexual that is felt from softer skin and hair than women, and well-built body is appealing more through body conscious look. Here, men's body silhouette is being sublimated aesthetically through design with various materials such as see-through and leather etc., and this is body conscious image that can be seen only in metro sexual. Like this, metro sexual fashion sense was expressed by feminine softness sometimes, and beautiful body silhouette sometimes by expressing one's sexiness enough, being away' from conceptual masculine. Therefore, the appearance of metro sexual can be understood that men's body exposure is becoming a social virtue that expresses beauty.

• 한국의류학회지
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• 제42권1호
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• pp.26-39
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• 2018

This study analyzed fashion taste changes for middle-aged men (40-50s) from the 1960s-1980s through newspapers evaluated as socially influential media. As a result, the fashion interest of middle-aged men in the 1960s was very low, and the formation and selection of fashion taste was mainly decided by the wife. However, as the interest in fashion and fashion gradually increased in the 1970s, the interest and taste of fashion in middle-aged men started to change. In the 1980s, social equality and women's advancement into society began, and initiated the appearance of a youthful-looking casual style and establishing an individual subjectivity about fashion taste. Based on this, the specificity of the change of fashion taste among Korean middle-aged men in the 1960s-1980s were as follows. First, the changes in the aesthetic sense of middle-aged men and the increase of fashion interest were due to changes in socio-cultural appearance standards. Second, there was an increase in the pursuit of individuality due to the weakening of fashion consciousness as a collective norm. Third, there were change in subjectivity about fashion taste and consumption.

• 한국의류산업학회지
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• 제23권2호
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• pp.159-173
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• 2021

This study attempted to investigate the perspective of the skirts of male and female students by analyzing the differences in image evaluation according to the constituent elements (type, length, and wearing method) of men's skirt designs in modern fashion. The study included 109 male and female college students from Generation Z residing or whose life center was in Gwangju Metropolitan City, to evaluate 12 images depicting types of men's skirts. First, the constituent image evaluation factors according to the constituent design elements of men's skirts were analyzed. Second, the differences in each constituent image evaluation factor based on the constituent design elements of men's skirt designs were analyzed. Third, the gender-based differences in image evaluation by men and women concerning the constituent design elements of men's skirt designs were analyzed. The analysis included relatively more women than men. The results of the image recognition dimension included the following categories: "attractive image," "evaluable image," "gender image," and "personality image." In modern fashion, skirts are used to express the diverse personalities of men's fashion. Thus, they are used beyond the stereotype of women's clothing, toward expanding and diversifying the image of men's clothing through mixing and creating a dichotomous image of men and women. It can be used as a design that suggests a gender-fluid image.

• 한국의상디자인학회지
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• 제17권4호
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• pp.117-129
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• 2015

This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

• 복식문화연구
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• 제10권6호
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• pp.748-762
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• 2002

The purpose of this study was to analyze the fashion trends of Korean men's golfwears and furnished the researchers of same major with reliable data base. Lately, Korean men were concerned about their appearance rather than social position. Moreover, they tried to express the needs of youthfulness with free lift through clothings. These trend had been showed itself not only development of golfwears, but also change of esthetic tastes of men's golfwears. First of all, the development of men's golfwears was affected by the major three factors out of many various factors. That is, popularization of golf by the international activities of Korean progolfers, appearance of young consumers after IMF and the casualization of the men's formal dress, the making an everyday dress of men's sportswears. The results of analyzing of fashion trends of the men's golfwears is as follow: 1. The characteristics with naturalness, comfort of men's golfwears was manifested casualization trends by the factors of downward tendency of golfer's age, 5-days working, men's biz casual preference, individual ism after IMF. 2. Men's character golfwears was showed by the ageless as a youthfulness expression, the Sportism as an international trend, 2002 world cup, etc. 3. All of golfwears have to be functional characteristics because the golf is an active sports spending long time in golf course. Unconstruction style was an important fashion trends of men's golfwears by using functional materials to meet the needs of consumers. 4. The men's clothing was deviated from a fixed idea called masculine after IMF. Moreover, this trend was increased by the appearance of lovely man, genderlessness and had an effect on men's golfwears. Consequently. men's golfwears was showed feminization characteristics as a feminine, sensitive style. In the future, Korean men will try to express their character and thought freely through golfwears, men's golfwears will be continued ‘beyond the golf course’ image reflecting in the future fashion trends.

• 복식문화연구
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• 제13권1호
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• pp.133-149
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• 2005

Western designers have long been inspired by exotic and mysterious looks and feelings of non-western countries in their design works. The influence of Orientalism has been prevalent not only in fashion but also in overall aspects of Western cultures ad it dated back to the B.C period. Orientalism has been interpreted differently in different ages. Orientalism has been in effect since the strong emergence of Western powers beginning in the 13th century. There have been produced many studies to analyze the tradition of Western fashion under the framework of Orientalism, but most of them have focused on women's wear and the researches on men's wear have hardly been productive, particularly on men's skirts. This paper aims to analyze the restoration movement of men's skirt fashion in Western societies such as tin America and European countries from the standpoint of Orientalism and attempts to forecast its future. The paper shows how we can reveal the identity of the tradition of men's skirt in Western fashion by making a critical comparison between the pictures of western men's skirts and those found in the folk fashion tradition in non-western countries.

• 한국의류학회지
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• 제39권6호
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• pp.867-876
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• 2015

This research studies socio-cultural hegemony change focused on male society through contemporary ideal masculine images of Asian men (especially Korean and Chinese men). Participants were: South Korean men in and around Seoul and Chinese men in Beijing and Shanghai. The youngest survey participants in their 20's and the oldest in their 40's were asked about their present men's appearance images and masculinity as well as asked to evaluate satisfaction with their own style, and interest in fashion trends on a 5-point Likert scale. In this research, an ideal masculinity was tested by 6 characters (traditional masculinity, macho masculinity, androgynous masculinity, adolescent masculinity, trendy masculinity, and general masculinity) as male avatars. Asian men's consciousness of an ideal masculinity image has moved gradually from traditional masculinity to trendy masculinity, leading to new roles in a socio-cultural agenda. Korean and Chinese men are more interested in appearance and notice fashionable styles to be trendy that follow the latest fashion because most other Asian men reflect a traditional masculinity as an ideal appearance image.

• 한국생활과학회지
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• 제15권5호
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• pp.775-782
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• 2006

The purpose of this study was to investigate the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens. The investigators surveyed 284 women who aged twenties and thirties in pusan. For data analysis, we used Chi-Square Test, Factor Analysis, Reliability Analysis, T-test and ANOVA along with SPSS 12.0 package. The results of this study were as follow: First, the result of sex role stereotype according to vital statistics was difference all of variable accept for age. Androgyny type and man type highly showed in most variable. That was showed the change of Sex Role Stereotype. Second, the result of the factor of feminization in men's fashion according to Sex Role Stereotype of the viewpoint of 20's$\sim$30's womens were identified as 'pursuit of sense', 'pursuit of fashion', 'pursuit of individuality', 'secession of sex role', 'feminity'. Third, the result of the factor of feminization in men's fashion according to The vital statistics was difference with all of variable except for educational level. Forth, the factor of feminization in men's fashion according to sex role stereotype was difference with all of factor except for pursuit of sense'. Specially, 'pursuit of fashion' and 'pursuit of individuality' were important understanded the factor of feminization in men's fashion in Androgyny type.