• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.231-236
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• 2009

Men's jewelry are thought to have a limited role as assisting women's jewelry or wedding gifts. The variety of designs are limited, and most of them are just copies of Japanese designs. In order to bring out a new kinds of variety in men's jewelry design, I have chosen architectural structures as a motif. Architectural structures have strong symbolical meanings that express man. They are powerful and challenging, and symbolize wealth and authority. Mario Botta, the wolrd famous architect is an architect with this kind of spirit. His architectural style does not lose his own color in a chaotic situation, but keeps the feeling of shape and space on the basis of locality. In this study I have started with a motif that may express specific and modem feelings by compressing the shape and spatial images of Mario Botta's structures minimally into men's jewelry in order to grope the possibilities in all aspects. I have done these in order to rediscover the beauty of the architectural structures by using the shape and spatial images that are found in Botta's structures, so that I may propose a new kind of men's jewelry with stresses on their shapes.

• Journal of Fashion Business
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• v.17 no.3
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• pp.99-108
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• 2013

The purpose of this study is to do a detailed analysis of the layouts and components of the main pages of the SOHO malls, which serve as its display window, and in turn, find a successful strategy for SOHO malls in the over saturated Internet shopping mall market. To analyze the components and layout of the main page of the SOHO Internet apparel shopping malls, top 50 Internet apparel shopping malls for woman and top 50 Internet apparel shopping malls for man, ranked within Internet shopping mall were selected. Data were collected from the coding sheets surveyed on the Internet apparel shopping malls for one month (September 2012). The result showed different patterns in various aspects between women's and men's malls. 1) The men's malls used product pictures more frequently in their main pages than the women's malls 2) The sections for jewelry and beauties were usually included in men's apparel shopping malls. 3) Men's malls usually had a rather crowded layout with numerous banners in order to expose their promotional items to the fullest. 4) men's malls provided a more detailed promotional and product information regarding the display items on its main pages. 5) Women's malls had a wider range of price distribution and generally higher prices.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.601-608
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• 1999

1960년대와 70년대 초기 미국은 인도의 음악, 철학, 종교, 복식 등, 다양한 문화 양식에 관하여 강한 관심을 나타냈고 이는 청년층의 반문화적 행동유형에 의해 시작되어 전반적인 사회계층으로 확산된 문화현상의 한 예로 설명되었다. 이에 본 논문은 Gentlemen's Quarterly 와 Sears and Roebuck Co. Catalgue를 이용하여 수집된 자료를 내용분석법으로 처리하여 미국 남성복에 나타난 인도복식의 영향과 사회계층별 차이점에 관한 실증적인 연구를 시도하였다 연구결과에 따르면 이 시기의 미국 남성복식에 보여진 인도의 영향은 주로 네루 스타일의 복식(Nehru jacket/suit Nehru collar Nehru hat)과 Indian sandal과 jewelry tie-dye와 madras로 의복 직물 악세서리등 다양하게 나타났다 그러나 인도복식으로부터 받은 영향의 내용과 정도는 사회계층에 따라 그 차이가 뚜렷하여 중류층에서는 제한된 종류의 스타일의 단기간 동안 채택되었으나 상류층에서는 다양한 스타일이 비교적 오랜 기간동안 지속되었던 것으로 밝혀졌다 이러한 결과는 중류층의 남성복식이 새롭고 비관습적인 스타일의 채택에 대하여 보수적인 양상으로 띠는 것으로 해석된다. 더불어 인도복식의 영향이 1968년을 절정으로 나타남으로서 이시기의 사회변화가 복식에도 그대로 반영되고 있음으로 보여주고 있다

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.483-484
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• 2010

Accessories originated from men's ornamental instinct in the beginning as a body ornament. Women's accessories in the Joseon Dynasty have splendid structure and rich symbolism, so they are enough to be a target of the study for being contents of Korea's cultural archetype. Traditional accessories are the foundation of excellent formative and functional characteristics due to the extreme beauty of crafts. This study aims to develop archetype of excellent formative factors by making traditional accessories digitalized for perpetuation in order to apply them to the culture industry. In addition, it is to prepare the educational foundation by reinterpreting traditional accessories in a modern way. Therefore, this researcher intends to develop constituents of traditional accessories by means of digital images and suggest digital contents methods of accessory techniques by dividing constituents, techniques, materials, symbolic meaning, and attire and wear.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• Journal of Fashion Business
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• v.27 no.3
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• pp.35-49
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• 2023

The purpose is to derive its aesthetic characteristics by objectifying the visual image of the YouTube campaign into adjectives. As a result, we intend to identify advertising strategies that use them as basic data for setting fashion design concepts. A group of experts in fashion majors watched each of them, wrote adjectives, and collected 75 adjectives. By analyzing the frequency of adjectives, aesthetic characteristics were derived with adjectives recording the upper number of times, and the results were obtained that they had the characteristics of deconstruction. The conclusions of this study are as follows. First, Tamburin's Jenny appeared to be strange, scary, rambling and charming. Among the internal meanings of deconstruction due to spatial, social, and psychological distance from consumers, it can be said that T.P.O's mutual textuality and play of interaction. Second, Gucci Cruise be chosen rural, strange, wild, unharmonious, and difficult, which is a mixture of intertextuality and play of T.P.O. Third, The Excise Gucci Campaign parodies that juxtaposes six films directed by Stanley Kubrick, making them strange, retro, difficult, interesting, and wrong. Deconstructionist de-genre and de-boundary Fourth, Kenzo World is weird, dynamic, wrong, difficult, difficult, and confused, which correspond to T.P.O's interactive textuality, play of the second half, and destruction and decomposition among the external expressions of deconstruction. Fifth, Burberry Hero emphasized the aesthetic value of traditional men, so it was ostensibly wild, free, powerful, sensual, and fantastic. Compared to the lifestyle of men who usually work at work, this corresponds to play of second best.

• Journal of Fashion Business
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• v.5 no.1
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• pp.73-85
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• 2001

The purpose of this study is to understand what the Glam Style is, focus on the movie "Velvet Goldmine". The Glam Style is refered early 1970s Glam rockers' costume, typified by silver lurex, corksoled platform, men in make-up, personified, for example, by David Bowie, Marc Bolan, New York Dolls, Roxy Music and Iggy Pop. To approach the Glam Style comprehensively, I have divided the formative background of Glam Style into the improvement technology, the advent of the young generation and the diffusion of mass media, the rock music fever and influence on Pop art. Following is the result of analyzing of the character in the movie. First, Brian Slade has the flamboyant transsexual image by skin-tight space suit, glitter pants, lurex, satin and sequined stretch fabrics, vivid color, gauze make-up, feather boa. Second, Curt Wild expresses the outrageous sexual image by black leather jacket, emphasized black eyes make-up. Third, Mandy Slade appears the exaggerated and frivolous image by gold leopard patterned one piece, fur coat, ornamented with beads, tropical make-up, spangles and the costume jewelry. Forth, Auther Stuart has the complex image by black leather jacket, velvet jacket, skin-tight bold shirt, glitter pants, glitter make-up, silk scarf, cherry-red sunglasses. The characteristics meaning of Glam Style implied in this formative characteristic could be presented as the experimental expression of androgynous, the hordes of outrageous alien and kitsch parody.