• 제목/요약/키워드: medical marketing

검색결과 419건 처리시간 0.026초

대한치과의료관리학회지의 역사와 연구경향 분석 (The history and analysis of research trends in Journal of Korean Academy of Dental Administration)

  • 김훈;황수정
    • 대한치과의료관리학회지
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    • 제11권1호
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    • pp.47-53
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    • 2023
  • This study aims to analyze the research trends of the Journal of Korean Academy of Dental Administration and identify the characteristics of the journal. The research was based on 10 academic journals from 2013 to 2022 and related documents. The type of paper, research method, statistical analysis, topic classification, and research subject of 65 papers were extracted and categorized. As a result, the distribution of paper types was as follows: research articles accounted for 83.2%, review articles for 12.3%. In terms of research methods, questionnaire surveys were used in 46.2% of the papers, literature reviews in 23.1%, and national data analysis in 7.7%. Research topics included dental manpower at 20.0%, infection control at 7.7%, dental information at 6.2%, patient safety at 6.2%, and oral health care quality at 6.2%. 72.3% of the papers were quantitative studies, and the majority of research subjects were dental hygienists or dental hygiene students, accounting for 26.2% of the total. The Journal of Korean Academy of Dental Administration covers topics such as dental healthcare marketing, dental healthcare organization and management, dental healthcare information, dental healthcare policy, dental healthcare insurance, dental healthcare quality management, patient safety, medical disputes, and infection control. The authors are also contributed by a variety of dental personnel, including dentists, dental hygienists, and dental technicians.

Vaccines development in India: advances, regulation, and challenges

  • Rakshita Salalli;Jyoti Ram Dange;Sonia Dhiman;Teenu Sharma
    • Clinical and Experimental Vaccine Research
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    • 제12권3호
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    • pp.193-208
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    • 2023
  • One of the most significant medical advancements in human history is the development of vaccines. Progress in vaccine development has always been greatly influenced by scientific human innovation. The main objective of vaccine development would be to acquire sufficient evidence of vaccine effectiveness, immunogenicity, safety, and/or quality to support requests for marketing approval. Vaccines are biological products that enhance the body's defenses against infectious diseases. From the first smallpox vaccine to the latest notable coronavirus disease 2019 nasal vaccine, India has come a long way. The development of numerous vaccines, driven by scientific innovation and advancement, combined with researcher's knowledge, has helped to reduce the global burden of disease and mortality rates. The Drugs and Cosmetics Rules of 1945 and the New Drugs and Clinical Trials Rules of 2019 specify the requirements and guidelines for CMC (chemistry, manufacturing, and controls) for all manufactured and imported vaccines, including those against coronavirus infections. This article provides an overview of the regulation pertaining to the development process, registration, and approval procedures for vaccines, particularly in India, along with their brief history.

Establishing Rationale for the Clinical Development of Cell Therapy Products: Consensus between Risk and Benefit

  • Seunghoon Han;Hyeon Woo Yim;Hyunsuk Jeong;Suein Choi;Sungpil Han
    • International Journal of Stem Cells
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    • 제16권1호
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    • pp.16-26
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    • 2023
  • Despite long-term research achievements, the development of cell therapy (CT) products remains challenging. This is because the risks experienced by the subject and therapeutic effects in the clinical trial stage are unclear due to the various uncertainties of CT when administered to humans. Nevertheless, as autologous cell products for systemic administration have recently been approved for marketing, CT product development is accelerating, particularly in the field of unmet medical needs. The human experience of CT remains insufficient compared with other classes of pharmaceuticals, while there are countless products for clinical development. Therefore, for many sponsors, understanding the rationale of human application of an investigational product based on the consensus and improving the ability to apply it appropriately for CT are necessary. Thus, defining the level of evidence for safety and efficacy fundamentally required for initiating the clinical development and preparing it using a reliable method for CT. Furthermore, the expertise should be strengthened in the design of the first-in-human trial, such as the starting dose and dose-escalation plan, based on a sufficiently acceptable rationale. Cultivating development professionals with these skills will increase the opportunity for more candidates to enter the clinical development phase.

Data Mining for Uncertain Data Based on Difference Degree of Concept Lattice

  • Qian Wang;Shi Dong;Hamad Naeem
    • Journal of Information Processing Systems
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    • 제20권3호
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    • pp.317-327
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    • 2024
  • Along with the rapid development of the database technology, as well as the widespread application of the database management systems are more and more large. Now the data mining technology has already been applied in scientific research, financial investment, market marketing, insurance and medical health and so on, and obtains widespread application. We discuss data mining technology and analyze the questions of it. Therefore, the research in a new data mining method has important significance. Some literatures did not consider the differences between attributes, leading to redundancy when constructing concept lattices. The paper proposes a new method of uncertain data mining based on the concept lattice of connotation difference degree (c_diff). The method defines the two rules. The construction of a concept lattice can be accelerated by excluding attributes with poor discriminative power from the process. There is also a new technique of calculating c_diff, which does not scan the full database on each layer, therefore reducing the number of database scans. The experimental outcomes present that the proposed method can save considerable time and improve the accuracy of the data mining compared with U-Apriori algorithm.

병원규모에서 PACS 도입 계획과 영상의학과 장비 운영에 관한 분석 (Analysis about Planning Introduction PACS in Hospital Scale and Equipment Operation of Radiology Department)

  • 석종민;정홍량;임청환;김정구;박정규
    • 한국콘텐츠학회논문지
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    • 제8권12호
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    • pp.322-333
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    • 2008
  • 본 연구는 500병상 규모의 병원에서 PACS 도입 시 준비 작업 및 제안서에 포함 되어야 할 항목과 의료장비 도입 전 검토조서의 제시로 장비 도입 전 수익성 및 운용 부서에서 계획서에 제시 된 예상수익을 근거로 하여 장비의 이용도와 수익성을 조사하여 고가의료장비의 구입 원가, 이용도 등을 분석하였다. 연구대상 병원에서 PACS 도입 시 수가로 인하여 수익이 발생되는 것으로 나타났고, 의료장비 구입 방법은 임차 방식으로 기간은 3년에서 5년으로 나타났으며, 수익은 2년 정도이면 투자비용을 상회하여 수익이 발생 될 것으로 예상되었다. 병원의 PACS를 도입 운영에 있어서 의료장비 구매 금액은 영상의학과의 운영에서 발생되는 수익을 근거로 할 때 투자비용은 약 1.9년 정도이면 투자금액을 회수 할 수 있을 것으로 예상되었으며, 영상의학과의 재촬영 검사의 감소와 필름 및 현상 정착액을 구입하지 않아 운영비를 절감할 수 있는 것으로 나타났다. 또한, 실질적인 수익 증가 외에도 병원 마케팅 차원에서 병원의 위상 향상, 직원들의 업무절감 등에 의한 업무 환경개선 또는 업무 스트레스 감소 등 병원 직원의 업무 만족도 증가로 인한 병원의 서비스 향상에도 기여하는 것으로 나타났다. 이와 같은 결과 병원규모에서 PACS 도입 시 의료장비의 예상 수익을 작성하고 진료업무의 기여도 및 구매 후에도 수익 등을 비교 분석하여 의료장비 도입 전 제안서 작성과 도입 후 효율적인 장비 운영 계획을 수립해야 할 것으로 사료되었다.

MZ세대에게 가상모델 인플루언서의 효과를 높일 수 있는 방안 연구:의료기관을 중심으로 (A Study on Ways to Increase the Effectiveness of Virtual Models as Influencers for the MZ Generation: Focusing on Medical Institutions)

  • 이희정;안명아
    • 서비스연구
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    • 제13권1호
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    • pp.26-47
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    • 2023
  • 본 연구는 MZ세대를 중심으로 가상모델의 인플루언서의 효과를 높일 수 있는 방안 연구로 전문 서비스 산업군인 의료기관을 중심으로 변수들간의 영향관계를 조사하고자 하였다. 연구 방법으로는 MZ세대를 대상으로 국내 대표 가상 인플루언서인 '로지'에 대한 인지여부를 스크리닝 한 뒤 '로지'에 대해 인지가 된 응답자들을 대상으로 연구를 진행하였다. 연구의 목적 및 결과로는 첫째, 병원을 홍보하는 가상 인플루언서의 팔로우 동기를 인지적 동기와 감정적 동기로 구분하여 가상 인플루언서 팬쉽형성과 매력도에 미치는 영향관계를 알아보고, 가상 인플루언서의 팔로우의 동기의 중요성은 성별에 따라 차이가 있는지 조절효과를 검정하고자 한다. 연구 결과 인지적 동기와 감정적 동기 모두 가상 인플루언서에 대한 팬쉽 형성과 매력도에는 긍정적인 영향관계를 가지고 있었으나 성별에 따라 남성의 경우 인지적동기가 감성적 동기보다 중요하였고 여성은 감성적 동기가 인지적 동기보다 중요한 요인으로 나타났다. 둘째, 병원을 홍보하는 가상 인플루언서의 팔로우 동기인 인지적 동기와 감정적 동기는 병원 방문의도와의 영향관계를 검정하였다. 그 결과 의료서비스산업군인 병원의 방문의도로 이끌어 내기 위해서는 가상 인플루언서의 컨텐츠 내용이 유용하고 신뢰성 있으며 소비자에게 도움이 될 만한 정보를 가진 인지적 동기만이 유의한 결과로 나타났다. 마지막으로 본 연구를 통해 특정 전문산업 군인 의료서비스 분야에서의 가상 인플루언서의 마케팅전략방안을 제시함으로써 이론적·실무적인 시사점을 제안하였다.

소비자 중심의 간호서비스 질 결정요인에 관한 연구;SERVQUAL모형을 중심으로 (A Study on the Determinants of Consumer-Oriented Nursing Service Quality;SERVQUAL Model based)

  • 주미경
    • 간호행정학회지
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    • 제8권1호
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    • pp.169-191
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    • 2002
  • As the tendency of the society is centralized into consumers and services, patients are getting to ask better medical services. The consumers influenced from various social surroundings became to have some expectation of nursing service. Compared with their expectation, the quality of the services which they virtually get may be recognized and evaluated. So it is necessary to know exactly what the consumers want in nursing services. The purpose of this study is to examine the determinants which can evaluate the quality of nursing services by researching into consumers' expectation and perception of the nursing services depending on the consumer-oriented attributions on the basis of the model of SERVQUAL. 1,144 of outpatients were selected as the subjects for this research. They used to continuously visit the same hospital after being hospitalized and nursed in 9 hospitals randomly selected among the second-level medical organizations in Seoul from January to February, 2001. The collected data are analyzed into the Descriptive Statistics, t-test, GLM and Multiple Regression through the SAS program. Delphi was used for the research tool and the results of the research are as follows; the determinants in evaluating the quality of nursing services consist of 5 categories such as Tangibility, Reliability, Responsiveness, Assurance, Empathy. The values of Cronbach' $\alpha$ appeared to be 0.96 in the expectation of nursing services, 0.94 in the perception of nursing services and 0.96 in the importance of nursing services. The determinants in the expectation of nursing services were ranged in the order of Assurance, Empathy, Reliability, Responsiveness and Tangibility. And those in the perception of nursing services were in the order of Assurance, Empathy, Reliability, Tangibility and Responsiveness. Those in the importance of nursing service were in the order of Empathy, Assurance, Reliability, Tangibility and Responsiveness. Finally, those in the quality of nursing service were in the order of Tangibility, Responsiveness, Empathy, Reliability and Assurance. Each expectation of nursing services appeared different depending on the subjects' age, gender, clinical department and reason for hospitalization. The hypothesis examined in this research shows that the group having higher personal needs shows meaningful differences in the expectation of nursing services, and the subjects who have had external communication show higher perception of nursing service than uncommunicative ones. After all, we can see that the statistical differences in the perception of nursing services depend on whether the subjects have external communications or not. The determinants in the expectation of nursing services can explain the quality of nursing service up to 14.96%. The statistically meaningful determinants in the expectation could be arranged in the order of Reliability, Assurance and Tangibility. And the more expectation brings about the lower evaluation of the quality of nursing services. The determinants in the perception of nursing service can explain the quality of nursing services up to 29.85%. The statistically meaningful determinants in the perception could be arranged in the order of Responsiveness, Reliability, Tangibility, Empathy, and Assurance. And the more perception brings about the higher evaluation of the quality of nursing services. According to the result of the above research, I would like to propose as follows. As long as this research is oriented to get knowledge of the consumer-oriented nursing services, it should be continued to draw the other elements determining the quality of the nursing services. Furthermore, this research is based upon the Parasuraman, A., et al.'s SERVQUAL Model(1991), which deals only expectation, perception and quality of consumer-oriented nursing services, so it will be necessary to inspect and verify it through the other models containing the offerers of nursing services in the future. On the other hand, as this research evaluates the actual quality of nursing services based on the expectation and perception of nursing services, it can be utilized as fundamental data to develop the marketing strategies and to estimate the qualities as well. I hope this research will be periodically estimated to be the useful data to develop the marketing strategies in the nursing service area.

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KODISA 학술지 성장전략: 2017 개관 및 미래 성장개요 (Future Development Strategies for KODISA Journals : Overview of 2017 and Strategic Plans for the Future)

  • 황희중;신동진;이정완;김동호;이종호;김병구;김태중;이용기;서응교;강민수;서원재;김종진;장범;소수;윤명길
    • 유통과학연구
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    • 제16권5호
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    • pp.83-90
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    • 2018
  • Purpose - Journals of Korea Distribution Science Association (KODISA) made great efforts in responding to the constant shifts in academic paradigms and in producing synergetic effects among KODISA journals to achieve the goal of maintaining their status in the world's reputable scholarly journals. The aim of this study is to analyze the current practice and performance of KODISA journals and develop strategies that will continuously meet and respond to the changes and success in the future. Research design, data, and methodology - This is a case study, an analytical approach, which focuses on analyzing current and previous strategies, practices, and performances of the four major journals of KODISA and the association. The organizational structure, including election and terms of KODISA officers, new membership, and members of editorial board, is discussed and analyzed. The citation, submission, publication, and rejection rates of all four journals are examined, and the progress, including the status of indexing of each journal, is discussed. Results - The analysis indicates that KODISA has significantly invested its resources into improving its journals and attracting new members. The analysis also shows the strategy of the organizational structure, which includes election and terms of officers and editorial board members that implemented over the years, was successful. Both Journal of Distribution Science (JDS) and Journal of Finance, Economics, and Business (JAFEB) are indexed in SCOPUS, with East Asian Journal of Business Management (EAJBM) in the final stage of the SCOPUS indexing evaluation, and International Journal of Industrial Distribution and Business (IJIDB) will complete and submit their indexing evaluation materials to SCOPUS this summer. Conclusions - The success and progress of KODISA and its journals clearly support the need for continuous development, analysis, revision, and implementation of strategies. Based on the analysis, conducting the annual performance reviews of the association and its journals and planning and strategizing based on the reviews since 2011 have greatly contributed to the overall success. In terms of meeting the short term strategy, KODISA has to continue developing relationships with relevant and appropriate scholarly/academic associations to expand the scope of its business, establishing independence of each journal and its respective procedures and practices and improving the quality of the journals and their publications through KODISA's international conferences.

입.퇴원 수속창구 중앙화와 분산화에 따른 이용자의 만족도와 재이용 의사 (The Study of Comparison Satisfaction and Re-use Intention between Central and Ward Reception Desk Users)

  • 함태훈;이경우;손태용;유승흠
    • 한국병원경영학회지
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    • 제14권4호
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    • pp.149-162
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    • 2009
  • The purpose of this study is to design strategic hospital service based on each hospital's features. For this study, an assessment was conducted by 398 in-patents of one university hospital located in Seoul. The self-questionnaires, which were investigated from Oct. 15th to 29th in 2008, compared central reception desk with ward reception desk in satisfaction and re-use rate of patients. The major results of this study are as follow. First, according to each reception desk user, they have different satisfaction of it. As for the staff kindness, admission procedure, discharge procedure and manner of staff, those made patients be gratified as well. Second, when it comes to the intention of re-use, there were no significant features between them. Only convenience in admission and discharge procedure, however, was an attractive factor for the recommendation. Third, this study found out the reasons for higher re-use rate of central reception desk users. Regarding service, they were contented with the time for test and treatment. As for the hospital service, they would like to re-use this hospital because of convenient steps of paying interim fee and getting certificates. Forth, this study found out the reasons for higher re-use rate of ward reception desk users. As a point of hospital service view, they responded that respected privacy, hospital facility and general service were good for staying. As for the manner of staff, they mentioned nurses and staff in charge and whole staff members were kind. When it comes to the procedures of patient management, steps of discharge and paying interim fee were convenience. In conclusion, the results of this study suggest that providing a ward reception desk service can boost the satisfaction and re-use rate of in-patients. Furthermore, this strategic management method would be good for not only cutting the moving line but also efficient in-patient care system. These results can be used for the strategic hospital marketing field, as well. Even though this study has a limitation of the targeted populations which were only in a ward reception desk running hospital, it can say that having competitiveness in satisfaction of hospital service is good for promoting and differencing each hospital. Consequently, whole general management system would be adjusted first for differencing each hospital; however, this sort of additional factor should be concerned as well. I expect that this study would give meaningful data for designing strategic and differencing marketing method to lots of hospitals.

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Korean Customer Attitudes Towards SNS Shopping

  • Cho, Young-Sang;Heo, Jeong-Yoon;Youn, Myoung-Kil
    • 유통과학연구
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    • 제10권8호
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    • pp.7-14
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    • 2012
  • As a new format of retailing, social shopping on SNS has rapidly grown in recent. Although there is much literature associated with customer behaviours in the academic world, little attention has been paid to identifying the shopping patterns of SNS shoppers. This paper will, thus, identify how perceived value has an impact on the buying intention of SNS shoppers, after illustrating what kind of factor influences the formation process of perceived value in the Korean marketplace. Given that SNS shoppers are for the most part 20s as well as 30s, the authors handed out questionnaires to them. Furthermore, based on literature review results, the conceptualised research model was developed. Despite lack of literature, the authors developed five constructs like price reduction, quantity- and time-limited message, product ranges, information-sharing, and required number of shoppers. The researchers made a considerable effort to identify the relationship between research concepts and each variable, based on a few research analysis methods such as frequency analysis, the Varimax rotation technique used orthogonal rotation, Cronbach's Alpha, PCA (Principle Component Analysis), and the like. Amongst the 5 variables used to measure the degree of influences on the perceived value as a social shopping characteristic, it has been evident that price cut, required minimum shoppers, product variety, and information-sharing have a positive impact on the perceived value formation processes of SNS customers. Also, this research implies that SNS retailers can differentiate themselves from other retailers by differently using the above factors. From a practitioner's point of view, these factors should be strategically used to increase the social shopping opportunities of SNS users. It is, furthermore, evident that the perceived value formed by the above 4 factors have played an important role in the buying decision process of SNS customers. In a sense, whether customers are aware of higher price cut rates, information-sharing, required minimum shoppers, and product variety has a positive impact on making buying decisions. From a retailer's point of view, online shopping mall operators are able to use blog as well as twitter to improve the buying intention as a marketing tool of social network, because the business activities provided by social shopping retailers, like the rapid, accurate responses to customer requirements, the provision of a variety of information, and the communications between customers are closely related to buying intentions. There are a few research limitations to conduct this empirical research. It was not easy to review prior papers, due to its lack. In spite of the increasing number of SNS shoppers in Korea, little research attention has been paid to this kind of research topic by academicians, because buying products or services through SNS is in its infancy. With regard to research populations, it would be difficult to generalise the research findings in Korea, owing to unbalanced respondent distribution. Considering the above research limitations as well as the growth of social shopping, many authors should pay considerable attention to SNS-related issues in the future, and develop the more sophisticated criteria to measure the characteristics of SNS shoppers.

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