• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.176-184
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• 2012

People are exposed to various media. After the Digital Revolution, quantitative expansion of the media is at a rapid pace. Because of the expansion of the media, advertising needs efforts that induce the audiences' reaction. Rhetorical devices are used as the efforts. This study noted the visual paradox of rhetorical devices because it is an effective representation device that induced audiences' reaction by deliberate contradiction and ambiguity. This study has defined the visual paradox based on define and classification of paradox in logic. This study also tried to reveal the relationship between images and text for signification by metalanguage because it is important to the visual paradox in advertising. And analyzed cases of Volkswagen ads to prove the research process. Finally identified that images and text interact to create a new meaning.

• The Journal of Information Systems
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• v.30 no.4
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• pp.1-20
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• 2021

Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.2
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• pp.515-523
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• 2017

In the training field where literature is used as a tool, some excerpts from its text are used, instead of its full text. Therefore, it is necessary to have empirical guidelines for which part of the text should be used as Memory-Hint, a part that reminds its reader of certain memory, and for how the text can be introduced effectively. For the study, Hesse's whole life and his literary characters were examined from a therapeutic perspective. First, while Hesse's life was reviewed and his characters were analyzed, Hesse was recognized for Self-therapeutic Life. He also lived a life of multimedia in which he practiced writing, painting, playing musical instruments, meditation, walking, etc. Second, Contents of Literature Therapy using Hesse's works were applied to the schizophrenic patients. Media used for the clinical study were mostly extracted from Hesse's works. They began to show interest in others and express their empathy on others, in addition to expressing their sentimental empathy on Hesse's texts. How effectively Hesse utilized multimedia during his lifetime will be good literary resources in helping improving modern-day people's mental health and curing their pathological problems.

• Journal of the Korea Society of Computer and Information
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• v.16 no.4
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• pp.61-71
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• 2011

In this paper, we proposed the method for detecting text region on image using DCT-coefficient and transition-map analysis. The detecting rate of traditional method for detecting text region using DCT-coefficient analysis is high, but false positive detecting rate also is high and the method using transition-map often reject true text region in step of verification because of sticky threshold. To overcome these problems, we generated PTRmap(Promising Text Region map) through DCT-coefficient analysis and applied PTRmap to method for detecting text region using transition map. As the result, the false positive detecting rate decreased as compared with the method using DCT-coefficient analysis, and the detecting rate increased as compared with the method using transition map.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.5
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• pp.279-284
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• 2017

Currenty, in the era of big data, text mining and opinion mining have been used in many domains, and one of their most important research issues is to extract significant information from social media. Thus in this paper, we propose a logistic regression ensemble method of finding the main body text from blog HTML. First, we extract structural features and text features from blog HTML tags. Then we construct a classification model with logistic regression and ensemble that can decide whether any given tags involve main body text or not. One of our important findings is that the main body text can be found through 'depth' features extracted from HTML tags. In our experiment using diverse topics of blog data collected from the web, our tag classification model achieved 99% in terms of accuracy, and it recalled 80.5% of documents that have tags involving the main body text.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.3
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• pp.47-57
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• 2022

This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2000.11a
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• pp.263-286
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• 2000

No Abstract, See Full-text

• Research in Community and Public Health Nursing
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• v.32 no.4
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• pp.467-476
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• 2021

Purpose: The purpose of this study is to understand the social perceptions of nurses in the context of the COVID-19 outbreak through analysis of media articles. Methods: Among the media articles reported from January 1st to September 30th, 2020, those containing the keywords '[corona or Wuhan pneumonia or covid] and [nurse or nursing]' are extracted. After the selection process, the text mining and topic modeling are performed on 454 media articles using textom version 4.5. Results: Frequency Top 30 keywords include 'Nurse', 'Corona', 'Isolation', 'Support', 'Shortage', 'Protective Clothing', and so on. Keywords that ranked high in Term Frequency-Inverse Document Frequency (TF-IDF) values are 'Daegu', 'President', 'Gwangju', 'manpower', and so on. As a result of the topic analysis, 10 topics are derived, such as 'Local infection', 'Dispatch of personnel', 'Message for thanks', and 'Delivery of one's heart'. Conclusion: Nurses are both the contributors and victims of COVID-19 prevention. The government and the nurses' community should make efforts to improve poor working conditions and manpower shortages.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1004-1022
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• 2022

This study seeks to investigate K-fashion's external image by examining the trends in global media reporting. It applies Dynamic Topic Modeling (DTM), which captures the evolution of topics in a sequentially organized corpus of documents, and consists of text preprocessing, the determination of the number of topics, and a timeseries analysis of the probability distribution of words within topics. The data set comprised 551 online media articles on 'Korean fashion' or 'K-fashion' published on Google News between 2010 and 2021. The analysis identifies seven topics: 'brand look and style,' 'lifestyle,' 'traditional style,' 'Seoul Fashion Week (SFW) event,' 'model size,' 'K-pop,' and 'fashion market,' as well as annual topic proportion trends. It also explores annual word changes within the topic and indicates increasing and decreasing word patterns. In most topics, the probability distribution of the word 'brand' is confirmed to be on the increase, while 'digital,' 'platform,' and 'virtual' have been newly created in the 'SFW event' topic. Moreover, this study confirms the transition of each K-fashion topic over the past 12 years, along with various factors related to Hallyu content, traditional culture, government support, and digital technology innovation.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.01a
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• pp.32-37
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• 2009

Recently, electronic mail(E-mail) is the most popular communication manner in our society. In such conventional environments, spam increasingly congested in Internet. In this paper, Chinese spam could be effectively detected using text and image features. Using text features, keywords and reference templates in Chinese mails are automatically selected using genetic algorithm(GA). In addition, spam containing a promotion image is also filtered out by detecting the text characters in images. Some experimental results are given to show the effectiveness of our proposed method.