• 한국엔터테인먼트산업학회논문지
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• 제13권6호
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• pp.15-24
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• 2019

할리우드 전통 영화 회사들이 스트리밍(streaming media) 콘텐츠로 위주의 새로운 회사가 가져올 위협에 지속적으로 직면하고 있다. 본 연구는 최신 시장 데이터 통계를 바탕으로 제작, 배급, 상영, 해외시장 등 여러 측면에서 2018년 북미 영화산업이 글로벌 디지털 미디어 대응 과정에서 변화와 발전을 분석하여, 또한 할리우드 주류 영화회사들이 새로운 미디어 소비 환경에서 자신의 구조와 운영 시스템 조정을 통하여 발전을 유지하는 데 효과적인 조치를 살펴보고자 한다.

• 디지털산업정보학회논문지
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• 제6권4호
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• pp.171-182
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• 2010

The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

• 디지털산업정보학회논문지
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• 제16권4호
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• pp.123-132
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• 2020

With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

• 디지털산업정보학회논문지
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• 제20권1호
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• pp.75-85
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• 2024

This study explored the overall perception of teaching media from the perspective of pre-service teachers. For this purpose, reflection journals written by 138 pre-service teachers were analyzed, and positive and negative perceptions of teaching media were explored. In the reflection diary, pre-service teachers were asked to write down examples of appropriate use of instructional media and the effects of their experiences, cases of inappropriate use of instructional media, and areas requiring improvement. The main research results are as follows. First, the positive aspects of teaching media perceived by prospective teachers were that it presented examples that could help understanding, aroused curiosity to focus attention, and encouraged participation to motivate learning. Second, the negative aspects of teaching media perceived by prospective teachers include cases where the playback time of the video containing learning content is excessively long and the content of the video is unclear or is higher than the learner's level and difficult to understand. This study is significant in that it presents pre-service teachers experiences and perceptions of teaching media and their desirable use methods.

• International journal of advanced smart convergence
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• 제12권1호
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• pp.140-148
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• 2023

With the OTT media market growing rapidly, the significance of trustworthy data verification and certification cannot be emphasized enough. This study delves into the crucial need for such measures in South Korea, exploring the steps involved, the technological and policy-related considerations, and the challenges that may arise once these measures are put into place. Drawing on in-depth interviews and the analytical hierarchy process (AHP), this study surveyed various stakeholder groups, both directly and indirectly related to OTT data authentication and certification. By assessing the severity of OTT data-related issues and identifying the requirements for reliability-improvement policies, participants shared their valuable insights and opinions on this pressing matter. The survey results clearly indicate a divided opinion among stakeholders and industry experts on the reliability of OTT data, with some expressing trust while others remain skeptical. However, there was a consensus that advertising-based AVOD is more reliable than SVOD. By analyzing the priorities of authentication and verification, this study paves the way for the establishment and operation of a Korean MRC (KMRC), centered on the OTT media industry. The KMRC will serve as a vital platform for ensuring the authenticity and accuracy of OTT data in South Korea, providing businesses and industry players with a reliable source of information for informed decision-making. This study highlights the pressing need for reliable data authentication and certification in the rapidly growing OTT media market, and provides a persuasive case for the establishment of a KMRC in South Korea to meet this critical need.

• 전기학회논문지P
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• 제60권3호
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• pp.155-160
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• 2011

IPTV functions not only as media player that does play the broadcasting industry's contents, also as the gateway is guaranteed of QoS(Quality of Service). This is for free contents-sharing that device stores contents using home network circumstance, and is for watching with seamless network service. Also this have required next QoS model that can handle stably as it may contain more data of the small computing device in next generation home system. We need ubiquitous-oriented QoS's design and development project that focuses on internal and external media service, not the existing QoS nor one-sided QoS of media sevice industry. This paper focuses on network module development. This supports IPTV in media industry and two-way capability of QoS highlighting multimedia service in network industry. In additional, this can handle stably the multiplex signal of USN/RFID as the representative ubiquitous and home network that services high-speed wire and wireless interface, and support the seamless u-QoS.

• 복식문화연구
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• 제28권6호
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• pp.815-829
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• 2020

The aim of this study is to investigate fashion activism that supports sustainability by pursuing social transformation through social media. This is achieved by publicizing the environmental and labor problems of the fashion industry. For this study, a literary survey and netnography were conducted from January 2017 to November 2020. We classified and analyzed environmental and labor issues that could be considered fashion activism on social media. The results are as follows. First, movements for conscious consumption appeared as #haulternative, #fashionourfuture, #SecondHandSeptember, and #wornwear projects. These movements are concerned with buying used goods, re-dressing clothes owned by individuals, and transforming and wearing them with new methods. Second, activism for environmental protection includes #fashionOnclimate by Global Fashion Agenda and Sustainable Fashion Matterz' #Watermatterz. These movements are directly involved in learning about the seriousness of environmental destruction caused by the fashion industry and participating in environmental protection with critical awareness. Third, the #whomademyclothes and the Clean Clothes Campaign are activism for improving the working environment, and are playing a role in publicizing labor issues by informing the general public about inadequate working conditions linked to the fashion industry. Thus, fashion activism on social media examined in this study can contribute to visualizing chronic problems that hinder sustainable development within the fashion industry.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 추계학술대회
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• pp.625-628
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• 2009

영상산업의 불모지와 같던 부산이 1996년 제1회 부산국제영화제 PIFF를 시작으로 이제는 영상산업도시로 변모하고 있다. 아시아 영상산업 중심도시(CinePort Busan)을 추진하면서 2004년까지 1단계육성기로 '영화 촬영하기 좋은 도시' 2005년에서 2007년까지 2단계 정착기로 '영화 만들기 좋은 도시'를 조성하여 왔고 지금은 3단계 발전기로 영상산업을 정착시키고 영상제작의 중심지로 만들기 위해 사업을 진행하고 있는데 이러한 부산시의 영상산업 지원육성 정책에 맞추어 지역 영상인력의 역내 고용문제는 영상산업에 실질적이고 내실 있는 지역산업이 되기 위해서는 필수 불가결한 요소이다. 따라서 본 연구는 부산광역시의 영상산업과 인력자원의 현황 및 문제점을 분석하고 영상중심도시 부산 조성계획에 따른 인력 수급이 지역 영상인력의 역내수급에 미치는 영향에 대해 조사하였다.

• 디지털콘텐츠학회 논문지
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• 제13권1호
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• pp.83-89
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• 2012

뉴미디어 콘텐츠 산업은 독자적으로 또는 타 산업과 융합하여 지속적으로 성장해 나갈 것으로 예상되고 있지만, 기업들은 관련 전문 인력 양성이 부족한 수준이라고 보고 있다. 질 높은 인력의 공급을 위해서는 현장 직무수행능력을 중심으로 한 표준교육과정을 개발하여 산업체에 필요한 핵심인력을 양성하고, 산학 간의 기능 부조화(Skill Mismatch)를 줄여나가야 할 것이다. 최근 고등학교 수준에서 취업 가능한 전문인력을 양성하여 일자리와 연결하는 정책들이 활성화되어 제조, 금융 등의 영역에서 일부 성과를 내고 있다. 본 논문에서는 특성화 고등학교와 전문대학 일부 학과에서 활용할 수 있는 뉴미디어 콘텐츠 분야 표준 교육과정 개발을 위하여 관련 산업 현황과 규모, 고용 실태를 살펴보고, 교육과정 개발 방향을 설정하였으며, 데이컴기법(DACUM)을 이용하여 직무모형과 핵심능력을 도출하고 해당 지식, 기능, 태도를 분석하였다. 이를 토대로 주요 교과목을 구성하고, 표준적인 편성표를 제안하였다. 마지막으로 교육과정의 적용 운영 시 고려해야할 점들을 제언하였다.

• 한국콘텐츠학회논문지
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• 제14권8호
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• pp.342-364
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• 2014

본 논문의 목적은 N- 혹은 멀티스크린 기술의 발전 및 OTT서비스 환경에서 TV서비스 중심의 미디어 생태계 변화의 특징과 함의는 무엇인가? 라는 질문에 대한 해답을 찾으려는 것이다. 이를 위해 대체재/보완제의 위협 및 신규사업자의 위협에 초점을 맞추되, 현행의 복잡한 경쟁 관계를 매체간의 역사적 흐름 속에서 이해하려고 시도하였다. 분석의 틀로 한광접의 TPC모델을 이용해 연구관점과 연구범위를 크게 기술/산업(Technology), 정책(Policy) 및 소비자(Consumer)의 세 분야로 구분했다. 이 세 부분의 균형잡힌 연계성의 필요에도 불구하고, 연구의 초점은 시장분석에 맞추었다. 비디오 분배서비스시장을 새로운 인터넷/컴퓨터기반 신규사업자들의 시장진입과, 이에 대응하는 기존 미디어사업자들의 대응전략을 기존의 유료TV사업자들(IPTV/케이블TV/위성TV사업자)과 무료(공중파)TV네트워크사업자로 구분해 분석하였다. 이러한 분석을 바탕으로 전환의 특징을 통신부분의 파워쉬프트, 방송부분의 파워쉬프트, 통신망사업자와 OTT사업자의 전략적 제휴, 타임 쉬프트, 플레이스 쉬프트 및 비즈니스모델 쉬프트 등 여섯 가지로 정리하고, 이에 대한 시사점을 논의하였다.